Manager, Paid Social, Creative Direction / Art Direction
The GapFolsom, California
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Overview
Schedule
Full-time
Career level
Director
Remote
On-site
Benefits
Career Development
Job Description
About the Role
As the Manager, Paid Social at Old Navy, you will lead the creative direction for mid- and lower-funnel paid social campaigns—balancing brand storytelling with conversion-driven creative. You will partner closely with Brand + Value Marketing, Growth, Media Shared Services (MSS), and the broader Old Navy Creative team to develop high-performing, platform-native work that drives engagement and demand.You will define creative direction, guide testing strategies, and ensure all output is optimized for performance across platforms like Meta, TikTok, Pinterest, and YouTube—while staying grounded in Old Navy’s brand voice and seasonal storytelling.What You'll Do
- Lead creative direction for paid social campaigns across Meta, TikTok, YouTube, and emerging platforms, with a focus on mid- and lower-funnel objectives (conversion, traffic, retargeting)
- Partner with Growth and Media teams to develop creative testing roadmaps (hooks, messaging, formats, offers, audiences)
- Translate performance data and insights into iterative creative strategies, continuously improving output based on results
- Develop modular creative systems and frameworks that enable rapid production of asset variations at scale
- Guide and direct the Paid Social Designer to execute high-quality, high-volume creative aligned to platform best practices
- Balance brand consistency with performance needs, knowing when to push into more native, UGC-style, or offer-driven creative
- Partner with Old Navy’s broader Creative team to align on seasonal campaigns, ensuring paid social extensions feel cohesive but optimized for performance
- Present creative direction and performance-informed recommendations clearly to cross-functional partners
Who You Are
- 6+ years of experience in art direction or design, with a strong focus on performance marketing / paid social
- Deep understanding of platform-specific creative best practices (Meta, TikTok, Pinterest, YouTube, etc.)
- Proven ability to develop high-performing paid social creative, including iterative testing and optimization
- Experience partnering with Growth/Media teams and using performance data to inform creative decisions
- Strong leadership skills with the ability to guide designers and collaborate across cross-functional teams
- A balance of conceptual thinking and hands-on execution
- Ability to operate in a fast-paced, high-volume environment with tight timelines and evolving priorities.
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FAQs About Manager, Paid Social, Creative Direction / Art Direction Jobs at The Gap
What is the work location for this position at The Gap?
This job at The Gap is located in Folsom, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at The Gap?
Employer has not shared pay details for this role.
What employment applies to this position at The Gap?
The Gap lists this role as a Full-time position.
What experience level is required for this role at The Gap?
The Gap is looking for a candidate with "Director" experience level.
What benefits are offered by The Gap for this role?
The Gap offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at The Gap?
You can apply for this role at The Gap either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.