Product Marketing Manager, Competitive

WHY WE'RE LOOKING FOR YOU

We're hiring a Product Marketing Manager to own Retool's competitive strategy, intelligence, and enablement end-to-end. The software world isn't slowing down-AI, new builders, and shifting markets are rewriting the playbook. You'll decide which competitors really matter, dig into their products and positioning, and translate what you learn into clear, actionable plays for our product, marketing, and sales teams. You'll build Retool's competitive intelligence program from the ground up-defining focus areas, running analyses, and creating the single source of truth for how we win across markets.

You'll be part of Retool's Core & Platform Product Marketing team, which partners closely with Product, Engineering, and Design to shape what we build and how we bring it to market. Competitive intelligence will be your craft, but you'll also play a key role in the broader work of launching and positioning products, sharpening our platform story, and helping Retool define a new era of app development.

We're looking for someone who's equal parts strategist and detective: technical enough to get hands-on with Retool and our competitors, curious enough to go find the truth for themselves, and sharp enough to turn insight into impact. If you love building structure out of ambiguity, spotting patterns others miss, and helping a company play to its strengths, this is your arena.

WHAT YOU'LL DO

• Build and run Retool's competitive intelligence program, identifying priority competitors, setting focus areas, and maintaining the single source of truth for how we win.
• Analyze competitor products, positioning, and go-to-market strategies to uncover differentiators and inform our product and marketing decisions.
• Translate findings into clear, actionable insights for Product, Marketing, and Sales, helping teams make informed, confident choices.
• Develop and maintain enablement materials (battlecards, win/loss insights, competitor profiles) that are accurate, useful, and widely adopted across the field.
• Partner with Product and Core & Platform PMM peers to integrate competitive learnings into roadmaps, messaging, and launch strategies.

THE SKILLSET YOU'LL BRING

• Experience in product marketing, competitive intelligence, or market research, ideally at a B2B SaaS company where the product had real technical depth.
• A builder's mindset paired with intellectual curiosity. You learn by doing, experiment to understand, and form conviction through firsthand exploration.
• The technical confidence to dive into products directly (ours and others) to see how they actually work and where the real differences lie.
• The ability to turn broad, messy research into a clear story: pulling threads from community conversations, customer calls, product testing, and data to help others see the bigger picture.
• A collaborative working style. You're the person teams trust for clarity, context, and honest perspective.
• A bias towards practicality and action. You care less about polish and more about whether what you've built actually helps people make better decisions.
• Familiarity with competitive intelligence tools, methodologies, and ethical research practices.