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Director, Performance Marketing
$155,000 - $200,000 / year
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Job Description
What You'll Do
- Lead the planning, execution, and optimization of all paid media channels—including Paid Social, Search, YouTube/CTV, Display/Retargeting, Affiliate, and Paid Partnerships.
- Develop growth plans that balance revenue, CAC efficiency, new customer acquisition, and LTV.
- Build full-funnel acquisition paths from awareness to conversion; shape how we reach grooms, brides, wedding guests, and adjacent audiences.
- Partner with creative, brand, and product/tech teams to define channel-specific creative needs, messaging, and testing frameworks.
- Work with finance and lead monthly/quarterly forecasting across spend, ROAS, CAC, AOV, and contribution margin.
- Build attribution-informed reporting for channel performance using tools like GA4, Triple Whale, and platform data.
- Present insights and recommendations to the executive team.
- Drive experimentation across audience segmentation, bidding strategies, landing pages, creative variations, and cross-channel sequencing.
- Develop rigorous measurement frameworks, incrementality tests, lift studies, and MMM/MTA analysis where applicable.
- Collaborate with the Brand and Creative teams to align channel strategy with campaigns, product launches, wedding seasonality, and merchandising moments.
- Partner with Product/Engineering on tracking, conversion rate optimization, and tech stack improvements (server-side tracking, pixel health, feeds, etc.).
- Take ownership as a team of one, and leverage agency and channel partners as extensions of the team, making sure that they are invested in the business and have a deep understanding of our goals and how to reach them.
- Ensure best-in-class execution across campaigns, budgets, and creative operations.
Who You Are
- You have 8+ years of experience in performance marketing at a DTC, ecommerce, or marketplace brand—ideally in apparel, fashion, or wedding/relevant lifestyle categories.
- You’re fluent in CAC, ROAS, LTV, contribution margin, incrementality, and attribution models—and you can translate data into clear strategic recommendations.
- Deep experience in GA4, Google Ads, Meta, YouTube/CTV platforms, and modern analytics tools.
- You’re comfortable leading discussions with executives, collaborating with creative partners, and working closely with product/engineering to improve measurement and site performance.
- You can build the strategy, but also jump into the platforms when needed.
- You work with urgency, solve problems quickly, and adapt based on time of year, wedding seasonality, and shifting platform trends.
- You care about helping people look and feel great on life’s big moments—and you’re excited to grow a brand with premium positioning and word-of-mouth at its core.
Perks & Benefits
- Competitive medical, dental, vision, and disability plans
- Option to participate in a 401(k) plan through Betterment
- Open paid time off
- Paid holidays + annual winter break
- Monthly cell phone reimbursement
- Monthly wellness stipend
- Work from home set up stipend
- 6 weeks paid parental leave; an additional 6-8 weeks disability leave for eligible birthing parents
- One Medical and Wellhub (Gympass) membership
- Employee engagement, cultural events, and trainings
- Discounts on garment rental and purchases for you, your partner, and friends & family
- Annual compensation review process
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