Partner Marketing Manager

Job Title: Partner Marketing Manager

Work Location: Onsite or Remote

Employment Type: Full Time

Reports to: Chief Marketing Officer

Job PurposeThe Partner Marketing Manager is responsible for developing and executing marketing strategies-working closely with internal teams and external partners-to drive awareness, engagement, and lead generation for our annuity and insurance solutions. This role serves as a key liaison between Marketing, Business Development, Sales, Operations, IT, and Compliance to ensure all strategies and messaging align with partnership objectives, value propositions, and evolving capabilities.

The ideal candidate is a strategic thinker with proven experience creating, managing, measuring, and optimizing co-branded campaigns and content across digital channels and live events. If you excel in a highly collaborative, fast-paced environment and are motivated to work with industry leaders to launch and scale innovative solutions to deliver measurable results, this is an excellent opportunity for you.

Essential Duties & Responsibilities

• Collaborate with partners and cross-functional teams to develop go-to-market strategies for partnership programs and offerings.
• Plan and execute multi-channel campaigns-including digital initiatives, events, and educational content-in partnership with key stakeholders to drive awareness, lead generation, and other defined outcomes.
• Coordinate with internal and partner resources to develop high-quality educational content, campaign assets, and marketing collateral.
• Build and maintain strong, productive relationships with partners and internal teams.
• Serve as the primary marketing point of contact for partners, ensuring clear communication, effective collaboration, and seamless project coordination.
• Align partners and internal teams around partnership goals, strategic approaches, and project timelines.
• Track, analyze, and report on campaign and content performance to both internal and partner audiences.
• Leverage performance data and partner feedback to refine strategies, adjust tactics, and enhance content to meet or exceed partnership KPIs.

Qualifications & Requirements

• Bachelor's degree in marketing, communications, or related field
• Minimum of 4 years of experience in partner, channel, or B2B marketing.
• Experience in marketing annuities, insurance, or related financial services products is strongly preferred.
• Demonstrated success in developing and executing multi-channel marketing campaigns that achieve defined objectives.
• Proven ability to build strong stakeholder relationships and drive alignment around a shared vision and action plan.
• Comfortable managing multiple projects in a fast-paced environment and meeting tight deadlines.
• Strong verbal and written communication skills.
• Excellent organizational and time-management skills, with exceptional attention to detail.
• Receptive to feedback and committed to continuous growth.
• Proficient in Microsoft Office Suite.
• Familiarity with Slack and Asana is a plus.

Physical Demands and Working Conditions:

While performing the duties of this Job, the employee will be required to sit or utilize standing desk while working on computer for long periods of time. The employee may occasionally lift and/or move up to 25 pounds. The noise level in the work environment is usually moderate. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment is representative of what an employee encounters while performing essential job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.