Senior Partner Marketing Manager

About the role

As Sr. Partner Marketing Manager at Semgrep, you will be responsible for defining and executing our global partner marketing strategy across our alliance and technology partners. Specifically, you'll drive ecosystem growth through product-led partnerships and technology integrations. This role requires a seasoned, data-driven leader who will own the entire partner marketing lifecycle, from strategic planning and campaign creation to program management and performance analysis. You will collaborate with cross-functional teams and senior leaders, as well as with external partners, to deliver high-impact, revenue-generating marketing initiatives through our technology and alliance ecosystem.

Key Responsibilities

Strategy development: Design, own, and continually refine the end-to-end partner marketing strategy. Define clear, measurable objectives that align with company growth targets and revenue goals.

Partner relationship management: Cultivate and nurture deep relationships with key technology and strategic alliance partners, including hyperscalers like AWS, Microsoft Azure, and Google Cloud. Engage with C-suite executives and key stakeholders to drive mutual value and establish long-term collaborations.

Go-to-market (GTM) leadership: Lead the development and execution of joint GTM plans, co-branded marketing campaigns, and integrated demand generation programs with partners. Ensure these initiatives include a mix of digital, account-based marketing (ABM), content syndication, and events.

Content and messaging: Collaborate with PMM to define the value proposition and messaging for joint partner solutions. Oversee the creation of compelling, partner-focused content and campaigns that feed our inbound funnel.

Program management: Own key operational aspects of the partner program, including execution and measurement. Create and maintain partner portals to provide enablement materials and self-serve resources for long-tail partners, while building customized, annual plans for top revenue generating partners.

Performance tracking and optimization: Define and monitor key performance indicators (KPIs) for all partner marketing initiatives. Use data and analytics to track partner-influenced pipeline, program engagement, and ROI, and present insights to senior leadership.

Qualifications

• 10+ years of progressive experience in partner marketing, alliance marketing, or B2B technology marketing, with a minimum of 3-5 years in a leadership or managerial capacity.
• Deep expertise in the B2B technology landscape, including SaaS, cloud, and enterprise software.
• Proven track record of building, executing, and measuring joint marketing programs with strategic technology and systems integrator partners.
• Strong understanding of marketing analytics, lead attribution models, and pipeline management in platforms like Salesforce and marketing automation systems.
• Exceptional communication, negotiation, and relationship-building skills, with experience engaging with internal and external executives.
• Strategic thinker with a results-oriented and data-driven mindset.
• Bachelor's degree in Marketing, Business, or a related field; an MBA is preferred but not required.