Marketing ManagerBSN SportsFarmers Branch, Texas
BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States . Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it. WORK TYPE: Onsite LOCATION DETAILS: 4 days work onsite in Farmers Branch Headquarters, Friday flex day WORK HOURS: Full time exempt TRAVEL REQUIREMENT: ~10% BASE PAY RATE: USD $74,500 - $80,000 Annual Base Salary + 10% Annual Perfromance Target Bonus The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market. HOW YOU WILL MAKE AN IMPACT The Marketing Manager will be a key driver in the growth of priority sports and customer segments at BSN SPORTS. This role is responsible for developing and executing targeted, sports-specific marketing campaigns that fuel customer engagement, lead generation, and sales conversion. By deeply understanding customer needs and market dynamics, this person will help shape and implement strategic marketing plans—while also equipping Sales Pros with effective tools to win in high-opportunity areas. The ideal candidate is a digital-first B2B marketer who has successfully grown customer segments or product categories. Market-savvy, competitor-aware, and relentlessly customer-focused, they bring strategic thinking, data-driven insights, and operational discipline to accelerate results. WHAT YOU WILL DO Strategic Marketing Planning & Campaign Management Develop direct-to-customer marketing plans by sport and customer segment to drive growth and acquire new customers, with a focus on high-opportunity and emerging sports. Build a 12-month marketing calendar for each sport that aligns with key business drivers—seasonality, channel mix, product assortment, pricing, inventory, and messaging. Lead the strategic planning and execution of sport-specific, digital-first campaigns, ensuring full alignment across Marketing, Sales, Category Management, Merchandising, Digital, Finance, Legal, and Innovation teams. Own end-to-end campaign execution: from brief development, segmentation and targeting, to creative production, launch, reporting, and optimization. Creative & Campaign Development Translate marketing strategy into compelling, insight-driven creative briefs that inspire high-impact marketing assets across digital and omnichannel touchpoints. Guide the creative development process, ensuring messaging is consistent, customer-relevant, and distinctly BSN SPORTS. Consolidate and deliver clear, actionable stakeholder feedback to drive efficient revisions and elevate creative quality. Manage creative timelines to ensure rapid execution with minimal back-and-forth. Campaign Performance & Optimization Partner with Strategic Marketing, Deployment, and Analytics teams to track campaign KPIs, evaluate performance, and uncover insights. Analyze what’s working—and what’s not—by sport and customer segment; recommend and implement optimizations to improve outcomes. Continuously refine campaigns based on customer behavior, data, and post-campaign learnings. Customer-First Marketing Develop a deep understanding of assigned sports categories, including customer needs, pain points, and purchase behavior. Use customer insights, business data, and market trends to shape marketing strategies and communications that resonate. Collaborate with Merchandising and Sales to identify priority products and brands that require strategic marketing support. Innovate the customer journey, find new ways to drive engagement, and create marketing that delivers both impact and value. QUALIFICATIONS KNOWLEDGE/SKILLS/ABILITIES Demonstrated success in developing and executing strategic marketing plans that drive customer acquisition and revenue growth. Proven ability to lead cross-functional projects with diverse stakeholders including Sales, Merchandising, Creative, Digital, and Finance. Strong campaign management and project leadership skills—able to manage timelines, deliverables, and cross-team collaboration with a high degree of ownership. Experience developing customer segmentation and targeting strategies to deliver personalized, insight-driven marketing. Solid analytical and performance measurement capabilities, including experience with A/B testing, campaign tracking, and applying insights to optimize outcomes. Skilled in developing and presenting clear, impactful creative briefs and providing strategic, actionable feedback to creative teams. Exceptional communication skills—both written and verbal—with the ability to influence and align stakeholders. Adept at using customer insights and market trends to inform creative development and go-to-market strategies. Highly organized, detail-oriented, and results-focused, with a track record of getting things done in fast-paced, deadline-driven environments. Passionate about sports and the athletic customer—bonus if you have knowledge or experience in team sports, coaching, or marketing sports programs. EDUCATION/EXPERIENCE Bachelor’s degree in Marketing, Business Administration, Communications or equivalent professional experience. 6+ years of experience in results-driven marketing, campaign management, product marketing, or sales marketing (preferably in a B2B or omnichannel environment). Proven success to effectively communicate (listening, writing and verbal) across all levels of an organization. PHYSICAL REQUIREMENTS This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. The ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required. #LI-GT1 Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. JOIN THE BEST TEAM IN SPORT & SPIRIT At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT. OUR VALUES Service - We lead with heart. We champion community. Passion - We love what we do. It fuels our purpose. Integrity - We do what we promise. We own our actions and decisions. Respect - We earn it by giving it. Because everyone deserves it. Innovation - We never stop striving to be better. For ourselves and our community. Transparency - We are committed to openness and honesty in everything we do. OUR BENEFITS We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include: Comprehensive Health Care Benefits HSA Employer Contribution/ FSA Opportunities Wellbeing Program 401(k) plan with company matching Company paid Life, AD&D, and Short-Term Disability Generous My Time Off & Paid Holidays Varsity Brands Ownership Program Employee Resource Groups St. Jude Partnership & Volunteer Opportunities Employee Perks including discounts on personal apparel and equipment! Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
Posted 1 week ago