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Job Description
American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University
Department:
School of Public Affairs
Time Type:
Full time
Job Type:
Regular
FLSA Status:
Exempt
Work Modality:
Hybrid 01 (On Campus 3-4 Days/Week)
Union:
SEIU Local 500 - Provost & Enrollment Division
This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.
Job Description:
Summary:
The Marketing Manager, SPA & WSP position is responsible for driving lead generation and building brand awareness for the School of Public Affairs across multiple channels using inbound marketing campaigns (i.e., drip campaigns) and marketing automation, with particular focus on its Washington Semester Program (WSP). This role is key to the delivery of prospective student journey communications designed to maximize engagement, applications, and enrollment.
This position will work within SPA's Communications Team, and will develop, execute, and measure campaigns in collaboration with subject matter experts (program directors and admissions teams). The role will be responsible for workflow configuration, audience segmentation, email marketing, data management, and reporting, using AU's CRM systems, Recruit and Salesforce. In addition, this role will perform website updates focused on the Washington Semester Program.
This position works collaboratively across teams to understand the goals and requirements of marketing initiatives and campaigns. The person in this position will also work within SPA's Communications Team to develop creative initiatives and assist with organic and paid social media strategies designed to engage current WSP students and drive enrollment in the program.
This position reports to the Assistant Director of Marketing & Communications of SPA's Communications Team and is a union-eligible position.
Essential Functions:
- Marketing Automation & Email Campaign
Lead and own the execution of email campaigns and communication journeys.
Format and upload Request for Information (RFIs) generated from paid search and paid social media into Recruit and/or Salesforce so that they are properly mapped to deliver personalized constituent journeys.
Build, configure, and test campaigns and then monitor and optimize delivery, efficiency, and performance based upon goals.
Collaborate with stakeholders on content & design to execute marketing automation campaigns.
Conduct A/B and multivariant testing where necessary.
Implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
- Data Analysis & Research
Establish and monitor Key Performance Indicators (KPIs) and provide performance analysis.
Regularly conduct tests to improve KPIs.
Identify tactics for improving the communication journey to prospects.
Perform competitive analysis and offer suggestions of innovative marketing strategies.
Learn, research, and recommend marketing automation and email best practices.
- Web Content Updates
Create landing pages.
Update and maintain consistent look and feel for Washington Semester Program's web pages.
Manage web updates and maintenance requests.
Produce new web pages to meet WSP's marketing goals.
Collaborate with SPA's Web Content Manager to educate and advise staff and faculty on accessibility compliances.
Improve user experience across devices and browsers by analyzing web traffic data.
Lead efforts to enhance web user experience.
Collaborate and attend university-wide web meetings.
- Social Media
- Collaborate with relevant stakeholders to develop and implement organic and paid social media campaigns for WSP.
- Other Duties as Assigned
Position Type/Expected Hours of Work:
Full Time.
35 hours/week.
Hybrid 1 (3-4 days in Office).
Salary Range:
- $70,000-$75,000 annually.
Required Education and Experience:
Bachelor's degree in Marketing or Communications or equivalent in education and experience.
3-5 years of relevant experience.
Excellent verbal and written communications skills and proficient in Microsoft Office, social media, email marketing platforms, and digital marketing required.
Strong organizational, interpersonal, communication, and presentation skills and the ability to work independently and as a member of a team required.
Ability to serve as a "trusted advisor" to faculty and staff in departments and institutes across SPA in pursuit of communications and marketing objectives, particularly through social media required.
Preferred Education and Experience:
Experience in Salesforce Marketing Cloud.
Experience consulting with clients.
Understanding of AMPscript, SQL, HTML/CSS, and JavaScript.
Experience integrating Salesforce Marketing Cloud with other systems.
Ability to analyze campaign performance.
Master's degree in marketing or other relevant field preferred.
Benefits
AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.
Other Details
Hiring offers for this position are contingent on successful completion of a background check.
Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.
Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
American University is an E-Verify employer.
Current American University Employees
American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.
Contact Us
For more information or assistance with the American University careers site, email theworkline@american.edu.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual's genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.