COMPANY SUMMARY
Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observation Deck, ranked the #1 Top Attraction in New York City for the fifth consecutive year in Tripadvisor’s 2026 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of March 31, 2026, ESRT’s portfolio is comprised of approximately 8.0 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X and LinkedIn.
POSITION SUMMARY
The Marketing Specialist, Multifamily will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive leasing performance, engagement, and optimize occupancy across the company’s growing multifamily portfolio. This includes 743 residential homes in NYC and 1,821 homes located in VA, MI, and MO. This role will play a pivotal part to promote the company’s residential properties, services, and overall mission. The Marketing Specialist will collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content to deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through the contribution of innovative marketing efforts, this role will enhance the company’s brand presence and strengthen its connection with key audiences that align with organizational goals.
RESPONSIBILITIES
MARKETING CAMPAIGN & CREATIVE SUPPORT:
- Assist in the development and execution of marketing campaigns and creative materials for all multi-family properties in partnership with on-site teams and external marketing agencies
- Support digital marketing initiatives, ensure campaigns align with vacancy goals, budget parameters, and portfolio strategy
- Coordinate campaign ideation with on-site teams based on leasing velocity and availability
- Support marketing initiatives that drive qualified leads and conversion to leases
- Assist in the implementation and maintenance of consistent portfolio-wide brand standards
DIGITAL & LISTING MANAGEMENT:
- Maintain and audit residential listings across all marketing channels, including ESRT website, property-specific websites, ILS platforms, and email campaigns to ensure accuracy of pricing, availability, visuals, and functionality
- Conduct routine website audits to confirm asset accuracy and user experience functionality
- Support ongoing website enhancements and digital platform upgrades in coordination with agency partners
- Monitor digital marketing performance and budget in partnership with agencies, flag discrepancies and/or optimization opportunities
- Assist with update of marketing content (floorplans, photos, verbiage) to create a cohesive and aspirational brand identity
ASSET & VISUAL LIBRARY MANAGEMENT:
- Maintain and organize residential visual libraries, including photography, videography, floor plans, and virtual tours
- Coordinate, schedule, and support on-site photography and videography shoots, including development of shot lists and vendor coordination
REPORTING & COMPETITIVE ANALYSIS:
- Conduct competitor research and market audits to inform campaign strategy
- Assist in the preparation of monthly, quarterly, and annual reports based on established templates
- Track marketing budget expenses and communicate variances or overages to the team
RESIDENT EXPERIENCE & ENGAGEMENT MARKETING:
- Partner with the Director of Hospitality and Tenant Experience to research and support resident engagement initiatives and strategic partnerships
- Assist in the development of resident campaigns to drive amenity awareness, utilization, and community engagement; monitor reputation management strategies
- Maintain SOPs for resident engagement initiatives, leasing campaigns, and marketing processes
- Develop and manage social media campaigns designed to enhance visibility and highlight the community
PROPERTY & ON-SITE SUPPORT:
- Walk properties frequently with Asset Management to ensure brand standards and marketing collateral quality control
- Support on-site teams with ordering, distribution, and inventory management of leasing and resident marketing materials
- Coordinate internal meetings, including agenda preparation and logistics support as needed
- Prepare marketing materials to promote onsite events and amenity offerings as needed and requested by property teams
WHAT SUCCESS LOOKS LIKE
- Strong organization, prioritization, time management and interpersonal skills
- Operate with a sense of urgency and with precise attention to detail
- Demonstrate the ability to work independently and work through ambiguity to change direction rapidly as needed
- Work effectively with all levels of employees and partners
- Demonstrate the ability to multi-task and juggle numerous projects simultaneously
- Consistently meet deadlines across multiple concurrent campaigns
REQUIRED SKILLS / ABILITIES
- Microsoft Office Suite
- Familiarity with Canva, Google Analytics, Salesforce
- Data analysis
- Creative thinker
- Ability to copy write and edit
- Knowledge of how display, search and email advertising operates
- Familiarity reading data involving CPC, CPP, and ROI
- Familiarity with ILS platforms (e.g., Streeteasy)
- Basic understanding of Search Engine Optimization
EDUCATION & EXPERIENCE
- Bachelor’s degree and/or equivalent experience
- 2-4 years of experience in Marketing
- Residential real estate industry experience a plus
PHYSICAL REQUIREMENTS
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
WHAT YOU CAN EXPECT
At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -
- Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
- Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
- Dependable – you take a strong sense of ownership and accountability over your work
- Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
- Curious – you consistently look for new ways to work smarter, not just harder
- Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
- Positive – you possess a service-oriented attitude with excellent follow through
BENEFITS
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional, financial, and legal support
WELL-BEING
- Generous paid time off
- Flex remote work time
- Flex Summer Fridays
- Employee engagement programs
- Volunteer time off
- Continuing education
- Complimentary Empire State Building Observatory access
- Complimentary gym membership and other wellness benefits
- Employee Discount Programs
$70,000 - $80,000 a year
Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.