Marketing & Digital Content Specialist

The Company

WE ARE ASQ: EXCELLENCE THROUGH QUALITY

ASQ is the leading membership association to help quality professionals achieve their career goals and drive excellence through quality in their organizations and industries. We provide expertise, knowledge, networks, and solutions to a global membership of individuals and organizations spanning more than 140 countries. ASQ was founded in 1946 and is headquartered in Milwaukee, Wisconsin.

The Position

This position is responsible for executing key marketing and communications activities for ASQ’s subsidiary company, Exemplar Global, as part of ASQ’s Marketing shared services model. As part of the ASQ Marketing team, the role supports and delivers digital marketing, web development, communications, graphic design, and tactical initiatives that advance Exemplar Global’s operational and strategic goals. This role will work cross-functionally with Exemplar Global and ASQ teams—including Marketing, Communications, IT, and external vendors. The Specialist will use competitor research, SEO insights, customer feedback, and analytics to optimize digital presence, elevate Exemplar Global’s value proposition, and drive engagement and growth.

The position reports to ASQ’s Marketing Manager and collaborates closely with Exemplar Global’s Marketing team and other Exemplar Global functions to ensure alignment of marketing strategy, brand voice and campaign execution. The ideal candidate will: have demonstrated writing and copy-editing skills, excel at relationship building, possess an analytical mindset, and be able to stay organized when managing multiple projects and deadlines. Previous experience with Google Analytics, campaign dashboards, and/or professional creative cloud software (ex: Adobe Cloud) a plus.

This is a non-exempt role. The hourly pay range for this role is $27.25 - $34.06 per hour. Any extended offer is determined based on overall years of experience and fit for the role.

Main Responsibilities

• Supports ASQ’s Director of Marketing & Communications and Exemplar Global’s Content & Communications Manager with strategic planning for Exemplar Global marketing. This includes developing core messaging themes, identifying KPIs, and refining campaigns through A/B testing.
• Provide analytical, technical, and project leadership guidance in the implementation of digital marketing strategy and operations.
• Work with internal and external partners to implement SEO and content recommendations across web, social media, email, SEO/PPC, content, display, and retargeting campaigns.
• Maintain and manage the Exemplar Global content calendar to organize email campaigns, social media posts, and communications.
• Collaborate with Exemplar Global and ASQ teams to align content with broader cross-organizational initiatives and projects.
• Design digital ads, landing pages, and creative graphic design assignments (e.g., digital credentials, promotional collateral) and write copy for ads, marketing emails, website content, and member/customer communications.
• Incorporate voice of customer (VOC) feedback from surveys, user data, and analytics tools (Google Analytics, Personify, internal business data) to improve customer experience and support Exemplar Global’s portfolio of products and services.
• Update and optimize website content and layout for improved UX, working with internal stakeholders and external vendors to analyze web traffic and ensure optimal performance.
• Conduct competitor analyses and market research to guide content development, inform marketing strategy, and support the creation of new Exemplar Global offerings.
• Create wireframes and mockups to guide visual design and development in collaboration with ASQ vendors and teams.
• Participate in assigned project teams to advocate for UX best practices and assist with design and business strategy.
• Support content quality and accuracy, including proofreading draft content for publication, approving final forms, and coordinating with subject matter experts.
• Act as the primary executional link between ASQ Marketing and Exemplar Global, ensuring seamless shared service delivery and alignment of priorities.
• Adheres to ASQ Competencies: Trust, Accountability, Collaboration, and Transparency.
• Performs all other duties as assigned.

Working Conditions and Physical Requirements:

Hybrid Office Environment with 2+ days in office at the Milwaukee Headquarters location.

Bring Your Best: Position Minimum Qualifications

• A Bachelor’s degree in Marketing, Communications, or related field,
• A minimum of 3 years of experience with digital marketing execution (email, social, SEO, PPC, analytics),
• A minimum of 1 year of experience with marketing automation tools, CMS, or CRM platforms, or equivalent combination.
• Or an equivalent combination of experience and education.
• Must be able to comply with attendance and timeliness policies.

The Location

ASQ is conveniently situated in downtown Milwaukee, immediately adjacent to major freeway exits and the robust downtown economy. The Avenue MKE and Riverwalk access provides our employees easy indoor and outdoor access to shopping, restaurants, and coffee shops. Our office space is in a historic building incorporating newly designed workstations, an option for sit/stand desks, and community and collaboration space. We also offer a hybrid work environment that offers staff the option of working from home up to 3 days per week.

Why You Should Apply

At ASQ, our philosophy is that performance-driven pay provides a foundation for a complete benefit package that helps you live your best life, both at work and at home. Competitive base pay, outstanding benefits, opportunities for learning and growth, programs to help you plan for the future and perks that inspire your downtime are all part of ASQ’s total compensation package.

Learning and Growth

o        Challenging and interesting work

o        Benefits of ASQ membership

o        ASQ-sponsored training

o        Opportunities to achieve professional designations and certifications

o        Performance management and coaching

o        Tuition reimbursement

 

Health and Wellness

o        Medical insurance

o        Dental insurance

o        Vision insurance

o        Health savings accounts

o        Flexible spending accounts

o        Fun and rewarding wellness program

 o        Access to Avenue MKE Fitness Center and Pickleball Courts

Total Compensation

o        Competitive base pay

o        Opportunity for annual merit increases

o        Outstanding benefits

 

Planning for the Future

o        Retirement savings program

o        Disability income plan

o        Life insurance, Accident, & Critical Illness insurance

 

Culture and Workplace

o        Growing, global organization

o        Mission-driven and committed to sharing ideas and tools that make the world work better

o        Healthy work/life balance and flexible work schedules

o        Positive, collaborative, team-oriented environment

o        One-week winter break every December, in addition to paid time off and other paid holidays

o         Regular coffee socials, peer to peer recognition, and more!