Social Media Strategist

Job Description

The Social Media Strategist develops innovative strategies that maximize the impact of WP Creative Group's branded content and partnerships across social platforms. Combining social media expertise with creativity and strategic thinking, this role uncovers new opportunities for clients. Reporting to the Associate Director, Creative, this key member of the Creative Strategy team is based in either Washington, D.C. or New York, NY.

Motivation

• You are a social expert who stays ahead of platform trends and engagement patterns to identify opportunities for branded content.

• You speak social and craft attention-grabbing copy that drives engagement.

• You build relationships with influencers, content creators, and internal stakeholders to develop high-impact campaigns.

• You remain open to feedback and pivot based on performance data and platform dynamics.

• You elevate the social media capabilities of the entire organization through knowledge sharing.

• You thrive in a fast-paced environment managing multiple projects with different timelines, seeing opportunities where others see obstacles.

Responsibilities

• Develop innovative social strategies for branded content that maximize engagement and client KPIs based on market best practices

• Collaborate with Creative Strategists to optimize content and create compelling assets

• Write social copy for posts promoting branded content

• Source and vet influencer talent for custom content programs, negotiating fees, managing budgets, and maintaining talent relationships

• Use tools to identify talent, trends and optimize campaigns and provide team training on these tools and platforms

• Develop measurement frameworks demonstrating ROI for social components

• Maintain resources reflecting our social and influencer capabilities

Qualifications

• 2+ years experience in social media strategy with branded content focus

• Experience creating social-first content aligned with marketing objectives

• Success developing and executing social amplification campaigns

• Experience with influencer marketing including talent sourcing and campaign execution

• Excellent presentation skills for communicating strategies to teams and clients

• Knowledge of current social trends and platform best practices

• Ability to prioritize and work in a fast-paced environment

• Media, publishing, or agency experience preferred

The Washington Post's policy for employees is five days per week in the office, with exceptions for newsgathering and general business travel.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage

• Company-paid pension and 401(k) match

• Three weeks of vacation and up to three weeks of paid sick leave

• Nine paid holidays and two personal days

• 20 weeks paid parental leave for any new parent

• Robust mental health resources

• Backup care and caregiver concierge services

• Gender affirming services

• Pet insurance

• Free Post digital subscription

• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is:

55,900.00 - 83,900.00 USD Annual

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

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