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Trade Marketing Manager, Texas
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Job Description
Who You Are:
- An experienced trade marketer within the beverage industry
- Skilled at partnering with sales, brand and distributor teams to align goals and execute seamlessly
- Comfortable operating at both the strategic and in-market levels to deliver measurable results
- Able to inspire teams, manage complex budgets and negotiate impactful partnerships
- Thrive in fast-paced, high growth environments and are passionate about building brands that stand out
What You'll Do:
- Lead trade and field marketing strategy across the JuneShine Brands portfolio, including retail, events, festivals, partnerships, samplings and promotions (10–15% field execution)
- Develop and executive go-to-market plans by brand, channel, and region, including localized market activations, ensuring alignment with sales goals and distributor networks
- Manage annual marketing calendars and campaigns, including creative assets, selling materials, and promotional programs
- Build and activate partnerships with key retail and distributor partners, negotiating opportunities to maximize ROI and brand impact
- Collaborate cross-functionally with Sales, Brand, Creative, Media, PR and Operations to ensure seamless execution of programs
- Own divisional A&P budgets and marketing metrics, using data and insights to optimize spend and measure success (velocity, volume, visibility)
Must Haves:
- Must be 21 years of age or older at the time of application
- Minimum of 5 years trade marketing experience in the beverage industry (wine, spirits, beer, or THC)
- Must be based in Austin, Dallas or Houston TX with reliable transportation
- Proven experience developing and executing trade marketing strategies across retail, on-premise and off-premise channels
- Strong experience working with distributor networks and retail partners
- Strong presentation, communication and project management skills
- Demonstrated ability to negotiate and manage high-value partnerships and sponsorships
- Experience managing marketing budgets and driving measurable ROI
- Proficiency with marketing analytics platforms/tools (IRI, Nielsen, VIP) to inform decisions
- Willing and able to travel 8-12 days per month (including overnights as needed)
Nice to Have:
- Experience with multi-brand portfolios or national-level trade programs
- Experience managing or building teams
- Comfortable working in fast-paced, high-growth, entrepreneurial environments
- Passion for building brands that stand out in competitive markets
Compensation, Perks + Benefits:
- Compensation:
- $110,000 - $120,000 per year, plus eligibility for an annual discretionary performance bonus
- The final offer will be based on several factors, including experience, skills, and overall expertise
- For field-based sales roles, gas expenses are fully covered
- Perks + Benefits:
- Unlimited Paid Time Off
- Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
- Voluntary vision, dental, and accidental plans
- 401(k) with up to 4% company match
- 12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
- Booch, spirit, beer, and soft good perks
- And more!
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
