Responsabilities
Lead the development and execution of integrated marketing strategies, with a primary emphasis on tennis and support across badminton, golf, and snowboarding.
Drive product marketing and launch strategies across all channels and touchpoints, including positioning, messaging, go-to-market planning, and audience targeting
Collaborate with sales teams to strengthen B2B relationships, retail partnerships, and distribution strategies and partner cross-functionally to enhance B2B site, optimizing content and aligning go-to-market calendar.
Develop and execute brand activation initiatives including events, partnerships, sponsorships, and experiential marketing.
Manage and grow social media platforms, driving engagement and optimizing paid boosts.
Create clear, effective briefs that guide the creation of engaging, multi-channel assets beyond sell-in tools.
Allocate marketing budgets effectively across campaigns and channels
Mentor, and develop marketing associates, fostering a high-performance and collaborative culture.
Analyze and report on campaign performance and KPIs, providing actionable insights and recommendations.
Maintain deep knowledge of tennis market trends, while staying informed on badminton, golf, and snowboarding categories.
Monitor competitive landscape, consumer behavior, and emerging marketing trends to inform strategy.
Other duties as assigned by management.
Qualifications
Bachelor’s Degree in Marketing, Business, or similar.
Master’s Degree in Business Administration, Marketing, or similar preferred.
8+ years of experience in marketing, preferably within sports, lifestyle, or consumer goods industries.
Strong expertise in tennis industry (required); familiarity with badminton, golf, or snowboarding is a plus.
Proven experience managing multi-channel marketing (DTC, B2B, brand activations).
Demonstrated success in digital marketing, e-commerce strategy, and in-store POP or activations.
Strong analytical skills with the ability to translate data into strategy.
Excellent communication, leadership, and project management skills.
Ability to manage multiple priorities in a fast-paced environment.
Proficiency in Adobe Creative Suite, FIGMA experience a plus.
Competencies
Leadership: Inspires and leads teams to achieve high performance; provides clear direction and fosters accountability
Strategic Thinking: Develops forward-looking strategies grounded in market insights and business objectives
Interpersonal Skills: Builds strong relationships, communicates effectively, and navigates challenges with professionalism
Teamwork: Promotes collaboration, openness, and shared success across teams
Professionalism: Demonstrates integrity, accountability, and composure in all interactions
Physical Demands and Work Environment:
Frequent use of standard office technology and digital tools.
Clear verbal and written communication required across teams and external partners.
Ability to lift and transport event materials and equipment (up to 40 lbs) as needed.
Work is mainly in a climate-controlled office, with occasional outdoor event support in varying conditions.
Up to 20% travel for events, activations, and partner engagements.
Equal Employment Opportunities Statement:
Yonex USA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.