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Job Description
Job Description
We are seeking a Partnerships Marketing Manager to plan, launch, and optimize cross-platform customer acquisition programs that meet and exceed KPI targets for internal and external clients. As an individual contributor working closely with Sales, Marketing, and Operations, this role owns end-to-end campaign performance-from pre-sale strategy through in-flight optimization and post-campaign reporting-for a portfolio of performance-focused regional advertisers, white glove clients, and related enterprise initiatives. The Manager also serves as a subject matter expert and plays a key role in cross-functional projects and pilot programs.
Responsibilities
Build and launch scalable, full-funnel performance campaigns across Washington Post and off-site channels including search, social, programmatic, and email. Manage similarly complex programs across advertising and print operations.
Own in-platform programmatic trading: execute buys in leading DSPs (e.g., DV360, The Trade Desk), negotiate deal IDs, set up flights and creative tags, manage pacing, and troubleshoot delivery issues to ensure brand-safe, cost-efficient scale.
Optimize daily against client KPIs by adjusting creative, bidding strategies, audience segments, and budget allocations to maximize return on ad spend (ROAS).
Forecast and report on campaign performance: deliver pacing updates, projections, and wrap-up analyses to clients and internal stakeholders; translate insights into actionable recommendations.
Serve as a subject matter expert on performance marketing in cross-functional projects and new product pilots; advise Sales and Marketing on digital best practices as needed.
Ensure campaign governance: maintain compliance with brand safety, data privacy, and quality standards.
Required Qualifications
5-10 years of hands-on experience in digital or performance marketing; agency background a plus.
Deep working knowledge of programmatic buying (DSP/SSP), direct IO execution, and multi-channel attribution.
Advanced proficiency with campaign and BI tools such as DCM/CM360, DFP/GAM, Looker, GA4, Tableau, or similar platforms.
Strong analytical and problem-solving skills; able to work with incomplete data sets and translate findings into clear actions.
Demonstrated organizational discipline across program management, billing, budgeting, and related workflows.
Proven communicator and presenter in client-facing settings; skilled at translating technical details for non-technical audiences.
Excellent project management skills; capable of managing multiple campaigns under tight deadlines with accuracy and attention to detail.
Preferred Qualifications
Familiarity with The Washington Post's advertising products and newsroom/print operations.
MBA or related advanced degree.
Formal presentation or public speaking experience.
The Washington Post's policy for employees is five days per week in the office, with exceptions for newsgathering and general business travel.
Compensation and Benefits
Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
Competitive medical, dental and vision coverage
Company-paid pension and 401(k) match
Three weeks of vacation and up to three weeks of paid sick leave
Nine paid holidays and two personal days
20 weeks paid parental leave for any new parent
Robust mental health resources
Backup care and caregiver concierge services
Gender affirming services
Pet insurance
Free Post digital subscription
Leadership and career development programs
Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.
The salary range for this position is:
91,800.00 - 153,000.00 USD Annual
The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife