Partner Marketing & Analytics Specialist

THE HIGH LEVEL

Our Partner Marketing & Analytics Specialist supports Iron Bow’s partner campaign execution, content development and performance reporting needs. This junior-level role handles data analytics and lead management. The Partner Marketing & Analytics Specialist will also provide direct support for cobranded OEM marketing initiatives and sales enablement — ensuring consistent brand visibility and value realization for Iron Bow and our OEM partners.

WHAT SUCCESS LOOKS LIKE? 

• Collaboration & Partnership: OEM partners see you as a reliable, proactive collaborator
• Marketing Analytics & Reporting: You develop, maintain and communicate accurate marketing dashboards and insights that inform decision making
• Content & Social Enablement: You support Field and Content Marketing in the creation, implementation, tracking and optimization of campaigns
• MDF Management & Partner Operations: MDF is managed efficiently, allocated strategically and fully reconciled with minimal friction
• Data-Driven Decision Making: Reporting and dashboards are accurate, consistent, and relied upon by leadership and sales
• Strategic Insight & Operational Excellence: Campaigns improve in effectiveness thanks to campaign and channel analysis you provide
• Continuous Improvement & Agility: You proactively identify opportunities to streamline processes and optimize marketing outcomes

WHAT YOU’LL BE DOING

• Support the planning, execution and optimization of joint marketing programs with a focus on OEM partner coordination
• Support the field and content marketing teams in campaign execution and monitor key performance metrics
• Coordinate MDF request submissions across our OEM ecosystem, as well as budget tracking, documentation and compliance requirements
• Manage inbound leads from campaigns, events, and website, through HubSpot and Salesforce workflows
• Track content and campaign performance across social, email, web, and landing pages
• Assist in identifying top-performing content to inform reuse and future investment
• Draft, schedule, and publish co-branded organic social posts across LinkedIn, Facebook, and X (Twitter) using HubSpot and platform-native tools
• Coordinate with the Design team on static and motion graphics to support campaigns

YOUR VALUE PROP FOR OUR TEAM

• 2 years of experience in marketing, communications, or digital media (internships accepted)
• Proficiency with marketing and CRM tools HubSpot, Salesforce, Google Analytics, Excel/Sheets, PowerBI, Tableau or similar tools
• Strong writing and editing skills, especially for social media
• Highly organized, deadline-driven, and data-curious
• Interest in OEM co-marketing, digital campaign execution, and lead generation
• Willingness to learn and grow in a fast-paced, collaborative environment

TRAVEL REQUIREMENTS: This is a hybrid position, with preference for candidates based in the National Capital Region. It requires 10% travel.

WHY YOU’LL LOVE IT!

• You’ll have a meaningful role in shaping how we collaborate with our most strategic OEM partners
• You'll help create clarity and alignment across teams through data visualization and reporting
• You’ll be part of a supportive, collaborative marketing team that values experimentation and iteration
• You’ll get to grow – in analytics, partner engagement, project management, strategic planning and more

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