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Deputy Director, Digital Marketing-logo
Deputy Director, Digital Marketing
The Asian American FoundationNew York, New York
Description About the Organization TAAF serves the Asian American and Pacific Islander community in their pursuit of belonging and prosperity that is free from discrimination, slander, and violence. Founded in 2021 in response to the rise in anti-Asian hate and to address the long-standing underinvestment in AAPI communities, TAAF funds best in class organizations working to mobilize against hate and violence, educate communities, and reclaim our narratives through our core pillars of Anti-Hate, Education, Narrative Change, and Resources & Representation. Through our grants, high-impact initiatives and events, we’re creating a permanent and irrevocable sense of belonging for millions of Asian Americans and Pacific Islanders in the United States. For additional information about TAAF, please visit www.taaf.org . About the Role The Deputy Director of Digital Marketing will lead the organization’s multi-channel digital marketing strategy, overseeing the social media, email marketing, website, paid search, and paid social media initiatives. This role will drive the development, execution, and optimization of cohesive and data-driven digital campaigns to grow brand awareness, engagement, and advocacy. The ideal candidate will have deep experience managing teams and campaigns across digital platforms, demonstrate exceptional strategic thinking, and possess a passion for leveraging technology and storytelling to support organizational goals. As a key member of the Communications and Marketing team, the Deputy Director of Digital Marketing will serve as a thought leader, collaborating with internal stakeholders, external partners, and vendors to execute high-impact initiatives that advance the mission of the organization. They will believe in working strategically with transparency and accountability, embrace a culture of learning, work respectfully with compassion, kindness, and gratitude, and seek to be inclusive and collaborative in decision making. Most importantly, the candidate is passionate about our mission and recognizes and understands the challenges and opportunities in serving our community. Responsibilities Strategy and Leadership Develop and execute a comprehensive digital marketing strategy that integrates social media, email marketing, website, paid search, and paid social media efforts Lead, mentor, and supervise a team of marketing professionals, including the Social Media Strategist and outside consultants Collaborate with the Head of Communications and Marketing to align the digital strategy with organizational goals and campaign priorities Oversee the creation of content calendars, campaign timelines, and messaging strategies to ensure brand consistency and maximize engagement Establish and maintain relationships with creators and influencers as well as all major social media platforms Channel Management Social Media: Guide the Social Media Strategist in developing engaging content and campaigns to grow reach, foster engagement, and support strategic goals Newsletter/Email Marketing: Oversee content development and distribution of newsletters to increase subscriber engagement and conversion Website: Manage website strategy, user experience (UX), and content updates to ensure a seamless and engaging online experience Paid Media: Plan, execute, and optimize paid social and paid search campaigns to drive visibility, awareness, and action Performance Analytics and Reporting Establish and track key performance indicators (KPIs) for all digital marketing channels, leveraging tools such as Google Analytics, social media insights, and email marketing platforms Provide monthly reports and actionable insights to inform future strategies and improve overall campaign performance Use A/B testing, audience segmentation, and trend analysis to refine messaging, content, and advertising tactics Collaboration and Partnership Serve as a primary liaison with external digital marketing vendors and platform representatives to ensure optimal performance and support Partner with cross-functional teams (communications, development, and program teams) to ensure that messaging and marketing efforts are aligned across channels Maintain a pulse on emerging digital marketing trends, tools, and best practices, applying them to strengthen the organization’s digital strategy Requirements Education and Experience Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience) 7-10 years of experience in digital marketing, with at least 3-5 years of supervisory experience Proven track record of leading multi-channel marketing campaigns, driving results, and managing large budgets Skills Advanced proficiency in social media platforms, Google Analytics, and marketing automation tools (e.g., Mailchimp) Experience with content management systems (CMS) and website management, including UX best practices. Strong project management and organizational skills with the ability to juggle multiple priorities Data-driven mindset with expertise in digital analytics, reporting, and campaign optimization Ability to create clear, compelling, and inclusive messaging across platforms Excellent verbal and written communication skills Passion for the mission of the organization and commitment to equity, diversity, and inclusion Working Hours Requires occasional weekend, off-hours, or evening work Location New York City and San Francisco-based staff work in the office 2 days per week, and the other days remotely Benefits TAAF provides competitive compensation and benefits including health insurance (including dental and vision) and a 401k retirement plan to all employees Anticipated salary for this position is $125,000

Posted 30+ days ago

Director, Product & Lifecycle Marketing-logo
Director, Product & Lifecycle Marketing
UMTBrooklyn, New York
Who We Are UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform. The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency). We are looking for a Director, Product & Lifecycle Marketing , to join UnitedMasters! In this position you will lead our go-to-market and lifecycle marketing functions, leveraging owned channels to drive acquisition, conversion, and retention for the UnitedMasters suite of products and services. What You'll Do Build positioning, messaging, and go-to-market strategies for the UM platform & products, partnering with Product to inform, define, and deliver products that meet artist demands Oversee Lifecycle Marketing function, developing and executing strategies to assist conversions, drive engagement and upsells, and increase customer loyalty/retention, with the ultimate goal of improving the satisfaction and lifetime value of our artist base Identify opportunities for product and messaging optimization at all stages of the customer journey (from landing pages, through conversion, retention, and winback), partnering with cross-functional teams to prioritize and execute Own, build, and optimize product marketing surfaces (landing pages, blog posts, etc) developing content that effectively sells our products, and drives organic traffic/growth Set team KPIs and benchmarks, ensuring we’re quantifying measurable business impact of all initiatives, and providing regular executive-level reporting on performance Partner with cross-functional teams (e.g. creative, growth, social, product) to ensure consistency of Product Positioning and messaging across surfaces Act as internal subject matter expert on all things Product & Lifecycle Marketing, partnering with XFN UM teams to provide guidance and support for non-subscription initiatives (e.g. International, Sync, Brand Partnerships) Lead and mentor Product & Lifecycle marketing team Knowledge, Skills and Abilities Ability to manage multiple on-going projects, be flexible to change, and adapt to shifting priorities Ability to operate and deliver with limited resources, understanding how to be scrappy in short-term while planning and building toward the long-term needs of the organization Ability to communicate effectively with all levels, including senior leadership Ability to execute on priorities with a strong sense of urgency, ownership and accountability Understanding of the latest digital trends and formats, how to optimize creative for each, and have a test & learn approach Passion for managing and mentoring high-performing teams Minimum Qualifications 6+ years relevant professional experience, with a strong background in product marketing and lifecycle/retention within a digital/subscription business (music experience preferred) 4+ years of Lifecycle/CRM Marketing (email, push, in-app) experience, with 2+ years experience managing a team Deep knowledge of and expertise in martech automation/technology tools (e.g. Braze, Salesforce, Optimizely), with proven experience in setup & implementation Preferred Qualifications 3+ years experience at a digital subscription business 2+ years experience marketing to creators 2+ years experience in SEO and/or Content Marketing Experience in the music industry a plus Bachelor’s degree or equivalent years of experience About UnitedMasters, Inc. UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward. Salary Hiring Range: $200,000 - $240,000 Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.) Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate. The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location. #LI-HYBRID

Posted 30+ days ago

Chief Marketing Officer (CMO), AECO-logo
Chief Marketing Officer (CMO), AECO
100Westminster, Colorado
We are seeking a bold and visionary Chief Marketing Officer (CMO) to lead our global marketing organization. The ideal candidate will bring a blend of strategic acumen, digital transformation experience, and deep understanding of enterprise SaaS marketing. This role will focus on strengthening brand leadership, driving pipeline through demand generation, and leading our AI marketing strategy to scale globally. Key Responsibilities Strategic Leadership Define and execute the global marketing vision aligned with the company’s growth, innovation, and brand goals. Partner with Product, Sales, Customer Success, and the Executive Team to align marketing strategies with business objectives. Manage the consistent brand management and brand narrative across a broad spectrum of solutions and key stakeholders. Demand Generation Lead a high-performing global demand generation engine that drives measurable pipeline growth across regions and segments. Effectively synthesize value propositions of a broad portfolio targeting dozens of personas into a manageable set of coherent, scalable marketing programs. Oversee the design and execution of multi-channel campaigns (digital, ABM, events, SEO/SEM) with a strong focus on ROI. Collaborate with sales leadership to ensure alignment between marketing programs and revenue goals. AI-Driven Marketing Innovation & Marketing Technology Develop and implement an AI-forward marketing strategy, leveraging data science, predictive analytics, and generative AI to personalize engagement, optimize campaigns, and scale operations. Evaluate and integrate new AI technologies to enhance content creation, customer segmentation, lead scoring, and lifecycle marketing. Manage and maintain ongoing best in class Marketing Technology (MarTech) infrastructure to support the Trimble marketing ecosystem. Brand & Communications Strengthen and evolve the global brand, ensuring consistent messaging and market positioning across all channels. Drive executive and segment communications, public relations and thought leadership.. Go-to-Market & Product Marketing Initiatives Own and drive the go-to-market (GTM) strategy, in collaboration with Sales, Product, and Customer Success, to optimize market penetration and growth. Guide competitive intelligence, market segmentation, and customer insights to inform strategic decision-making. Leverage customer insights to align marketing efforts with market needs, driving product adoption and engagement. Marketing Operations & Marketing Performance Drive the Trimble Marketing Transformation (MX) and Marketing Operations (MOPs) to establish efficient campaign & web operations. Align critical Marketing KPIs for MQL conversion rates, Sales Pipeline conversion rates, and campaign ROI with quarterly sales channel goals. Team & Organizational Development Build and lead a world-class marketing organization with a culture of innovation, accountability, and agility Mentor and develop leadership talent, ensuring organizational design supports scale and growth. Qualifications 15+ years of marketing leadership experience, with at least 5 years in a CMO or equivalent role at a global B2B SaaS or enterprise technology company. Proven success in scaling demand generation in complex sales environments. Demonstrated ability to lead digital transformation and leverage AI in marketing operations. Strong strategic thinking with operational rigor and executional excellence. Exceptional communication, stakeholder management, and leadership skills. Experience in or exposure to the construction, infrastructure, or industrial tech sectors is a plus. About Our AECO Division Trimble’s AECO segment is a global leader in construction technology, empowering the world’s largest infrastructure and building projects with cutting-edge software solutions. With over $1.5B in annual revenue and operations across five continents, we are redefining how construction is designed, managed, and delivered. Trimble's Inclusiveness Commitment We believe in celebrating our differences, and that is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work. We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from. - Pay Equity - Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law. - Hiring Range: 0 - 0 - Bonus Eligible? Yes - Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. - Trimble is proud to be an equal opportunity employer. We welcome and embrace our candidates' diversity and take affirmative action to employ and advance individuals without regard to race, color, sex, gender identity or expression, sexual orientation, religion, age, physical or mental disability, veteran status, pregnancy (including childbirth or related medical conditions), national origin, marital status, genetic information, and all other legally protected characteristics. We forbid discrimination and harassment in the workplace based on any protected status or characteristic. A criminal history is not an automatic bar to employment with the Company, and we consider qualified applicants consistent with applicable federal, state, and local law. The Company is also committed to providing reasonable accommodations for individuals with disabilities, and individuals with sincerely held religious beliefs in our job application procedures. If you need assistance or an accommodation for your job, contact AskPX@px.trimble.com

Posted 3 days ago

Senior Director, Product Marketing-logo
Senior Director, Product Marketing
Circle Internet FinancialSan Francisco, California
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology. What you’ll be part of: Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder. Circle is a global financial technology firm that enables businesses and developers to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications worldwide. Through its regulated affiliates, Circle is the issuer of USDC and EURC – fully reserved stablecoins accessible as open money protocols on the internet. Circle’s platform offers enterprise-grade APIs and SDKs to make it faster, easier, and safer for organizations to run internet-scale businesses on the blockchain, whether it is making international payments, building globally-accessible Web3 apps, or managing internal treasury. About the team The Circle Liquidity PMM team works closely with multiple stakeholders across the company to ensure we have the right liquidity solutions for our customers and partners worldwide. The team constantly seeks to refine our offerings based on new learnings, market opportunities, new product development, and new global partnerships. The team works closely with the pricing team to ensure our product positioning is rooted in our value delivery to the network. The team is also responsible for competitive analysis at product, platform, and network levels to ensure our messaging strengthens our brand perception and value. Specifically, the team is responsible for our core product- Circle Mint, additional nascent liquidity services, our established and growing global banking network. What you’ll be responsible for: We are looking for an experienced Product Marketing leader who is passionate, strategic, and customer-obsessed. As a leader, you’ll set the vision and drive the strategy, positioning, and messaging for new product launches and existing products for a variety of audiences, partners, and use cases that Circle serves to drive business growth. You will collaborate with cross-functional teams from product management, marketing, communications, business development, executive leadership, external partners, and customers. The ideal candidate will have extensive experience working closely with a product organization and be comfortable leading and collaborating with creative and technical teams. In this role, you will play a pivotal role in shaping Circle’s roadmap through competitive insight, product positioning, go-to-market strategies, and the execution of key launches that push our business forward. You will aspire to our four core values: Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities. Mindful - you seek to be respectful, an active listener and to pay attention to detail. Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals. High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance. You will work on: Grow, hire, and mentor a team of product marketers focused on customer solutions Work with a cross-functional team of product managers, marketers, leadership team, and customer-facing Circlers to build and launch products globally. This includes initial market validation, positioning, messaging, and go-to-market strategy and launch execution. Build data-driven, actionable insights that inform product & marketing strategy. Define new packages and narratives to drive growth and engagement Develop sales enablement strategies, including training, customer and partner assets Build out the in-depth competitive analysis for positioning against like offerings from competitors so Circle makes the right decisions Lead strategic and company level cross-functional initiatives from time to time What you'll bring to Circle: Growth and learning mindset, can-do attitude, fast and iterative execution. You thrive in unstructured environments and bring order to chaos. Ability to think strategically, roll up your sleeves, and be a role model for your team 10+ years of experience; experience in at least one of the following areas- traditional finance, Payments, Defi or Crypto is required. 5+ years of experience leading a product marketing function with progression in a B2B organization is required Direct product marketing experience with a track record of driving rapid growth of innovative technologies Strong understanding of platform services businesses and ability to carry complex technical conversations at a conceptual level; experience in Payments, Fintech, or Blockchain technology is a plus. Demonstrated ability to coach, develop, and grow a diverse and global team of Product Marketing Managers to achieve desired results Executive presence with an ability to influence and drive requirements across a diverse set of stakeholders. Critical thinker with excellent written and verbal communication skills. Must be capable of writing and creating content that tells a compelling Circle story to customers and prospects. Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations. We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law. Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs. #LI-Remote

Posted 3 days ago

Product Marketing Manager-logo
Product Marketing Manager
IPC SystemsNew York City, New York
IPC is a fintech company that focuses on the human element. With a global presence, we support local markets with our advanced cloud-based trading communications and managed connectivity solutions. Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This enables our clients to maintain consistent market access, a strong competitive advantage, and enhanced operational efficiency. Join a team that is dedicated to delivering groundbreaking products and making a significant impact on our clients' success. www.IPC.com TITLE: Manager, Product Marketing DEPARTMENT: Sales REPORTING TO: Global Marketing Director OFFICE LOCATION: New York, NY OR London, UK ROLE TYPE: Hybrid, Full-time Role Overview: The Product Marketing Manager will be responsible for developing and executing product marketing strategies for IPC’s suite of solutions. This includes market research, competitive analysis, positioning, messaging, and sales enablement. The ideal candidate will have experience in product marketing within technology or financial services, with a deep understanding of the product lifecycle and customer needs. Develop and execute plans for new product launches and feature enhancements. Conduct research to understand customer needs, market trends, and competitor strategies. Create compelling messaging that differentiates IPC’s solutions and resonates with target customers. Work closely with the sales team to create collateral, presentations, and training materials. Collaborate with product management, sales, marketing, and customer success teams to ensure strategic alignment. Monitor the competitive landscape and develop strategies to differentiate IPC products. Lead product launches by coordinating cross-functional teams for seamless execution. Gather insights to inform future product development and improve offerings. Create and manage marketing content, including partner collateral. Support sales with effective communication of product value. Drive engagement and advocacy through multi-channel marketing campaigns. Track and report on the performance of marketing campaigns. How You Will Make an Impact: The Product Marketing Manager at IPC Systems Inc. will make a significant impact by helping IPC grow its product offerings, enhance customer relationships, and strengthen its position as an industry leader. Drive Product Growth by developing and executing go-to-market strategies to ensure successful product launches and increased adoption. Align Product with Market Needs by conducting market research and competitive analysis to position IPC’s products effectively and ensure they meet customer needs. Enhance Sales & Customer Success by equipping sales teams with the tools and messaging needed to drive product adoption and customer satisfaction. Foster Cross-Functional Collaboration by ensuring alignment between product management, sales, and marketing to execute cohesive strategies. Influence Product Development by gathering customer feedback to guide product improvements and ensure ongoing customer satisfaction. Essential Skills and Experience to be Successful in this Role: At least 5 years in product marketing or management, preferably in technology or financial services. Proven ability to develop and execute successful strategies for new product launches. Strong skills in conducting research and analyzing trends to inform product positioning and competitive strategy. Ability to work effectively with sales, product management, and marketing teams to align strategies and deliver cohesive messages. Expertise in creating compelling messaging that resonates with different target audiences. Experience in creating sales collateral, presentations, and training materials. Excellent written and verbal communication skills for conveying complex product information to both technical and non-technical stakeholders. Strong content and copywriting skills. Proven experience in product marketing strategy development and execution. Strong market research and data analysis skills. Excellent communication and project management skills. Experience with marketing automation tools. Creative, analytical, and results-oriented. Proficiency in digital marketing and strong interpersonal skills. Desired Skills and Experience: Familiarity with the financial services sector or technology solutions relevant to IPC’s products. Proficiency with CRM tools (e.g., Salesforce) and data analytics tools to track performance and inform decisions. Experience managing the entire product lifecycle from ideation to launch and iteration. Ability to gather and incorporate customer feedback into product development and marketing strategies. Comfort with representing IPC at industry events, conferences, and trade shows to enhance brand presence. Strong organizational and project management skills to manage multiple initiatives and meet deadlines. An advanced degree (MBA or related) can be an asset for a deeper understanding of strategic marketing. What’s in It for You? At IPC, your compensation is only part of the package. We are committed to investing in a range of programs and initiatives to improve the overall experience of our employees. In addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including: Competitive Base Salaries and Performance Bonus/Commission Plan Medical Coverage, Dental and Vision, Short/Long Term Disability, AD&D and Life Insurance Coverage 401(k) plan with matching contributions Flexible PTO plus Public Holidays Additional Time off for Charity Work and Volunteering Pet Insurance ID Theft insurance Tuition Reimbursement Certification Bonus Program Access to “IPC University” our Internal E-Learning Platform Structured Onboarding Training and Peer Mentor Support Enhanced Parental Leave Wellness Program Employee Referral Scheme Further information about your benefits will be provided during your onboarding process. Additional Information: At IPC, we believe that hybrid working creates an inclusive, flexible environment where employees can perform at their best, and teams can collaborate, innovate, and celebrate successes together. We spend around 60% of our time in the office and around 40% of our time working remotely. Some employees may be required to work from the office or client sites more than 60% of the time, if required by their role and/or client needs. Your precise work schedule will be determined by you and your Line Manager before commencement of employment with IPC. You can explore more about our culture and offerings on www.ipc.com/careers/ and www.ipc.com/about-us/about-ipc/ . IPC’s Work Culture: The IPC work culture is one that fosters inclusion, prioritizes innovation, and maximizes potential. We are a global ecosystem, full of diverse people that together made IPC what it is today. Our strength as an organization is the sum of our different backgrounds, perspectives, skills and geographies; supported by an ironclad commitment to constructive dialogue and open-mindedness. We live and breathe our commitment to innovation by embracing bold ideas, seizing new opportunities and striving for excellence. Our people have continued to deliver ground-breaking solutions to our clients for over 50 years.

Posted 30+ days ago

Product Marketing Manager (NYC, on-site)-logo
Product Marketing Manager (NYC, on-site)
dataplorNew York City, New York
About Us Our mission at dataplor is to comprehensively map and understand every commercial location on the planet. We provide insights on every merchant in the world, covering 350M+ businesses and places, empowering organizations with high-quality location intelligence to drive strategic decision-making. Role Overview We are looking for a Product Marketing Manager to join our growing team and help shape the go-to-market strategy for dataplor’s suite of location intelligence solutions. In this highly cross-functional role, you will work closely with Product, Sales, and Customer Success teams to deeply understand our customers, craft compelling messaging and positioning, and drive demand across key verticals. This New York-based role will report to the marketing team and collaborate closely with stakeholders across the company. As the first dedicated product marketer at dataplor, you will have the opportunity to build core product marketing functions from the ground up and make a direct impact on the company’s growth trajectory. Key Responsibilities Develop and execute product marketing strategies that clearly communicate the value of dataplor’s platform and data solutions to enterprise customers Own positioning, messaging, and competitive differentiation across our key product offerings Partner closely with Product Management to understand product roadmap and translate features into customer-centric benefits and narratives Work with Sales and Customer Success to enable go-to-market teams with effective sales collateral, case studies, pitch decks, and training Collaborate with Marketing to develop content that drives awareness and demand (web copy, blog posts, product videos, etc.) Conduct customer and market research to inform segmentation, persona development, and campaign strategy Analyze performance metrics and provide insights to optimize product marketing initiatives Required Qualifications 4+ years of experience in product marketing in a B2B SaaS or data-focused technology company Experience with PostgreSQL and conducting data analysis to support go-to-market strategies Familiarity with data products and comfortable translating technical capabilities into customer-centric messaging Ability to understand customer feedback and translate it into data-driven insights that inform product positioning and messaging Proven success working cross-functionally in Agile and/or ShapeUp environments Excellent verbal and written communication skills, with the ability to synthesize complex concepts into compelling narratives Demonstrated ability to operate independently in a fast-paced early-stage startup environment while staying aligned with broader company goals Must have played a key role in scaling a company from $10M to $50M in annual revenue, specifically by driving go-to-market strategies, positioning, and messaging that directly contributed to revenue growth and market expansion. Preferred Qualifications Experience marketing products in the geospatial, mapping, or data intelligence space Background in enterprise SaaS or working with global customers Familiarity with AI/ML product applications and communicating their value to non-technical stakeholders Experience with customer journey mapping, technical content creation, or developer-focused marketing Comfort with tools like HubSpot, Salesforce, Notion, Figma, and internal analytics platforms Benefits Competitive salary and benefits package Comprehensive health, dental, and vision insurance Unlimited PTO and paid holidays Monthly Uber Eats credit Industrious or similar co-working membership Semi-annual team retreats and ad hoc meetups A collaborative and supportive work environment Requirements Applicants must reside in NYC, as this is an on-site role

Posted 30+ days ago

Vice President - Marketing-logo
Vice President - Marketing
WhalenSan Diego, California
Are you a movement maker? Are you seeking new and exciting career opportunities? Here is what you need to know about the job: ​ Location: San Diego, CA Onsite VP of Marketing will lead and oversee all of the company’s marketing efforts from creative to operations. This role may include developing year-long strategic plans, creating and executing campaigns, managing budgets, and leading projects and staff. Responsible for designing, creating, and delivering marketing assets to support the growth and expansion of Whalen’s products. The ideal candidate would have the ability to translate data and research that drives branding and product development. The ideal candidate should be able to develop sales presentations and provide reports based on information collected such as marketing trends, competition, new products, and pricing. Responsibilities Develop and manage annual marketing strategies, budgets and plans. Creating or executing promotional campaigns. Overseeing marketing team members responsible for various segments or projects. Ensuring compliance with laws and regulations governing marketing efforts (e.g., SPAM, private customer information) Strategic thinking and leadership to develop new ways to reach consumers and grow the business. Knowledge about current market trends. Develop and execute digital marketing strategies including: Search engine optimization (SEO), Pay-per-Click (PPC) advertising, Social media marketing , email marketing and content marketing. Work well under pressure, flexibility, and meet deadlines. Perform research and analyses with a variety of tools to gain insights and shape marketing strategy. Analyze digital marketing metrics and ROI to inform marketing decisions and optimize marketing spend. Manage external vendors to produce market research and trend reports as needed. Develop and execute content marketing strategies including: blogging, video production, photography, case studies. Create reports on critical metrics for content creation, market value, and other KPIs Manage maintenance of brand website and branded social media efforts. Collaborate with cross-functional teams, including sales teams and product development teams to develop the right digital marketing campaigns to drive sales growth. Oversee the development and maintenance of the company’s brand identity, including logos, messaging and visual assets. Oversee the development and maintenance of the company’s website including content creation, user experience and search engine optimization. Required skills and qualifications Experience with product launches or integrated marketing campaigns. Must have strong time management and organizational skills. 10-15 year’s experience in Marketing Excellent communication and presentation skills Working knowledge of market research, surveys, and data analytics Proficiency with content management systems Experience in planning and leading initiatives Ability to collaborate and work effectively across functions/departments/teams while building trusted relationships and positively influencing others Strong verbal and written communication skills Preferred skills and qualifications Bachelor’s degree (or equivalent) in marketing, business, communications, advertising, or related field Proficiency with Adobe Creative Suite Previous experience with CRM systems, Microsoft Office, and SharePoint desired Experienced with A+ content creation; specific Syndigo CXH experience a plus Experience with warehouse club retailers or manufacturing companies is a plus. If this sounds like you, Apply Now! As an equal opportunity employer, we shall consider all applicants regardless of gender, age, religion, marital status, race, sexual orientation, disability, disease, pregnancy, or trade union and/or political affiliation, and disregard all factors deemed inappropriate by local law and the International Labor Organization’s Declaration on Fundamental Principles and Rights at Work.

Posted 1 week ago

Associate Brand Marketing Manager, International-logo
Associate Brand Marketing Manager, International
Papa John'sAtlanta, Georgia
What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today! Job Summary The Associate Brand Marketing Manager, is responsible for supporting the International activity planning and strategy, regional business analysis, assessment and support, and creative agency support to our Senior Brand Manager. The position sits in the International marketing centralized team that services International countries in the world. This team works to influence, support and consult on key marketing pillars that could include business performance, quarterly business reviews, budget, consumer insights, product innovation, calendar planning, and creative campaigns. This role helps to drive consumer demand and market share based on a strong understanding of the consumer, insights, data, product, and market understanding. This role is responsible for assisting in continuing to grow and implement the International Center of Brand Marketing Excellence. Duties and Responsibilities (other duties as assigned) Support Senior Brand Manager in consolidating and developing our annual Integrated Activity Planning. This strategic plan and framework will take all functions into consideration and will require strong collaboration with our commercial franchisee partners. Possess strong business analytics acumen to properly assess commercial priorities and propose effective solutions. Exhibit foundational understanding of the market dynamics across the regions Create visually compelling presentations, dashboards and reports that effectively communicate complex data findings to non-technical stakeholders. Assist in planning and executing product launches, including coordinating marketing materials, promotional activities, and communication strategies. Seamlessly assist and execute 360 marketing plans to deliver financial objectives across the regions Monitor and evaluate the performance of weekly sales performance, using key metrics and KPIs to assess effectiveness and identify areas for improvement and optimizations Monitor performance measurements to ensure the brand is tracking against goals; recommend and implement corrective actions. Provide business & analytics support for consumer insights and ad hoc/ daily/weekly/quarterly performance assessments that contribute to brand health Oversee the scheduling, coordination, and execution of multiple marketing projects simultaneously, ensuring adherence to timelines. Support team in all efforts towards new product development and calendar planning Support Senior Brand Manager in helping to lead creative agency. This role will collaborate with creative agency team to ensure streamlined communication and keep all projects with creative agency organized. Lead toolkit presentations consolidation and organization which includes any marketing programming and assets along with cross-functional items (e.g., Operations, PR, Digital) Act as International marketing liaison to International Internal and External Comms team to ensure integrated storytelling across or franchisees and campaigns Use existing social media listening and data platforms to advise franchisee and markets on social media performance and competitive insights. Role will dive into social media analytics to serve as voice of the International consumer. Role will conduct training sessions to educate markets on best practices and business cases from other countries or emerging trends in social media marketing. Education, Experience & Certifications • 2-5 years minimum corporate business experience; corporate food or beverage marketing experience preferred • Bachelor’s degree in Business Administration, Marketing, or related field • Ability to travel up to 15% • Experience in Restaurant or Retail Operations preferred, passion for company brand • Understanding of brand management and marketing principles Functional Skills Analytical Skills: effectively uses data to generate insights for operations excellence Financial & Business Acumen Entrepreneurial mindset to continue to build optimize centralized marketing Communicates Effectively and Candidly Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions Process Improvement: Strive to continually improve and optimize Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise Ability to effectively communicate, inform, and influence senior leaders Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects Our Values EVERYONE BELONGS – We believe connectedness and belonging are the essential ingredients to our success. DO THE RIGHT THING –We are relentlessly focused on quality and integrity and make the right choices, even when it's difficult. PEOPLE FIRST – To craft positive experiences for our customers, we take care of each other first. INNOVATE TO WIN – We champion and challenge for a better way in all we do. HAVE FUN – We find joy, create meaningful impact and celebrate the journey together Our Core Competencies CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellence RESULTS DRIVEN – We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges. CONTINUOUS IMPROVEMENT –We champion for better through strategic risk taking, experimentation and challenging the status quo. BIAS FOR ACTION – We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry. WINNING TOGETHER – We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity Papa Johns is an equal opportunity employer. Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place. Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Affirmative Action and Equal Opportunity Employer. For more information please click on the following PDF . See terms & conditions for site use.

Posted 4 days ago

Director, Corporate Marketing-logo
Director, Corporate Marketing
NutanixDurham, North Carolina
Hungry, Humble, Honest, with Heart. The Opportunity Nutanix is looking for a Director of Corporate Marketing to drive operational excellence across our corporate marketing organization. You will lead the development and optimization of marketing operations processes, workflows, and governance models that enable scalability, consistency, and cross-functional alignment. In this role, you’ll also project manage the Nutanix brand, ensuring the right tools, assets, and systems are in place to support consistent brand execution across internal teams and external partners. From managing high-impact brand campaigns to streamlining tools like Wrike and Writer, you’ll play a critical role in enhancing collaboration, content quality, and brand impact. This role is ideal for a strategic, systems-oriented leader who thrives at the intersection of brand and operations. About the Team At Nutanix, you’ll be part of the Corporate Marketing organization, working closely with content, creative, and customer marketing teams to ensure brand consistency and operational efficiency. Collaboration is at the heart of this role—you’ll also partner with other key marketing stakeholders such as digital marketing, communications, global campaigns and programs, partner marketing, product marketing, and events. The team culture is collaborative, fast-paced, and focused on delivering high-impact, brand-aligned experiences that help drive marketing pipeline. You will report to the Sr. Director of Corporate Marketing. Nutanix offers a flexible arrangement, allowing for a hybrid or remote working environment. Your Role ●Lead and mentor a team of marketing professionals, fostering a culture of innovation and collaboration. ●Build strong cross-functional relationships across corporate marketing and with teams such as digital, communications, global campaigns, partner marketing, product marketing, and events. Brand Governance ●Ensure consistent brand representation by maintaining and enforcing brand guidelines across all internal and external communications. ●Conduct brand audits and implement improvements to strengthen brand integrity and alignment. Brand Enablement ●Develop and manage brand toolkits, templates, and training resources to enable internal teams and external partners. ●Maintain and provide training for the Nutanix brand portal, and serve as the primary point of contact for brand-related inquiries and support. Operational Excellence ●Build and optimize scalable marketing operations processes, workflows, and governance models to drive efficiency, consistency, and alignment across teams. ●Lead the implementation of marketing tools, streamline collaboration, improve content quality, and support brand execution. ●Manage the brand budget, including vendor relationships, contracts, and spend tracking. Program & Project Management ●Serve as the connective tissue between content, brand, creative and customer- facing teams to ensure cohesive storytelling and brand alignment. ●Plan and execute global brand campaigns, overseeing messaging, creative development, and performance tracking. ●Lead program and project management for brand thought leadership campaigns such as state-of-the-industry reports, analyst reports, brand videos, etc. Analytics and Reporting ●Track and report on corporate marketing performance metrics and KPIs to inform decision-making and continuous improvement. Work closely with functional leaders in Creative & Brand, Customer Marketing, and Content Marketing. What You Will Bring Bachelor’s degree (or equivalent) plus 10+ years of experience in marketing operations or brand management, with at least 5 years in a management role at a high-tech organization. ●Proven experience in operational leadership, brand governance, and campaign execution. ●Strong project management skills with experience using tools like Wrike, Workfront, or similar platforms. ●Demonstrated success in building scalable systems and processes in a B2B environment. ●Excellent communication and collaboration skills, with the ability to influence across teams. ●Strong organizational skills, attention to detail, and a proactive, problem-solving mindset. ●Humble team player with a bias for action and a strong desire to work in a fast- paced, dynamic environment. ●Ability to think and work strategically, but also execute as an individual contributor Work Arrangement Remote: This position is primarily remote. There is no specific in-office requirement, however, there may be circumstances where you may be required to come into a local office for a specific purpose, and/or to travel to other locations based on business needs. The pay range for this position at commencement of employment is expected to be between USD $ 184,000 and USD $ 368,400 per year. However, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. Our application deadline is 40 days from the date of posting. In good faith, the posting may be removed prior to this date if the position is filled or extended in good faith. --

Posted 1 week ago

Product Marketing Manager, Clinical Decision Support (REMOTE -- USA)-logo
Product Marketing Manager, Clinical Decision Support (REMOTE -- USA)
Radiometer AmericaBrea, California
Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Radiometer, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. In our line of work, life isn’t a given - it’s the ultimate goal. When life takes an unexpected turn, our technology and solutions enable caregivers to make informed diagnostic decisions to improve patient care. This is our shared purpose at Radiometer and what unites all +4000 of us - no matter our roles or where in the world we’re located. Radiometer is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges. At Radiometer, our vision is to improve global healthcare with reliable, fast, and easy patient diagnoses. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful. Learn about the Danaher Business System which makes everything possible. The Product Marketing Manager, Clinical Decision Support, is responsible for leading our marketing efforts for Radiometer’s Clinical Decision Support (CDS) portfolio. This individual will be responsible for developing and executing marketing strategies that grow revenue, generate leads, and support commercial teams with compelling tools and messaging. This position reports to the Director, Marketing and is part of the Marketing Team and will be fully remote. In this role, you will have the opportunity to: Lead product marketing strategy, drive product awareness, and generate leads through integrated marketing campaigns Develop clinical value messaging, create tailored content for clinical personas, and build tools to support sales execution Collaborate with Product Management, Sales, and Clinical teams to align strategy and priorities The essential requirements of the job include: Bachelor’s degree in biology, Chemistry, Biomedical Engineering, or related scientific field Minimum 5 years of experience in the healthcare industry, which includes experience marketing or selling healthcare software or clinical decision support tools and creating customer facing materials and enabling sales teams, as well as a proven track record of lead generation, content development, and digital campaign success Demonstrated understanding of healthcare software solutions and buying process, as well as the ability to translate clinical insights into impactful messaging Proficient in digital marketing tools, such as HubSpot, Marketo, LinkedIn Ads, or similar platforms, as well as MS Office / MS 365 (especially PowerPoint, Excel), and familiarity with CRM tools (e.g. Microsoft Dynamics, Salesforce, etc.) Primarily language English Travel, Motor Vehicle Record & Physical/Environment Requirements: if applicable for role Approximately 30% travel, including some international Additional languages beyond English It would be a plus if you also possess previous experience in: Familiarity with ICU, ED, or Laboratory clinical environments Radiometer, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info . At Radiometer we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Radiometer can provide. The salary range for this role is $115,000 - $125,000 . This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com . Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. The EEO posters are available here . We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.

Posted 1 week ago

Senior Lifecycle Marketing Manager - Partner Monetization-logo
Senior Lifecycle Marketing Manager - Partner Monetization
AuraBoston, Massachusetts
Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura, and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations. Come build with us! About the Role: As a part of the Marketing and Partnership teams, you’ll be a key player in driving activation, monetization, and user engagement across the rapidly growing Partnerships channel. This role requires a CLM guru with experience in setting up, running and measuring email and in-app campaigns from ideation to deployment. This person must be an excellent project manager who feels comfortable working cross-functionally to deliver results for our partners and the Aura business. You will implement, monitor, and optimize email marketing campaigns, launch and manage A/B tests, and analyze and synthesize results. This position is essential to the day-to-day operations of our marketing team and will directly contribute to the success of our rapidly growing business! This role will report to the VP of Customer Lifecycle on the Marketing team. Day to Day: Build and execute multi-channel campaigns using our ESP (Braze), to drive activations and upsells across our partnerships subscriber base, with the key goal of monetization. Report out on campaign effectiveness and strategize on new tests in partnership with the Employee Benefits team. Work with cross-functional teams on the go-to-market set-up and ongoing optimization of CLM campaigns for new and existing partnerships, ensuring successful launches. You will own the full scope of campaign set-up and execution: working to ensure our ESP has the data necessary, partnering with creative on campaign development, and coding/qa-ing/deploying campaigns. Set up campaigns for effective measurement including clean test & control groups and regularly track performance. Partner with data analytics to ensure any reporting blindspots are addressed. Share results between the Marketing and Partnership teams to drive growth and maximize results. Partner with the VP of CLM and the VP of Product Marketing for Partnerships on a long-term engagement strategy for partner subscribers, focusing on increasing ROI through rapid testing and learning. Be a champion of best-in-class email and CLM messaging tactics staying abreast of the latest trends and tools What you bring to the table: Required: 5-7 years developing and managing email and in-app campaigns for a B2B or B2B2C focused program Experience working in a highly cross functional environment managing several different stakeholders and projects at-once. Project management is an area you thrive in. Experience in subscription business models and metrics (LTV, churn, etc.) a plus Must have experience using CRM tools to build email campaigns and automated campaigns. Braze experience is a plus. Highly analytical with deep understanding of A/B testing and a desire to own and dig into the data. Strong presentation and Excel/Google sheets skills Troubleshoot and QA campaigns, workflows, data issues, and other marketing ops functions Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $130,000-175,000, but may vary depending on job-related knowledge, skills, experience and location. #LI-Remote Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any protected category. Beyond equal employment opportunity, Aura is committed to being an inclusive community where all feel welcome. Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please let your Talent Acquisition Partner know. Important privacy information for United States based job applicants can be found here .

Posted 3 days ago

Enrollment Marketing Strategist-logo
Enrollment Marketing Strategist
BJU StaffGreenville, South Carolina
POSITION SUMMARY : The Enrollment Marketing Strategist supports the student communication journey by managing email, SMS, and CRM-based campaigns targeted to 10–12th grade prospective students and their parents. This role assists and works closely with Marketing and Admissions to help tell our story in compelling and effective ways. We’re looking for someone with strong problem-solving skills, excellent organization, a proactive mindset, and a good eye for what resonates with high school students. If you’re ready to grow in a fast-paced, collaborative environment—and are excited to make a difference in students’ lives—this could be the opportunity for you. PRINCIPAL DUTIES AND RESPONSIBILITIES: Assist in executing communication campaigns (email, SMS, and web) designed to nurture prospective students from interest to enrollment. Coordinate with admissions and marketing teammates to ensure content aligns with student needs, timelines, and enrollment goals. Help build and maintain segmented contact lists using CRM and automation tools (training provided). Participate in campaign performance tracking—monitor open rates, clicks, engagement, and basic conversion trends. Contribute to brainstorming and drafting creative ideas for engaging Gen Z audiences through relevant platforms. Help manage campaign timelines, scheduling, and asset coordination with designers, writers, and media teams. Monitor and analyze campaign performance using key metrics (CTR, open rates, conversions, cost-per-lead, etc.) to inform future strategy. Lead A/B testing and optimization of marketing touchpoints to improve conversion rates at each stage of the funnel. Create and maintain segmented audience strategies based on behavior, demographics, geography, and engagement data. Identify opportunities for improved engagement using emerging platforms or innovative digital storytelling methods. Collaborate in A/B testing and learn how to use data to improve outreach and communication effectiveness. Stay curious about student behavior, tech tools, and new marketing trends—we’ll help you grow, and you’ll help us stay fresh. Prepare and present regular performance reports to stakeholders, making strategic recommendations based on insights. REQUIRED KNOWLEDGE, SKILLS AND ABILITIES: Bachelor’s degree in marketing, communication, business, or related field (or equivalent experience). 3+ years of marketing or communication experience (internships or project work welcome). Strong written and verbal communication skills. Strong analytical skills with the ability to interpret data and translate it into actionable strategies. Curious, organized, and able to manage tasks independently while collaborating well in a team. Comfortable with technology and willing to learn CRM, email, and marketing automation tools (like Slate, HubSpot, or Mailchimp). An eye for what appeals to high school students, and a desire to help them discover the right college fit. Highly organized, detail-oriented, and deadline-driven. Ability to understand and connect with Gen Z audiences authentically. Zoom, Teams, Canvas Catalog, Articulate 360, Microsoft Office, etc. PREFERRED, NOT REQUIRED: Familiarity with social media and digital platforms used by Gen Z. Basic experience with email marketing and social media content. Creative skills—writing or content creation—a plus. Experience in a college setting or as a student ambassador, RA, peer advisor, etc. OTHER REQUIREMENTS: Familiarity with social media and digital platforms used by Gen Z. Basic experience with email marketing, social media content, or web updates. Creative skills—writing, video editing, design, or content creation—a plus. Experience in a college setting or as a student ambassador, RA, peer advisor, etc. SUCCESS IN THIS ROLE MEANS: Maintaining a robust communication plan through the recruitment cycle. Our student communications are timely, relevant, and well-executed. You’re contributing fresh ideas and helping prospective students feel seen and understood. You’re a dependable, proactive teammate who makes the work lighter and better for everyone around you An applicant must be a born-again Christian who has a personal relationship with Jesus Christ. Each applicant must agree with and affirm the Bob Jones University creed, mission (see https://www.bju.edu/about/creed-mission.php ) and core biblical doctrines regarding areas such as the Bible, the triune God, man and salvation, etc. Employees are expected to maintain a conservative lifestyle and support Bob Jones University’s positions on issues such as beverage alcohol and addictive substances, creation, marriage and human sexuality and the sanctity of life, etc., ( https://www.bju.edu/about/positions.php ). Employees are to be active members of a local Bible believing church which holds orthodox theology. Applicants must be committed to providing students an excellent, world-class education from a biblical worldview. #LI-Onsite

Posted 30+ days ago

Marketing Analyst-logo
Marketing Analyst
Work at CarLostBurlingame, California
Position at Carlost Inc. Produce innovative, simple solutions to design issues Design user flows and high-level behavior for new features Work with user interface designers to create beautiful mockups Collaborate with the engineering team to help determine the best implementation methods Understand our users and their educational needs Help diagnose and resolve user support issues Work with employees from other departments, including marketing, sales, and technical support, to gather requirements and coordinate projects Conduct competitive analysis and other research projects

Posted 30+ days ago

Director, Performance Marketing-logo
Director, Performance Marketing
Good AmericanHollywood, Florida
The Director, Performance Marketing will oversee and drive the execution of cross-channel paid media strategies through external agencies, ensuring alignment with business objectives and performance targets. This role requires a strategic and analytical approach to guide agencies to achieve exceptional results across key performance marketing channels. Responsibilities: Lead and manage the relationship with performance marketing agencies, ensuring their strategies and executions align with the company's goals and KPIs. Develop, oversee, and optimize performance marketing campaigns across paid search, social, affiliates, CTV, and other paid media channels through agency partners. Set clear performance targets for agency partners and monitor progress against weekly/monthly/quarterly sales and KPI goals, ensuring an understanding of key metrics (CAC, ROAS, CVR, AOV). Manage and allocate performance marketing budgets, ensuring efficient spend and maximized ROI. Use data analysis tools (Looker, Excel, and Google Analytics) to review and validate agency insights and develop recommendations for data-driven strategy refinements. Develop a proactive testing roadmap with agencies, focusing on optimizing creative assets, landing pages, ad copy, and audience segmentation. Regularly review test results and present outcomes to leadership. Collaborate cross-functionally with internal teams such as Ecommerce (CRM, Site, Data) and Brand Marketing (Influencer, Creative) to support cohesive marketing strategies. Stay informed on industry trends and competitive landscape to guide agency partners in incorporating innovative and impactful strategies. Ensure strong communication and task management with external agencies, aligning on deliverables, timelines, and performance expectations. Qualifications: 6-8+ years of experience in performance marketing, preferably in an in-house or agency management role for an e-commerce business. DTC experience preferred. Strong proficiency with Excel (Pivot Tables, VLOOKUP, etc.) and experience working with large data sets. Proven success in achieving and exceeding KPI targets (CAC, ROAS). Hands-on experience with: Google Ads, Facebook Ads, TikTok Ads, Google Analytics. Data visualization and CDPs. Feed management tools (Feedonomics, GMC, Meta Commerce Manager). Strong organizational and project management skills, with a proactive approach to overseeing agency performance. Collaborative with excellent communication and leadership abilities.

Posted 30+ days ago

OPS Marketing Assistant-logo
OPS Marketing Assistant
University of North FloridaJacksonville, Florida
Department Professional & Lifelong Learning, Financial Services-OPS Compensation $20.00 to Negotiable Hourly This position is a key member of UNF Professional and Lifelong Learning's (PLL) marketing team. Primary responsibilities include writing content for multiple audiences, expanding online presence, leveraging social media and providing assistance to the marketing coordinator. The ideal candidate has extensive writing experience, is proactive, works well in a fast-paced team environment, has a professional and positive attitude, is organized and is adept at managing competing deadlines and working effectively with people at all levels of the organization. This position will work between 15-25 hours per week and may be considered for remote/hybrid work and/or flexible working hours. REQUIRED DOCUMENTS: Please upload resume, cover letter, names and contact information for three professional references, and a portfolio. Portfolio should include social media posts and graphic design examples. Also, include samples of writing, if available (ad copy, news articles, blog posts, press releases, etc.). No more than 8 pages. Essential Job Functions Content Generation: -Develop compelling content and photography for website, blog, monthly and subject-specific e-communications and social media to increase registrations and revenue, while adhering to UNF’s Visual Identity and Style Guidelines -Maintain subscription lists and distribute e-communications using email service provider -Interview students, instructors and industry-specific professionals Social Media: -Manage/maintain PLL's social media platforms including Facebook, LinkedIn, and Instagram -Create social content and graphics for delivery across social platforms Community Relations: -Identify and maximize internal opportunities to promote PLL's programs to UNF alumni, employees, students and parents -Identify and maximize external opportunities to promote PLL's programs -Occasionally staff exhibitor tables at on campus events and/or local trade shows Marketing Support: -Provide limited support for the marketing coordinator and marketing projects -Assist in the production and editing of brochures, catalogs, e-communications and web content -Assist in content design templates for web Required Qualifications -One year of experience/knowledge in marketing/communications and public relations -Excellent written and verbal communication skills, to include proper spelling, correct grammar and correct punctuation -Excellent computer skills including Microsoft Office and Adobe Creative Suite -Preferred: A bachelor’s degree in marketing, communications or journalism (or equivalent work experience) and advanced knowledge of social media management, strategies and platforms Point of contact: Lauren Tallier - lauren.tallier@unf.edu or 904-620-4356 Statement(s) of Understanding This position requires a background check. In conjunction with the University's policy, this position may also require a credit check. The holder of this position is designated as a “Responsible Employee” pursuant to their role under Title IX. Therefore, the incumbent must promptly report allegations of sexual misconduct, sexual violence, and child sexual abuse by or against any student, employee, contractor, or visitor to the University’s Title IX Administrator or any divisional Title IX Coordinator Equal Opportunity The University of North Florida (UNF) is committed to providing an inclusive and welcoming environment for all who interact in our community. In building this environment, we strive to attract students, faculty and staff from a variety of cultures, backgrounds and life experiences. The University of North Florida does not commit or permit discrimination or harassment on the basis of genetic information, race, color, religion, age, sex, disability, gender identity/expression, sexual orientation, marital status, national origin, or veteran status in any educational, employment, social, recreational program or activity that it offers. In addition, UNF will not commit or permit retaliation against an individual who reports discrimination or harassment or an individual who cooperates in an investigation of an alleged violation of university regulation. Carnegie UNF is a Carnegie Community Engaged Institution. This designation celebrates the University’s collaboration with community partners from the local to the global level. It reflects UNF’s mission to contribute to the public good and prepare educated, engaged citizens.

Posted 1 week ago

Senior Analyst - Consulting Services, Marketing Solutions-logo
Senior Analyst - Consulting Services, Marketing Solutions
TransUnionChicago, New York
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day. Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology. What You'll Bring: 3-5 years of experience in analytics, strategy consulting and / or marketing consulting. Client facing experience desired. Exceptional data, analytics, and quantitative acumen Advanced technical (Master’s) degree in Statistics, Data and / or Analytics (or equivalent) Advanced Excel and PowerPoint skills. A highly effective cross functional communicator in both written and verbal skills. Ability and willingness to learn in a fast-paced environment. Impact You'll Make: Diagnose business needs, to translate them into questions that we will answer and to architect ways to wrangle data from multiple sources. Help our clients to understand their data and how it relates to their business objectives. Identify and interpret trends and patterns in datasets to locate influences. Conduct quantitative analyses (e.g. data investigations, UI analyses, data model assessments) in a defect-free manner to provide valuable insights for our clients. Learn to translate our analytics into the stakeholder’s native language, to tell stories to make complex ideas simple and to translate our findings into measurable, data-driven actions This TransUnion's Consulting Services team specializes in the unified measurement approach, skillfully integrates Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to offer our clients a comprehensive analytical solution. The team delivers actionable insights, enabling clients to optimize marketing strategies, allocate budgets efficiently, and measure the effectiveness of marketing campaigns with greater accuracy and depth. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act. Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position. Benefits: TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans. We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Pay Scale Information : The U.S. base salary range for this position is $67,500.00 - $112,500 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents. TransUnion's Internal Job Title: Sr Analyst, Consulting Services

Posted today

Entry Level Marketing Assistant-logo
Entry Level Marketing Assistant
Pattern PromotionsNorcross, Georgia
Job Advertisement : Entry Level Marketing Assistant Location: Atlanta, GA Position: Entry Level Marketing Assistant Salary: $39,000 - $48,000 per year Job Type: Full-Time, Marketing About Us Pattern Promotions is a dynamic marketing firm based in Chicago, IL, committed to delivering cutting-edge promotional campaigns and innovative brand solutions for a diverse range of clients. Our mission is to help brands engage their audiences with impactful, customized experiences. Join us as we expand our team and continue to make a mark in the marketing industry. Job Description We are seeking a motivated and detail-oriented Entry Level Marketing Assistant to join our dynamic marketing team. This is an exciting opportunity for individuals looking to kickstart their career in marketing and gain hands-on experience in a fast-paced environment. As an Entry Level Marketing Assistant, you will be involved in various aspects of our marketing efforts, from supporting digital campaigns to assisting with market research and analysis. Responsibilities Assist in the development and execution of marketing campaigns Support the management of social media accounts and content creation Conduct market research to identify trends and opportunities Analyze campaign performance data and prepare reports Collaborate with team members to brainstorm new marketing strategies Coordinate and attend promotional events and trade shows Benefits Bachelor's degree in Marketing, Communications, or a related field Strong written and verbal communication skills Familiarity with social media platforms and digital marketing tools Basic understanding of marketing principles and practices Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) Ability to work both independently and as part of a team Skills and Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field Strong written and verbal communication skills Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) Familiarity with social media platforms and online marketing tools Ability to work both independently and as part of a team Detail-oriented with strong organizational skills If you are ready to kick-start your career in sales and become part of a fast-paced and innovative team, we would love to hear from you. Apply today and join Pattern Promotions in creating lasting brand experiences!

Posted 3 days ago

In House Marketing Coordinator-logo
In House Marketing Coordinator
WyndhamWilliamsburg, Virginia
We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. Job Summary In person marketing with prospective and/or current owners within our resorts. Schedules guests to meet with a representative for a presentation. Essential Job Responsibilities Serve as a positive and professional brand ambassador for Wyndham Destinations Partner with the resort staff to receive arrival sheets of guests checking in Greet, present, and incentivize prospective customers to attend a sales-preview tour Screen and qualify potential customers based on company guidelines Make sales-tour reservations and collect required deposits Responsibilities include, but are not limited to: Greet, present and incentivize prospective customers to attend a sales presentation in accordance with all company policies, compliance standards and regulatory requirements while maintaining minimum performance goals (80% time) Attend all scheduled training sessions, department meetings, keep current on marketing information and materials, keep current on industry trends, and set and review performance goals weekly, monthly and annually. (20%) Travel Requirements No travel required outside of the home site’s area Minimum Requirements and Qualifications Sales and/or marketing experience is preferred, not required. Must maintain production standards. Education High School Diploma or equivalent is required. Training requirements None Knowledge and skills Clear and concise written and verbal communication skills. Ability to work in a team environment within a shared space. Technical Skills Proficient in MS Excel, MS Word, general computer skills and smart devices. Job experience 1 to 3 years of sales and/or marketing experience is preferred, not required. Experience equivalent to the education requirement may be accepted in lieu of the education requirement. How You'll Be Rewarded: We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include: Note: Temporary and/or seasonal associates are ineligible for Paid Time Off. • Medical • Dental • Vision • Flexible spending accounts • Life and accident coverage • Disability • Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information) • Wish day paid time to volunteer at an approved organization of your choice • 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information) • Legal and identity theft plan • Voluntary income protection benefits • Wellness program (subject to provider availability) • Employee Assistance Program How You'll Be Rewarded: We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include: Note: Temporary and/or seasonal associates are ineligible for Paid Time Off. Medical Dental Vision Flexible spending accounts Life and accident coverage Disability Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information) Wish day paid time to volunteer at an approved organization of your choice 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information) Legal and identify theft plan Voluntary income protection benefits Wellness program (subject to provider availability) Employee Assistance Program Where Memories Start with You Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you. We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com , including the title and location of the position for which you are applying.

Posted 30+ days ago

Marketing Manager-logo
Marketing Manager
Golden Touch Home Care ServicesSchaumburg, Illinois
Full job description Location: Western Suburbs of Chicago, IL Job Objective: Build relationships with local businesses, therapists and communities in the west suburbs of Chicago to drive referrals to our Urgent Care practice. About Us: Schaumburg Immediate Care is a leading provider of comprehensive Urgent Care services in the west suburbs of Chicago. Our team of dedicated professionals is committed to delivering personalized care to individuals. We pride ourselves on our collaborative approach and our ability to create a supportive for our patients Key Responsibilities and Requirements: Relationship Building: Develop and maintain strong, positive relationships with local business’s, therapists, community, and other healthcare providers to drive for mutual referrals and referral growth. Outreach Strategy: Build a strategy for: (1) identifying, and (2) reaching out and connecting with key decision makers in referral sources, and build mutual referral relationships. Referral Management: maintain relationships with referral sources and manage the referral process to ensure a seamless experience for patients and referring providers. Events Management: Organize outreach events, like launch, presentation, recreational activities to attract and engage referral sources. Community Outreach : Represent the practice at local events, conferences, and networking opportunities to increase visibility and build professional relationships. Market Research: Conduct market research to identify new opportunities for growth, including potential referral sources and emerging trends in the mental health field. Collaboration: Work closely with the clinical and administrative teams to ensure that referred patients receive timely and appropriate care. Reporting: Track and report on referral activities, outcomes, and market conditions to inform strategic planning and decision-making. Existing relationships with local practices is a plus. Qualifications: Experience: Minimum of 2-3 years of experience in business development, sales, or a related role, preferably within the healthcare or mental health sectors. Skills: Strong interpersonal and communication skills, with the ability to build and maintain professional relationships. Excellent organizational and time management skills. Ability to work independently and as part of a team. Proficiency in using CRM software and other business development tools. Knowledge of the healthcare and mental health industries is a plus. Attributes: Self-motivated and goal-oriented. Ability to thrive in a fast-paced, dynamic environment. Passionate about mental health and committed to improving patient outcomes. Benefits: Compensation: Salary plus bonus Professional development opportunities. Supportive and collaborative work environment. Schaumburg Immediate Care is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Job Types: Full-time, Part-time Pay: $20.00 - $35.00 per hour Experience level: 4 years Work setting: In-person Office Experience: Business Development: 3 years (Required) Healthcare Marketing: 3 years (Required) Mental Health Industry: 3 years (Preferred) Work Location: In person E-Verify Destiny Healthcare Services/Golden Touch Home Care participates in the Electronic Employment Eligibility Verification Program. E-Verify English and Spanish (PDF) Right to Work English and Spanish (PDF) Equal Employment Opportunity (EEO) As an equal opportunity employer including Disability/Veterans, Destiny Healthcare Services/Golden Touch Home Care recognizes that our strength lies in our people. We are committed to diversity. Accommodation for Applicants Destiny Healthcare Services/Golden Touch Home Care is an Equal Employment Opportunity/ Affirmative Action employer and provides reasonable accommodation for qualified individuals. Supporting medical or religious documentation will be required where applicable. If you are a qualified individual, you may request a reasonable accommodation at any point in the selection process. If you are unable or limited in your ability to access job openings through this site or apply through our online system or in-person at one of our Chicagoland offices, please contact us.

Posted 1 week ago

Marketing Assistant-logo
Marketing Assistant
Senior HelpersRichardson, Texas
About the Company: Senior Helpers Greater Dallas is a leading provider of in-home senior care services, dedicated to enhancing the quality of life for our elderly community members. We offer personalized care and support to ensure our clients maintain independence and dignity while receiving the assistance they need. The marketing representative will be responsible for establishing, maintaining, and strengthening relationships with new and existing referral sources. The Marketing representative will work in the community in order to generate quality leads for Home Care service. Job Description: We are seeking a motivated and results-driven Marketing Assistant to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to attract new clients and expand our customer base. Paid training and guidance will be provided by our Sr. Marketing Representative. You will be working with a team of marketers to help attract potential clients. Responsibilities: Develop and execute marketing plans to promote Senior Helpers services to potential clients, including individuals, families, Veterans and community organizations. Identify and cultivate relationships with referral sources such as healthcare professionals, hospitals, rehabilitation centers, and senior living communities to generate client leads. Create compelling marketing materials, presentations, and campaigns to effectively communicate the benefits of our services. Travel within the assigned territory to conduct regular on-site visits to various healthcare facilities to develop and strengthen relationships. Responsible for generating referrals and leads for home health care by establishing and maintaining relationships with hospitals, rehabilitation centers, senior living communities, skilled nursing facilities, assisted living facilities, hospice and other service providers. Participate in networking events, conferences, and community outreach programs to increase brand awareness and acquire new clients. Prepare and present presentations of company's various home care services. Qualifications: Obtained a bachelor's degree in marketing or a related field. Must be a reliable, enthusiastic, high-energy individuals with fun, outgoing personality. Willing to work out in the field and travel within our assigned territory Must have reliable transportation and valid driver's license Strong computer skills, proficient in Google Suites, MS Suite Strong communication and interpersonal skills with the ability to build rapport and establish relationships with diverse audiences. Self-motivated, self-directed and able to work autonomously with minimal supervision. Understanding of the senior care industry or experience working with seniors is a plus. Excellent organization skills and detail oriented. Experience: Prior experience preferred but not required. Benefits: Competitive salary and 2% commission based on performance. Opportunities for career growth and professional development. W-2 employee. Compensation: Pay: $18.00/hour + Commission Job Details: Job Type: Part-time / 24-30 hrs per week Schedule: Monday - Friday Position starts as part time but there are opportunities to grow into full time based on performance. Work Location: In Office / In the field, Richardson, Carrollton, Plano, far North Dallas areas Application Process: Senior Helpers Greater Dallas is an equal opportunity employer committed to diversity and inclusion in the workplace. To apply for the Marketing and Sales Assistant position at Senior Helpers Greater Dallas, please submit your resume and a cover letter outlining your relevant experience and why you'd be a great fit for this role.

Posted 3 days ago

The Asian American Foundation logo
Deputy Director, Digital Marketing
The Asian American FoundationNew York, New York
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Job Description

Description

About the Organization

TAAF serves the Asian American and Pacific Islander community in their pursuit of belonging and prosperity that is free from discrimination, slander, and violence. Founded in 2021 in response to the rise in anti-Asian hate and to address the long-standing underinvestment in AAPI communities, TAAF funds best in class organizations working to mobilize against hate and violence, educate communities, and reclaim our narratives through our core pillars of Anti-Hate, Education, Narrative Change, and Resources & Representation. Through our grants, high-impact initiatives and events, we’re creating a permanent and irrevocable sense of belonging for millions of Asian Americans and Pacific Islanders in the United States. For additional information about TAAF, please visit www.taaf.org.

 

About the Role

The Deputy Director of Digital Marketing will lead the organization’s multi-channel digital marketing strategy, overseeing the social media, email marketing, website, paid search, and paid social media initiatives. This role will drive the development, execution, and optimization of cohesive and data-driven digital campaigns to grow brand awareness, engagement, and advocacy. The ideal candidate will have deep experience managing teams and campaigns across digital platforms, demonstrate exceptional strategic thinking, and possess a passion for leveraging technology and storytelling to support organizational goals.

As a key member of the Communications and Marketing team, the Deputy Director of Digital Marketing will serve as a thought leader, collaborating with internal stakeholders, external partners, and vendors to execute high-impact initiatives that advance the mission of the organization. They will believe in working strategically with transparency and accountability, embrace a culture of learning, work respectfully with compassion, kindness, and gratitude, and seek to be inclusive and collaborative in decision making. Most importantly, the candidate is passionate about our mission and recognizes and understands the challenges and opportunities in serving our community.

 

Responsibilities

Strategy and Leadership

  • Develop and execute a comprehensive digital marketing strategy that integrates social media, email marketing, website, paid search, and paid social media efforts
  • Lead, mentor, and supervise a team of marketing professionals, including the Social Media Strategist and outside consultants
  • Collaborate with the Head of Communications and Marketing to align the digital strategy with organizational goals and campaign priorities
  • Oversee the creation of content calendars, campaign timelines, and messaging strategies to ensure brand consistency and maximize engagement
  • Establish and maintain relationships with creators and influencers as well as all major social media platforms

Channel Management

  • Social Media: Guide the Social Media Strategist in developing engaging content and campaigns to grow reach, foster engagement, and support strategic goals
  • Newsletter/Email Marketing: Oversee content development and distribution of newsletters to increase subscriber engagement and conversion
  • Website: Manage website strategy, user experience (UX), and content updates to ensure a seamless and engaging online experience
  • Paid Media: Plan, execute, and optimize paid social and paid search campaigns to drive visibility, awareness, and action

Performance Analytics and Reporting

  • Establish and track key performance indicators (KPIs) for all digital marketing channels, leveraging tools such as Google Analytics, social media insights, and email marketing platforms
  • Provide monthly reports and actionable insights to inform future strategies and improve overall campaign performance
  • Use A/B testing, audience segmentation, and trend analysis to refine messaging, content, and advertising tactics

Collaboration and Partnership

  • Serve as a primary liaison with external digital marketing vendors and platform representatives to ensure optimal performance and support
  • Partner with cross-functional teams (communications, development, and program teams) to ensure that messaging and marketing efforts are aligned across channels
  • Maintain a pulse on emerging digital marketing trends, tools, and best practices, applying them to strengthen the organization’s digital strategy


Requirements

Education and Experience

  • Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
  • 7-10 years of experience in digital marketing, with at least 3-5 years of supervisory experience
  • Proven track record of leading multi-channel marketing campaigns, driving results, and managing large budgets

Skills

  • Advanced proficiency in social media platforms, Google Analytics, and marketing automation tools (e.g., Mailchimp)
  • Experience with content management systems (CMS) and website management, including UX best practices.
  • Strong project management and organizational skills with the ability to juggle multiple priorities
  • Data-driven mindset with expertise in digital analytics, reporting, and campaign optimization
  • Ability to create clear, compelling, and inclusive messaging across platforms
  • Excellent verbal and written communication skills
  • Passion for the mission of the organization and commitment to equity, diversity, and inclusion

Working Hours

  • Requires occasional weekend, off-hours, or evening work

Location

  • New York City and San Francisco-based staff work in the office 2 days per week, and the other days remotely


Benefits
  • TAAF provides competitive compensation and benefits including health insurance (including dental and vision) and a 401k retirement plan to all employees
  • Anticipated salary for this position is $125,000