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Job Summary:

Erlanger's internal marketing team functions with the focus and integration of a marketing firm operating inside a major healthcare system. This team is responsible for delivering strategic, brand-aligned campaigns that support enterprise goals across service line growth, public health outreach, internal communications, and Foundation initiatives. The Content Strategist plays a central role in this system - developing compelling written content and managing messaging strategy across platforms and departments.

Reporting directly to the Senior Creative Director, and working in close partnership with the Art Director, the Content Manager serves as the lead writer and editorial strategist for Erlanger. This role manages the Content Production Specialist, ensuring that content is not only created but properly formatted, delivered, and maintained across channels.

Education:

Required:

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field

Preferred:

• N/A

Experience:

Required:

• 5 - 7 years of experience in writing, content strategy, or editorial leadership - preferably in healthcare, nonprofit, or agency environments
• Strong portfolio demonstrating ability to write across media and for a variety of audiences
• Experience managing writers or content production staff preferred
• Familiarity with content management systems (CMS), SEO, digital publishing tools, and editorial workflows

Position Requirement(s): License/Certification/Registration

Required:

• N/A

Preferred:

• N/A

Department Position Summary:

The Content Manager leads the development of written content for Erlanger's marketing campaigns, service lines, internal communications, and external-facing materials. This role is responsible for ensuring Erlanger's brand voice is clear, consistent, and aligned with strategic goals, whether writing headlines for a campaign, scripting video content, creating speeches for executives, or managing copy for Foundation fundraising events. This requires trusting relationships with key stakeholders whose voice and messaging are often relayed to internal and external audiences.

In addition to writing and editing, the Content Manager manages the Content Production Specialist and collaborates daily with the Art Director to ensure strong message-design alignment. This role bridges strategy and execution by contributing directly to campaign creative while also overseeing the content production process from ideation to deployment.

• Develop original written content for campaigns, print materials, websites, digital ads, social media, email, internal communications, and event promotion.
• Translate strategic marketing objectives and service line goals into clear, audience-specific messaging.
• Collaborate with Marketing Strategists, the Senior Creative Director, and other team leads to develop messaging strategies for assigned projects and campaigns.
• Maintain Erlanger's brand voice and editorial standards across all written content, tailoring tone and messaging based on audience and medium.
• Serve as final content reviewer for key campaigns, ensuring clarity, accuracy, and brand alignment.
• Develop and manage voice and tone guidelines in coordination with the Senior Creative Director
• Manage the Content Production Specialist, providing editorial oversight, workflow management, and developmental feedback.
• Partner closely with the Art Director and design team to ensure copy and design are tightly integrated across deliverables.
• Support content planning efforts in collaboration with marketing and digital leads, ensuring messaging aligns across channels and timelines.
• Support Foundation storytelling efforts, including fundraising campaigns, donor materials, and event messaging.
• Assist with the development of executive communications, internal messaging, or public

health content as needed.

• Actively collaborate with departments and providers across the organization to elevate stories, ensure message consistency, and align communication with strategic initiatives.
• Oversee editorial processes and timelines for marketing content projects.
• Proof, fact-check, and revise content for publication readiness.
• Ensure accessibility, inclusivity, and plain language standards are met across written materials.

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