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Senior Brand Manager, Marketing Innovation
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Job Description
- Support the development and execution of the innovation roadmap aligned with brand and portfolio growth strategies.
- Identify whitespace opportunities through consumer insights, trend analysis, and competitive assessment.
- Contribute to prioritization of innovation initiatives based on consumer value, feasibility, and business impact.
- Translate qualitative and quantitative consumer insights into compelling product concepts and value propositions.
- Drive concept development, concept testing, and learning plan execution in partnership with Insights teams.
- Synthesize insights into clear recommendations for senior stakeholders.
- Own day-to-day management of innovation projects, in partnership with the Project Management team, from idea through commercialization.
- Partner with R&D, Creative, Packaging, Supply Chain, Quality, Legal, and Finance to deliver products on time and within scope.
- Manage timelines, stage-gate deliverables, and decision-making documentation.
- Marketing lead for go-to-market planning including positioning, claims, packaging, pricing, channel strategy, and launch activation.
- Partner with Sales to support retailer sell-in materials and customer presentations.
- Oversee development of launch assets in collaboration with Creative, Media, Digital, and Shopper teams.
- Track launch performance including trial, repeat, velocity, distribution, and financial results.
- Conduct post-launch reviews to identify learnings and optimization opportunities.
- Apply insights to refine future innovation efforts.
- Serve as the central point of coordination across internal teams and agency partners for innovation initiatives.
- Ensure brand standards and strategic intent are consistently reflected across all innovation touchpoints.
- 3-5+ years of experience in brand management, innovation marketing, or product marketing within CPG.
- Hands-on experience supporting or leading NPD and product launches.
- Strong analytical and consumer insight skills.
- Demonstrated ability to manage complex, cross-functional projects.
- Strong communication and storytelling skills.
- Bachelor’s degree in Marketing, Business, or related field.
- Experience in food, petcare, wellness, or adjacent consumer categories.
- MBA or advanced degree.
- Familiarity with stage-gate innovation processes and consumer research methodologies.
- Experience working with syndicated data (e.g., Circana, Nielsen).
- Comprehensive Medical, Dental, and Vision Insurance.
- Free Life and Disability Insurance.
- Health and Dependent Care Flexible Spending Accounts.
- 401 (k) with a 3% company match and annual employer discretionary contribution.
- Paid vacation, holidays, and sick time.
- Employee Assistance Program.
- Access to thousands of free online courses.
- Discounts on cell phones, movie tickets, gym memberships, and more!
- Education Assistance (both college degrees and professional certifications).
- Referral Program with a cash bonus.
- Access to on-demand pay.
- Paid parental leave.
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