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Sr Manager, Brand Marketing-logo
Sr Manager, Brand Marketing
Sony Playstation NetworkSan Francisco, CA
Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Senior Manager, Brand Marketing | Exclusive Games Marketing San Mateo, CA - Hybrid, LA considered with regular travel to San Mateo Sony Interactive Entertainment is looking to hire a Senior Manager, Brand Marketing to support our games developed and published by PlayStation Studios. Reporting directly into the Director, Global Brand Marketing, this role will work closely with a team of global marketers and partner with internal and external development studios to craft the brand and global go-to-market marketing strategy for several high-profile game titles. RESPONSIBILITIES: Marketing and Brand Strategy Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights. Lead global cross-functional teams, responsible for pulling together holistic global business results for their portfolio. Develop best-in-class live service strategy, including always-on, content strategy for Games as a Service. Accountable for the success of the global marketing campaign and corresponding commercial business results. Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles. Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders. Studio Partnership Partner with internal and external development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets. Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research. Collaborate with studios and global publishing teams to drive solutions on varying deadlines. Budget Management Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises. Manage global marketing budget for portfolio of titles. People Management Manage direct and indirect reports, driving results through strong delegations and leadership. Coach and mentor talent across different career, fostering the development of next generation marketers. Able to work digitally and asynchronously across multiple time zones to build an inclusive team environment. REQUIREMENTS: Deep understanding of and experience working on AAA Games, platform experience a plus. Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services. Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development. Comprehensive understanding of the full live services marketing funnel, including acquisition, retention, and monetization. Has managed direct reports in previous roles and a proven track record of positive team engagement. Experience with digital product offerings on mobile and PC platforms, a plus. Ability of influencing and engaging external and internal stakeholders in a franchise brand vision. Extensive knowledge of and a passion for video games is a huge plus. RELATED EXPERIENCE/EDUCATION: 10+ years of brand and product marketing. Bachelors degree or equivalent (MBA a plus) Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, marital status, genetic information or membership in any other legally protected category. Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation. At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below. $182,200-$273,400 USD Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Posted 30+ days ago

Commercial Lines Marketing Representative-logo
Commercial Lines Marketing Representative
Brown & Brown, INC.East Lyme, CT
Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers. Brown & Brown is seeking a Commercial Lines Marketing Representative to join our growing team in Rocky Hill, CT! The Commercial Lines Marketing Representative will assist the Marketing Department with new business and renewal marketing, including related activities of the Mid/Large Account Division in accordance with established policy, procedures and objectives. How You Will Contribute: Build and maintain strong partnerships with insurance carriers to secure competitive coverage, pricing, and training opportunities. Attending client and prospect meetings as a subject matter expert, either independently or with producers. Create and implement strategies to attract and win new business. Oversee the disbursement, tracking, follow-up, and negotiation of insurance submissions and quotes with carriers. Maintain detailed records of marketing activities and ensure adherence to agency systems, procedures, and insurer regulations. Support the training and professional growth of the Marketing team to uphold agency standards and service quality. Identify and implement innovative marketing strategies, including new products, target markets, and custom coverage solutions. Share updates on market trends, opportunities, and carrier developments with the commercial lines team. Rate policies, complete applications, prepare proposals, and handle necessary documentation for binding accounts. Collaborate closely with producers, service representatives, and marketing leadership to ensure smooth transitions and consistent communication Licenses and Certifications: Insurance Producer license in good standing (authorities in states needed to service the assigned book of business) CPCU or other insurance designations (preferred) Skills & Experience to Be Successful: High school diploma or equivalent Associate or bachelor's degree (preferred) Proficient with MS Office Suite Proficient knowledge of the use of office equipment (including but not limited to copy machines, printers, faxes, binding machine, etc.) Exceptional telephone demeanor Ability to maintain a high level of confidentiality Minimum of 3-5 years' experience in an agency marketing role, generating commissions over $5,000 Strong technical knowledge of the industry of expertise currently being targeted. This position requires routine or periodic travel which may require the team members to drive their own vehicle or a rental vehicle. Acceptable results of a Motor Vehicle Record report at the time of hire and periodically thereafter, and maintenance of minimum acceptable insurance coverages are a requirement of this position. #LI-KM1 Pay Range $80,000 - $110,000 Annual The pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role. Teammate Benefits & Total Well-Being We go beyond standard benefits, focusing on the total well-being of our teammates, including: Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more. Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations. The Power To Be Yourself As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, "The Power to Be Yourself".

Posted 1 week ago

Animal Nutrition Commercial Marketing Director-logo
Animal Nutrition Commercial Marketing Director
Land O' LakesArden Hills, MN
Animal Nutrition Commercial Marketing Director Animal Nutrition Commercial Marketing Director The Animal Nutrition Commercial Marketing Director is responsible for providing leadership to the development of the commercial strategic vision and growth targets and execution of the strategies to achieve business and financial goals. Key accountabilities include leadership of the commercial marketing team members, elevating and leading cross-functional team engagement and support of business initiatives and strategies, identifying commercial growth opportunities, setting clear objectives and defining key performance indicators to measure success. This role is accountable for the financial performance of the commercial business; P&Ls under this role's leadership include branded cattle, dairy adult and young animal and nutritional additives. Key Responsibilities: Business strategy and P&L ownership (40%): Provide clear vision and goals for the Commercial animal nutrition business to accelerate growth momentum Own commercial P&L including managing investments and expenses to deliver profitable growth and balances initiatives to capitalize on growth while delivering the bottom line Own development of marketing strategies including pricing, commercial channel, customer, customer segmentation, and new products/services Lead commercial innovation strategy (for products and services) and new product pipeline development relevant to the growth targets, in collaboration with R&D and the Enterprise Marketing Portfolio Leader Partner with FP&A on financial projections Internal stakeholder collaboration (20%): Demonstrate influential leadership to achieve success when working cross functionally and through others Deliver synthesized business results, risks and opportunities to advise senior leaders Provide strong leadership and direction to cross functional teams Support S&OP (sales and operations planning) Partner with Business Operations and Sales teams on insights and development of pricing and trade execution to maximize profits and market share, while balancing customer impacts Partner with Enterprise Marketing team on brand marketing and promotional strategies and plan External stakeholder focus (10%): Develop and ensure a deep understanding of market and industry dynamics, business, competition, brand landscape, commercial customers, consumers and industry Build and maintain relationships with key customers, suppliers, and other business partners Business insights, data, and analytics (10%): Establish and monitor business KPIs to track progress and ensure alignment with objectives Leverage and owns business and commercial channel insights (i.e. market, customer, retailer, competitive, sales, pricing) and business analytics to make fact-based, data-driven decisions People and team development (20%): Build and foster a high performing marketing team through effective talent acquisition, development and performance management. Exercise efficient decision making while driving and influencing the vital few strategies in alignment with team goals Provide coaching, mentorship, and professional development opportunities to empower team members and enhance capabilities Qualifications: Bachelor's degree in business, marketing or related field; MBA preferred Proven track record of success in P&L leadership roles including a minimum of 10 years of business or marketing experience Experience in animal nutrition industry is preferred Talent minded leader skilled at empowering teams to collaborate and drive results including 5 years of experience leading teams Experience in market backed innovation End to end business understanding including R&D and commercial sales Strong knowledge of field and industry is preferred Proven financial and business acumen Strategic thinking capability and ability to solve complex problems, to pivot when required, and a high level of comfort with ambiguity Motivations and personal drivers: Results minded Intellectually curious Resilient Innovative thinker Team mindset Optimism Energized by having a full view of the business dynamics and by ownership Thrives on empowering others, trust giver Balances drive for results with respect for others Strong driver of collaboration Additional Requirements: Ability to travel up to 20% The salary range for this role is $159,520 - $299,100 About Land O'Lakes, Inc. Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list. Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k). Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy. Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.

Posted 6 days ago

Leader, In-Market Retail Marketing-logo
Leader, In-Market Retail Marketing
Loan DepotIrvine, CA
Position Summary: Responsible for delivering exceptional service to In-Market Retail and JV originators and facilitating the creation of compelling marketing campaigns and materials that differentiate our company, products and originators. Acts as a team leader and point of escalation and resolution for both the In-Market Retail and JV marketing teams and field employees; also serves as a point of ingestion for new requests and as quality assurance for about-to-be delivered materials. This position ensures the performance of all duties in accordance with the company's policies and procedures, all U.S. state and federal laws and regulations, wherein the company operates. Responsibilities: Facilitates the ideation, creation and delivery of comprehensive marketing campaigns and materials for loanDepot's In-Market Retail and JV sales force. Partners closely with stakeholders, fostering strong relationships, and collects input ensuring cohesiveness and alignment of campaign. Oversees departmental quality assurance, ensuring all projects and work products are accurate and delivered on time. Provides constructive feedback on timeliness and quality of work to team members, ensuring high standards in all outputs. Acts as point of escalation and resolution for respective channels - In Market Retail and JV sales force - as it relates to marketing needs. Ingests marketing job requests, ensuring they are adequately documented, tracked and delivered. Manages multiple projects simultaneously, prioritizes tasks to meet deadlines, provides guidance and assistance to other team members. Communicates timelines clearly, addressing any delays proactively. Manages individual project budgets as needed. Adheres to allocated budgets, ensuring efficient allocation of resources to maximize return. Ensures brand consistency by maintaining and enforcing brand guidelines as well as reviewing with leadership in a timely manner. Working understanding of marketing vendors, tools, and systems and provides administrative support where necessary. Assists with the setup and launch of new Joint Venture partnerships. Supports recruiting and training initiatives as needed. May develop content and/or provide professional support and guidance to team members in areas of departmental workflows, systems, work products and how teams partner together. Partners with the Compliance department as needed on audits, examinations, and material review; responsible for collaborating with the Compliance, Risk and Legal teams to pull and deliver materials in a timely fashion. Requirements: Bachelor's Degree in public relations, communications, marketing, or equivalent preferred, or minimum of six (6) + years' experience working in a similar field (ex: account management). Exceptional project management and time management skills required. Minimum two (2) + years of team leadership experience preferred. Experience in the Mortgage industry strongly preferred. Why work for #teamloanDepot: Aggressive compensation package based on experience and skill set. Inclusive, diverse, and collaborative cultures where people from all backgrounds can thrive. Work with other passionate, purposeful, and customer-centric people. Extensive internal growth and professional development opportunities include tuition reimbursement. Comprehensive benefits package including Medical/Dental/Vision. Wellness program to support both mental and physical health. Generous paid time off for both exempt and non-exempt positions. About loanDepot: loanDepot (NYSE: LDI) is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster, and less stressful to purchase or refinance a home. Today, as the nation's second largest non-bank retail mortgage lender, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. With headquarters in Southern California and offices nationwide, loanDepot is committed to serving the communities in which its team lives and works through a variety of local, regional, and national philanthropic efforts. Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay for this role is between $101,000 and $139,500. Your base pay will depend on multiple individualized factors, including your job-related knowledge/skills, qualifications, experience, and market location. We are an equal opportunity employer and value diversity in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Posted 4 days ago

Senior Marketing Manager, Media & Data-logo
Senior Marketing Manager, Media & Data
Coindeskbrentwood, NY
CoinDesk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context. CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world's largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on CoinDesk media and events, please visit http://coindesk.com [coindesk.com] and for breaking headlines, data and indices visit http://coindeskmarkets.com [coindeskmarkets.com] In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. For more information on Bullish, please visit https://bullish.com . CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. Reports to: CoinDesk Chief Executive Officer The Opportunity: We are seeking an entrepreneurial Senior Marketing Manager to spearhead the development and execution of innovative marketing strategies for CoinDesk's Media and Data divisions. In this influential role, you'll leverage your extensive full-stack marketing expertise and deep knowledge of the Crypto and Web3 ecosystems to craft compelling campaigns that captivate our target audiences. Your strategic vision will be instrumental in driving impactful results and elevating our core business lines to new heights. This role is based in NYC and will be required to work onsite from our office a minimum of 3 days per week. What You'll Do: Drive the execution of CoinDesk Media and CoinDesk Data marketing strategies across digital, email, and print channels. Lead the creation and implementation of brand-centric marketing campaigns across CoinDesk Media and CoinDesk Data's owned and operated channels Define and refine the brand tone of voice, evolving our messaging and positioning to maintain market leadership. Strategically introduce and reintroduce product verticals to both endemic and new audiences; Core Sites, Mobile App, Subscription, Newsletters, Video Network/Podcasts, Data and Research, and future New Product/Feature launches Oversee and optimize organic and paid media brand campaigns tailored to B2B and B2C audiences, ensuring measurable outcomes. Collaborate with the creative design team to produce compelling visual and written content to enhance performance marketing efforts Partner with Business, Product, Social, and Events teams to align marketing initiatives with company objectives. Develop and implement KPIs to measure and manage progress towards strategic goals. Partner with Product Leads, Sales, and Editorial partners in generating actionable plans to achieve CoinDesk KPIs. Lead social media campaigns and online community management efforts. Conduct competitive analyses to identify market differentiators and inform outbound competitive strategies. Actively gather and utilize feedback to enhance our products and marketing strategies. What You Have: Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred. 7+ years of experience in full-stack marketing experience for B2B and B2C audiences, with a proven track record of driving cross-functional initiatives from ideation to execution. Professional experience in the crypto/blockchain/web3 industry is highly desirable. Expertise in crafting compelling messaging and positioning, with a portfolio of on-brand end-user content. A data-driven mindset with the ability to advocate for the customer and leverage insights and research to shape strategies. Exceptional written and verbal communication skills. In-depth understanding of marketing channel strategies, including website (CRO), digital, social, marketing automation, SEO, PPC, etc. Strong creative and analytical thinking abilities. Demonstrated ability to work independently and lead cross-functional teams. Proficiency in email marketing tools and CRM platforms; Salesforce/HubSpot Familiarity with analytics tools such as Google Analytics, Facebook Insights, etc. Bilingual proficiency in English is required; additional language skills are a plus. Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $155,000 - $185,000 + discretionary annual target bonus + performance incentives/benefits. Offered salary will be reflective of job related knowledge, skills and commensurate experience. EQUAL OPPORTUNITY In an effort to attract, retain, develop and promote the most qualified individuals, CoinDesk is committed to treating all applicants and employees in a nondiscriminatory manner with respect to the terms and conditions of employment, without regard to race, color, religion or belief, sex, national or ethnic origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status/service, physical or mental disability, or any other classification protected by applicable law. This mandate governs all aspects of employment, including recruitment, selection, promotion, training, education, social and recreation programs, compensation, discipline, termination and access to benefits. ACCOMMODATION CoinDesk is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application process, please send an e-mail to recruiting@coindesk.com and let us know the nature of your request.

Posted 30+ days ago

Marketing Specialist-logo
Marketing Specialist
BitdeerAustin, TX
About Bitdeer: Bitdeer Technologies Group (Nasdaq: BTDR) is a leader in the blockchain and high-performance computing industry. It is one of the world's largest holders of proprietary hash rate and suppliers of hash rate. Bitdeer is committed to providing comprehensive computing solutions for its customers. The company was founded by Jihan Wu, an early advocate and pioneer in cryptocurrency who cofounded multiple leading companies serving the blockchain economy. Headquartered in Singapore, Bitdeer has deployed mining data centers in the United States, Norway, and Bhutan. It offers specialized mining infrastructure, high-quality hash rate sharing products, and reliable hosting services to global users. The company also offers advanced cloud capabilities for customers with high demands for artificial intelligence. Dedication, authenticity, and trustworthiness are foundational to our mission of becoming the world's most reliable provider of full-spectrum blockchain and high-performance computing solutions. We welcome global talent to join us in shaping the future. What you will be responsible for: Develop and execute content plans for Bitdeer's social media, creating high-quality industry articles, images, and videos; Highlight product advantages and craft content that creatively communicates key features; Stay on top of industry trends and respond quickly to relevant social media topics; Deeply understand product logic and clearly convey advantages through content; Draft, review, and proofread content with the ability to offer clear, actionable feedback; Manage and maintain relationships with promotion/cooperation channels; Regularly report on performance, analyze data, and assess marketing channels; Independently handle project planning and execution. How you will stand out: Outgoing personality with a wide range of interests; Strong communication skills and a passion for collaboration; Ability to think creatively, learn quickly, and analyze logically; Excellent writing skills with a focus on high-quality product descriptions; Data-driven, with a knack for analyzing and interpreting key metrics; Team player, capable of driving projects across departments; Proficient in using statistical analysis tools; Photoshop and video editing skills are a plus; Proficient in English and Chinese; Basic understanding of the cryptocurrency industry; Willingness to travel for business (approx. 30%). What you will experience working with us: A culture that values authenticity and diversity of thoughts and backgrounds; An inclusive and respectable environment with open workspaces and exciting start-up spirit; Fast-growing company with the chance to network with industrial pioneers and enthusiasts; Ability to contribute directly and make an impact on the future of the digital asset industry; Involvement in new projects, developing processes/systems; Personal accountability, autonomy, fast growth, and learning opportunities; Attractive welfare benefits and developmental opportunities such as training and mentoring. ------------------------------------------------------------------- Bitdeer is committed to providing equal employment opportunities in accordance with country, state, and local laws. Bitdeer does not discriminate against employees or applicants based on conditions such as race, colour, gender identity and/or expression, sexual orientation, marital and/or parental status, religion, political opinion, nationality, ethnic background or social origin, social status, disability, age, indigenous status, and union.

Posted 30+ days ago

Practice Director (Marketing & Creative)-logo
Practice Director (Marketing & Creative)
Robert Half InternationalWashington, DC
JOB REQUISITION Practice Director (Marketing & Creative) LOCATION DC WASHINGTON DC JOB DESCRIPTION Job Summary The primary responsibility of the Practice Director is to maintain a consistent above average performance metrics, provide business generation leadership, motivation and direction to direct reports, participate in the recruitment of new hires, and effectively communicate with all levels within the organization. Key Core Competencies: Results and Execution (Drive & Operational Execution) Drive revenue generating activities/practice group performance. Execute operational focus areas. Meet productivity standards, individual and staff. Effectively manage time, plan and multi-task. Make quality decisions. Infrastructure (Resource Management) Reach target performance metrics, individual and staff. Attract and source. Train, develop and retain staff. Business Analysis Achieve pricing goals. Expert knowledge of practice group. Quickly recognize and act upon business trends on daily/weekly basis. Communication/Collaboration Effective communication (feedback, difficult messages and expectations) Promote a culture of collaboration. Motivate, inspire and lead by example. Provide recognition and celebrate successes. Manage change efforts. Facilitate resolution with internal staff, clients and candidates. Conduct effective meetings. Customer Focus Lead customer retention and expansion strategy. Build customer loyalty by providing superior service. Leadership Approach Leads with character, builds trust, respect and credibility through actions and behaviors. Promote and support an inclusive work environment. Aware of and accepts responsibility for own actions and behaviors. Create a positive, collaborative team culture. Strives to understand and support others. Follow through on commitments. Treats others fairly and consistently. Business and HR Responsibilities: Business generation, revenue and pricing goals: Based on location. Total Headcount: up to 4 including practice director. Qualifications: 1+ years talent solutions and/or management or equivalent experience required. Proven performance in talent manager/director role. Demonstrated success in business generation, leading and driving business development. Excellent communication, presentation and problem-solving skills. Proficient in MS Office, databases and other technology systems. Education: Bachelor's Degree or equivalent, preferred Salary: The typical salary range for this position is $55,000 to $91,000. The salary is negotiable depending upon experience and location. The position is eligible for a bonus based upon achievement of performance objectives. Top Reasons to Work for Robert Half: EXCITING CAREER OPPORTUNITIES WITH THE INDUSTRY LEADER - For more than 70 years, our history of success and strong client relationships provide a level of stability few companies can match. PERFORMANCE = REWARD - We offer exceptional earning potential and a competitive benefits package, including a base salary and bonus pay (for talent professional positions), group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at roberthalfbenefits.com/Resources. UPWARD MOBILITY - With more than 300 locations worldwide, we provide excellent career advancement potential, both locally and beyond. TOOLS FOR SUCCESS - We provide world-class training, client relationship management tools and advanced technology to help you succeed. RESPECTED WORLDWIDE - Robert Half has appeared on FORTUNE magazine's list of "Most Admired Companies" since 1998, as well as numerous "Best Places to Work" lists around the world. OUTSTANDING CORPORATE CITIZENSHIP - We believe in an "Ethics First" philosophy, which means we are committed to social responsibility, promoting inclusion and diversity in the workplace, and actively participating in communities where we live and work. Learn more by downloading Robert Half's Corporate Citizenship Report at roberthalf.com/about-robert-half/corporate-responsibility. Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to HRSolutions@roberthalf.com or call 1.855.744.6947 for assistance. In your email please include the following: The specific accommodation requested to complete the employment application. The location(s) (city, state) to which you would like to apply. For positions located in San Francisco, CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. For positions located in Los Angeles County, CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. JOB LOCATION DC WASHINGTON DC

Posted 30+ days ago

Principal Engagement Marketing Manager, Acrobat-logo
Principal Engagement Marketing Manager, Acrobat
AdobeSan Francisco, California
Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Principal Engagement Marketing Manager, Acrobat Product Marketing The Opportunity Acrobat is transforming how business professionals work—powering smarter workflows, seamless collaboration, and effortless efficiency across devices. At the heart of this transformation is the way we engage our users: helping them discover, adopt, and fall in love with the product every day. We’re looking for a strategic engagement marketing leader to join the Business Professional Product Marketing team at Adobe. This role is foundational to how we bring our product to life for millions of users. You’ll lead end-to-end strategies that improve the customer experience, deepen product usage, and drive both short-term activation and long-term retention. This role goes beyond channel execution to craft strategy with Product, Growth, Marketing, and Finance teams. What You’ll Do Define and evolve Acrobat’s engagement strategy by identifying key use cases and opportunities to improve activation, retention, and long-term value across platforms. Lead product marketing strategy for new features and in-product experiences, ensuring launches are rooted in real user needs and positioned for impact. Develop clear, compelling messaging frameworks that connect Acrobat’s capabilities to the outcomes our users care about most. Deepen our understanding of user personas through market research, customer insights, and behavioral data — and translate those insights into actionable strategy. Foster advancement in uncertain conditions by structuring solutions to open-ended issues, aligning collaborators, and motivating cross-functional teams — such as customers and partners — to drive projects forward. Partner cross-functionally with Product, Lifecycle Marketing, Design, Research, and Engineering to align on goals and deliver a cohesive user experience. Champion experimentation and learning, helping the team evolve how we test messaging, optimize journeys, and measure success. Why This Role Matters This role is central to evolving how we engage users with Acrobat. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,100 -- $273,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California : Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Posted 2 weeks ago

Senior Analyst, Marketing Analytics-logo
Senior Analyst, Marketing Analytics
DraftKingsBoston, Massachusetts
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. The Crown Is Yours As a Senior Analyst on the team, you will leverage data-driven insights to enhance the casino reach channel marketing strategy. You will focus on optimizing marketing effectiveness across DraftKings’ reach channels, including TV, audio, influencer, affiliate, out-of-home, direct mail, and more. In this role, you will develop stakeholder relationships, create reporting to drive performance improvements, and align channel marketing with the overall casino strategy. Your work will empower leadership with actionable insights to allocate resources efficiently and maximize acquisition impact. What you’ll do as a Senior Analyst, Marketing Analytics Optimize channel spend and creative performance in collaboration with marketing stakeholders. Develop and manage self-service reporting dashboards for marketing insights. Build analytical frameworks to improve marketing channel performance. Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI. Present key findings to senior leadership and collaborate cross-functionally on strategy. What you’ll bring Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline. 3+ years in business analytics or data science, with expertise in marketing analytics and attribution methodologies. Proficiency in SQL/Snowflake and Excel for large-scale data analysis. Extensive experience with A/B testing, experimental design, and analytical testing methods. Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports. Experience with R, Python, or statistical programming languages is a plus. #AC2025 Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role. The US base salary range for this full-time position is 95,200.00 USD - 119,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Posted 6 days ago

Retail Banking Marketing Lead-logo
Retail Banking Marketing Lead
JSC Federal Credit UnionHercules, Texas
It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Position Summary The Retail Banking Marketing Lead serves as the primary strategic marketing partner for the Retail Banking team. This position plays a key role in driving awareness, adoption, and satisfaction for retail banking products and experiences through integrated, multi-channel marketing initiatives. By aligning closely with product, experience, and retail leaders, this role ensures marketing efforts are member-centric, data-informed, and aligned with business goals. Principle Duties and Responsibilities Willingness and ability to exhibit Wellby Core Values every day. Works with purpose and is driven to provide the best team member experience. Act as the main marketing point of contact for the Retail Banking team, offering consultative support and strategic guidance. Partner with product and experience teams to support go-to-market strategies for new and existing offerings for deposit, lending, and wealth management products. Collaborate with retail leadership to understand goals, challenges, and opportunities at the branch level and convert these into effective marketing plans. Lead go-to-market execution for enhancements across both physical and digital retail banking experiences. Manage multi-channel marketing campaigns to promote product adoption, deepen member engagement, and enhance satisfaction. Work closely with creative, digital, and analytics teams to ensure impactful targeting, messaging, and performance measurement. Utilize member and market research to guide messaging, positioning, and strategy development. Track campaign performance and key retail metrics, providing actionable insights and optimization recommendations. Oversee the development of in-branch signage and marketing materials that reflect brand standards and communicate clearly. Lead brand governance efforts across the branch network, including regular audits of the in-branch experience to ensure consistent representation of the Wellby brand and alignment with brand and experience standards. Partner with internal communications teams to ensure branch team members are informed and prepared to support marketing efforts. Performs other related duties as assigned. Knowledge, Skills, and Abilities (KSA) Knowledge of Wellby’s organizational functions and general operating policies and procedures. Knowledge of secretarial practices and procedures, business English, spelling, and punctuation. Knowledge of personal computer, utilizing Microsoft Office Suite and other software’s. Knowledge of consumer banking products, services, and market trends. Knowledge of marketing elements and channels (including traditional and digital marketing), copywriting, and market research methods. Knowledge of marketing measurement and metrics. Knowledge of project management principles and comfort using platforms such as Asana, Trello, or Monday.com to manage timelines, deliverables, and collaboration. Skilled in operating computer equipment and general office machines such as personal computers, copiers, projection equipment, audio/video, Microsoft Teams, Zoom Video Communications, and adding machines. Skilled in operating marketing and communication tools such as Canva, social media platforms, and digital content management system. Ability to work collaboratively and openly share ideas as part of a cross-functional team. Ability to thrive in a fast-paced team environment and manage time well. Ability to communicate clearly and concisely, orally and in writing. Ability to efficiently understand and follow oral and written instructions, perform routine duties without close supervision, and establish and maintain effective working relationships with other team members. Ability to coordinate several concurrent activities simultaneously. Ability to exercise independent judgment. Ability to professionally and respectfully provide and receive feedback. Ability to hold oneself accountable. Supervisory Responsibilities The team member does not have supervisory responsibilities. Complexity & Scope of Work The team member will ensure policies, procedures, and programs are consistently administered, aligned with organizational goals, and compliant with professional standards. The team member performs routine and generally related tasks without supervisory direction. Tasks may occasionally have to be coordinated, integrated, and/or prioritized. Courses of action are determined by established procedures and/or their leader. The team member’s work is reviewed periodically for accuracy, completion, and compliance with the policies and procedures. The team member uses independent judgment in making decisions. Physical Demands & Work Environment The physical demands and work environment characteristics described here represent those that must be met by a team member to successfully perform the essential functions of this position. Reasonable accommodations may enable individuals with disabilities to perform essential functions. To perform this job successfully, the team member is frequently required to remain in a stationary position 50% of the time. Daily movements include sitting, standing, reaching, and grasping; operating computers and other office equipment; moving about the office; and attending possible onsite and offsite meetings. The team member must be able to exchange information, in person, in writing, and via telephone. Some degree of stress results from contact with management and other team members. The ability to observe details at close range (within a few feet of the observer). Must be able to occasionally lift items weighing up to 25 pounds across the office and load them onto shelves for various needs. The noise level in the work environment is usually moderate. Work involves the typical risks and discomforts associated with an office environment but is usually in an adequately cooled, heated, lighted, and ventilated area. Minimum Qualifications Bachelor’s degree in marketing, business, communications, or a related field is required. Minimum five (5) years of marketing experience, ideally in financial services or retail banking. One year of experience may be substituted for one year of required education. Proven experience developing and managing integrated marketing campaigns across multiple channels (digital, print, in-branch, email, social media, etc.). Strong understanding of consumer banking products, services, and market trends. Experience collaborating with product and retail teams to support launches and lifecycle marketing. Bondable For All Candidates This is a Full-Time, Salary (exempt) role. Wellby is an equal opportunity and affirmative action employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, veteran status or any other legally protected characteristic. If you'd like more information about your EEO rights as an applicant under the law, please contact Human Resources. Wellby provides equal opportunity to qualified individuals with disabilities and disabled veterans. If you need a reasonable accommodation, please email careers@wellbyfinancial.com or call 281-226-1696 for assistance. Disclaimer The statements herein are intended to describe the general nature and level of work being performed by team members and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.

Posted 1 week ago

Director, Skeletal Conditions BU Marketing, Portfolio Strategy-logo
Director, Skeletal Conditions BU Marketing, Portfolio Strategy
BioMarin PharmaceuticalSan Rafael, California
Description About BioMarin For more than two decades, going our own way has led to countless breakthroughs, bettering the lives of those suffering from rare genetic diseases. In 1997 we were found to make a big difference in small patient populations. Now we seek to make an even greater impact by applying the same science-driven, patient-forward approach that propelled our last 25 years of drug development to larger genetic disorders, as well as genetic subsets of more common conditions. Through our unparalleled expertise in genetics and molecular biology, we will continue to develop targeted therapies that address the root cause of the conditions we seek to treat. Applying our knowledge to make a transformative impact is not just a calling, but an obligation to those who will benefit most. The end goal has always been better lives and now we can reach more. And the more people we reach, the more our impact can grow. We transform lives through genetic discovery. Our Culture Our desire to make a positive impact on our patients extends to our employees and BioMarin is committed to fostering an inclusive environment where every person feels seen, valued, and heard – so employees can thrive in all areas of their lives, in and outside of work. We seek to provide an open, flexible, and friendly work environment to empower people and to provide them with the ability to develop their long-term careers. Ultimately, we want to be an organization where people enjoy coming to work and take pride in our efforts to help patients. BioMarin’s Commercial organization supports our global sales and marketing efforts around the world. Our global sales force continues to solidify the company’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific. Come join our team and make a meaningful impact on patients’ lives. Marketing Director Role Summary This role is a critical role to the advancement of the ongoing pipeline and portfolio in Skeletal Conditions, including our flagship brand, VOXZOGO, with the intent of maximizing market and lifecycle opportunities, including indications, new devices, and formulations. This individual has a history of highly effective brand management, with the ability to guide decision making, build trust, and align teams and perspectives. Reporting to the Vice President, Global Marketing for Skeletal Conditions, the Global Marketing Director for pipeline and portfolio strategy, will lead key strategic initiatives to support the global growth and ongoing commercialization of the pipeline for Skeletal Conditions. S/he will lead value creating workstreams, working across regions and developing strong partnerships with our key strategic markets, market access, medical affairs, technical operations and supply chain, regulatory and worldwide Research and Development. This position is a critical brand role on the global asset teams, business development teams and the global marketing core team. This role will have a high degree of visibility across senior leadership, global commercial leadership, and functional leadership outside of commercial. KEY RESPONSIBILITIES Portfolio Strategy Development: Lead strategic brand planning for Skeletal Conditions and business planning processes Support development of the portfolio strategy and pipeline development for Skeletal Conditions Business Partner closely with business development teams to provide commercial point of view and align decision making Develop global KOL strategy in collaboration with medical affairs Analyze the competitive environment to support portfolio and pipeline development by partnering with Asset Teams. Collaborate with cross-functional teams to integrate competitive intelligence into marketing and commercialization strategies Partner closely with Medical Affairs, Market Access and key global cross functional partners to align strategy and priorities Partner closely with key market leaders to develop pipeline strategy in line with market needs Manage budget and external partners effectively Product Development and Lifecycle : Support development of lifecycle strategy to expand patient population and reach Effectively partner with Worldwide R&D, Medical Affairs, Regulatory, Value and Access, Product Portfolio Development, Strategic Markets and Regions to provide input into product development, label optimization, evidence generation, lifecycle decisions, formulation and dosing enhancements that support commercial strategy and lifecycle management investments Internal and External Engagement: Be an ambassador for VOXZOGO and pipeline assets for Skeletal Conditions Business Active contributor and member of global asset teams and global core marketing team Demonstrate strong external focus by active engagement with key stakeholders including Key Opinion Leaders and Patient Advocacy Groups Represent the commercial point of view in cross-functional forums and governance meetings MINIMUM REQUIREMENTS BA/BS in Business or Life Sciences (MBA preferred) 10+ years of professional marketing experience in biotechnology or pharmaceuticals Track record of in-country (ideally across major markets), regional and global marketing roles with demonstrated ability working with in-country and cross functional partners Working knowledge and understanding of multiple major pharmaceutical markets Understanding of market access and medical strategy Experience planning and executing launch products and developing lifecycle management plans/providing commercial input to clinical development Demonstrated strategic thinking and analytical skills, comfortable with complexity and ambiguity Demonstrate proficiency in financial analysis, including revenue projection and NPV analysis, to support asset and portfolio prioritization. Leverage these tools to evaluate financial viability and optimize strategic trade-off decisions Strong communication skills, ability to tell a compelling story and interact with senior leaders Success interacting at all levels of a matrix organizations cross-functionally and cross-geography Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic and high-pressure environment, flexible and adaptable to a changing environment Ability to manage multiple demands and priorities on time, lead teams, gain alignment and drive decision making Self-starter who demonstrates energy and enthusiasm, bringing a positive solution-oriented approach to challenges A passion for improving patient and business outcomes Ability to travel 25% of time (domestic and international) Preferred Requirements: Sales experience preferred US marketing or launch experience preferred Rare disease experience preferred New product commercialization experience preferred Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Posted 3 days ago

Senior Paid Search Marketing Associate-logo
Senior Paid Search Marketing Associate
UdemyDenver, Colorado
Where we work This hybrid position requires three days per week in our Denver, CO office. About your Skills B2B marketing: While your core expertise is in paid search, you know the entire B2B funnel and how advertising can influence each stage from brand awareness to remarketing. You can investigate where in the funnel leads may drop off and propose effective solutions. You know how various Google Ads campaign types fit in the B2B funnel and how they can influence other funnel stages. In addition to Search, you have launched and managed at least one of the following campaign types: Video (YouTube), Display, Demand Gen, or PMax. Communication: You communicate clearly and concisely, adapting your message to diverse stakeholders and contexts. You ask questions to understand the full context of the project or situation at hand. Whether writing, presenting, or collaborating, you convey ideas effectively, build alignment, and keep projects on track through proactive and thoughtful interactions. Stakeholder management: You drive projects that involve several teams at a time, internally and externally. You develop relationships effectively up, down, and across the organization, and you can strategically use these relationships to help move your work forward. You inspire others to align with your vision of success. Advanced reporting: You are familiar with reporting and data visualization tools beyond Excel and Google Sheets. You know how to find the right data and visualize it in a dashboarding tool like Tableau, Looker, or similar. Moreover, you can build custom reports in Salesforce or another CRM and draw actionable insights. About this role Performance and Growth Marketing team is looking for a B2B paid search expert to help manage, optimize, and grow a paid acquisition program with a multi-million dollar budget. What you'll be doing: Manage, optimize, and report on performance across Google Ads and Microsoft Ads (Bing) acquisition programs primarily focused on paid search, but also including top-of-funnel campaign types (video, display, etc) Monitor and optimize the program’s pacing toward quarterly budgets while optimizing for sales pipeline, closed-won revenue, and ROAS targets. Collaborate with cross-functional stakeholders (creative, product, data science, legal, and other teams) and external partners (media agency, Google account team, and other vendors) to drive your projects forward. Identify opportunities for the program’s improvement, formulate test hypotheses, and design and launch tests to validate your hypotheses. Maintain the highest standard of account quality by monitoring competition, auction insights, ad relevance, and keyword quality scores. Learn and lean into AI tools to improve the effectiveness of campaign management and the velocity of testing. We use ChatGPT, Writer, and Canva, but we continuously research and add more tools. What you’ll have 4+ years of work experience in performance marketing, primarily in paid search. Experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline or closed-won revenue while maximizing ROAS. Experience managing multiple cross-functional stakeholders/projects at once. Experience designing, launching, and measuring A/B experiments focused on finding optimal campaign setup and improving creative and landing page experiences. We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you! #LI-AS1

Posted 6 days ago

Retail Growth Marketing Manager-logo
Retail Growth Marketing Manager
EssorMinneapolis, Minnesota
About the Company Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart. About the role: We are seeking a dynamic Senior Manager, Retail Marketing to lead and execute strategic initiatives that transform digital-native brands into retail-ready success stories. This role will be instrumental in driving brand visibility, shopper engagement, and revenue growth across major retail partners, including Walmart, Target, CVS, and more. The ideal candidate will have a deep understanding of retail marketing, a track record of successfully launching and scaling brands in mass retail, and the ability to develop and execute high-impact campaigns that drive sell-through. They will be responsible for managing in-store and omnichannel marketing strategies, collaborating cross-functionally with sales and brand teams, and optimizing promotional initiatives to maximize performance. This role requires a strategic thinker with a hands-on approach, exceptional relationship-building skills, and the ability to craft and implement marketing initiatives that ensure digital-native brands thrive in retail environments. This role may require travel within the U.S. to key retail partners and locations, including trips to New York and Boston to visit teams. Additionally, occasional global travel to Paris or the Philippines may be required to visit teams, attend workshops, or participate in strategic meetings supporting retail initiatives and brand expansion. What you will do: Retail Marketing Strategy & Execution Develop and implement comprehensive retail marketing strategies to position digital-native brands for success in mass retail. Drive sell-through and brand awareness across key retail partners, including Walmart, Target, CVS, and other national chains . Identify and execute high-impact omnichannel marketing initiatives , including in-store activations, promotions, retail media campaigns, and shopper marketing programs. Collaborate with cross-functional teams (brand, sales, operations, and finance) to align marketing efforts with retail growth objectives. Retailer-Specific Marketing Programs Customize marketing initiatives for each retail partner, leveraging retailer-specific tools such as Walmart Connect, Roundel (Target), and CVS Media Exchange. Support promotional efforts by amplifying product visibility through paid search, social media, and other digital marketing channels, ensuring alignment with sales-driven initiatives such as promotional calendars, pricing strategies, and co-marketing opportunities. Drive specific retails Marketing initiatives to increase sales on the retailers and being ahead of the curve (Instarcart, etc.) Retail Readiness & Brand Launches Lead go-to-market strategies for digital-native brands entering retail, ensuring seamless brand positioning and execution. Partner with sales teams and buyer contacts to ensure marketing support aligns with retailer objectives and drives sell-in success. Performance Analysis & Optimization Track and analyze the effectiveness of retail marketing initiatives , adjusting strategies based on data-driven insights. Utilize sales data, shopper insights, and category trends to optimize promotional investments and maximize ROI. Conduct post-mortem evaluations of retail marketing campaigns and implement learnings to improve future activations. Retailer Engagement & Industry Representation Build and maintain strong relationships with retail marketing teams and buyers to secure marketing opportunities and premium placements. Attend industry trade shows, buyer meetings, and retail summits to stay ahead of trends and continuously refine marketing strategies . Serve as a thought leader in retail marketing, leveraging insights to drive innovation and differentiation for Essor’s brands. Who you are Experienced retail marketing professional with 8-10 years of experience in CPG, startups, or consumer goods , preferably within consumables . Proven track record of successfully launching and scaling brands in major retailers such as Walmart, Target, CVS, and other national chains . Deep understanding of retail marketing dynamics, including in-store promotions, retail media networks, and shopper engagement strategies. Business-owner mindset with the ability to identify growth opportunities, solve challenges, and drive measurable results . Strong ability to navigate the complexities of item setup, retailer requirements, line reviews, and merchandising strategies . Excellent communication, negotiation, and relationship management skills , with experience collaborating across sales, brand, and retailer teams. Data-driven approach to marketing, leveraging analytics and insights to optimize performance and maximize ROI. Proactive and adaptable, thriving in fast-paced, high-growth environments while managing multiple projects simultaneously. Willingness to travel as needed to engage with retail partners, attend industry events, and support in-store marketing execution. We are seeking for people who: Are owners. Are continually raising the bar. Are sincerely open-minded, and are willing to examine their strongest convictions with humility. Nurture and embrace differing perspectives to make better decisions. What's in it for you? A supportive, diverse and global team with a growth mindset. A scaling company with great industry professionals. A flexible (hybrid) working environment. Great opportunities to get involved with exciting projects. If you are ready to join our fast-paced company, apply now! The estimated salary range for this role is $110 - $150K per year. Final compensation will be determined based on factors such as experience, skills, and location. We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status. #LI-GU1 #LI-Remote

Posted 30+ days ago

Marketing Admin and Content Coordinator-logo
Marketing Admin and Content Coordinator
RBM of AtlantaAtlanta, Georgia
SALES MARKETING CONTENT COORDINATOR ABOUT RBM OF ATLANTA RBM of Atlanta is a privately owned and operated Mercedes-Benz dealership with an innovative and storied history. We were awarded “Best of the Best” from Mercedes-Benz for 2023 - Georgia's only 9 time winner. We are recognized as a 2024 J.D. Power Dealer of Excellence and the first Mercedes-Benz dealer to be honor for 7 consecutive years. We are deeply established in the southeast and have been Atlanta’s Mercedes-Benz Connection since 1964. RBM of Atlanta has a diverse Drug-Free workforce and is an Equal Opportunity Employer. RBM of Atlanta is looking for a Marketing Content Coordinator that will be uploading vehicle information for in-stock New and Used vehicles, ensuring our customer records match in all corresponding systems, updating website content, creating marketing newsletters, and other marketing related activities. This coordinator will have advanced knowledge of Microsoft Office products, including Microsoft Word and Excel. You will primarily be responsible for merchandising our in-stock vehicles, generating custom letters to our clients through mail merges, ensure that any change of address information is accurate in our various software systems and databases, creating content for our website and newsletter. This is a full-time position with benefits, located at our dealership. BENEFITS: Competitive hourly wage Get paid every Friday by direct deposit Paid holidays, sick time, and vacation - EARN VACATION FROM YOUR 1ST DAY OF WORK! Great work/life balance with a 5-day work week Paid training and certification, along with opportunities to advance within dealership Competitive insurance and retirement benefit options available Medical and dental insurance coverage Company contribution to Health Savings Account for eligible HDHP participants Long-term and short term disability insurance $25,000 company-paid life insurance for full-time employees (additional coverage available) 401(k) retirement plan with company match On-site Parking Employee discounts for parts, service and vehicle purchases MARKETING CONTENT COORDINATOR ESSENTIAL JOB DUTIES: Merchandise our new and pre-owned inventory with rich content to ensure these vehicles are found online and have a compelling story for prospective buyers to read. You’ll be using various web-based information systems to collect relevant information and place this culled information into our master inventory distribution platform. Generate product feature sheets and vehicle buyer’s guides for all pre-owned/used inventory. Insert information about F&I products from customer purchases into our CRM and service history database. Generate customer vehicle purchase letters, vehicle purchase anniversary letters, and customer birthday cards on a daily basis. Working within our databases and doing mail merges. Ensure all customer databases are up to date with requisite customer contact information. When outgoing mail is returned back to the dealership from the Postal Service, you’ll ensure that any corrected address information is updated and accurate across all systems. Create and update content on our website Create monthly newsletter Flexibility with job duties/cross-training for other administrative duties as assigned REQUIREMENTS AND QUALIFICATIONS: Prior to being employed, applicants for employment must participate in RBM’s normal screening process which include: completing a full employment application; satisfactory criminal, and credit records checks (where applicable); in-person interviews and other inquiries. Advanced knowledge of Microsoft Excel and Microsoft Word. Able to do formulas within MS Excel (understand/execute lookups, pivot tables, etc.). Able to do mail merges in MS Word. Experience working in CRMs or other forms of customer relationship databases. Good technical understanding and quick-learner of new computer/web-based tools. High school diploma or the equivalent. Authorized to work in the USA for any employer. Effective communication skills, problem solving skills and the ability to work well with others. Basic mathematical skills using American units of measure. Physical demands include: remain stationary at desk for prolonged periods; traverse dealership property to distribute letters, cards, and forms; operate office equipment; exert force to move/manipulate objects (up to 20lbs occasionally, 2-5lbs frequently); repetitive motion. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Posted 6 days ago

Senior Product Marketing Engineer-logo
Senior Product Marketing Engineer
Elevate SemiconductorSan Diego, California
Description At Elevate Semiconductor, our mission is to empower semiconductor and system test customers by delivering world-class test integrated circuits (ICs) that tackle the industry's most complex automated test equipment (ATE) challenges. We pride ourselves on exceeding expectations by designing the lowest power, highest density solutions to achieve the lowest possible cost of test—both today and for the future. As a Senior Product Marketing Engineer , you will be a valued team member responsible for guiding Elevate’s product portfolio to drive revenue growth of existing and new products. As a technical expert, you will author and present technical papers at industry conferences, write and submit patent applications for Elevate’s novel solutions, and participate in relevant standards bodies that influence the development of standards and gain early access to industry information. Through these efforts and direct customer interaction, you will translate market and customer needs into features and specifications for Elevate’s IC products. The ideal candidate will have 6+ years of experience in the ATE industry, instrument development, test, or related IC development for these industries; authoring and presenting technical papers, submitting patent applications, and guiding new product development. Responsibilities: Monitor and analyze trends in the semiconductor industry, with a focus on how these developments will influence test development over the next 5 to 10 years. Collaborate with internal engineering teams to drive new products from concept to production release, contributing to product definition as well as the creation of technical and marketing documentation. Engage with customers to negotiate technical requirements, ensuring product specifications and features align with their needs. Gather and interpret customer use models to effectively translate them into actionable product requirements and feature sets. Allocate work time approximately as follows: 40% customer interaction 40% market and technical analysis, including documentation of findings 20% preparation of standard documentation Requirements Master’s degree in Electrical Engineering required; Ph.D. strongly preferred. A minimum of 6 years of experience in authoring and presenting technical papers, preferably within the integrated circuit (IC) design industries. Demonstrated experience in preparing and submitting patent applications. Proven ability to contribute to and guide new product definition and development initiatives. Exceptional interpersonal and communication skills, with the ability to deliver effective technical presentations and engage with customers to gather valuable feedback. Willingness and ability to travel internationally as needed. Benefits 100% Employer Paid Health Insurance (Medical, Dental, Vision) Unlimited Paid Time Off Performance Bonuses Free Lunch Catered in by Local Restaurants Private Equity Options Retirement Plans Sabbatical Program Tuition Reimbursement Volunteer Days Relocation Assistance Conference Attendance Support Biweekly Phone Stipend Employee Assistance Program The base salary range for this role is $140,000- $160,000. Please note: While a salary range is provided, the final compensation will depend on your experience, skill set, and how well you're able to highlight your background throughout the interview process.

Posted 3 days ago

Senior Manager, Influencer Marketing-logo
Senior Manager, Influencer Marketing
GPS ServicesFolsom, California
About the Role The Sr. Manager of Influencer Marketing is responsible for supporting the development and execution of all Influencer Marketing strategy and activation for Old Navy. Reporting to the Director, Organic Social & Influencer, you will work closely with the Director to establish and refine Old Navy’s influencer strategies and will be responsible for managing the day-to-day execution of campaign and one-off activations. As an internal expert on Influencer Marketing, you will keep abreast of trends and opportunities that can grow the impact of Old Navy’s influencer approach. In this role, you will closely track Old Navy’s campaigns to identify and address both opportunities and challenges as they arise. What You'll Do Develop content and messaging strategies for Old Navy’s influencer campaigns, translating brand goals, objectives, and KPIs into brand-aligned content and messaging Work closely with influencer agency to develop influencer list for campaigns, inclusive of priority talent identified by the Old Navy team Lead briefing and onboarding of influencers for all Old Navy campaigns Liaise with Gap Inc.’s centralized Influencer team to ensure timely and effective execution of Influencer process, inclusive of contracting, gifting, legal, and payment Use audience insights and data to inform talent selection and campaign strategies while balancing creative intuition and risk-taking Track metrics for all Old Navy influencer partners via CreatorIQ and surface opportunities to optimize list of partners based on performance relative to campaign objectives Collaborate with organic and paid social teams to distribute assets across the marketing funnel as needed Conduct ongoing research and due diligence to identify potential influencers, channels, and audiences that will deliver exceptional value to Old Navy, and vet influencers for brand safety Proactively identify high-performing Influencer content and opportunities to amplify content for additional impact to business and marketing objectives Continually track influencer outputs, identifying and mitigating any risks to brand safety and suitability and quickly involving additional stakeholders when necessary Who You Are 8+ years marketing experience with 5+ years' experience in influencer marketing 3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors Extensive experience managing influencer marketing, inclusive of influencer management, content, and messaging for a clothing/retail brand Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels This role can be based in San Francisco or Los Angeles.

Posted 2 days ago

Marketing Associate, John Murray Press-logo
Marketing Associate, John Murray Press
Hachette Book GroupPhiladelphia, Pennsylvania
Description John Murray Press Specialist , an imprint of Hachette, is seeking a Marketing Associate to join our team. This is a great opportunity for an energetic marketer to contribute to a growing program by driving online discoverability, community engagement, and sales of both trade and professional books covering a range of topics in business, religion, language learning and linguistics, general interest, science, health and wellness, and more. Key to success will be driving a strategy that represents astute use of resources, builds sales, and yields a positive return on investment. The ideal candidate will have at least 1-3 years’ experience in marketing, especially, social media, digital and print asset creation, SEO and content marketing. Candidates with book publishing experience, are strongly preferred, however, product marketing experience will also be considered. The role is a hybrid role (three days in office, two remote) based in Hachette Book Group’s Philadelphia office and would require a close working relationship with the Hachette teams in New York and London. We welcome applications from people who share our values and have a commitment to creating positive social change. This position reports to the Associate Marketing Director in our Philadelphia office on a hybrid schedule. DUTIES AND RESPONSIBILITIES: Responsible for 85-90 books per year Serve as marketing point of contact for editors, authors, production, and sales teams. Provide service to authors to maximize their reach, including creating email, print, and online materials to help drive sales Design and create marketing materials, including print and digital collateral for authors and imprints Produce seasonal catalogs, sell sheets, and advance reading copies (ARCs) Liaise with New York and London teams and ensure regular communication between the groups Provide market analysis and recommendations Plan marketing campaigns for titles across all imprints Create and deliver digital marketing campaigns for key titles; measure ROI on campaigns; drive pre-orders and on publication book sales through digital marketing Manage CMS for digital marketing campaigns Budget, execute and track imprint marketing spend by year Plan and attend trade shows and conferences as applicable to showcase publisher’s key titles Build brand recognition for publisher in US Maintain/update mailing lists and critical systems Work with freelance and author-hired publicists to coordinate campaigns and ensure lines of communication remain open between all parties Prepare and distribute press releases, media kits, review mailings, follow up on all leads for key titles Maintain/update press contact database and client files Assist with planning, production and execution of local, national events and campaigns Provide tracking and reporting on campaigns, outreach, and execution KNOWLEDGE, SKILLS & ABILITIES REQUIRED: Completion of a four-year degree (or equivalent) 1-3 years of digital marketing experience, preferably in the book, library, and/or education marketplace, is ideal Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings Proficiency in Microsoft Office Suite Proficiency in Adobe Create Suite (especially Photoshop and InDesign) Knowledge of Social Media applications for digital marketing campaigns (especially Twitter, LinkedIn, and Facebook) Must be able to work both independently and as part of a team Excellent organizational skills with the ability to multi-task, prioritize and manage time effectively while also ensuring accuracy of work through attention to detail Demonstrated commercial awareness Working knowledge of Wordpress, Squarespace, HTML a plus How to Apply: To be considered, please submit both a resume AND a cover letter . We ask for a cover letter so that we can understand how your skills or experience can apply to our open role. As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers. Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. The compensation for this position is $48,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects. The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.

Posted 30+ days ago

Marketing Intern - Oil City, PA-logo
Marketing Intern - Oil City, PA
Webco IndustriesOil City, Pennsylvania
It's fun to work in a company where people truly believe in what that are doing! . Marketing Intern – Position Overview Jumpstart your marketing career with real-world experience! We're looking for a creative storyteller who's ready to bring fresh ideas, collaborate across teams, and have some fun along the way. What You’ll Do: Support internal communication and employee engagement Create content for social media, articles, and marketing campaigns Help maintain brand consistency across all platforms Capture and edit photos/videos at events and onsite Brainstorm and bring new ideas to life with the marketing team Conduct market research and gather insights Assist with scheduling, publishing, and managing content Manage tradeshow assets and assist with Webco Store orders Tackle special projects and marketing admin tasks as needed What You’ll Bring: Currently pursuing a degree in Marketing, Communications, PR, or similar Strong writing, communication, and creative skills Detail-oriented with a proactive, flexible attitude Comfortable working independently and remotely Excited to learn, grow, and contribute to a fast-paced team . If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! Webco is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, marital status, military status, order of protection status, or any other legally recognized protected basis under federal, state, or local law.

Posted 3 days ago

Digital Marketing Specialist - Entry Level-logo
Digital Marketing Specialist - Entry Level
Description ThisWestlake, Ohio
Description This is an entry-level opportunity for a naturally curious, resourceful, and driven individual to break into the world of digital marketing. You’ll start by learning the ropes behind the scenes — then progressively grow into a client-facing strategist role. We provide the structure, training, and mentorship. You bring the hustle, brainpower, and hunger to learn. Career Path Breakdown: Months 1–3: Get immersed in the foundations — backend operations, catalog management, Amazon Seller Central, listing optimization, and real-time problem-solving. Months 4–6: Learn how to build, manage, and optimize ad campaigns across Amazon (PPC, Sponsored Ads), Google, Meta, and more. Months 7–9: Shadow and support senior account managers, contributing to strategy and client communication. Months 10+: Take the lead. You'll own your accounts, build growth strategies, and serve as the key driver of client success. What You’ll Do: Troubleshoot real-time issues inside Amazon Seller Central and other platforms. Help launch and optimize paid ad campaigns across various channels. Analyze performance data and turn numbers into actionable strategies. Support client strategy sessions, planning calls, and campaign execution. Bring structure and follow-through to fast-moving projects. What We Offer: Structured career growth with clearly defined milestones. Real-world training across eCommerce and performance marketing. Supportive, no-BS team culture that values initiative and ideas. Access to direct mentorship from experienced account managers. Clear path to becoming a client-facing strategist. Requirements We value how you think , not what’s on your résumé. You might be early in your career or switching paths — that’s okay. We’re looking for someone who is: A problem-solver by nature. You like puzzles, you like fixing things, and you don’t wait to be told what to Google. Curious and eager to learn. You’re the type to dig deeper, ask better questions, and find out how it really works. Organized but adaptable. You can manage moving pieces without melting down when things change. Clear communicator. You know how to say what you mean — in Slack, in a spreadsheet, or on a client call. Comfortable with numbers. Excel doesn’t scare you. You can spot trends, even if you’re still learning the formulas. Motivated by ownership. You take pride in your work and want to be trusted with responsibility. Bonus Points (But Not Required): Familiarity with Amazon Seller Central, Meta Ads Manager, or Google Ads. You’ve played with your own eComm store, marketplace listings, or passion project. You’ve worked in a startup, agency, or scrappy environment where you wore multiple hats. Benefits Medical, Dental, and Vision Insurance 401(k) with 4% Company Match 11 Paid Holidays + 19 PTO Days

Posted 30+ days ago

Marketing & Sales Coordinator-logo
Marketing & Sales Coordinator
Granite State Gaming & HospitalityRochester, New Hampshire
SUMMARY DESCRIPTION: Purpose and function of job. The Marketing and Group Sales Coordinator plays a key role in supporting the marketing and group sales operations of the casino. This position is responsible for coordinating marketing initiatives, assisting with group sales inquiries, and ensuring smooth execution of casino promotions and group events. The ideal candidate thrives in a fast-paced environment, demonstrates exceptional organizational and communication skills, and has a passion for delivering outstanding guest experiences. ESSENTIAL JOB FUNCTIONS/DUTIES: List duties in order of time spent or importance. Essential duties and tasks that must be performed with or without reasonable accommodation. ● Coordinate the logistics of promotional activities, including scheduling, departmental support and material preparation. ● Ensure compliance with gaming regulations and internal policies for all promotions. ● Operate gaming systems to build promotions and varying casino activations. ● Coordinate the execution of advertising campaigns across various platforms, including digital, print, radio, and OTT/OOH media. ● Collaborate with the creative agency to produce eye-catching advertisements and promotional materials. ● Develop and distribute marketing initiatives, calendars and other marketing communications to the property. ● Ensure all casino promotions, events and entertainment activations run smoothly, meeting the expectations of guests and stakeholders. ● Work with external agencies to open jobs. ● Coordinate the properties’ online/social media presence. ● Work within the departmental operating budget and financial controls. ● Create departmental signage that aligns with brand standards. ● Editing marketing materials received from agency. ● Coordinates the creation and execution of Banquet Event Orders (BEOs) ● Build and maintain relationships with clients, travel planners, event organizers, and other partners. ● Meet with Sales clients to finalize plans in reference to BEOs ● Work closely with the Food and Beverage department to execute Group Sales events. ● Coordinates the organization of group sales events. ● Performs any other job-related duties as assigned. JOB SPECIFICATIONS: Education, experience, skills required, equipment used. ● Associate’s or Bachelor’s degree in Marketing, Business, Hospitality, or a related field preferred. ● Previous experience in promotions, events, sales, and/or advertising preferred, ● Requires strong computer skills and proficiency in Google suite; specifically sheets, docs, slides, and forms and able to navigate Microsoft Office when needed, including, Word, Excel, & PowerPoint. ● Must possess outstanding organizational, interpersonal, and administrative skills, as well as excellent attention to detail. ● Ability to work in a fast-paced environment and meet tight deadlines. ● Ability to work flexible hours that include evenings, weekend and holidays. ● Position may involve standing for long periods of time. ● Suitability to be granted a Gaming License from the New Hampshire Lottery Commission. ● Must be 18 years of age or older.

Posted 4 days ago

Sony Playstation Network logo
Sr Manager, Brand Marketing
Sony Playstation NetworkSan Francisco, CA
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Job Description

Why PlayStation?

PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Senior Manager, Brand Marketing | Exclusive Games Marketing

San Mateo, CA - Hybrid, LA considered with regular travel to San Mateo

Sony Interactive Entertainment is looking to hire a Senior Manager, Brand Marketing to support our games developed and published by PlayStation Studios. Reporting directly into the Director, Global Brand Marketing, this role will work closely with a team of global marketers and partner with internal and external development studios to craft the brand and global go-to-market marketing strategy for several high-profile game titles.

RESPONSIBILITIES:

Marketing and Brand Strategy

  • Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
  • Lead global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
  • Develop best-in-class live service strategy, including always-on, content strategy for Games as a Service.
  • Accountable for the success of the global marketing campaign and corresponding commercial business results.
  • Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.
  • Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.

Studio Partnership

  • Partner with internal and external development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
  • Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.
  • Collaborate with studios and global publishing teams to drive solutions on varying deadlines.

Budget Management

  • Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.
  • Manage global marketing budget for portfolio of titles.

People Management

  • Manage direct and indirect reports, driving results through strong delegations and leadership.
  • Coach and mentor talent across different career, fostering the development of next generation marketers.
  • Able to work digitally and asynchronously across multiple time zones to build an inclusive team environment.

REQUIREMENTS:

  • Deep understanding of and experience working on AAA Games, platform experience a plus.
  • Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
  • Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
  • Comprehensive understanding of the full live services marketing funnel, including acquisition, retention, and monetization.
  • Has managed direct reports in previous roles and a proven track record of positive team engagement.
  • Experience with digital product offerings on mobile and PC platforms, a plus.
  • Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
  • Extensive knowledge of and a passion for video games is a huge plus.

RELATED EXPERIENCE/EDUCATION:

  • 10+ years of brand and product marketing.
  • Bachelors degree or equivalent (MBA a plus)

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, marital status, genetic information or membership in any other legally protected category.

Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.

At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$182,200-$273,400 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.