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Director, Product & Lifecycle Marketing-logo
Director, Product & Lifecycle Marketing
UMTBrooklyn, New York
Who We Are UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform. The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency). We are looking for a Director, Product & Lifecycle Marketing , to join UnitedMasters! In this position you will lead our go-to-market and lifecycle marketing functions, leveraging owned channels to drive acquisition, conversion, and retention for the UnitedMasters suite of products and services. What You'll Do Build positioning, messaging, and go-to-market strategies for the UM platform & products, partnering with Product to inform, define, and deliver products that meet artist demands Oversee Lifecycle Marketing function, developing and executing strategies to assist conversions, drive engagement and upsells, and increase customer loyalty/retention, with the ultimate goal of improving the satisfaction and lifetime value of our artist base Identify opportunities for product and messaging optimization at all stages of the customer journey (from landing pages, through conversion, retention, and winback), partnering with cross-functional teams to prioritize and execute Own, build, and optimize product marketing surfaces (landing pages, blog posts, etc) developing content that effectively sells our products, and drives organic traffic/growth Set team KPIs and benchmarks, ensuring we’re quantifying measurable business impact of all initiatives, and providing regular executive-level reporting on performance Partner with cross-functional teams (e.g. creative, growth, social, product) to ensure consistency of Product Positioning and messaging across surfaces Act as internal subject matter expert on all things Product & Lifecycle Marketing, partnering with XFN UM teams to provide guidance and support for non-subscription initiatives (e.g. International, Sync, Brand Partnerships) Lead and mentor Product & Lifecycle marketing team Knowledge, Skills and Abilities Ability to manage multiple on-going projects, be flexible to change, and adapt to shifting priorities Ability to operate and deliver with limited resources, understanding how to be scrappy in short-term while planning and building toward the long-term needs of the organization Ability to communicate effectively with all levels, including senior leadership Ability to execute on priorities with a strong sense of urgency, ownership and accountability Understanding of the latest digital trends and formats, how to optimize creative for each, and have a test & learn approach Passion for managing and mentoring high-performing teams Minimum Qualifications 6+ years relevant professional experience, with a strong background in product marketing and lifecycle/retention within a digital/subscription business (music experience preferred) 4+ years of Lifecycle/CRM Marketing (email, push, in-app) experience, with 2+ years experience managing a team Deep knowledge of and expertise in martech automation/technology tools (e.g. Braze, Salesforce, Optimizely), with proven experience in setup & implementation Preferred Qualifications 3+ years experience at a digital subscription business 2+ years experience marketing to creators 2+ years experience in SEO and/or Content Marketing Experience in the music industry a plus Bachelor’s degree or equivalent years of experience About UnitedMasters, Inc. UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward. Salary Hiring Range: $200,000 - $240,000 Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.) Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate. The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location. #LI-HYBRID

Posted 30+ days ago

Deputy Director, Digital Marketing-logo
Deputy Director, Digital Marketing
The Asian American FoundationNew York, New York
Description About the Organization TAAF serves the Asian American and Pacific Islander community in their pursuit of belonging and prosperity that is free from discrimination, slander, and violence. Founded in 2021 in response to the rise in anti-Asian hate and to address the long-standing underinvestment in AAPI communities, TAAF funds best in class organizations working to mobilize against hate and violence, educate communities, and reclaim our narratives through our core pillars of Anti-Hate, Education, Narrative Change, and Resources & Representation. Through our grants, high-impact initiatives and events, we’re creating a permanent and irrevocable sense of belonging for millions of Asian Americans and Pacific Islanders in the United States. For additional information about TAAF, please visit www.taaf.org . About the Role The Deputy Director of Digital Marketing will lead the organization’s multi-channel digital marketing strategy, overseeing the social media, email marketing, website, paid search, and paid social media initiatives. This role will drive the development, execution, and optimization of cohesive and data-driven digital campaigns to grow brand awareness, engagement, and advocacy. The ideal candidate will have deep experience managing teams and campaigns across digital platforms, demonstrate exceptional strategic thinking, and possess a passion for leveraging technology and storytelling to support organizational goals. As a key member of the Communications and Marketing team, the Deputy Director of Digital Marketing will serve as a thought leader, collaborating with internal stakeholders, external partners, and vendors to execute high-impact initiatives that advance the mission of the organization. They will believe in working strategically with transparency and accountability, embrace a culture of learning, work respectfully with compassion, kindness, and gratitude, and seek to be inclusive and collaborative in decision making. Most importantly, the candidate is passionate about our mission and recognizes and understands the challenges and opportunities in serving our community. Responsibilities Strategy and Leadership Develop and execute a comprehensive digital marketing strategy that integrates social media, email marketing, website, paid search, and paid social media efforts Lead, mentor, and supervise a team of marketing professionals, including the Social Media Strategist and outside consultants Collaborate with the Head of Communications and Marketing to align the digital strategy with organizational goals and campaign priorities Oversee the creation of content calendars, campaign timelines, and messaging strategies to ensure brand consistency and maximize engagement Establish and maintain relationships with creators and influencers as well as all major social media platforms Channel Management Social Media: Guide the Social Media Strategist in developing engaging content and campaigns to grow reach, foster engagement, and support strategic goals Newsletter/Email Marketing: Oversee content development and distribution of newsletters to increase subscriber engagement and conversion Website: Manage website strategy, user experience (UX), and content updates to ensure a seamless and engaging online experience Paid Media: Plan, execute, and optimize paid social and paid search campaigns to drive visibility, awareness, and action Performance Analytics and Reporting Establish and track key performance indicators (KPIs) for all digital marketing channels, leveraging tools such as Google Analytics, social media insights, and email marketing platforms Provide monthly reports and actionable insights to inform future strategies and improve overall campaign performance Use A/B testing, audience segmentation, and trend analysis to refine messaging, content, and advertising tactics Collaboration and Partnership Serve as a primary liaison with external digital marketing vendors and platform representatives to ensure optimal performance and support Partner with cross-functional teams (communications, development, and program teams) to ensure that messaging and marketing efforts are aligned across channels Maintain a pulse on emerging digital marketing trends, tools, and best practices, applying them to strengthen the organization’s digital strategy Requirements Education and Experience Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience) 7-10 years of experience in digital marketing, with at least 3-5 years of supervisory experience Proven track record of leading multi-channel marketing campaigns, driving results, and managing large budgets Skills Advanced proficiency in social media platforms, Google Analytics, and marketing automation tools (e.g., Mailchimp) Experience with content management systems (CMS) and website management, including UX best practices. Strong project management and organizational skills with the ability to juggle multiple priorities Data-driven mindset with expertise in digital analytics, reporting, and campaign optimization Ability to create clear, compelling, and inclusive messaging across platforms Excellent verbal and written communication skills Passion for the mission of the organization and commitment to equity, diversity, and inclusion Working Hours Requires occasional weekend, off-hours, or evening work Location New York City and San Francisco-based staff work in the office 2 days per week, and the other days remotely Benefits TAAF provides competitive compensation and benefits including health insurance (including dental and vision) and a 401k retirement plan to all employees Anticipated salary for this position is $125,000

Posted 30+ days ago

Director of Marketing – Creative & Content-logo
Director of Marketing – Creative & Content
US FertilityWashington, District of Columbia
We are looking for a dynamic creative leader with expertise in content strategy, creative ideation, campaign planning, and content production. The Director of Marketing – Creative & Content will play a pivotal role in overseeing content and creative efforts to support our patient acquisition and retention goals, as well as enhancing engagement with our referring physician and provider network. The ideal candidate will bring 10+ years of experience in content and creative leadership, preferably in an agency or multi-brand setting, with a deep understanding of developing high-impact campaigns that resonate with diverse audiences. The schedule is M-F 8am-5pm working Hybrid out of our New York, Chicago, Miami, DC, or Atlanta office. How You'll Contribute: Creative & Content Strategy Development: Lead the creative ideation and execution of integrated campaigns that support both patient acquisition and retention, as well as physician/provider engagement. Develop a content strategy that nurtures long-term patient relationships and encourages loyalty, while establishing our network clinics as trusted providers in the fertility space. Oversee content creation and messaging for all digital and offline channels, including website, social media, email, print, video, and patient education materials. Campaign & Media Planning: Collaborate closely with the Director of Marketing – Paid Media & Advertising to ensure alignment between creative and paid media strategies, optimizing campaigns for maximum impact. Own the creative process from initial concept development to campaign execution, ensuring that messaging and design are cohesive across all platforms. Plan and coordinate seasonal or targeted campaigns aimed at driving patient acquisition, retention, and growth in the referring physician network. Design & Copywriting Leadership: Lead and inspire a team of designers, copywriters, and content creators to produce compelling, on-brand materials that resonate with our target audiences. Ensure high-quality design and copywriting standards across all marketing channels, overseeing the development of creative assets that reflect the brand’s voice and tone. Maintain and evolve the visual identity of the brand, ensuring consistency and creativity in all marketing touchpoints. Content & Patient Journey Optimization: Create and optimize content that nurtures patients through the entire fertility journey, from awareness to treatment to post-treatment. Develop educational content that informs and empowers patients, helping them make informed decisions and stay engaged at each stage of their fertility journeys. Work closely with Operations Leaders and Physician Stakeholders to ensure content meets patient needs and expectations, creating a seamless experience across all touchpoints. Physician & Provider Engagement: Develop content and messaging aimed at strengthening relationships with referring physicians and healthcare providers, ensuring they are well-informed about network practice services and capabilities. Create thought leadership materials, continuing education resources, and practice-building content that supports the professional needs of our referring provider network. Cross-Functional Collaboration: Collaborate with internal teams, including marketing, operations, digital, and patient experience, to align content and creative strategies with broader business objectives. Ensure creative initiatives are fully integrated with digital marketing strategies, social media campaigns, and email marketing to drive meaningful engagement. Partner with analytics teams to measure the effectiveness of content and creative efforts and make data-driven adjustments to improve performance. Brand Stewardship: Serve as the brand ambassador, ensuring that all creative materials are aligned with US Fertility’s values, mission, and vision. Maintain consistency in brand voice, look, and feel across all channels, ensuring a cohesive and compelling presence in the marketplace. Requirements: Bachelor’s degree in Marketing, Communications, Design, Advertising, or a related field. Minimum of 10 years of experience in creative leadership, content strategy, and campaign development, preferably within an agency environment or multi-brand organization. Strong portfolio showcasing a broad range of creative work across various media, including digital, social, video, print, and email. Experience working in healthcare, wellness, or medical services industries is a plus but not required. Expertise in creative direction, design, copywriting, and content strategy. Strong leadership and team management skills, with the ability to inspire and mentor a creative team. Proficiency in project management tools, content management systems, and digital marketing platforms. Excellent communication and presentation skills, with the ability to collaborate effectively across teams and present creative concepts to senior leadership. Deep understanding of the patient journey and the ability to create content that resonates emotionally and practically with patients and healthcare providers alike. Experience in healthcare marketing or a similarly regulated industry is advantageous but not required. Background in developing content strategies that engage both consumers and business-to-business (B2B) stakeholders. Computer proficiency required. Excellent interpersonal skills and ability to work as part of a multi-disciplinary team and build and maintain effective working relationships. Demonstrated expertise in continuous quality improvement, customer service, and team building. Strong customer service and results orientation; highly responsive to requests. Excellent verbal & written communication skills. Proven ability to build and maintain highly effective teams. Ability to work as part of a multi-disciplinary team. Excellent interpersonal skills and ability to build and maintain effective working relationships. Excellent managerial, interpersonal and organizational skills. Ability to maintain the highest level of confidentiality. Flexibility and willingness to learn at all times Excellent multi-tasking abilities What We Offer: Competitive pay + bonus Comprehensive training Medical, dental, vision, and 401(k) matching Generous paid time off and holidays Tuition assistance Ability to make an impact in the communities we serve How To Get Started: To have your resume reviewed by someone on our Talent Acquisition team, click on the “Apply” button. Or if you happen to know of someone who might be interested in this position, please feel free to share the job description by clicking on an option under “Share This Job” at the top of the screen.

Posted 30+ days ago

Sports Marketing Account Executive-logo
Sports Marketing Account Executive
Nexstar MediaSioux Falls, South Dakota
KELOLAND Media Group, in Sioux Falls, SD, is seeking a Sports Marketing Account Executive. Join our family that is committed to being a part of the fabric of our communities that has made us a LEADER in delivering local content to our viewers for more than 70 years. The Sports Marketing Account Executive generates advertising revenue by convincing potential clients the merits of advertising in sports programs on KELOLAND Media outlets and fostering local NIL agreements with KELOLAND Media Group and the athlete. Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community. Makes sales calls on existing and prospective clients. Maintains assigned accounts and develops new accounts. Prepares and delivers sales presentations to clients. Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Provides clients with information regarding rates for advertising placement in all media. Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Works with clients and station personnel to develop advertisements. Performs other duties as assigned. Requirements & Skills : Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience. Minimum one year’s experience in sales, preferably in the media field. Valid driver’s license with an acceptable driving record. Experience achieving long-range objectives and implementing the strategies and actions to achieve them. Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Posted 30+ days ago

Marketing Partner-logo
Marketing Partner
MedVetDallas, Texas
Description The Marketing Partner is the marketing point person supporting MedVet hospitals within our South region. In this role, the individual is responsible for the design, implementation, and execution of the marketing strategy and tactical plan at the local level. This position requires a curious, self-driven individual with proven multifaceted marketing experience, effective interpersonal skills, account management and planning capabilities, and strong verbal and written communication skills. This is a work from home position and must reside in our South region (Dallas, Atlanta, New Orleans). Responsibilities include, but are not limited to: Acting as the Marketing expert and account manager for the assigned region Partnering with the Director, Marketing to develop and execute location-specific marketing strategies and plans. Management of all local marketing activities, programs, and communications to include direct-to-client and business-to-business audiences Building relationships with community partners to ensure the most effective messaging, positioning, and visibility of the organization Researching and purchasing local media opportunities and/or sponsorships (print, digital, community, etc.) Continuously seeking new opportunities to strengthen MedVet awareness and build profession-related relationships within community Serving as the regional point for development of social media by driving content creation and submission under the guidance of the Digital Marketing Specialist Reporting on key marketing metrics Maintaining awareness of communications, marketing, and veterinary industry trends Partnering with Marketing Event Specialist on strategic continuing education offerings (virtual, in-person, and in partnership with local VMAs) Collaborating with the experience team and other support services, as well as the healthcare team, to ensure effective implementation of marketing strategies Serving as the marketing liaison to the local healthcare leadership teams ensuring marketing and communication needs are addressed Knowledge, Skills, and Abilities Our ideal candidate has 4+ years’ experience in marketing and communications. Experience in the healthcare and/or veterinary industry is a plus but not required. In addition, this position requires: Bachelor’s degree in marketing, PR, communications, or business administration (advanced degree preferred). Experience in an agency, field marketing, or account management role Strong organizational skills to juggle multiple projects and meet tight deadlines. Excellent interpersonal, verbal, and written communication skills (grammar and composition expertise a must). Proficiency in Microsoft Office, CRMs (e.g., HubSpot), Canva (Adobe a plus), and digital marketing platforms (Facebook, Twitter, Instagram, LinkedIn). Basic digital photography skills and awareness of evolving social media trends. Professional, self-driven, with a strong work ethic and ability to collaborate across all levels. Physical ability to lift 30 lbs. 10% travel required. MedVet offers a competitive compensation and full benefits package, including paid time off, health insurance, dental, vision, and 401K. Come as you are. MedVet is an equal opportunity employer. We are also a drug-free organization; therefore, employment with MedVet is dependent upon the passing of a drug screen and background check. MedVet does not accept unsolicited resumes from third-party recruiters.

Posted 3 days ago

Marketing Campaign Manager II-logo
Marketing Campaign Manager II
AvidXchangeCharlotte, North Carolina
Job Overview The Marketing Campaign Manager will support the development and execution of integrated marketing campaigns and programs across multiple channels such as events, digital, social, paid media, and nurture programs. This person will partner with stakeholders in Marketing Communications, Product Marketing, and Marketing Operations to design and execute integrated marketing campaign strategies while monitoring results based on Key Performance Indicators (KPI's). What You'll Do: Campaign Strategy and Execution: Develop, execute, and manage comprehensive multi-channel marketing campaigns, including email, webinars, events, direct mail, and digital. Ensure seamless execution from planning through to completion in a fast-paced environment, aligning with organizational goals to drive repeatable, scalable results while meeting deadlines and campaign objectives. Partnership and Trade Association Management: Manage partnerships and joint partner marketing efforts, ensuring alignment with partner objectives to maximize impact. Identify and collaborate with relevant trade associations within your vertical, securing quarterly sponsorships to expand your marketing reach. Project and Budget Management: Leverage platforms such as Monday.com for project management, ensuring timely delivery of campaign components. Manage campaign budgets effectively, ensuring optimal resource allocation and maintaining financial accountability. Marketing Platform Proficiency: Demonstrate expertise with platforms such as Go To Webinar for webinar execution and Marketo for email marketing, landing page buildout, and smartlist segmentation. Performance Forecasting and KPI Management: Analyze and forecast the expected performance of planned marketing programs quarterly, with monthly adjustments to align campaign goals with sales targets and overall business objectives. Continuously monitor and optimize key performance indicators (KPIs) to improve campaign effectiveness. Revenue Marketing and Pipeline Development: Collaborate closely with Industry Sales Leaders as a trusted Demand Generation partner to develop a healthy pipeline, integrating marketing efforts into the sales pipeline seamlessly. Plan and execute targeted marketing campaigns aimed at generating sales-qualified leads. Content and Persona Alignment: Work with Product & Content Marketing to ensure campaign content aligns with brand positioning, messaging, and buyer personas, effectively targeting key segments. Campaign Monitoring and Continuous Improvement: Oversee campaign performance throughout the lifecycle, conducting A/B testing and regularly analyzing campaign metrics and conversion rates. Identify opportunities for optimization and implement best practices to enhance efficiency, accelerate the sales cycle, and continually improve the effectiveness of marketing strategies. Salesforce Proficiency: Utilize Salesforce to build campaign hierarchies, create detailed reports, and develop dashboards that track and analyze campaign performance metrics, ensuring data-driven decision-making. What We're Looking For: Proven success in managing multi-faceted marketing programs from planning to completion in a fast pace environment. Effective at project management, with the ability to take initiative and manage multiple projects at once and deliver within deadlines. Experience using project management tools, such as Workfront. Experience using key marketing reporting tools such as Salesforce and Google Analytics. Strategic understanding of marketing automation platforms such as Hubspot/Marketo, lead scoring strategies, and the marketing funnel stages (MQL, SQL, etc.). Understanding of marketing metrics and funnel analytics to optimize campaigns, and ability to deliver feedback on best strategies to drive demand. Writing skills appropriate for demand generation (email, web, social, and campaign ads). Communicate effectively on a regularly scheduled cadence between stakeholders to ensure alignment on goals and objectives. Comfortable presenting virtually and in person, both internally and externally (webcast, user conferences, etc.). Strong leadership and communication skills in delivering vision and strategy for campaigns to senior executives. Minimum 3 years of experience in marketing, preferably in a result driven B2B marketing campaign management position Experience in a B2B technology, consulting, or services company Typically requires a University Degree or equivalent experience and minimum 5 years of prior relevant experience Ability to travel as necessary to execute marketing initiatives About AvidXchange AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange, mindset is everything . We are Connected as People , Growth Minded , and Customer Obsessed . These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,600 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work ®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®. Who you are: A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown. Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships. Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential. What you’ll get: AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place. AvidXers enjoy: 18 days PTO* 11 Holidays (8 company recognized & 3 floating holidays) 16 hours per year of paid Volunteer Time Off (VTO) Competitive Healthcare High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage 100% AvidXchange paid Dental Base Plan Coverage 100% AvidXchange paid Life Insurance 100% AvidXchange paid Long-Term Disability 100% AvidXchange paid Short-Term Disability Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents 401k Match up to 4% Parental Leave: 8 weeks 100% paid by AvidXchange** Discounts on Pet, Home, and Auto insurance BrightDime Financial Wellness Tool, offered free to teammates WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more Onsite gym fitness center, yoga studio, and basketball court Tuition Reimbursement up to the federal maximum of $5,250*** Hybrid Workplace Flexibility Free parking *Fully granted from beginning of year, pro-rated if hired mid-year **Must be full-time for at least 3 months ***Must be full-time for at least one year Equal Employment Opportunity AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.

Posted 1 week ago

Marketing Operations Manager - Year Round-logo
Marketing Operations Manager - Year Round
Deer Valley Resort CompanyDeer Valley, Utah
Year Round Classic, consistent quality from a winning team! Deer Valley Resort is nestled in the Wasatch Mountains of Utah, in the historic mining town of Park City which has evolved into an exciting and diverse mountain ski town. Our staff consists of locals, transplants, seasonal workers from all 50 states and international students from around the globe. We are a diverse workforce where everyone feels welcome, appreciated, and valued. No matter if you are 14 or 84 years, there is a place for you in the Deer Valley family! (Last year over 1,100 staff members celebrated their fifth season or more at Deer Valley). Ski perks (vary based on employment status) may include Deer Valley season pass, free skiing or riding at other Alterra Resorts and select local Utah resorts Friends and family ski discounts, free staff ski lessons and discounted rentals (winter staff only) Subsidized meals at Employee Dining Rooms offered for staff while on shift Subsidized housing options available for seasonal full-time staff Discounts for staff members at restaurants, shops, and service providers in Park City Healthcare options are available for staff members 401k plan with company match PURPOSE OF POSITION: Deer Valley is seeking a strategic, data-driven Marketing Operations Manager to oversee paid media implementation and serve as the primary liaison with our media agency. This role interprets performance data and industry trends to provide actionable insights that align with Deer Valley’s brand and long-term business goals. Success in this role requires collaboration across departments to ensure marketing efforts support and elevate each business unit. RESPONSIBILITIES: Business Unit Marketing Support Understand each unit’s capacity , goals, and role in resort profitability Build relationships across departments to align marketing with operational needs Develop long-term processes and strategies that enhance brand equity Team Collaboration & Internal Projects Partner with Director of Marketing (DOM) to align unit strategies with broader goals Coordinate with Content & Brand Manager to align paid media and content strategies Gain deep understanding of the marketing tech stack to support data integration and reporting Paid Media Agency Management Act as main contact for the paid media agency Oversee campaign performance and ensure alignment with content, digital, and marketing goals Deliver data-driven campaign recommendations and present findings to leadership Data, Reporting & Budget Management Track campaign budgets with DOM to ensure alignment with business unit EBITA goals Analyze and report on campaign performance and budget pacing Consolidate and communicate marketing impact across business units Review and approve agency proposals and timelines in coordination with DOM and leadership QUALIFICATIONS: Bachelor’s degree in Marketing , Business, or related field preferred Strong knowledge of digital advertising channels, trends, and ROI tracking Proficient in data analysis and reporting tools 2+ years in project or account management Excellent written and verbal communication skills Flexible, analytical thinker with strong organizational skills Experience with digital marketing tech platforms Effective collaborator with cross-functional teams Experience in ski, hospitality, or entertainment industries a plus This job description is not exhaustive and may be adjusted as needed to meet evolving business needs. PAY RATE: Pay: $75,000 - 80,000 per year Deer Valley Resort is an Equal Opportunity Employer.

Posted 1 day ago

Sr. Marketing Operations Manager-logo
Sr. Marketing Operations Manager
FoundryNeedham, Massachusetts
Job Summary: We are seeking a tech-savvy Senior Marketing Operations Manager to optimize our marketing processes, systems, and analytics to drive efficiency and impact. This role will operate our global marketing lead generation and reporting systems as well as oversee marketing automation, lead management, and performance reporting to ensure seamless execution of campaigns. The ideal candidate is data-driven, detail-oriented, and passionate about optimizing marketing workflows to support business growth. Key Responsibilities: · Marketing Automation & CRM: Manage and optimize daily marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM integrations to improve campaign execution and lead flow. · Lead Management & Scoring : Develop and refine lead scoring models, routing rules, and nurture programs to enhance marketing-to-sales handoff. · Performance Analytics : Track, measure, and report on key marketing metrics, including campaign effectiveness, pipeline contribution, and ROI. · Process Optimization : Streamline marketing workflows, data hygiene, and reporting to ensure efficiency and scalability. · Technology & Tools : Evaluate and implement marketing technologies that enhance automation, personalization, and data insights. · Collaboration : Work closely with demand generation, sales, and analytics teams to align marketing strategies with business objectives. Qualifications: · Experience : 5+ years of prior marketing operations, demand generation, or automation/management platform experience. · BA/BS in a related field (marketing/database/analytics preferred). · Technical Skills : Proficiency in marketing automation and data analysis/visualization tools (e.g. HubSpot, Google Analytics, DOMO, etc) and CRM systems (Salesforce preferred). · Data-Driven Mindset : Strong analytical skills with experience in reporting, attribution models, and marketing performance analysis. · Project Management : Ability to manage multiple projects, prioritize tasks, and work cross-functionally. · Attention to Detail : A strong focus on accuracy, efficiency, and continuous improvement in marketing operations. · Self-starter able to work independently as well as within a team. Flexible, optimistic and a problem solver, you're the person who calmly says "we can find a way to make this work". · Eager to learn and grow your career while supporting critical business processes. · You thrive in cross-functional teams and are a quick learner. Why Join Us? · Impact: Play a key role in scaling our marketing efforts and driving revenue growth. · Collaboration: Work with a dynamic, cross-functional team in a fast-paced environment. · Growth: Opportunity to learn, innovate, and make data-driven marketing decisions. Foundry is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Posted 4 days ago

Coordinator, Marketing In House 1-logo
Coordinator, Marketing In House 1
WyndhamOrlando, Florida
We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. Job Summary In person marketing with prospective and/or current owners within our resorts. Schedules guests to meet with a representative for a presentation. Essential Job Responsibilities Serve as a positive and professional brand ambassador for Wyndham Destinations Partner with the resort staff to receive arrival sheets of guests checking in Greet, present, and incentivize prospective customers to attend a sales-preview tour Screen and qualify potential customers based on company guidelines Make sales-tour reservations and collect required deposits Responsibilities include, but are not limited to: Greet, present and incentivize prospective customers to attend a sales presentation in accordance with all company policies, compliance standards and regulatory requirements while maintaining minimum performance goals (80% time) Attend all scheduled training sessions, department meetings, keep current on marketing information and materials, keep current on industry trends, and set and review performance goals weekly, monthly and annually. (20%) Travel Requirements No travel required outside of the home site’s area Minimum Requirements and Qualifications Sales and/or marketing experience is preferred, not required. Must maintain production standards. Education High School Diploma or equivalent is required. Training requirements None Knowledge and skills Clear and concise written and verbal communication skills. Ability to work in a team environment within a shared space. Technical Skills Proficient in MS Excel, MS Word, general computer skills and smart devices. Job experience 1 to 3 years of sales and/or marketing experience is preferred, not required. Experience equivalent to the education requirement may be accepted in lieu of the education requirement. How You'll Be Rewarded: We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include: Note: Temporary and/or seasonal associates are ineligible for Paid Time Off. Medical Dental Vision Flexible spending accounts Life and accident coverage Disability Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information) Wish day paid time to volunteer at an approved organization of your choice 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information) Legal and identify theft plan Voluntary income protection benefits Wellness program (subject to provider availability) Employee Assistance Program Where Memories Start with You Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you. We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com , including the title and location of the position for which you are applying.

Posted 30+ days ago

Email Marketing Coordinator-logo
Email Marketing Coordinator
MJH Life SciencesCranbury, New Jersey
At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we’ll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being Service Focused, having a Passion for Winning, Innovation, Respect, Integrity, and Teamwork. Nothing means more to us than hiring people with these attributes. If you believe you’re right for the job, this is the place to prove it! Position Overview: The Email Marketing Coordinator will support the execution of email marketing campaigns. This role involves coordinating various aspects of email marketing, including list management, scheduling, and performance tracking. Key Responsibilities: Assist in the development and execution of email marketing campaigns. Manage email lists, ensuring accurate segmentation and targeting. Schedule and deploy email campaigns in collaboration with the editorial team. Monitor email performance metrics and compile reports. Support A/B testing initiatives to optimize email performance. Maintain email marketing tools and platforms. Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. 1+ years of experience in email marketing or a similar role. Familiarity with email marketing platforms such as Mailchimp, Constant Contact, or HubSpot. Stron0g organizational and time management skills. Basic understanding of email marketing best practices. #LI-Hybrid MJH Life Sciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Life Sciences are employed “At Will.” This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.

Posted 30+ days ago

Associate Director, Regional Marketing & Product Management, Catalog Products-logo
Associate Director, Regional Marketing & Product Management, Catalog Products
GenScript/ProBioPiscataway, New Jersey
About GenScript GenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy. GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology. About ProBio ProBio proactively provides end-to-end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in cell and gene therapy, vaccine, biologics discovery and antibody protein drug to accelerate drug development for customers. ProBio’s total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical manufacturing and commercial manufacturing. Position: Associate Director, Regional Marketing & Product Management Location: Piscataway, New Jersey Report to: Global Head of Catalog Products Marketing The estimated salary range is $90,000 - $140,000 based on experience level. Position Summary: We are seeking a commercially savvy and scientifically grounded Associate Director of Regional Marketing & Product Management to lead the strategy and execution for our reagents (molecular biology, antibodies, proteins, cell lines) and instrumentation (purification systems, western blotting solutions, and cell isolation platforms) in US, EU and APJ. This role combines regional product management with field marketing leadership, serving as the key driver for portfolio success in the region. You will be responsible for defining product strategy regionally, executing go-to-market plans, collecting market intelligence, and ensuring alignment across sales, marketing, and product development teams. Key Responsibilities: 1. Regional Product Strategy & Lifecycle Management Serve as the regional product owner for assigned reagent and instrument portfolios. Define and execute regional product strategy, roadmap priorities, and lifecycle plans in alignment with global marketing and R&D. Assess market trends, unmet needs, and competitive positioning to drive innovation and growth. 2. Go-to-Market Planning & Launch Execution Lead regional planning and execution of new product introductions and portfolio expansions. Define customer personas, messaging frameworks, pricing inputs, and sales tools. Collaborate with global product managers to tailor solutions for local market needs. 3. Voice of the Customer & Market Intelligence Gather and analyze customer feedback, user insights, and scientific trends to guide regional product refinement. Conduct win/loss analysis, competitor benchmarking, and market sizing to inform business decisions. Identify regional application trends (e.g., cell therapy, protein purification, immunoassays) to drive demand-focused strategy. 4. Cross-functional Collaboration & Sales Support Act as the bridge between global product management, regional commercial teams, applications scientists, and technical support. Equip sales teams with relevant tools, training, and positioning strategies tailored to regional priorities. Monitor and report on regional performance metrics by product category. 5. Regional Campaign & Demand Generation Support the planning and execution of integrated marketing campaigns to drive pipeline growth and brand awareness. Collaborate with digital marketing, events, and content teams to build region-specific marketing assets. Localize campaign messaging and scientific content to align with regional market sophistication and customer behavior. 6. Scientific Engagement & Market Development Identify and engage with key opinion leaders (KOLs), collaborators, and early adopters in priority segments. Represent the company at regional conferences, trade shows, and scientific meetings to strengthen visibility and collect field intelligence. Qualifications: Education & Experience : Master’s degree in molecular biology, biochemistry, immunology, or related life science field; PhD or MBA is a strong plus. 8+ years of experience in life science marketing or product management, preferably across both reagents and instruments. Direct experience with portfolios including: molecular reagents, antibodies, proteins, cell lines, purification systems, western blotting, or cell isolation technologies. Skills & Competencies: Proven track record of regional product management and/or go-to-market success in scientific or technical markets. Strong business acumen, strategic thinking, and scientific literacy. Excellent communication, stakeholder management, and presentation skills. Proficiency in CRM and marketing tools (Salesforce, Power BI, etc.). Other Requirements : Willingness to travel regionally (20–30%) for customer visits, training, and events. Strong organizational and leadership skills with the ability to work cross-functionally in a matrixed environment. Preferred Experience: Familiarity with research workflows including protein purification, immunoblotting, cell analysis, or molecular biology. Experience marketing to diverse customer segments including academia, pharma/biotech, and diagnostics. Multicultural or multilingual communication skills are an asset. #LI-EB1 #GS GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law. GenScript USA Inc./ProBio Inc. maintains a drug-free workplace. Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.

Posted 1 day ago

Marketing Graphic Designer-logo
Marketing Graphic Designer
Goodwill Mission Services/AdministrationRockford, Illinois
Goodwill Industries of Northern Illinois is seeking a Marketing Graphic Designer for our marketing team. This position provides concepts and fully executes design for internal and external collateral, promotional, and other messaging for digital and print materials. Design software and techniques are used to create drafts and prototypes, collaborate with team members, and pitch creative ideas. Feedback will be incorporated to continuously improve designs and contribute to the successful launch of projects. **Interested applicants should email portfolios to marketing@goodwillni.org Responsibilities & Essential Functions: Technical Use various techniques to create drafts, models and prototypes Updates to website monthly calendar Take on special design tasks, as needed Project Management Understand project requirements and concepts Produce final design solutions (like logos, banners, flyers) Pitch creative ideas Communication & Customer Focus Collaborate with team members to launch projects Work with internal stakeholders to understand needs, provide updates, and communicate solutions The above list of responsibilities is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities or duties required. Employees are expected to perform other duties as assigned. Qualifications & Basic Job Requirements Bachelor’s degree in graphic design, visual arts, or related field; or equivalent experience. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat). A general understanding of WordPress with the ability to perform basic website updates. Knowledge of digital file formats, setup, and design best practices. Understanding of visual elements (layout, type and fonts). A keen eye for detail. Strong project management skills, with the ability to juggle multiple projects and meet deadlines. Excellent communication skills and a collaborative mindset. Ability to travel to all locations within Goodwill’s territory on a regular schedule. Driver’s license and proof of auto insurance preferred. Compensation: $23.00 - $26.50/hour Key Benefits We Offer Health & Wellness: Medical, dental, vision insurance, basic and voluntary life insurance as well as short-term disability and employee assistance program. Financial Security: Competitive salary, retirement plans with employer discretionary match, and bonus opportunity. Work-Life Balance: Paid time off, and flexible schedule. Professional Growth: Training programs, tuition reimbursement, and career advancement opportunities. Perks & Extras: Employee discounts, and a supportive, inclusive workplace. Thank you for your interest in working at Goodwill. We commit to providing each applicant with a hiring experience that allows you to bring your authentic self to the table. If you need an alternative method to apply this for position, please contact Goodwill's Human Resource Department at SharethaH@goodwillni.org .

Posted 5 days ago

Healthcare Marketing/Admissions Coordinator - Long Term Care-logo
Healthcare Marketing/Admissions Coordinator - Long Term Care
Whitesboro Health & Rehabilitation CenterWhitesboro, Texas
Join Our Team as a Marketing/Admissions Coordinator Grow Our Community and Make a Difference Are you enthusiastic about connecting with others and driving positive community relationships? At Creative Solutions in Healthcare, we’re seeking a reliable and dynamic Marketing/Admissions Coordinator to join our growing team. This role requires someone who is trustworthy, consistent, and excels at multitasking in a fast-paced environment. Your Impact as a Marketing/Admissions Coordinator In this role, you will: Develop and Implement Marketing Plans : Dedicate at least 24 hours per week to calling or meeting with hospital discharge planners, physicians, senior organizations, and social service agencies. Build Community Awareness : Deliver presentations on long-term care, aging, and related topics to local community groups. Facilitate Admissions : Conduct facility tours and manage the daily admissions process for prospective residents. Provide Reporting : Prepare weekly reports to track progress and share updates as required. Promote Community Relations : Support internal initiatives to strengthen relationships and awareness within the local community. What Makes You a Great Fit We’re seeking someone who: Has experience in marketing or community relations, with a strong understanding of the healthcare industry. Excels in people skills, with the ability to communicate effectively in writing, verbally, and through public speaking. Is self-motivated and capable of working independently. Can commit to extensive local travel to build and maintain community connections. Why Choose Creative Solutions in Healthcare? As one of Texas’s largest and most trusted providers of long-term care, we are dedicated to fostering a supportive environment for our employees. We offer (for full-time employees): Comprehensive Benefits : Health, Dental, and Vision Insurance Extra Protection : AD&D, Short-Term Disability, Cancer, Critical Illness, and more Life Insurance : Whole and Term Policies Professional Growth : Tuition Reimbursement for continued education Time to Recharge : Paid Time Off Retirement Planning : Immediate 401(k) eligibility Unwavering Support : Exceptional corporate resources Equal Opportunity Employer We are committed to fostering an inclusive workplace. Discrimination or harassment based on race, color, religion, sex, age, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other protected characteristic is prohibited.

Posted 4 days ago

Sales and Marketing Director (Community Ambassador)-logo
Sales and Marketing Director (Community Ambassador)
SilveradoHouston, Texas
Be a leader with a memory care innovator! Be part of a renowned team at Silverado, a Fortune Magazine Best Workplace in Aging Services™, where exceptional care meets exceptional careers! For 27 years, Silverado associates have wholeheartedly delivered unmatched care and enriched the lives of those we’ve been privileged to serve. At Silverado, we prioritize not only our residents but also our valued associates. As a certified Great Place to Work, we provide competitive compensation and exceptional benefits to our full-time team members. We are currently seeking a Sales and Marketing Director (Community Ambassador) who is passionate about making a difference for our Hermann Park Community in Houston! We offer a competitive base salary and generous commission plan! Why choose Silverado Hermann Park? We're ranked 6th nationwide by Fortune Magazine in their Best Workplaces in Aging Services list, marking our 3rd consecutive year in the top 10! Certified as a Great Place to Work® for seven consecutive years We value internal mobility; Silverado provides growth opportunities for just about any position on our teams We offer paid training! Qualifications: Bachelor's degree in marketing or related field preferred Three to five years of experience and/or training, or equivalent combination of education and experience Outside sales experience and the ability to organize and implement sales and marketing program(s) Knowledge and experience working with people having Alzheimer’s disease and their families preferred Polished presentation skills and database management experience This role requires a valid driver’s license and a good driving record as a condition of employment. Associates must comply with all state and federal driving regulations Associates in roles requiring driving are responsible for maintaining a valid and active driver’s license. Failure to maintain a valid license may result in reassignment, suspension, or termination in accordance with company policies and applicable laws Must have own transportation What you'll be doing: Generates qualified, professional referrals that contribute to census development for assigned community Develops and maintains sales and marketing plans, strategies, and public relations opportunities to promote and communicate the Silverado Vision and Purpose Statement Educate professionals on dementia and Alzheimer's resources Build and maintain relationships with new and existing accounts As needed, will assess prospective residents for suitability and fit for Silverado community As needed, will promote Silverado programs and services to prospective residents and their families from first call through initiation of service. This may include permanent placement in community, short term (respite) stay, and/or end of life care with the goal of helping all families and, if needed, referral parties Responsible for achieving established census goals in partnership with other community leaders as a member of the Community Leadership team LI-TF1 Anticipated pay range $85,000 - $95,000 USD We are looking for someone who: Loves people Has compassion and patience Is comfortable working around animals and pets A quick learner who is dedicated to professional growth Is ethical, honest, dependable, and open-minded Is an effective communicator in both verbal and written English Silverado offers the following benefits to eligible employees: 401(k) matching Health, Dental and Vision Insurance Flexible Spending Account (FSA), Health Savings Account (HSA) Paid time off Tuition reimbursement and professional development assistance Referral program Other amazing benefits such as Pet Insurance, Auto and Home Insurance and Discount Programs! * Silverado is not using outside recruiters to source for this position and will not accept agency or non- Silverado recruiter represented candidates in connection with this job posting. * California Employees: For roles requiring driving, the driving requirement has been deemed essential to the performance of this role due to specific business necessity. Supporting documentation is maintained by Silverado and is available for review upon request to ensure compliance with California law. To view California Consumer Privacy Act (CCPA) information, please visit this page: https://www.silverado.com/legal-disclaimers/#Consumer-Privacy-Act-Disclosure To maintain our world class standard, all offers of employment with Silverado are contingent upon a satisfactory background check as well as drug screening, a physical and TB testing (if required for the position). Silverado also uses E-Verify to confirm work authorization with both the Social Security Administration and the Department of Homeland Security. EOE/M/F/D/V

Posted 1 week ago

Manager, Digital Marketing Analytics-logo
Manager, Digital Marketing Analytics
CMI Media GroupPhiladelphia, Pennsylvania
Description Position at CMI Media Group Unlock the Power of Data, Drive Healthcare Marketing Success: Manager, Digital Marketing Analytics Do you have a passion for turning data into actionable insights that drive real-world results? CMI Media Group , a leading healthcare marketing agency, is seeking a strategic and results-oriented Manager, Digital Marketing Analytics to lead our team in delivering data-driven solutions that optimize campaign performance and elevate client success. In this role, you will: Be the Architect of Measurement: Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns. Lead with Data-Driven Insights: Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning. Champion Client Success: Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations. Drive Operational Excellence: Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department. Be a Problem Solver: Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis. Do you have the right DNA? Analytical Powerhouse: 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights. Leadership & Mentorship: 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment. Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs. Project Management Prowess: Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines. Passion for Healthcare: Experience in the pharmaceutical or healthcare industry is a plus, but not required. Why CMI Media Group? At CMI Media Group, we're not just analyzing data – we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer: Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns. Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field. Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning. Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being. All for Good. CMI Media Group was built on inclusion and diversity. It’s in our DNA and Core Values. Challenging the norm is where we started and it’s what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than “all.” We believe in “all for good.” Ready to shape the future of healthcare data? Apply today and join our mission to improve patient lives through the power of data! The base salary for this position at the time of this posting may range from $70k to $140k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

Posted 30+ days ago

Chief Marketing Officer (CMO), AECO-logo
Chief Marketing Officer (CMO), AECO
100Westminster, Colorado
We are seeking a bold and visionary Chief Marketing Officer (CMO) to lead our global marketing organization. The ideal candidate will bring a blend of strategic acumen, digital transformation experience, and deep understanding of enterprise SaaS marketing. This role will focus on strengthening brand leadership, driving pipeline through demand generation, and leading our AI marketing strategy to scale globally. Key Responsibilities Strategic Leadership Define and execute the global marketing vision aligned with the company’s growth, innovation, and brand goals. Partner with Product, Sales, Customer Success, and the Executive Team to align marketing strategies with business objectives. Manage the consistent brand management and brand narrative across a broad spectrum of solutions and key stakeholders. Demand Generation Lead a high-performing global demand generation engine that drives measurable pipeline growth across regions and segments. Effectively synthesize value propositions of a broad portfolio targeting dozens of personas into a manageable set of coherent, scalable marketing programs. Oversee the design and execution of multi-channel campaigns (digital, ABM, events, SEO/SEM) with a strong focus on ROI. Collaborate with sales leadership to ensure alignment between marketing programs and revenue goals. AI-Driven Marketing Innovation & Marketing Technology Develop and implement an AI-forward marketing strategy, leveraging data science, predictive analytics, and generative AI to personalize engagement, optimize campaigns, and scale operations. Evaluate and integrate new AI technologies to enhance content creation, customer segmentation, lead scoring, and lifecycle marketing. Manage and maintain ongoing best in class Marketing Technology (MarTech) infrastructure to support the Trimble marketing ecosystem. Brand & Communications Strengthen and evolve the global brand, ensuring consistent messaging and market positioning across all channels. Drive executive and segment communications, public relations and thought leadership.. Go-to-Market & Product Marketing Initiatives Own and drive the go-to-market (GTM) strategy, in collaboration with Sales, Product, and Customer Success, to optimize market penetration and growth. Guide competitive intelligence, market segmentation, and customer insights to inform strategic decision-making. Leverage customer insights to align marketing efforts with market needs, driving product adoption and engagement. Marketing Operations & Marketing Performance Drive the Trimble Marketing Transformation (MX) and Marketing Operations (MOPs) to establish efficient campaign & web operations. Align critical Marketing KPIs for MQL conversion rates, Sales Pipeline conversion rates, and campaign ROI with quarterly sales channel goals. Team & Organizational Development Build and lead a world-class marketing organization with a culture of innovation, accountability, and agility Mentor and develop leadership talent, ensuring organizational design supports scale and growth. Qualifications 15+ years of marketing leadership experience, with at least 5 years in a CMO or equivalent role at a global B2B SaaS or enterprise technology company. Proven success in scaling demand generation in complex sales environments. Demonstrated ability to lead digital transformation and leverage AI in marketing operations. Strong strategic thinking with operational rigor and executional excellence. Exceptional communication, stakeholder management, and leadership skills. Experience in or exposure to the construction, infrastructure, or industrial tech sectors is a plus. About Our AECO Division Trimble’s AECO segment is a global leader in construction technology, empowering the world’s largest infrastructure and building projects with cutting-edge software solutions. With over $1.5B in annual revenue and operations across five continents, we are redefining how construction is designed, managed, and delivered. Trimble's Inclusiveness Commitment We believe in celebrating our differences, and that is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work. We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from. - Pay Equity - Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law. - Hiring Range: 0 - 0 - Bonus Eligible? Yes - Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. - Trimble is proud to be an equal opportunity employer. We welcome and embrace our candidates' diversity and take affirmative action to employ and advance individuals without regard to race, color, sex, gender identity or expression, sexual orientation, religion, age, physical or mental disability, veteran status, pregnancy (including childbirth or related medical conditions), national origin, marital status, genetic information, and all other legally protected characteristics. We forbid discrimination and harassment in the workplace based on any protected status or characteristic. A criminal history is not an automatic bar to employment with the Company, and we consider qualified applicants consistent with applicable federal, state, and local law. The Company is also committed to providing reasonable accommodations for individuals with disabilities, and individuals with sincerely held religious beliefs in our job application procedures. If you need assistance or an accommodation for your job, contact AskPX@px.trimble.com

Posted 3 days ago

Marketing Leader-logo
Marketing Leader
The People BrandBozeman, Montana
About the Role: We are looking for a Marketing Leader to join the team.. In this role, you will build the multi-year marketing campaign strategy in alignment to the marketing roadmap. This person will support the optimization of acquisition and retention efforts for new and existing media types. This position will be located at our facility in Bozeman Montana, with the possibility of a hybrid remote work arrangement, depending upon the responsibilities of the role and business needs. Relocation assistance may be offered for this role. Responsibilities: Partner with senior level leadership to develop and align on a consumer centric, multi-year marketing roadmap, including key strategic initiatives and investments that align with the brand standards Develop and align on a premium, brand-first, editorial calendar (annual and seasonal marketing strategies) to strengthen the brand position, elevate the consumer experience, and drive revenue through customer acquisition and retention Drive the Go-to-Market process (with checkpoints) and leverage cross-functional partnerships (with product and creative) to execute on an aligned seasonal editorial calendar delivering the right message, to the right consumer, at the right time and fueling the lifestyle of the pursuit Drive an integrated marketplace (led by .com) and align marketing teams to deliver world-class product launches while balancing a continuous flow of consumer-centric, brand messages to drive revenue and brand loyalty Lead the development and execution of message distribution plans with earned media, direct mail, performance marketing, OOH, email, and social, to balance cultivating authentic consumer engagement and maximizing ROI Define the brand by being the category leader and leveraging earned media, ambassadors/influencers, and events as seasonal brand marketing tactics Create and sustain deep personal relationships by elevating the development of retention and acquisition plans and media placement including direct mail, OOH, and digital media, to best-in-class execution balancing brand marketing, product marketing, and channel revenue Identify and deliver on marketing KPIs (seasonal, campaigns, etc.) while analyzing marketing execution with the Go-to-Market teams: reviewing data, diagnosing opportunities and challenges, and developing actions Drive a regular analysis of new and existing buyer behavior, purchase paths, product performance, and overall market share and market research for the brand • Build and manage the marketing budget to optimize message distribution tools and tactics for maximum ROI Required Qualifications (bolded as we would like to emphasize the need for the candidates to meet the below required basic qualifications for consideration): Minimum of 10 years of experience as a Marketing Director with a minimum of 5 years in a +$300M B2C and B2B premium consumer brand Experience building a premium, brand-first, consumer-centric seasonal messaging calendar that combines a strong brand position, an elevated consumer experience, and drives revenue through consumer loyalty Experience in identifying and measuring KPIs from multi-channel brand marketing strategies and investments while developing action plans from the results A vulnerable, creative thinker who can collaborate and articulate marketing strategies to cross-functional partners and leadership while distilling their feedback into action Strategic orientation with an ability to balance building a brand and driving commercial revenue in a fast-paced, deadline driven, agile environment A multi-faceted and innovative problem solver who can run a GTM process to deliver an integrated marketplace and launch seasonal plans on time, on budget, and on strategy An even-tempered team builder, able to get the best out of a highly productive and functionally diverse marketing team and unite cross-functional teams under pressure At a minimum, a curiosity about hunting and the thoughtful hunter’s lifestyle Ability to develop and execute on diverse marketing distribution plans (digital marketing, OOH, direct mail, traditional media, ambassadors, PR, etc.) while scaling touchpoints to cultivate consumer engagement and maximize ROI Ability to travel 10% Desired Qualifications: • Bachelor’s degree or higher $162,000 - $171,000 a year

Posted 30+ days ago

Content Marketing Manager-logo
Content Marketing Manager
HighspringNashville, Tennessee
The Content Marketing Manager plays a key role in shaping and delivering unified, audience-first messaging across the organization with a communicative and collaborative approach. This role blends strategic thinking with hands-on content development to drive clarity, consistency, and performance across channels. Essential Job Functions: To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Duties and Responsibilities: Develops cohesive and scalable messaging frameworks aligned to the buyer journey and brand strategy; defines and embeds consistent, brand-aligned messaging across content to ensure continuity and maximum impact across the Enterprise Creates, manages, and prioritizes comprehensive editorial calendars and content production timelines; establishes and maintains governance standards, including content workflows, voice, tone, style, and accessibility guidelines Collaborates with digital, marketing, and project management teams to align content with customer journeys and business goals; communicates a compelling content value proposition across teams and stakeholders to ensure alignment and engagement Plans, produces, and maintains high-quality content across multiple channels and audiences; conducts regular audits and maintains a current, organized inventory of all content assets to ensure relevance and accuracy Analyzes content performance using analytics tools to assess engagement, traffic, lead generation, and conversions; performs competitive analysis to identify content gaps and optimize strategy accordingly Serves as a steward for responsible AI adoption, evaluating tools, setting usage standards, and ensuring that AI-generated or assisted content meets quality, consistency, and ethical benchmarks Repurposes and optimizes existing content to extend its value and reach; applies SEO best practices in collaboration with Performance & Growth team; contributes to content structure by shaping models, taxonomy, and metadata recommendations. The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Desired Competencies: Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm Business Insight- Applies knowledge of business and the marketplace to advance the organization’s goals Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction Communicates Effectively- Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension; active listener to ensure clear understanding Optimize Work Processes- Knows the most effective and efficient processes to get things done, with a focus on continuous improvement Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value Education and Experience: Bachelor’s Degree in Marketing or related field required At least 5 years' experience with content analytics and SEO required Experience developing content strategy within brand systems for professional services or B2B organizations preferred Strong writing and editing skills, a sharp attention to detail, excellent project management skills, data-driven mindset, and strong storytelling capabilities required Ability to view content through the lens of diverse audiences and stakeholders using empathy and user-centric thinking required Multiple locations | Remote eligible with management approval Travel Requirements: Less than 5% (almost no travel) Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position: Frequent: Sitting, walking, eye/hand/foot coordination and repetitive motion. Occasional: Standing and bending. Infrequent: Lifting up to 10 pounds. Determining compensation for this role (and others) at Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law, Highspring believes that the following salary range reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure to be between $75,600 and $126,000. The individual may also be eligible for a variety of bonus and financial incentives based on individual and company performance.

Posted 30+ days ago

Senior Director, Product Marketing-logo
Senior Director, Product Marketing
Circle Internet FinancialSan Francisco, California
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology. What you’ll be part of: Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder. Circle is a global financial technology firm that enables businesses and developers to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications worldwide. Through its regulated affiliates, Circle is the issuer of USDC and EURC – fully reserved stablecoins accessible as open money protocols on the internet. Circle’s platform offers enterprise-grade APIs and SDKs to make it faster, easier, and safer for organizations to run internet-scale businesses on the blockchain, whether it is making international payments, building globally-accessible Web3 apps, or managing internal treasury. About the team The Circle Liquidity PMM team works closely with multiple stakeholders across the company to ensure we have the right liquidity solutions for our customers and partners worldwide. The team constantly seeks to refine our offerings based on new learnings, market opportunities, new product development, and new global partnerships. The team works closely with the pricing team to ensure our product positioning is rooted in our value delivery to the network. The team is also responsible for competitive analysis at product, platform, and network levels to ensure our messaging strengthens our brand perception and value. Specifically, the team is responsible for our core product- Circle Mint, additional nascent liquidity services, our established and growing global banking network. What you’ll be responsible for: We are looking for an experienced Product Marketing leader who is passionate, strategic, and customer-obsessed. As a leader, you’ll set the vision and drive the strategy, positioning, and messaging for new product launches and existing products for a variety of audiences, partners, and use cases that Circle serves to drive business growth. You will collaborate with cross-functional teams from product management, marketing, communications, business development, executive leadership, external partners, and customers. The ideal candidate will have extensive experience working closely with a product organization and be comfortable leading and collaborating with creative and technical teams. In this role, you will play a pivotal role in shaping Circle’s roadmap through competitive insight, product positioning, go-to-market strategies, and the execution of key launches that push our business forward. You will aspire to our four core values: Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities. Mindful - you seek to be respectful, an active listener and to pay attention to detail. Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals. High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance. You will work on: Grow, hire, and mentor a team of product marketers focused on customer solutions Work with a cross-functional team of product managers, marketers, leadership team, and customer-facing Circlers to build and launch products globally. This includes initial market validation, positioning, messaging, and go-to-market strategy and launch execution. Build data-driven, actionable insights that inform product & marketing strategy. Define new packages and narratives to drive growth and engagement Develop sales enablement strategies, including training, customer and partner assets Build out the in-depth competitive analysis for positioning against like offerings from competitors so Circle makes the right decisions Lead strategic and company level cross-functional initiatives from time to time What you'll bring to Circle: Growth and learning mindset, can-do attitude, fast and iterative execution. You thrive in unstructured environments and bring order to chaos. Ability to think strategically, roll up your sleeves, and be a role model for your team 10+ years of experience; experience in at least one of the following areas- traditional finance, Payments, Defi or Crypto is required. 5+ years of experience leading a product marketing function with progression in a B2B organization is required Direct product marketing experience with a track record of driving rapid growth of innovative technologies Strong understanding of platform services businesses and ability to carry complex technical conversations at a conceptual level; experience in Payments, Fintech, or Blockchain technology is a plus. Demonstrated ability to coach, develop, and grow a diverse and global team of Product Marketing Managers to achieve desired results Executive presence with an ability to influence and drive requirements across a diverse set of stakeholders. Critical thinker with excellent written and verbal communication skills. Must be capable of writing and creating content that tells a compelling Circle story to customers and prospects. Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations. We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law. Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs. #LI-Remote

Posted 3 days ago

Product Marketing Manager-logo
Product Marketing Manager
IPC SystemsNew York City, New York
IPC is a fintech company that focuses on the human element. With a global presence, we support local markets with our advanced cloud-based trading communications and managed connectivity solutions. Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This enables our clients to maintain consistent market access, a strong competitive advantage, and enhanced operational efficiency. Join a team that is dedicated to delivering groundbreaking products and making a significant impact on our clients' success. www.IPC.com TITLE: Manager, Product Marketing DEPARTMENT: Sales REPORTING TO: Global Marketing Director OFFICE LOCATION: New York, NY OR London, UK ROLE TYPE: Hybrid, Full-time Role Overview: The Product Marketing Manager will be responsible for developing and executing product marketing strategies for IPC’s suite of solutions. This includes market research, competitive analysis, positioning, messaging, and sales enablement. The ideal candidate will have experience in product marketing within technology or financial services, with a deep understanding of the product lifecycle and customer needs. Develop and execute plans for new product launches and feature enhancements. Conduct research to understand customer needs, market trends, and competitor strategies. Create compelling messaging that differentiates IPC’s solutions and resonates with target customers. Work closely with the sales team to create collateral, presentations, and training materials. Collaborate with product management, sales, marketing, and customer success teams to ensure strategic alignment. Monitor the competitive landscape and develop strategies to differentiate IPC products. Lead product launches by coordinating cross-functional teams for seamless execution. Gather insights to inform future product development and improve offerings. Create and manage marketing content, including partner collateral. Support sales with effective communication of product value. Drive engagement and advocacy through multi-channel marketing campaigns. Track and report on the performance of marketing campaigns. How You Will Make an Impact: The Product Marketing Manager at IPC Systems Inc. will make a significant impact by helping IPC grow its product offerings, enhance customer relationships, and strengthen its position as an industry leader. Drive Product Growth by developing and executing go-to-market strategies to ensure successful product launches and increased adoption. Align Product with Market Needs by conducting market research and competitive analysis to position IPC’s products effectively and ensure they meet customer needs. Enhance Sales & Customer Success by equipping sales teams with the tools and messaging needed to drive product adoption and customer satisfaction. Foster Cross-Functional Collaboration by ensuring alignment between product management, sales, and marketing to execute cohesive strategies. Influence Product Development by gathering customer feedback to guide product improvements and ensure ongoing customer satisfaction. Essential Skills and Experience to be Successful in this Role: At least 5 years in product marketing or management, preferably in technology or financial services. Proven ability to develop and execute successful strategies for new product launches. Strong skills in conducting research and analyzing trends to inform product positioning and competitive strategy. Ability to work effectively with sales, product management, and marketing teams to align strategies and deliver cohesive messages. Expertise in creating compelling messaging that resonates with different target audiences. Experience in creating sales collateral, presentations, and training materials. Excellent written and verbal communication skills for conveying complex product information to both technical and non-technical stakeholders. Strong content and copywriting skills. Proven experience in product marketing strategy development and execution. Strong market research and data analysis skills. Excellent communication and project management skills. Experience with marketing automation tools. Creative, analytical, and results-oriented. Proficiency in digital marketing and strong interpersonal skills. Desired Skills and Experience: Familiarity with the financial services sector or technology solutions relevant to IPC’s products. Proficiency with CRM tools (e.g., Salesforce) and data analytics tools to track performance and inform decisions. Experience managing the entire product lifecycle from ideation to launch and iteration. Ability to gather and incorporate customer feedback into product development and marketing strategies. Comfort with representing IPC at industry events, conferences, and trade shows to enhance brand presence. Strong organizational and project management skills to manage multiple initiatives and meet deadlines. An advanced degree (MBA or related) can be an asset for a deeper understanding of strategic marketing. What’s in It for You? At IPC, your compensation is only part of the package. We are committed to investing in a range of programs and initiatives to improve the overall experience of our employees. In addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including: Competitive Base Salaries and Performance Bonus/Commission Plan Medical Coverage, Dental and Vision, Short/Long Term Disability, AD&D and Life Insurance Coverage 401(k) plan with matching contributions Flexible PTO plus Public Holidays Additional Time off for Charity Work and Volunteering Pet Insurance ID Theft insurance Tuition Reimbursement Certification Bonus Program Access to “IPC University” our Internal E-Learning Platform Structured Onboarding Training and Peer Mentor Support Enhanced Parental Leave Wellness Program Employee Referral Scheme Further information about your benefits will be provided during your onboarding process. Additional Information: At IPC, we believe that hybrid working creates an inclusive, flexible environment where employees can perform at their best, and teams can collaborate, innovate, and celebrate successes together. We spend around 60% of our time in the office and around 40% of our time working remotely. Some employees may be required to work from the office or client sites more than 60% of the time, if required by their role and/or client needs. Your precise work schedule will be determined by you and your Line Manager before commencement of employment with IPC. You can explore more about our culture and offerings on www.ipc.com/careers/ and www.ipc.com/about-us/about-ipc/ . IPC’s Work Culture: The IPC work culture is one that fosters inclusion, prioritizes innovation, and maximizes potential. We are a global ecosystem, full of diverse people that together made IPC what it is today. Our strength as an organization is the sum of our different backgrounds, perspectives, skills and geographies; supported by an ironclad commitment to constructive dialogue and open-mindedness. We live and breathe our commitment to innovation by embracing bold ideas, seizing new opportunities and striving for excellence. Our people have continued to deliver ground-breaking solutions to our clients for over 50 years.

Posted 30+ days ago

UMT logo
Director, Product & Lifecycle Marketing
UMTBrooklyn, New York
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Job Description

Who We Are

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).


We are looking for a Director, Product & Lifecycle Marketing, to join UnitedMasters!  In this position you will lead our go-to-market and lifecycle marketing functions, leveraging owned channels to drive acquisition, conversion, and retention for the UnitedMasters suite of products and services.


What You'll Do

  • Build positioning, messaging, and go-to-market strategies for the UM platform & products, partnering with Product to inform, define, and deliver products that meet artist demands
  • Oversee Lifecycle Marketing function, developing and executing strategies to assist conversions, drive engagement and upsells, and increase customer loyalty/retention, with the ultimate goal of improving the satisfaction and lifetime value of our artist base
  • Identify opportunities for product and messaging optimization at all stages of the customer journey (from landing pages, through conversion, retention, and winback), partnering with cross-functional teams to prioritize and execute
  • Own, build, and optimize product marketing surfaces (landing pages, blog posts, etc) developing content that effectively sells our products, and drives organic traffic/growth
  • Set team KPIs and benchmarks, ensuring we’re quantifying measurable business impact of all initiatives, and providing regular executive-level reporting on performance
  • Partner with cross-functional teams (e.g. creative, growth, social, product)  to ensure consistency of Product Positioning and messaging across surfaces 
  • Act as internal subject matter expert on all things Product & Lifecycle Marketing, partnering with XFN UM teams to provide guidance and support for non-subscription initiatives (e.g. International, Sync, Brand Partnerships)
  • Lead and mentor Product & Lifecycle marketing team

Knowledge, Skills and Abilities

  • Ability to manage multiple on-going projects, be flexible to change, and adapt to shifting priorities
  • Ability to operate and deliver with limited resources, understanding how to be scrappy in short-term while planning and building toward the long-term needs of the organization
  • Ability to communicate effectively with all levels, including senior leadership
  • Ability to execute on priorities with a strong sense of urgency, ownership and accountability
  • Understanding of the latest digital trends and formats, how to optimize creative for each, and have a test & learn approach
  • Passion for managing and mentoring high-performing teams

Minimum Qualifications

  • 6+ years relevant professional experience, with a strong background in product marketing and lifecycle/retention within a digital/subscription business (music experience preferred)
  • 4+ years of Lifecycle/CRM Marketing (email, push, in-app) experience, with 2+ years experience managing a team
  • Deep knowledge of and expertise in martech automation/technology tools (e.g. Braze, Salesforce, Optimizely), with proven experience in setup & implementation                          

Preferred Qualifications

  • 3+ years experience at a digital subscription business
  • 2+ years experience marketing to creators 
  • 2+ years experience in SEO and/or Content Marketing
  • Experience in the music industry a plus
  • Bachelor’s degree or equivalent years of experience

 

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Salary Hiring Range: $200,000 - $240,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. 

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

#LI-HYBRID