Marketing Operations Manager

SolarWinds is undergoing a transformation toward our cloud future. This is a pivotal moment in our transformation, converting our customer base to subscription licensing of our flagship software, and acquiring new customers / cross-activating the installed base to our Observability, Service Management, and Database subscription portfolio. We are growing our team of expert technology strategists to deliver against this strategic vision and maintain our Marketing commitment in support of this transformation.

About the Role

We're seeking an analytical, hands-on Web Marketing Manager to help us transform our web experience into a growth engine that drives pipeline and revenue. If you thrive at the intersection of data, experimentation, and user behavior, and have a passion for optimizing digital journeys, this role is for you.

What You'll Do

• Plan, prioritize, manage, and execute global web initiatives to support business objectives.
• Work across the Marketing Technology and Operations team, creative, web engineering, and SEO to deliver a world-class web experience.
• Collaborate with global teams and localization specialists to efficiently manage the pages in multiple languages.
• Partner with product marketing, demand generation, field marketing, partner, content, and design teams to launch new campaign pages and experiences, while contributing innovative ideas to drive engagement and purchase intent.
• Work closely with Web Engineering and IT to maintain technical infrastructure, resolve complex issues, and ensure seamless integrations within the broader marketing stack.
• Establish and maintain governance processes-including project management, content management, version control, and brand/regulatory compliance.
• Ensure site reliability, security, and adherence to data protection regulations (e.g., GDPR).
• Provide regular performance reports to marketing leadership, recommending optimization strategies as needed.
• Stay up-to-date with industry trends, best practices, and emerging web technologies to enhance the overall brand experience and keep our digital presence at the forefront of innovation.
• Proactively contribute to project discussions and brainstorming sessions, bringing fresh and innovative ideas to the table

What You'll Have

• Proven track record working on large-scale B2B SaaS marketing websites.
• Expertise in end-to-end web project management.
• Hands-on experience and expert-level understanding of Builder.io as our CMS and landing page solution, along with Hushly for content experiences and Mutiny for ABM
• Solid understanding of web development processes, content strategy, CMS platforms, SEO best practices, site performance optimization, accessibility standards, and UX design principles.
• Familiarity with analytics tools (Google Analytics, Heap) and A/B testing frameworks.
• Expert understanding of localization frameworks and processes to support a global website.
• Demonstrated success juggling multiple projects in a fast-paced environment while meeting deadlines.
• Strong communication and collaboration skills; able to work seamlessly with stakeholders to achieve shared goals.
• Excellent written and oral communication abilities.
• Fearless, enthusiastic, and relentless attention to detail.

Preferred Skills And Education

• Proven experience with over 4+ years working on web programs with progressive experience in project management, digital marketing, or related fields.
• Knowledge of web technologies and languages (HTML, JavaScript, CSS, React) is a plus.
• Experience with JIRA is a plus.
• Bachelor degree in Marketing Communications, Computer Science, Business, or a similar discipline.