Marketing Manager
EverlywellAustin, TX
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Job Description
Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.
Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2024 alone, an estimated 1 in 86 U.S. households received an Everlywell test, solidifying our spot as the #1 at-home testing brand in the country. And we’re just getting started. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.
We are looking for a Marketing Manager to support the Everywell Brand Team deliver against goals of driving brand awareness and sales. This role will identify consumer and category insights to deeply understand our customer, assist in development of marketing strategies for existing and new products, and help lead implementation of marketing strategies and activities across our channels. You will join a team of passionate and mission-driven marketers, striving to make diagnostic-driven care affordable and accessible for everyone. This position reports to the VP of Marketing and works closely with cross-functional leaders in Growth and Product. While the role is rooted in consumer marketing, you’ll also support enterprise campaigns as our reach grows.
What You'll Do:
- Surface key insights to the team, including category trends, competitive intel, and market or consumer insights, to inform marketing strategies.
- Collaborate on annual category and brand planning to deliver against topline and category growth goals.
- Participate in developing effective and focused consumer messaging.
- Develop strategic creative briefs, inform channel plans and integrated marketing campaigns.
- Provide insightful and actionable feedback on creative executions, ensuring on-brief delivery.
- Work cross-functionally with project managers, creative team, channel partners, and the product team to implement campaigns.
- Manage in-market programs with an eye towards measurement and continuous improvement.
- Support marketing operations and collaborate with the design and creative teams to seek innovative production solutions and optimize execution.
- Act as a player-coach, stepping in to directly manage key projects while guiding the broader team toward excellence.
- Identify new marketing ideas and go-to-market tactics that deliver against brand goals.
- Be the voice of the consumer internally.
- Be a brand champion both internally and externally.
Who You Are:
- 8+ years experience in brand strategy and brand management, and/or in executing scaled marketing campaigns to drive brand awareness, shape brand perception.
- CPG experience, and working within the healthcare and/or health and wellness categories is a plus.
- Proven ability to turn data/insights into customer-facing marketing strategies and messages.
- Familiarity with tools like Jira, Airtable, Slack, Figma, Google Suite, and creative production software.
- Deep understanding of marketing processes—from brief intake to campaign deployment—and a passion for improving how teams work.
- Strong, creative storyteller with ability to tap into cultural moments.
- Thrives in a fast-paced, startup environment.
- You are a consumer-first, brand-centered champion and creative thinker who relentlessly pushes brand thinking and rallies a team around a common vision.
- You possess a sense of ownership and pride in your performance and its impact on company's success.
- The ideal candidate is a proactive, driven, and organized individual with the ability to balance multiple priorities simultaneously in a fast-paced environment, can collaborate cross-functionally, and present themselves to partners and leaders across multiple departments.
- Experience launching new products and expanding into new markets or categories is a plus
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