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Weisiger GroupCharlotte, NC

Find Your Career With LiftOne We're a family-owned company under our third generation of leadership and have built our business based on the principles of trust, integrity and a desire to help our customers and employees succeed. LiftOne invests in people, facilities and innovative technology as part of the essential role we play in supporting our country's supply chain and enabling critical goods to be delivered to homes and businesses. We're a privately held company, and pair our scale with a strong foundation in our culture and values. This combination gives us a competitive advantage in the market and helps make us a trailblazing organization that is built to last. We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential. We offer great benefits, competitive salaries and opportunities for advancement to all our employees. Be a part of the essential work we do at LiftOne and make a difference for our customers, our community and our company. Learn more about what it means to become a team member with LiftOne. Summary The Director of Marketing will report to the VP of Sales, and will partner with business leaders, sales team members, and other key stakeholders to develop and execute a comprehensive "go to market" strategy to drive brand awareness, customer engagement and sales growth through lead conversions and expected customer engagements. You will oversee campaign development, budget management and the establishment of success metrics and performance analysis against those metrics. Execution will span internal resources as well as agency and third-party contractors, but the ultimately accountability for return on investment will sit with the Director. Essential Functions Select, manage and motivate a matrix of direct reports and shared services resources to deliver on the strategic goals of the organization. Advance the organization forward through strategic thought leadership and an insightful marketing plan that delivers on our long-term strategy while addressing short-term business needs. Expansion of product offerings within current customers. Prospect Conversion Geographic Focus Areas Develop metrics and best-in-class standards for our investment in marketing automation while ensuring returns are appropriate. Assess and launch marketing strategy for web service Align with Sales Enablement on sales coverage balance between digital and territory coverage Customer Experience. Own the end-to-end Customer Experience, inclusive of building, maintaining, and measuring the returns of customer journeys, omni-channel interactions, and the retail experience. Implement processes and change management for continuous improvement in conjunction with Sales Enablement. Refine customer segmentation, territory management and coverage models as required. Align with Sales Excellence on Business Development effectiveness through inside sales performance. Align long term planning with the broader growth of our organization including organic and inorganic growth and expansion planning for new product and business lines. Merger and acquisition branding integration will be the responsibility of this role. Managing the Marketing department P&L to balance expenses with returns. Partner with Original Equipment Manufacturer "OEM" partners to optimize joint marketing campaigns to maximize mutual investments. Co-own the marketing technology "stack" with Business Technology team and identify when current technology should be used versus newer trail-blazing options. Understand competitor brand positioning within our industry and other benchmark industries for best practices; especially within OEM / Distributor model. Plan and lead efforts in branch and community events that advance our brand and culture. Foster an environment of Continuous Improvement (CI) and work with CI team to ensure the communication, measurement and adherence of process changes affecting marketing are delivered and sustained. Ensure strong analytical disciplines are in place for consistently and frequently measuring effectiveness of marketing programs. Other duties as assigned. Supervisory Responsibilities This job has supervisory responsibilities. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions. Education and/or Experience Previous work experience with marketing and sales pipeline / funnel management. Ideally, the Director of Marketing will have experience in promoting and growing business to business ("B2B") brands in the industrial or supply chain sectors. Demonstrated success in growing share of market and share of wallet (relationship loyalty). Experience in leading a team or change management initiatives is preferred. Experience with Manufacturer/Distributor business model and relationship management. Bachelor's degree required. Higher degree or extensive related experience in a technical discipline highly preferred (Master's in (Business Administration, etc.) 10-years for professional work experience in the marketing field, inclusive of people / team management is preferred Knowledge/Skills/Abilities Knowledge of sales and marketing strategies, techniques, and processes. Ability to analyze and interpret data to identify trends and opportunities. Strong project management, problem-solving, communication, and leadership skills Strong interpersonal and analytical skills Confident and comfortable communicating effectively with all levels of leadership within the organization. Ability to build relationships with key business stakeholders and third-party vendors. Analytics, ability to mine data to drive in depth analysis. Committed to Continuous improvement. Customer Empathy- Develop "loyal" and not just "satisfied" internal and external customers- Demonstrate understanding and expertise about our customers through business partnership, integrity, commitment, and responsiveness. Be a Team Player- Be an "enterprise thinker" when discussing solutions across our business and with customers. Predisposition towards building collaborative teams, intentionally helping teammates, including cross-functional and departmental networking. Certificates/Licenses/Registrations Must be able to meet company requirements for auto insurance coverage. Salesforce certifications are preferred but not required. Computer Skills Proficient with Microsoft Office (Word, Excel, Outlook, Microsoft BI and PowerPoint). Experience working with Salesforce.com or similar CRM. Workplace Requirements The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical Demands While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. Work Environment While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud. We are an Equal Opportunity Employer We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws. #LiftOne

Posted 30+ days ago

Senior Product Marketing Manager - Integration Partners

FeexNew York, NY

Pontera is a fintech company on a mission to help people retire better. Our software platform enables retirement savers to get the help they need managing their 401(k) and other retirement plan accounts as part of a personalized strategy by their trusted financial advisor. Pontera is used by financial advisors across the nation- from SMB to Fortune 500 RIA firms, independent broker-dealers, plan custodians, and plan advisors. Backed by leading venture capital firms including ICONIQ Growth and Lightspeed Venture Partners, Pontera is built by talented individuals who share a dedication to helping people retire with greater security. Our team is fast-growing and driven to become one of the largest fintech companies in the world. Our culture is built on a people-first principle: in a complex and numbers-driven industry, we never lose sight of the people we serve and work alongside. That's where you come in. DESCRIPTION We're looking for a strategic and hands-on Senior Product Marketing Manager to define and lead the go-to-market (GTM) foundation for our integration partners segment. In this pivotal role, you'll be responsible for deeply understanding the needs of key stakeholders in the wealth management tech ecosystem- including other wealth technology providers, turnkey asset management platforms (TAMPs), and custodians -to effectively position our products, drive market awareness, and accelerate adoption. You'll collaborate cross-functionally with integration partners, marketing, and product teams to develop targeted positioning and messaging, launch strategies, enablement content and processes, and a continuous feedback loop for this segment. Additionally, you'll help shape product strategy by leveraging data-driven insights from customer feedback, the field, and market trends. This is an opportunity to build the product marketing function for a key growth area and directly contribute to the establishment of our integration partners program. RESPONSIBILITIES Persona Development: Build a deep understanding of the integration partners segment-identify needs, pain points, goals, workflows, and buying behaviors - and develop detailed personas that will be referenced for all GTM work. Messaging & Positioning: Develop compelling, differentiated messaging and value propositions tailored to integration partners and aligned with business goals. GTM Strategy: Own the end-to-end GTM strategy for new and existing integration announcements and product launches targeting advisors and firms. This includes launch planning, partner enablement, and cross-functional coordination. Product Strategy Consultation: You'll help to influence product roadmap development and R&D strategy utilizing your research and deep understanding of the wealth tech ecosystem. Cross-functional Leadership: Partner closely with product, integration partners team, marketing, and other stakeholders to lead GTM strategies and bring them to life. Partnerships Enablement: Create enablement tools and collateral (pitch decks, one-pagers, user guides, help center articles) to empower the integration partners team to establish mutually beneficial relationships. Content & Campaign Development: Collaborate with brand, demand gen, and product teams to produce persona-specific content across channels including events, our website, and webinars. Market Intelligence: Alongside the data team, conduct market research and competitive analysis to inform product strategy and keep messaging sharp and up-to-date. REQUIREMENTS Experience & Expertise: 6+ years of experience in product marketing, preferably in B2B SaaS or fintech Proven success developing and executing GTM strategies from initial concept to measurable market impact, preferably with examples of significant market penetration within the B2B SaaS or fintech space. Exceptional storytelling, communication, and presentation skills Experience supporting revenue teams and creating enablement resources that drive measurable impact Previous experience in building out a feedback loop between revenue and product teams Bonus: Experience working in fintech, SaaS, or B2B marketing, ideally within a highly regulated industry Understanding of the Defined Contribution ecosystem, including prior experience marketing to or working directly with DC plan providers, recordkeepers, or TPAs. Strategic & Analytical Mindset: Strategic thinker with strong execution skills-you can zoom in and out seamlessly. Data-driven decision-making skills with ability to measure and optimize GTM initiatives. Familiar with building leading indicator targets that map back to release goals and business objectives. Collaboration & Communication: Ability to work cross-functionally and align stakeholders around GTM releases and initiatives. Strong project management skills, with the ability to prioritize multiple initiatives, requests, releases efficiently. Excellent written and verbal communication skills. Accustomed to working within nimble, flexible environments, with an appetite to fail fast and pivot when necessary. Thrives in cultures where no one says, "That's not my job." WHAT WE OFFER Compensation: $150,000 to $170,000 annually Opportunity: Have a major impact at a fast-growing startup that is revolutionizing the FinTech industry Team Culture: A collegial, collaborative, fun work environment with frequent team events Equity: All new hires are eligible for equity grant participation Healthcare: Comprehensive & affordable insurance benefits with a variety of plan options Retirement: 401(k) with employer match & employer-sponsored access to a retirement advisor Family Benefits: Paid parental leave & reimbursement program for family planning services (such as fertility treatments, adoption, or surrogacy Professional Development: Sponsored learning & development program (to cover classes, certifications, and more!) Food Perks: Fully stocked kitchen & lunch reimbursement program Work Flexibility: A hybrid office work model (In-Office Tues/Weds/Thurs and WFH Mon/Fri) & generous PTO day Pontera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Posted 30+ days ago

Marketing Intern - Live! At The Battery

Live!Smyrna, GA

Live! at the Battery Atlanta follows other Cordish professional sports anchored districts including XFINITY Live! at the Philadelphia Stadium Complex in partnership with the Philadelphia Flyers, Ballpark Village in partnership with the St. Louis Cardinals, and Texas Live! in partnership with the Texas Rangers. INTERNSHIP SUMMARY: Marketing Intern will work closely with the Live! at the Battery Marketing team. Our interns have the opportunity to gain incredible insight into the marketing field while simultaneously getting valuable event and promotions experience in a fun, upbeat environment. We are looking to offer two paid internships. ACCOUNTABILITES: Work with Marketing team to create and implement social media campaigns across all brands' social media channels including, Assist with strategic content calendars on a weekly and monthly basis Monitor analytics with team to identify viable ideas and areas to optimize Help create engaging content and creative for all platforms and blog posts for website Provide support to marketing team at events including live social media coverage Provide customer service support through social media Research new digital trends Assist in keeping up-to-date digital influencer and media lists Assist with day-to-day activities as needed Provide support to the marketing team through various events Help maintain photo and video library Assist in layered, compelling events inside the Live! a the Battery District including but not limited to concerts, family fun days, festivals and more. Responsibilities include but are not limited to: Assist in coordinating event logistics pre-and-post event, including but not limited to: registration and attendee tracking, edit promotional materials, vendor registration, and pre- and post-event evaluations Assist in communicating and coordinating with Live! at the Battery staff on event details and needs - operations, security, staffing, etc. Assist in coordinating materials with event sponsors and partners to ensure partnership requirements are met Create event timeline/run-of-show for events Distribute marketing collateral and help promote events throughout the district and Arlington area Be on-site at all events hosted by Live! at the Battery unless otherwise notified or approved by management Research event concepts and ideas Brainstorm with team to create layers for existing events Assist management follow up and invoicing with vendors and attendees Assist marketing and events team as needed with events Help maintain and execute photo and video library Assist Marketing with day-to-day activities as needed REQUIREMENTS: Available to work a full-time schedule, 40-hours per week. Part-time opportunities may be available for fall and spring internships. Available to work flexible hours including holidays, weekends and evenings (depending on schedule of events). Majoring in hospitality, event management, marketing, entertainment, communications or related field. Proficient knowledge of Microsoft Office; Adobe Photoshop and Illustrator a plus. Experience with YouTube, blogs and various social media platforms, including but not limited to Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, etc. Experience with graphic design a plus, but not necessary. Must have good communication skills and work well in team setting or independently. Must be self-motivated. Must be organized, independent and be able to multitask.

Posted 30+ days ago

Product Marketing Manager Iii, Health & Benefits

WEX Inc.San Francisco, CA

Location This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY. WEX is on a mission to simplify the business of running a business-through smarter workflows and financial intelligence. Nowhere is that mission more personal than in our Health & Benefits business, where we help individuals and employers navigate healthcare spending, benefits enrollment, and financial wellness with confidence. About The Role We're looking for a Product Marketing Manager who can turn complexity into clarity. You'll lead positioning, messaging, and GTM strategy for products that serve everyone from HR leaders to individual account holders. This is a high-impact role for someone who's analytical, strategic, and passionate about improving the way people access and manage their benefits. This role is central to WEX's strategy of delivering smarter, simpler, and more personalized benefits experiences for every user. You'll help shape how we communicate our value across: Configurable enrollment and benefit selection workflows Personalized support powered by AI and claims data Embedded tools that simplify complex benefit decisions Unified digital experiences that improve participant satisfaction and retention What You'll Do Own the go-to-market strategy for WEX's benefits administration and member experience portfolio, including: Enrollment & Plan Configuration Solutions: Develop clear, compelling messaging for platform capabilities that support annual enrollment, onboarding, and plan selection workflows. Ensure that complex configuration features are translated into tangible value for employers, partners, and end users. AI-Driven Digital Support Tools: Define positioning for member support technologies that leverage automation and conversational interfaces to reduce service burden and improve participant engagement across digital channels. Decision Support Integrations: Shape the narrative for solutions that help employees make more informed benefits choices using personalized insights and data-driven recommendations. Unified Experience & Access: Promote platform advancements that streamline how users navigate, access, and engage with their benefits, highlighting improvements in personalization, accessibility, and consistency across solutions. Benefits Communication Tools: Support go-to-market efforts for integrated communication features that enable employers and partners to deliver targeted, timely messaging throughout the benefits lifecycle. Member Engagement Campaigns: Collaborate cross-functionally to build lifecycle communications strategies that improve activation, usage, and satisfaction among employees and dependents, tailored to their benefit journey stage. What You'll Bring 5+ years in B2B or B2B2C product marketing with experience in platform technologies, consumer UX, or benefits administration. Proven success in driving go-to-market strategy for digital experience platforms, compliance-focused tools, or embedded AI solutions. Skilled in synthesizing technical, behavioral, and compliance inputs into compelling positioning and messaging. Strong sales enablement instincts and experience supporting field teams through regulated, partner-driven, or enterprise-benefit environments. Strong project management skills with a proactive mindset and attention to detail. Comfort working across product, sales, compliance, and customer success teams to move initiatives forward. Excellent written and verbal communication skills; strong visual storytelling is a plus. Familiarity with Google Suite, CRM tools, and AI-driven marketing tools preferred The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section. Pay Range: $94,000.00 - $125,000.00

Posted 2 days ago

Sr Director Global Marketing, Shark

SharkninjaNeedham, MA

OVERVIEW: This role is based in Needham, MA headquarters and is in office 3x a week. The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on demand creation, sell-in and sell-through of the portfolio, both new products and base business. SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries. This is a highly cross functional role that partners with R&D, Engineering, Product, demand Planning, Creative, Media, Sales, and regional leads among others. As a Senior Global Director of Marketing, you will be the category and brand steward helping to lead the development and execution of the product roadmap, global go-to-market strategies and drive consistent voice and message across all channels (e.g. Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.) We are looking for highly creative, fast-moving marketers who understand the intersection of product, customer and consumer demand, and are experienced in building a global business in both established and emerging markets. Here are some of the EXCITING things you'll get to do: Global Portfolio Strategy: Work cross functionally to define the right portfolio strategy and ensure product definition, cost and timelines allow us to fit within retailer reset windows and deliver on market share and margin targets. Be the Category Expert: understand price, positioning, purchase drivers and competitive landscape and market needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale. Comms & Go-to-Market Strategy: Collaborate with Product Development, Marketing Communications, Creative and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and digital / social. Drive a Consumer First Mentality: Partner with Consumer Insights on identifying and validating key strategic questions on product positioning, messaging, pricing, etc. and make recommendations from outputs with cross-functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen communications. Retailer Sell-in: Communicate product value proposition to the sales team and partner with Category Management to deliver a compelling sell story - category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy. Post-Launch Evaluation: Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity. Support development and implementation of best practices and processes across all consumer touchpoints. ATTRIBUTES & SKILLS: Strong communication skills and ability to make effective presentations to all levels of management Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches Ability to connect the dots and think at a holistic and strategic level across the business Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix. Influencing, conflict resolution, and creative problem solving. Ability to synthesize complex product features into compelling and desirable consumer benefits Comfortable working at a fast, iterative pace, and possess a "progress vs. perfection" Biased towards action, taking initiative, and rolling up your sleeves and get it done Managerial skills and comfortable managing and building teams. Comfortable mining and analyzing data and drawing conclusions. REQUIREMENTS: Minimum of 10 years of prior marketing experience required, preferably with CPG / consumer Products, with direct responsibility for brand strategy, messaging, positioning, and communications strategy and execution Experience leveraging consumer insights to develop effective marketing programs and campaigns Experience in creative & media development and execution Experience with new product development and commercialization Experience with global marketing strongly preferred Bachelor's degree in Marketing or related field, or equivalent. MBA preferred This role is based in Needham, MA headquarters and is hybrid in office 2-3x a week

Posted 30+ days ago

Lifecycle Marketing Email Specialist

The Faulkner Automotive GroupFeasterville-Trevose, PA

The Faulkner Automotive Group is looking for an enthusiastic, self-motivated Lifecyle Marketing Email Specialist to join our team! Faulkner is a place you can establish a career and grow with the organization. While automotive experience is a plus, it is not required! We provide training to all our employees and offer continued growth opportunities for those that have excellent talent, energy, and ambition to succeed. Faulkner has won a combined 60 Best Places to Work Awards. Lifecyle Marketing Email Specialist benefits include: Top-tier benefits: Medical, Dental and Vision 401k with company match Paid time off & paid holidays Employee discounts Employee referral bonuses Annual reviews and merit increases The Lifecycle Marketing Email Specialist will lead the strategy, planning, and execution of email communications across the entire vehicle ownership journey. This role is key in enhancing customer engagement, retention, and satisfaction by delivering timely, relevant messaging. The ideal candidate will be collaborative, data-driven, and customer-focused, with the ability to work cross-functionally and with external partners to improve campaign effectiveness. Key Responsibilities: Plan, curate, and deploy multi-stage email campaigns tailored to pivotal moments in the customer lifecycle Audit and optimize existing communications and systems; identify opportunities for improved timing, content, and segmentation Design and implement new automated workflows and lifecycle campaigns (e.g., onboarding, service reminders, post-purchase follow-ups, re-engagement) Own campaign performance tracking (open rates, click-through rates, conversions, retention) and apply data insights to continuously improve Collaborate cross-functionally with marketing, sales, service, and operations teams to align messaging and strategies Partner with creative teams, compliance, and third-party vendors to support CRM, service scheduling, and customer engagement efforts Serve as a subject matter expert on email best practices, lifecycle communication strategies, and personalization Lifecyle Marketing Email Specialist Requirements: Experience with Salesforce Marketing Cloud preferred Strong experience with any Email Service Provider (ESP) is required Strong understanding of lifecycle strategy, email best practices, audience segmentation, and personalization techniques About Faulkner The Faulkner Automotive Group is a family-owned and -operated automotive group serving Central and Southeastern Pennsylvania with the best vehicles and services. Our dealership group is composed of 31 dealership locations and 23 franchises, making us one of the largest family-run dealer groups in the country. Faulkner is an Equal Opportunity Employer and a Drug Free Workplace.

Posted today

Marketing Campaigns & Events Specialist

TorqDenver, CO

Skeletons, lasers, monster trucks — the Torq brand grabs attention like nothing else in cybersecurity. And we’re growing like crazy, with $70M in Series C funding, 200% employee growth, and 300% revenue growth in 2024. Fueling Torq’s growth are our game changing agentic AI security solutions, backed by a team and culture that makes Torq one of Forbes’ Best Startup Employers in America, and a Business Insider ‘startup to bet your career on’. Life at Torq is all gas, no brakes. We’re a team of relentless, collaborative go-getters pushing the boundaries of what’s possible for security automation. Every role is an essential driver of Torq’s success as the AI-native autonomous SecOps platform of choice for security teams across the Fortune 500. Excited about our vision and ready to make an impact as we grow? We’d love to see what you can bring to the team. We are Torq - We’re transforming cybersecurity by putting powerful no-code automation in the hands of every security professional - helping them deliver stronger, faster protection in minutes. From the Fortune 10 to cutting-edge startups - Torq’s automation helps shorten threat response time by 70%, or reduce manual work by 75% for any security process. No wonder we’re doubling our customer base every few months and have grown our team over 300% in the past year. What’s our secret? people. The best team, the best culture - this is why we deliver the best possible results to our customers. And to keep doing this - we’re looking for smart, professional teammates to join us - we’re just getting started! We’re looking for a highly organized and detail-driven Marketing Campaigns & Events Specialist to join our fast-growing marketing team. This role will own critical marketing campaign processes and ensure flawless execution of key activities that directly support our field marketing and lifecycle marketing efforts. Reporting to the Manager of Lifecycle Marketing, this individual will work cross-functionally with sales, partner teams, and executive teams to optimize our events and campaigns’ impact. This is a detail-oriented, hands-on role for someone who loves managing logistics, thrives on organization, and is energized by bringing events to life. What Will You Do? Support the digital campaign creation for Torq Hosted Events to ensure that the event campaign launches with a registration page; registration process flows are set up and email invites are delivered to the targeted audience within set SLAs to ensure a successful event. Own the events calendar for pillar events, managing executive availability, and ensuring seamless scheduling and booking experiences for prospects and customers. Manage the entire process for ticket allocation, approvals, and attendee tracking for corporate hospitality events to ensure prospects and customers have a seamless experience from registering to attending. Coordinate booth staffing schedules for Torq representatives at pillar events, ensuring complete coverage and a positive team experience during the event. Provide on-site event support for key field marketing events, assisting with execution, logistics, and ensuring a standout attendee experience. Manage the list upload process following all events (in-person and virtual) - you will be the lead within marketing for cleaning the lists and working with RevOps to upload the leads into Hubspot and Salesforce. Collaborate closely with the Lifecycle Marketing Manager to support and execute email marketing campaigns targeting prospects and customers, including nurture programs and one-off sends. Create and refine audience segmentation within HubSpot to support personalized, impactful communications based on customer journey stages, preferences, and engagement history. What Should You Bring to The Table Bachelor’s Degree and 3+ years experience in digital marketing campaigns, field marketing support, or event management, ideally in the B2B SaaS space. Proven track record in managing complex logistics and schedules for events and executive teams. Strong experience working with marketing automation platforms (HubSpot preferred) and familiarity with audience segmentation, workflows, and data management best practices. Understanding of email marketing principles, including deliverability, compliance with email regulations (such as CAN-SPAM and GDPR), and best practices for engaging B2B audiences. Outstanding organizational skills with a keen eye for detail and the ability to manage multiple projects simultaneously under aggressive timelines and expectations.. Strong communication skills without a fear of overcommunication. This role will require effective collaboration and coordination across internal and external stakeholders. Ability to operate independently in fast-paced, deadline-driven environments, while maintaining high standards and a positive, can-do attitude. Strong project management and organizational skills, along with meticulous attention to detail. A passion for pipeline and demand generation and a metrics-driven approach, experience working with a CRM (Salesforce preferred). Benefits at Torq US - At Torq, our culture of gratitude, hard work and fun comes in every aspect. Attractive coverage of Private and family healthcare plans Comprehensive life and disability insurance Equity in options Company-sponsored 401K matching. Individualized career development, rewards and recognition. Flexible hybrid work Phone and home Internet allowance As an equal opportunity employer, we are committed to a team defined and empowered by diversity. We consider qualified applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Posted 1 week ago

Marketing/Business Development Coordinator

F.H. PaschenIrving, TX

F.H. Paschen has over 115 years of experience in the construction industry. You’ve driven on highways we paved, you’ve travelled through airports we modernized, you’ve commuted through rail stations we constructed, and your children learn in schools we built. But we are MORE than that. We offer MORE Versatility —as we work in any industry, offering any delivery method and service. We operate with MORE Tenacity —as we maneuver through tight schedules, spaces, and budgets. We provide MORE Ingenuity —by creating solutions to solve your greatest challenges. And we perform with MORE Pride—in focusing on safety and quality, and in offering more opportunities for our communities and diverse populations to build with us. We deliver far more than just on time and on budget—we deliver with MORE Paschen . Come build with us – at F.H. Paschen we foster a collaborative environment in the office and in the field. We provide our employees with the tools, mentoring, and projects needed to make sure they are developing their own unique set of skills and abilities. Working at F.H. Paschen means you will be able to grow professionally, transform communities with our work, and enjoy rewarding challenges. Summary: Work with Corporate Marketing and Irving teams to assist with business development activities, prepare RFQ/RFP submissions, maintain and update marketing materials, create content for social media, work with local office leadership to coordinate event attendance, interact with operations for project and opportunity updating. Assigned Responsibilities*: Act as Proposal Manager for RFQs/RFPs Maintain resumes, project profiles, boilerplate, etc. Assist marketing staff with proposal preparation as needed Maintain/update Unanet/Cosential database Create/prepare Unanet/Cosential custom reports Update and create target specific marketing materials Coordinate professional photography for Mid-Atlantic projects Maintain Mid-Atlantic photo directory/organization Interact with local office leadership for event participation and follow-up Create presentations for various clients and/or various organizations Work with VP & Communications Manager to develop local content for social media platforms Participate in weekly Marketing meetings Participate in college recruiting and trade events Maintain brand material for recruiting and trade events Provide research and administrative support to local office VP Other duties as assigned Shared Marketing Responsibilities: Create graphics for proposals, brochures, etc. Maintain electronic copies of marketing materials Prepare award submissions *Assigned responsibilities may include any or all of the above Authority Reports to the Director of Marketing and works with Irving VP Requirements Job Knowledge, Skills and Abilities Exceptional communication, writing and follow up skills required. Strong working knowledge of Microsoft Office software. Familiarity with InDesign publishing software and Unanet/Cosential database are helpful. Education and Training College degree in English, marketing, or communications or minimum 2 years related experience required. Exceptional attention to detail, follow up, and writing skills. Technical Skills (Must be able to demonstrate a proven ability to manage): Familiarity with Microsoft Office, Adobe InDesign and Acrobat Pro helpful. Physical Demands Involves sitting, walking, stooping, bending, reaching ad lifting. Can involve lifting and/or moving up to 50 pounds. Work Environment Work is performed in the office. Noise levels vary. F.H. Paschen is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you require an accommodation in order to complete this application, please contact Tracy Tesnow at 773-444-3474. Note to Search Firm Agencies, Recruitment Agencies, and Similar Organizations and Firms : F.H. Paschen does not accept unsolicited resumes from recruiters or employment agencies. Please do not forward unsolicited resumes or candidate information to any F.H. Paschen employee. F.H Paschen will not pay fees to any third-party agency or firm and will not be responsible for any agency fees and referral compensation associated with unsolicited resumes. Unsolicited resumes received will be considered property of F.H. Paschen and will be processed accordingly. Benefits Health insurance Dental insurance Vision insurance Paid time off 401K matching Flexible spending account Life insurance Referral program Professional development assistance

Posted today

Marketing Science Director

Critical MassSan Jose, CA

As a Director of Performance Marketing Science, your curiosity never ends. The next question is always on your mind, helping you to demonstrate the value of analytics to internal and external stakeholders. You bring 10+ years of experience, setting the vision and being accountable for the design and implementation of data-driven marketing strategies and insights for clients, with a demonstrated expertise in at least two of the following areas: tracking and measurement, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience identifying opportunities to expand client engagements and grow revenue, influencing client behavior and decisions through coherent and consistently delivered advice. You excel at managing team deliverables across multiple workstreams, setting the frameworks and processes used for task management and prioritization. You also thrive in a global operations context, working on multi-disciplinary projects to drive data-driven best practices and thought leadership. Leveraging your leadership skills to supervise and develop a passionate team (including their work priorities, timelines, deliverables, and training) is something you’re looking for. And you’ll expose your team members to all Marketing Science sub-disciplines to help develop their expertise. You will: Understand data, data management, data infrastructure, and marketing applications. Proven team and project management skills including training and staff development. Deliver complex projects involving multiple stages, components, and contributors in a timely manner. Creatively solve problems, improve processes, and design methodically. Build, manage, and mentor a high-performing team to deliver on client objectives Work with clients to understand business objectives and translate them into a meaningful data strategy and opportunities for advancing client work Communicate complex analytics concepts to clients and stakeholders in a clear and concise manner; and provide recommendations for action and advancement Collaborate with the global Marketing Science leads to solve discipline challenges Support local office leadership to help build and grow the Marketing Science discipline Draw out the best, in terms of insights and thinking, from a group of more junior analysts Propose compelling, evidence-based theories that explain trends in metrics Work closely with the rest of the MKS and account teams to understand the business context of the account Organize the team and coordinate its processes to ensure maximum quality of deliverables Represent our discipline, data and insights to wider teams You have: Advanced English level (At least B2+) 10+ years in the marketing industry. 5+ years in the online measurement industry managing teams. Strong collaboration, project management, and team-building skills. Extensive experience with the Adobe suite of marketing tools. Knowledge in: Data Engineering, Data Science, and Business Management. Excellent communication and presentation skills to a variety of audiences, including creative, tech, media, project management, account, and client teams. Mentorship and management skills for team members. Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations. Ability to articulate ideas and concepts in visually interesting and compelling formats. An understanding that each project and problem requires a fresh approach. Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms. Technical knowledge of enterprise and marketing technology ecosystems, including: database systems, marketing and customer cloud and the ad-tech supply-chain. Experience in leading an organization’s testing program, and expert knowledge of the market-leading platforms and their strengths and weaknesses. Expert understanding of the media landscape, and extensive experience using data to assist in the creation and validation of media strategies and tactical plans. Knowledge of traditional, digital, and search advertising and how it is planned and executed What We Offer: Maternity and parental leave extra days Competitive benefits packages Vacation, compassionate leave, sick days, and flex days Access to online services for families and new parents Diversity and Inclusion Board with 12 affinity groups Internal learning and development programs Enterprise-wide employee discounts And more… At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today! The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week . The ask stems from our want to: Strengthen opportunity for continuous learning Improve collaboration and team relationships. Increase employee engagement This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly. Critical Mass is an equal opportunity employer. The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html If U.K. based: https://www.gov.uk/consumer-protection-rights If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx

Posted 30+ days ago

Email Marketing Strategist

ThreatLockerOrlando, FL

COMPANY OVERVIEW ThreatLocker® is a leader in endpoint protection technologies, providing enterprise-level cybersecurity tools to improve the security of servers and endpoints. The ThreatLocker® platform with Application Allowlisting, Ringfencing™, Storage Control, Elevation Control, Endpoint Network Control, Configuration Management, and Operational Alert solutions are leading the cybersecurity market toward a more secure approach of blocking the exploits of application vulnerabilities. POSITION OVERVIEW As the Email Marketing Strategist, you will be instrumental in designing, executing, and optimizing email campaigns with the primary goal of generating qualified leads, developing nurturing campaigns, and leveraging automation to streamline communication. With expertise in HubSpot, A/B testing, segmentation, and vertical campaign management, you’ll develop high-impact email strategies that align with our brand and business objectives . JOB SCOPE ThreatLocker's Email Marketing Specialist is responsible for, but not limited to: Lead Generation & Nurturing Campaigns: Design and implement email campaigns focused on lead generation and nurturing, strategically moving prospects through the funnel with personalized, targeted messaging. Campaign Automation: Utilize HubSpot’s automation tools to create and manage workflows, drip campaigns, and lifecycle marketing efforts that engage and convert leads consistently and effectively. Optimization & A/B Testing: Lead A/B testing initiatives to refine subject lines, content, CTAs, send times, and layouts, ensuring continuous improvement in open rates, click-throughs, and conversions. Segmentation & Personalization: Develop and implement sophisticated segmentation strategies, leveraging customer data and behavioral insights to deliver relevant content to specific audience segments. Data Analysis & Reporting: Analyze campaign performance metrics, providing actionable insights and regular reports to refine strategies and improve KPIs related to lead generation and engagement. Cross-Functional Collaboration: Work closely with design, content, and product marketing teams to ensure that email campaigns align with brand voice and contribute to overall marketing objectives . Compliance & Deliverability: Ensure emails comply with regulations (e.g., CAN-SPAM, GDPR) and follow best practices to maintain high deliverability rates. REQUIRED QUALIFICATIONS Experience: 5+ years in email marketing strategy with a proven track record in lead generation, nurturing campaigns, and campaign automation. Technical Expertise: Proficient in HubSpot or similar marketing automation platforms, with hands-on experience in segmentation, automation, and A/B testing. Analytical Skills: Strong ability to interpret data and derive actionable insights to drive campaign optimization and improve lead generation outcomes. Communication Skills: Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused email content. Project Management: Excellent organizational skills, with a demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines. WORKING CONDITIONS The duties described below are representative of those encountered while performing the essential functions of this position. If necessary, reasonable accommodation may be requested and will be evaluated for its relationship to the essential functions that must be performed. Job will generally be performed in an office environment but may require travel to visit company offices and/or property locations. While performing duties of this job, would occasionally require to stand, walk, sit, reach with hands and arms, climb or balance, stoop or kneel, talk and hear, and use fingers and hands to feel objects and tools. Must occasionally lift and/or move up to 25 pounds. Specific vision abilities required include close vision, distance vision, depth perceptions, and the ability to adjust focus.

Posted 30+ days ago

Field Marketing Manager

AsanaSan Francisco, CA

We’re looking for a highly motivated, customer-centric Field Marketing manager to join our growing Revenue Marketing team. As the Field Marketing Manager, you will be a critical contributor, working cross functionally with multiple teams to develop our go-to-market strategy and execute campaigns to create and accelerate sales pipeline. Reporting into the AMER Field Marketing Lead, you’ll have the opportunity to work closely with regional sales leaders to align the marketing strategy to sales goals and recommend a plan that includes a mix of activities (digital campaigns, experiential events, executive roundtables, ABM, etc). The ideal candidate will be highly adaptable, have a deep understanding of sales, make data driven decisions, and focus on industry imperatives to further customize our marketing programs. This role is based in our San Francisco or New York office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements. What you'll achieve: Develop and own the field marketing program for their region, across owned and sponsored events Produce events from concept through completion, including planning, budgeting, managing stakeholders and vendors, execution, and reporting Identify opportunities and innovative ways to engage our target audiences through sponsored industry events, trade shows, conferences, etc. Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, Customer Advocacy, and more Partner closely with revenue leaders, field sales reps, and SDRs on pre-show and post-show strategies to maximize pipeline generation Establish and refine repeatable processes, templates, and best practices for regional events Own the tracking and reporting of program results, while closely monitoring event KPIs, lead flow, pipeline creation, and ROI About you: 5+ years of field marketing experience, ideally for enterprise audiences Deep event planning and management knowledge with proven track record of successfully executing multifaceted events (both small and large scale) Ability to manage and scale a portfolio of multiple campaigns simultaneously, while balancing tight timelines Ability to build strong working relationships, lead cross-functional teams and drive buy-in from sales and marketing leadership Experience working with executives, high-profile speakers, and customers Self-starter with high autonomy, strong project management skills, and ability to adapt to change Knowledge of events (i.e. tech conferences) in the high-tech B2B/SaaS industry Ability to travel regionally as needed once travel restrictions are lifted Working knowledge of Salesforce, marketing automation platforms (Marketo experience is a plus!), and other marketing technology tools What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $133,000-151,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. About us Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture . With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations. #LI-Hybrid

Posted 30+ days ago

Head of Global Partner Marketing

AsanaSan Francisco, CA

The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on driving ARR/pipeline and acquiring users, but also on creating content and campaigns targeted to net new accounts and also nurturing existing teams and driving them to upgrade. Our team is growing rapidly, and includes team members focused on revenue marketing, product marketing, content creation, partnerships, ads, and lifecycle marketing. The Global Head of Partner Marketing will be responsible for defining our approach to marketing across the globe focusing on growing our ecosystem, developing joint marketing plans with partners and enabling our scale partners to market Asana independently. They will collaborate with Global Channel & Alliances leadership and x-functional marketing teams to build out Asana’s partner marketing strategy. This role is based in our San Francisco office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements. What you’ll achieve: Create clarity, momentum, and impact through alignment and growth. Design, build and execute the global channel marketing strategy in partnership with global channel leadership to deliver on partner sourced ARR targets. Drive marketing to partners to attract new partners into the Asana ecosystem with particular focus on Canada, LATAM and Asia. Lead marketing with partners to generate demand and scale our business. Implement marketing through partners to scale into our growth markets around the globe. Own partner activations at flagship events Work Innovation Summits. Manage partner MDF strategy and allocation globally, and impact tracking of partner marketing activities. Work with partner ecosystem leadership team to identify opportunities for marketing with Asana's technology partners such as AWS & Microsoft. Co-ordinate with cross-functional marketers such as PMM to integrate technology partners into our marketing plans. About You: 10+ years of experience in enterprise software sales with deep understanding of indirect partner sales in SaaS environments. Demonstrated success building partner marketing engines and leading high-performing teams. Strong operational background with ability to develop comprehensive strategies from concept to execution. Extensive channel marketing expertise with track record of creating tailored programs that drive partner success. Results-driven leader who consistently delivers measurable outcomes and optimizes efforts through data-driven insights. Exceptional analytical skills with ability to translate complex data into compelling narratives. Track record of developing and implementing scalable, repeatable marketing processes. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $207,000-243,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. About us Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world. We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations. #LI-Hybrid #LI-HC

Posted 30+ days ago

Senior Data Science Manager, Marketing

AsanaSan Francisco, CA

The Data Science team at Asana is pivotal in fulfilling our mission by fostering a data-driven approach in shaping both our product and business strategies. In your role on the Marketing Data Science team, you will be a key player in using data and scientific techniques to enhance Asana’s marketing effectiveness. You will work closely with marketing leadership and the wider Asana data community, unearthing new opportunities to advance our marketing capabilities and efficiency. You will lead a team of data scientists, collaborating with marketing leadership to influence overall marketing strategy. Your enthusiasm for mentoring and leading a team will be matched by your drive to solve complex technical challenges. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve: Propel the Marketing Data Science team in executing its roadmap aimed at enhancing marketing initiatives, including projects like Lead Scoring, Media Mix Modeling (MMM), Multi-touch Attribution (MTA), and Spend Optimization. Lead and nurture a team of over four data scientists at varying levels, guiding their professional growth and expanding the team as necessary for ongoing business success. Collaborate with marketing leadership to pinpoint how data science can be further integrated into Asana's business approach. Take on a leadership role within the broader Asana Data Community, interacting with other Data Science teams, Data Engineering, and Analytics, along with MarketingOps and Paid Media teams that heavily rely on data outputs. Educate partners on emerging capabilities in the marketing data science space, acting as an advocate and guide to demonstrate its potential benefits. About you: Over 5 years of experience in a comparable data science role. At least 2 years of experience in managing a team of at least three data scientists. More than 4 years of experience collaborating with Marketing functions on projects like Multi-touch Attribution (MTA), Media Mix Modeling (MMM), geo-based testing, Spend Optimization, and Life-Time Value Modeling (LTV). Extensive track record in developing and implementing scalable machine learning solutions and data products that align with our business’s evolving needs. Strong expertise and proven experience in orchestrating data-driven marketing strategies. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $258,000 - $328,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences. These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. About us Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world. We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations. #LI-Hybrid #LI-AS2

Posted 5 days ago

Vice President Of Marketing

Churchill Downs Inc.Louisville, KY

Job Summary: The Vice President of Marketing will focus on building the Marketing strategy for the regulated real money TwinSpires B2C offering. This role will be responsible for all areas of Marketing, including Acquisition, Retention, Brand, and Content, both offline and online. The scope of this role includes formulating the strategy and implementing processes to ensure the strategy is realized. Candidates must have online gaming marketing experience. Location: Louisville, KY - In office Essential Functions: Developing the overall Marketing Strategy Responsible for the execution of the strategy across the US regulated market Developing & managing the strategy and related customer segments to deliver the necessary KPIs Working with the BI team to develop a data strategy that will form the foundation of the overall marketing plan Deliver marketing results and revenues to agreed plan KPIs As part of the overall strategy, develop value propositions that provide market standout and player resonance, making CDI the operator of choice Strategic and Tactical Marketing Plans that will maximize growth and revenue opportunities Implement Campaigns that engage the target audience, primarily to reduce player Churn and increase Reactivation Develop strong relationships with relevant 3rd party media agencies, affiliate networks etc. Understand the Horse Racing revenue model, the key stakeholders, competitors Understand the marketing strategy of competitors and respond appropriately Manage a marketing team, develop their capabilities and maximize their contribution to the business Manage VIP team to deliver a VIP strategy that maximizes revenue Provide insight and input into the product marketing roadmap Education and Experience: Bachelor's degree in Business, Finance, Marketing or equivalent with strong aptitude and relevant experience. 5-10 years of experience in online gaming marketing 10+ years of experience in digital marketing Experience with horseracing preferred Experience with TV production and buying preferred Strong understanding of retention and acquisition channels Must possess strong interpersonal and communication skills Must be able to work in a ROI, high pressure environment Act as a leader and team player and have the ability to work with people in all levels of the organization Have the ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business Must be able to legally work in the US Supervisory Responsibilities:Yes Licenses/Certificates: Ability to be licensed as an Employee by various racing and gaming jurisdictions in which we operate, as required. Physical Demands: The following physical and mental demands are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is frequently required to sit, sometimes for prolonged periods, while working at a desk, on the phone, and the computer; type on a computer keyboard; use hands to finger, handle or feel; talk or hear; reach with hands or arms; walk or stand; and perform some repetitive motion activities. Specific vision abilities required by this job include close vision, color vision, color differentiation, peripheral vision, depth perception, and the ability to adjust focus. This position requires working effectively as part of a team and concentrating on various details when faced with interruptions and changing work priorities. The mental demands are representative of those that must be met by an employee to successfully perform the essential functions, as described above, including but not limited to: demonstrated ability to anticipate and solve practical problems or resolve issues; reason, calculate figures and amounts; collect, interpret, and analyze complex data and information, and draw valid conclusions; interpret procedures and policies; and meet schedules in a dynamic and sometimes demanding work environment. The noise level in this work environment is usually moderate. The work environment characteristics represent those employees encounter while performing this job's essential functions in a typical office environment. An employee must meet the physical demands described here to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Posted 30+ days ago

Clinical Liaison / Admissions & Marketing Director

Human GoodBradbury, CA

Royal Oaks, a HumanGood community in beautiful Duarte, CA, is hiring a full-time Clinical Liaison (aka, Post-Acute Liaison or Admissions & Marketing Director) to join our Skilled Nursing Department. The Clinical Liaison is responsible for generating business from referral sources to meet the community's revenue and census goals. This role also plays an integral part in marketing and business development efforts to promote our skilled nursing services. The Clinical Liaison develops relationships with community hospitals, physician offices, community health clinics, and other community outreach programs. This position contributes to the success of HumanGood by coordinating and marketing external professional relationships for the community as a whole, with an emphasis in skilled nursing components of senior living to achieve the highest possible occupancy within budgetary and regulatory guidelines. Salary Range: $70,000k - $120,000 Annually (DOE) Generous commission structure based on admissions goals. Join a well-established, mission-driven team in a highly reputable, 5-star rated facility. Generous commission structure based on admissions goals. Join a well-established, mission-driven team in a highly reputable, 5-star rated facility. To be successful in the role, you would have: Two or more years in a related field that demonstrates the ability to work in a long-term care or skilled nursing setting, preferably with geriatric residents. Bachelor's Degree preferred. Current/prior Clinical Liaison or Admissions experience. Current/prior experience as a Therapist (PT, OP, or SP), LCSW, Nurse, MPH, or Marketing Specialist desirable, not required. RN, LPN, RT, IT or SLP desirable. Valid driver's license. Primary Responsibilities: Support business development efforts to meet census goals. Serve as the community's Marketing Director, leading outreach to hospitals, case managers, discharge planners, and physicians. Assess potential patients at local hospitals and guide families through the admissions process. Promote our Post-Acute Care and Skilled Nursing Services, focusing on quality and personalized care. Respond to referrals and inquiries promptly and professionally. Represent Royal Oaks at community events to increase visibility and support census growth. What's in it for you? As the largest nonprofit owner/operator of senior living communities in California and one of the largest in the country, we are more than just a place to work. We are here to ensure that all we serve are provided with every opportunity to become their best selves as they define it, and this begins with YOU. At HumanGood, we offer the opportunity to be part of something bigger than yourself on top of an incredible package of benefits and perks for our part-time and full-time Team Members that can add up to 40% of your base pay. Full-Time Team Members: 20 days of paid time off, plus 7 company holidays (increases with years of service) 401(k) with up to 4% employer match and no waiting on funds to vest Health, Dental and Vision Plans- start the 1st of the month following your start date $25+tax per line Cell Phone Plan Tuition Reimbursement 5 star employer-paid employee assistance program Find additional benefits here: www.HGcareers.org Part-Time/Per Diem Team Members: Medical benefits starts the 1st of the month following your start date Matching 401(k) $25+tax per line Cell Phone Plan Come see what HumanGood has to offer!

Posted 1 week ago

Marketing Coordinator

MathnasiumSan Antonio, TX

Benefits: Flexible schedule About Us: We are a dynamic and growing company dedicated to providing exceptional educational services. Our mission is to empower students through tailored learning experiences, and we are seeking a passionate part time Marketing Coordinator to join our team. This role offers an exciting opportunity to contribute to our marketing efforts and make a meaningful impact on our company's success. Job Description: We are looking for an enthusiastic and driven individual to fill the position of part time Marketing Coordinator. As a key member of our marketing team, you will play a vital role in executing marketing strategies and programs to promote our company and its services. Key Responsibilities: Produce marketing materials to support various campaigns and initiatives. Communicate effectively with clients to understand their needs and preferences. Create compelling advertising materials across multiple channels. Manage daily administrative tasks to ensure smooth operations of marketing activities. Promote company products and services through targeted outreach efforts. Coordinate closely with design and content teams to align marketing collateral with brand guidelines. Execute promotional events, including planning, logistics, and onsite coordination. Construct and deliver promotional gifts to local schools as part of community outreach efforts. Requirements: Experience in marketing or related field preferred. Strong organizational and multitasking skills to manage multiple tasks simultaneously. Ability to work effectively under pressure and meet deadlines. Demonstrated ability to drive business initiatives and achieve results. Excellent communication and interpersonal skills to collaborate with stakeholders at all levels. Comfortable working in a fast-paced and dynamic environment. Proficiency in Microsoft Office Suite and marketing software/tools. Additional Information: This role will involve participation in a variety of events, including school and community events, trade shows, and expos. The Marketing Coordinator will be responsible for event operations, logistics, and communications. Additionally, support will be provided for planning, logistics, and execution of in-person events in specified regional markets. The successful candidate will have the opportunity to contribute to internal and external marketing programs aimed at generating awareness of the Mathnasium brand. If you are passionate about marketing and seeking an opportunity to grow your skills in a collaborative and dynamic environment, we encourage you to apply for this exciting role. Join us in making a difference in the lives of students through innovative marketing strategies and impactful campaigns. Job Type: Part-time Pay: $13.00 per hour Expected hours: 6 - 10 per week Schedule: Choose your own hours Monday to Friday Weekends as needed If you are interested in this position please use the application link below to complete your application process: https://form.asana.com/?k=imdxumuhqyaFFxyiCezn-Q&d=385502377741695 Please note your application is not complete without clicking on the link above Equal Employment Opportunity It is the policy of Speer Mathnasiums to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, marital status, sexual orientation, gender identity or expression, citizenship, pregnancy or maternity, veteran status, or any other status protected by applicable federal, state, or local law. This policy extends to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, benefits, compensation, and training.

Posted 30+ days ago

Marketing Specialist III

Hntb CorporationLos Angeles, CA

What We're Looking For At HNTB, you can create a career that is meaningful to you while building communities that matter to all of us. For more than a century, we have been delivering solutions for some of the largest, most complex infrastructure projects across the country. With our historic growth, it is an exciting time to join our team of employee-owners. This opportunity entails being responsible for writing/leading proposal and interview preparation for key strategic and more complex pursuits. Collaborates with pursuit teams in developing win strategies. Our team is growing, and this is a great opportunity to work with a creative and collaborative group of professionals who specialize in proposal and presentation development, content writing, and graphic design. This is an immediate opening for a full-time Marketing Specialist III position in Los Angeles, Santa Ana, or San Diego. What You'll Do: Coordinates, writes and leads qualification packages, proposals and leave behind material for pursuits. Collaborates with technical staff and writes/reviews/edits content for clarity, compliance and key messages. Works with pursuit teams to develop pursuit strategies, including providing research and industry business intelligence. Organizes and may lead or support technical staff in the presentation phase of the pursuit, including coaching. Organizes and facilitates pursuit strategy meetings. Supports client service teams by preparing materials for internal and external meetings, as well as participating in client service team meetings. May coordinate division public relations (PR) activities, including creating press releases and announcements, writing articles for division newsletter, and coordinating project awards and other special PR-related projects. Performs other duties as assigned. What You'll Need: Bachelor's degree in Marketing, Communications, Journalism, Business or related degree and 4 years of relevant experience, or In lieu of degree 8 years of relevant experience What You'll Bring: Using Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs with proficiency and skilled with using CRM. Engaging in strategy and message development using strong written and verbal communication with all levels of pursuit management (e.g., Pursuit Champions, Project Managers, and Office Sales Manager). Utilizing research and data to understand the client's needs and develop actionable solutions to develop a win strategy. Showing strong attention to detail and excellent document quality control/editing capabilities for compelling and grammatically correct content for proposals and presentations. Providing edits and constructive feedback to less-experienced staff. Managing and prioritizing multiple projects and deadlines and possessing strong time management skills. Stewarding and implementing sales tools and sophisticated sales practices, reviewing and resolving document compliance. What We Prefer: Transportation infrastructure marketing experience (preferred but not required) Quality assurance and quality control of marketing materials/technical documents Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator and Adobe Acrobat Pro), and Microsoft Office (Word, Excel, Powerpoint) Knowledge and/or familiarity with customer relationship management (CRM) platforms Excellent verbal and written communications capabilities Proficiency in common grammar, punctuation, proofing and business writing Demonstrated ability to lead large, diverse teams towards a positive outcome Ability to demonstrate strong leadership in training, execution and implementation of processes and procedures Knowledge of AEC industry, terms, and definitions highly desired Additional Information Click here for benefits information: HNTB Total Rewards Click here to learn more about Equal Opportunity Employer/Disability/Veteran Visa sponsorship is not available for this position. #RW . Locations: Los Angeles, CA (Figueroa Street), San Diego, CA, Santa Ana, CA (Irvine) . . The approximate pay range for Los Angeles Metro Area and Orange County, CA is $83,493.19 - $125,239.79. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual's qualifications, experience, knowledge, skills, and abilities as well as physical work location within the state. . . The approximate pay range for San Diego, Sacramento and Inland Empire, CA is $79,863.05 - $119,794.58. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual's qualifications, experience, knowledge, skills, and abilities as well as physical work location within the state. . . . . . . . . . . . . . NOTICE TO THIRD-PARTY AGENCIES: HNTB does not accept unsolicited resumes from recruiters or agencies. Any staffing/employment agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of HNTB. HNTB will have the right to hire that applicant at its discretion and without any fee owed to the submitting staffing/employment agency, person or entity. Staffing/employment agencies who have fee agreements with HNTB must submit applicants to the designated HNTB recruiter to be eligible for placement fees.

Posted 30+ days ago

Senior Producer - Event Marketing

Jack Morton WorldwideDetroit, MI

must be able to work hybrid in the Detroit office 3 days/week must have the ability to travel as needed for events Jack Morton is seeking a passionate and energetic self-starter who is eager to dive into the Automotive industry. If you are an individual who builds strong client relationships, is highly collaborative and creative, and is a passionate communicator, this might be the role for you! The Senior Producer's role is to ensure that all aspects of a program(s) are successfully delivered to the client. Along with being accountable for the fiscal health of the program and for communicating effectively with the team and the client. The Senior Producer will execute medium to large size programs including trade show exhibits, consumer activations and business-to-business engagements. Accountabilities: Client Management Participate in the development of integrated solutions that leverage agency offerings and are mutually beneficial for the client and the agency Guide the development, writing and presentation of incremental program proposals, scopes of work, schedules, and staffing plans as they relate to solutions. Build and maintain effective client relationships, ensuring that all client's needs are heard, understood, and addressed in a timely way Ensure clear communication to the client for the assigned program regarding roles and responsibilities, scope, budget, schedules, and program status/ action items Team Management Working with the Account Director, manage the program process from creative through execution using Jack Morton processes and tools with attention to improving them as conditions evolve Organizing regular team meetings and manage communications between team members, guaranteeing all deadlines are met Coach and oversee junior team members on execution of all individual job details Develop talent of junior team by providing challenging assignments and ongoing constructive feedback. Manage resources; identify, and engage with external resources as needed Comfortable making high-level decisions in fast-paced, high-pressure environments Budget Management Create program budgets and responsibly manage the costs throughout client programs Translate costs to a presentation document with appropriate detail to be communicated to the client Manage/mitigate third party costs Develop and actively manage vendor/freelance talent relationships to ensure best available talent and pricing. Reconcile program costs against budget for your assigned program Creative Management Participate in creative brainstorms when appropriate to generate ideas for clients Continually look for innovative solutions and production methods Execute the integrity of the creative treatment in all deliverables Success Measures Flawless delivery of client commitments Positive team climate that inspires others to excel and deliver Seen as a valuable leader of program and client teams Repeat business with client Responsible for budget management Requirements: Experience or college degree in Event Management, Theater Production, Communications, Marketing or related field 10 plus years of production delivery experience, at least 3 being in a senior role, delivering both business-to-business and consumer event solutions Strong program management, organizational and communication skills Management of large-scale events and multiple programs with internal and supplier teams such as venues, production companies, staffing, unions, catering, etc.. Demonstrated production competencies: Budgeting, pre-production program development, on-site hands-on event activation and post-program wrap up Strong familiarity and comfort with technology in general, a desire to remain informed of current trends and improvements, and the ability to communicate highly technical concepts to a non-technical audience Proficiency in project management methodologies Solid understanding of AV, staging, lighting, audio, etc. Broadcast/streaming technology experience is a plus. Up-to-date knowledge of trends in the event industry, including sustainability and DEI practices Expertise in identifying risks and implementing contingency plans for logistics, technology, and safety Familiarity with event insurance, security protocols, and emergency preparedness Experience as stage manager/show caller is a plus Experience with Trade Shows is a plus Experience with international events and global audiences is a plus Travel Requirement: 15% to 20% annually Willingness to execute projects on weekends and/or evenings, when required ………………………………………………………………………………………………………………………………………. In addition to gaining invaluable experience, receiving a competitive salary, Jack's comprehensive benefits package includes (but is not limited to): Unlimited PTO policy Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too. Employee Resource Groups and inclusive diversity programming and initiatives Discount portal for everyday goods and services Personal Development programs Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA), and more Generous Family and Parental Leave Policy (up to 18 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP) GM Supplier Discount on GM vehicle purchases/leases Last but not least, we hold diversity, equity and inclusion to a high standard: Jack Morton and Genuine are equal opportunity employers; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law. I #LI-SC1

Posted 1 week ago

Senior Brand Marketing Specialist

Wurth AdamsSanford, FL

POSITION SUMMARY: The Senior Brand Marketing Specialist plays a key role in shaping and promoting the brand identity of Würth Industry, ensuring alignment with business goals, and creating a lasting impression on customers. This role involves developing brand strategies, executing marketing campaigns, and increasing customer engagement. This position maintains productive, collaborative relationships with marketing professionals throughout the Würth Industry organization and global Würth companies, and partners with colleagues from other departments to achieve shared goals. ESSENTIAL DUTIES AND RESPONSIBILITIES: Brand Strategy Development: Assist in creating and implementing branding strategies to drive brand awareness and customer loyalty. Campaign Execution: Manage the execution of multi-channel marketing campaigns, ensuring consistent brand messaging across platforms. Project Management: Maintain organization of project portfolio, break down projects into actionable tasks and deliverables, coordinate with team members to track progress, run project reports. Content Creation: Collaborate with the creative team to produce compelling content and visuals that align with brand guidelines. Performance Measurement: Track, analyze, and report on campaign performance, making data-driven recommendations for optimization All other duties as assigned. EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES: Bachelor's degree in marketing, or related field Experience in brand marketing Confident in producing work across multiple platforms Strong organizational and time management skills Ability and willingness to troubleshoot, problem solve, and initiate, especially under deadline and across conflicting viewpoints Ability to create innovative solutions and initiatives Pay Range: $70,000 - $80,000 Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance. The Würth Difference: Proactive supply chain solutions customized to your business, your industry Industrial products and services delivered with prompt, personal attention Inventory management solutions that keep your production line moving smoothly Complete program support from initial design, to implementation, training, to ongoing analysis Why Würth: Maternity/Paternal leave after 1 year of service Tuition Reimbursement eligible after 1 year of service Health benefits and programs - medical, vision, dental, life insurance and more Additional benefits 401(k), short term disability, long term disability Paid Time Off, accrued per pay period, additional day earned per year of service 10 paid holidays FIND OUT MORE ABOUT OUR COMPANY CULTURE: LinkedIn: https://www.linkedin.com/company/wurth-industry-usa Facebook: https://www.facebook.com/WurthIndustry YouTube: https://www.youtube.com/@WurthIndustryUSA EEOC STATEMENT: The Wurth Industry North America group of companies are Equal Opportunity Employers and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.

Posted 30+ days ago

Associate Manager, Retail Brand Marketing

Cresco LabsChicago, IL

COMPANY OVERVIEW Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. Founded in 2013, Cresco Labs' mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis. At Cresco Labs, we aim to revolutionize and lead the nation's cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism. If you're interested in joining our mission, click the below links to join our team today! MISSION STATEMENT At Cresco, we aim to lead the nation's cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to. JOB SUMMARY The Associate Manager of Brand Marketing will help drive the growth of Sunnyside , Cresco Labs' national retail brand, by developing and executing strategies that strengthen our presence both nationally and locally. This role includes but is not limited to, creating and managing retail marketing campaigns, briefing creative agencies, evolving our brand strategy, and expanding the Sunnyside portfolio of owned products. You'll work cross-functionally to deliver cohesive, impactful campaigns that connect with our audience and drive business results. CORE JOB DUTIES Champions the the Sunnyside* retail brand by managing adherence of brand guidelines, brand positioning and identification, development of national campaigns, and supporting local markets with regional initiatives. Assist in the development and implementation of strategic marketing plans and brand strategy, from briefing creative agencies to activating across our marketing channels. Collaborate with eCommerce, CRM, regional marketing and wholesale teams to build strong channel strategies, lead the development of associated creative and bring brand campaigns to life. Develop internal communication plans that energize partners in the field and retail operations, gaining buy-in and support of national programming priorities. Analyze and report on campaign performance, sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy. Track brand-related marketing expenses and vendor estimates and scopes to manage within the retail marketing budget. Grow your knowledge regularly through team member 1:1's, research and identify opportunities to share best practices with the broader team. REQUIRED EXPERIENCE, EDUCATION AND SKILLS Bachelor's degree required. MBA preferred. 3 years of relevant marketing experience with a focus on retail, product, or brand marketing. Must demonstrate ability to lead and build a consumer-facing brand. Relevant experience activating in multiple channels including CRM and eCommerce. Ability to perform and thrive in environments with minimal process and structure, and comfort with managing through ambiguity. Ability to remove personal preferences during decision making to make calls that are best for the company and brand. Strong bias for action. You identify a problem and mobilize to solve it. Proven project management skills. You are able to juggle multiple high-priority projects. Strong numerical and analytical skill set with ability to interpret quantitative data. Strong communication skills (exceptional listening skills, persuasive, and professional communicator). Entrepreneurial and team-oriented spirit. You are able to motivate and lead cross-functional teams. Genuine passion for marketing and the cannabis industry. BENEFITS Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position. In accordance with any local and state compensation laws, the compensation listed is the current estimated range for the position. Final offer details and future compensation may be determined by multiple factors including but not limited to, geographic location, market compensation data, skills, experience, and other relevant factors. For questions about this please discuss with your recruiter during the interview process. Pay Range $70,000-$90,000 USD ADDITIONAL REQUIREMENTS Must be 21 years of age or older to apply Must comply with all legal or company regulations for working in the industry Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. California Consumer Privacy Act ("CCPA") Notice to Applicants: Please read the California Employee Privacy Notice ("CA Privacy Notice") regarding Sunnyside and its affiliate Cresco Labs' policies pertaining to the collection, use, and disclosure of personal information. This CA Privacy Notice supplements the information contained in the Sunnyside Privacy Policy and applies to California resident employees and job applicants. Applicants with disabilities may access this notice in an alternative format by contacting CCPAnotice@crescolabs.com Reporting a Scam: Cresco Labs is aware of fictitious employment offers being circulated from various sources. Many of these schemes consist of an alleged offer of employment with Cresco Labs with the intention of gaining personal information, including payment and/or banking information. Be aware that fraudulent job offers and correspondence may appear legitimate: they may feature a Cresco Labs logo, they may appear to originate from an official-looking email address or web site, or they may be sent by individuals purporting to represent Cresco Labs or an entity which includes the word Cresco Labs in its name. Please note that Cresco Labs does not ask for payment or personal banking information as a condition of employment. Any personal information is requested for payroll or state badging purposes only. Applications can be securely submitted through our career's pages. We are working diligently to block this from happening. Beware if an offer of employment looks too good to be true. Never divulge personal and banking information or send money if you are unsure of the authenticity of an email or other communication in the name of Cresco Labs. If you are in doubt, please contact us at Report-a-spam@crescolabs.com with questions.

Posted 30+ days ago

Director, Marketing

Weisiger GroupCharlotte, NC

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Job Description

Find Your Career With LiftOne

We're a family-owned company under our third generation of leadership and have built our business based on the principles of trust, integrity and a desire to help our customers and employees succeed.

LiftOne invests in people, facilities and innovative technology as part of the essential role we play in supporting our country's supply chain and enabling critical goods to be delivered to homes and businesses. We're a privately held company, and pair our scale with a strong foundation in our culture and values. This combination gives us a competitive advantage in the market and helps make us a trailblazing organization that is built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential. We offer great benefits, competitive salaries and opportunities for advancement to all our employees.

Be a part of the essential work we do at LiftOne and make a difference for our customers, our community and our company. Learn more about what it means to become a team member with LiftOne.

Summary

The Director of Marketing will report to the VP of Sales, and will partner with business leaders, sales team members, and other key stakeholders to develop and execute a comprehensive "go to market" strategy to drive brand awareness, customer engagement and sales growth through lead conversions and expected customer engagements. You will oversee campaign development, budget management and the establishment of success metrics and performance analysis against those metrics. Execution will span internal resources as well as agency and third-party contractors, but the ultimately accountability for return on investment will sit with the Director.

Essential Functions

Select, manage and motivate a matrix of direct reports and shared services resources to deliver on the strategic goals of the organization.
Advance the organization forward through strategic thought leadership and an insightful marketing plan that delivers on our long-term strategy while addressing short-term business needs.
Expansion of product offerings within current customers.
Prospect Conversion
Geographic Focus Areas
Develop metrics and best-in-class standards for our investment in marketing automation while ensuring returns are appropriate.
Assess and launch marketing strategy for web service
Align with Sales Enablement on sales coverage balance between digital and territory coverage
Customer Experience. Own the end-to-end Customer Experience, inclusive of building, maintaining, and measuring the returns of customer journeys, omni-channel interactions, and the retail experience. Implement processes and change management for continuous improvement in conjunction with Sales Enablement.
Refine customer segmentation, territory management and coverage models as required.
Align with Sales Excellence on Business Development effectiveness through inside sales performance.
Align long term planning with the broader growth of our organization including organic and inorganic growth and expansion planning for new product and business lines. Merger and acquisition branding integration will be the responsibility of this role.
Managing the Marketing department P&L to balance expenses with returns.
Partner with Original Equipment Manufacturer "OEM" partners to optimize joint marketing campaigns to maximize mutual investments.
Co-own the marketing technology "stack" with Business Technology team and identify when current technology should be used versus newer trail-blazing options.
Understand competitor brand positioning within our industry and other benchmark industries for best practices; especially within OEM / Distributor model.
Plan and lead efforts in branch and community events that advance our brand and culture.
Foster an environment of Continuous Improvement (CI) and work with CI team to ensure the communication, measurement and adherence of process changes affecting marketing are delivered and sustained.
Ensure strong analytical disciplines are in place for consistently and frequently measuring effectiveness of marketing programs.
Other duties as assigned.

Supervisory Responsibilities

This job has supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

Previous work experience with marketing and sales pipeline / funnel management.
Ideally, the Director of Marketing will have experience in promoting and growing business to business ("B2B") brands in the industrial or supply chain sectors.
Demonstrated success in growing share of market and share of wallet (relationship loyalty).
Experience in leading a team or change management initiatives is preferred.
Experience with Manufacturer/Distributor business model and relationship management.
Bachelor's degree required.
Higher degree or extensive related experience in a technical discipline highly preferred (Master's in (Business Administration, etc.)
10-years for professional work experience in the marketing field, inclusive of people / team management is preferred

Knowledge/Skills/Abilities

Knowledge of sales and marketing strategies, techniques, and processes.
Ability to analyze and interpret data to identify trends and opportunities.
Strong project management, problem-solving, communication, and leadership skills
Strong interpersonal and analytical skills
Confident and comfortable communicating effectively with all levels of leadership within the organization.
Ability to build relationships with key business stakeholders and third-party vendors.
Analytics, ability to mine data to drive in depth analysis.
Committed to Continuous improvement.
Customer Empathy- Develop "loyal" and not just "satisfied" internal and external customers- Demonstrate understanding and expertise about our customers through business partnership, integrity, commitment, and responsiveness.
Be a Team Player- Be an "enterprise thinker" when discussing solutions across our business and with customers. Predisposition towards building collaborative teams, intentionally helping teammates, including cross-functional and departmental networking.

Certificates/Licenses/Registrations

Must be able to meet company requirements for auto insurance coverage.
Salesforce certifications are preferred but not required.

Computer Skills

Proficient with Microsoft Office (Word, Excel, Outlook, Microsoft BI and PowerPoint).
Experience working with Salesforce.com or similar CRM.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

#LiftOne