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Job Description Marketing Liaison POSITION SUMMARY The marketing liaison is responsible for coordinating all sub acute admissions to the facility and assisting in the referral to admission process. The marketing liaison is responsible for developing census as defined through targeted goals of the business plan. He/she acts as a clinical liaison and develops relationships with hospitals, physicians, insurance companies and other major referral sources with an emphasis on face to face contacts. ORGANIZATIONAL RELATIONSHIPS 1. Reports to the Regional Marketing Director 2. Maintains a good rapport with all personnel 3. Demonstrates a team attitude 4. Maintains cooperative interdepartmental relationships 5. Communicates professionalism at all times 6. Inspires confidence from patients, family, visitors and staff QUALIFICATIONS EDUCATION: Graduate of an approved school of professional nursing With current and active professional state license. KNOWLEDGE/SKILLS: Ability to coordinate, analyze, observe, make decisions and meet deadlines in detail oriented manner. Ability to work effectively with all persons and disciplines. Ability to work independently. Must have a valid driver's license and own an automobile. Must be of good moral character and have a sincere desire to work with patients, referral sources, staff, visitors, insurance personnel and family members. Computer knowledge including hospital referral programs. Demonstrates knowledge and understanding of healthcare operations and legal guidelines. DUTIES AND RESPONSIBILITIES The following statements reflect the duties considered necessary to describe the principle functions of the job as identified. It shall not be considered a complete description of all the work requirements and expectations that may be inherent in the position. · Ability to make decisions regarding referral appropriateness and evaluate medical appropriateness of referrals for admission and placement in to the facility · Provide on site evaluations incorporating review of the client's medical record and contact with other appropriate professional contacts. · Develops relationships with the referral sources. · Manages cost associated with marketing, travel, education, and public relations activities. · Participates in facility marketing. Collects data on all patient referrals (admissions, denials, reason denied) · Organizes plans and manages time effectively to complete job duties. · Provides education, information, in-services, and professional presentations for the community, physicians, and referral sources. · Provides facility tours as needed. · Respects and maintains confidentiality of all patient records, abiding by HIPAA and uses complete discretion when discussing patient information. · Meets with administrators at all facilities on a monthly basis or as needed or requested by administrators. · Demonstrates commitment to superior customer experiences with a service oriented attitude. · Other duties as assigned by the Regional Marketing Director. PHYSICAL, PSYCHOLOGICAL AND ERGONOMIC REQUIREMENTS Successful performance of essential functions can best be achieved through consistent application of current knowledge, use of good judgment, common sense, ability to establish and carry out priorities, effective use of interpersonal skills and ongoing communication with residents. Staff, families, interdisciplinary team members, and other co workers. This job cannot be performed without exposure to the stresses associated with an intimate, 24 hour resident care environment that delivers care and services primarily to disabled and cognitively impaired residents with varied ages. Essential functions are carried out in a variety of positions including standing and sitting. To meet the residents' needs, virtually all positions require the ability to move freely throughout the building. Stooping, bending, lifting, and carrying as well as other physical demands may be required as described in the Essential Physical Demands of this position. ESSENTIAL PHYSICAL DEMANDS OF THE MARKETING LIAISON POSITION: 1. Mobility — To move freely through facilities and out of the facility to assess patients. 2. Lifting — Approximately 20 pounds may be required. 3. Climbing / Balancing — Only to access stored items, minimal need. 4. Stooping, Bending — Infrequently required. 5. Pushing — Minimal requirement. 6. Standing / Sitting — Frequent movement needed. 7. Reaching — Minimal need, only or routing / accessing of light inventory. 8. Hearing / Speaking / Vision / Color vision — Needed only for communication skills.