2Nd Vp-Life & Annuity Product Development (Hybrid)

• At Securian Financial the internal position title is 2nd VP-Life & Annuity Product Development.*

Job Overview

Securian is seeking an accomplished insurance product leader to serve as 2nd VP - Life & Annuity Product Development within the Individual Solutions executive leadership team. In this role, you will define and govern the integrated Life and Annuity product strategy with direct accountability for growth, profitability, capital efficiency, and long‑term franchise value.

You will lead the full product lifecycle-from market insight and product design to pricing governance, launch execution, and in‑force management. Decisions made in this role directly influence statutory and GAAP earnings, capital deployment, competitive positioning, and enterprise risk outcomes.

This leader will shape the multi‑year product roadmap, balancing market opportunity, capital constraints, distribution relevance, and enterprise risk appetite. The role requires a strategic thinker and industry leader who can translate market and regulatory insights into innovative solutions that drive profitable growth.

The 2nd VP - Life & Annuity Product Development will report to the SVP - Individual Solutions.

Core Responsibilities

Enterprise Product Strategy

• Define and lead the integrated Life and Annuity product strategy, determining where and how the organization competes across product lines and distribution channels.

• Develop and execute a multi‑year product roadmap aligned with enterprise strategy, market opportunity, and capital objectives.

• Translate competitive intelligence, market trends, and advisor insights into differentiated product solutions that drive sustainable growth.

• Ensure the product portfolio remains competitive, innovative, and aligned with evolving customer and channel partner needs.

Pricing, Profitability & Capital Stewardship

• Own pricing strategy and governance across the life and annuity portfolio.

• Provide final approval authority for new product pricing recommendations prior to regulatory filing.

• Ensure product designs meet profitability targets and align with capital objectives and enterprise risk appetite.

• Balance disciplined trade‑offs between growth, margin, and risk to optimize long‑term financial performance.

Industry, Distribution & Regulatory Leadership

• Represent Securian with key industry and regulatory organizations (e.g., ACLI, NAIC, LL Global).

• Monitor emerging industry, regulatory, and economic developments and translate insights into proactive product and pricing strategies.

• Maintain senior relationships with key distribution partners to ensure product strategy aligns with market demand and advisor needs.

• Serve as a visible industry advocate for innovation in life and annuity solutions.

Enterprise Partnership & Product Execution

• Partner with leaders across the company; Distribution, Finance, ERM, Asset Management, Legal, Marketing, Operations, and Enterprise Technology to deliver product launches and enhancements.

• Establish governance, prioritization frameworks, and execution cadence for product initiatives.

• Drive consistent delivery of high‑quality product launches and ongoing portfolio optimization.

Organizational Leadership

• Lead and develop a high‑performing team of actuarial and product development leaders.

• Build a strong pipeline of future actuarial and product leadership talent.

• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Qualifications

• 12+ years of progressive leadership experience in insurance, financial services, or a related industry.

• Deep expertise in life insurance and annuity product development, pricing, and portfolio management.

• Demonstrated ability to translate market insights into innovative product strategies that drive profitable growth.

• Strong understanding of capital management, financial performance drivers, and enterprise risk considerations within insurance product design.

• Demonstrated ability to lead through influence in a complex, matrixed organization and align senior stakeholders.

• Exceptional strategic thinking, decision-making, and communication skills.

• Experience representing an organization with industry bodies, regulators, or major distribution partners.

• Proven ability to manage talent, develop high‑performing teams and champion team culture.

• Proven ability to work in a matrix, shared services operating model

Preferred Qualifications

• Fellow of the Society of Actuaries (FSA) or comparable actuarial designation.

• Experience leading both life insurance and annuity product portfolios.

• Prior executive leadership experience in a large insurance or financial services organization.

#LI-hybrid This position will be in a hybrid working arrangement.

Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you're in a commutable distance (90 minutes) you'll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.

The estimated base pay range for this job is $226,000- $306,000. Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. This job is also eligible for both an annual incentive program and a long-term incentive program. More information will be provided during the hiring process and can be discussed with a member of the Securian Financial Talent Acquisition team.

Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job - it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here:

Paid time off:

• We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what's important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.

• Leave programs: Securian's flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.

• Holidays: Securian provides nine company paid holidays.

Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian's 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.

Health insurance: From the first day of employment, associates and their eligible family members - including spouses, domestic partners and children - are eligible for medical, dental and vision coverage.

Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.

Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including:

• Mental Wellness and Disability

• Pride at Securian Financial

• Securian Young Professionals Network

• Securian Multicultural Network

• Securian Women and Allies Network

• Servicemember Associate Resource Group

For more information regarding Securian's benefits, please review our Benefits page.

This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions.

Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at Employment@Securian.com, by telephone 651-655-5522 (voice), or 711 (Relay/TTY).

To view our privacy statement click here

To view our legal statement click here