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Overview
Remote
On-site
Job Description
Marketing & Social Media Specialist- Sugar Land A well-known homebuilder located in the Sugar Land area is seeking a Marketing & Social Media Specialist. Candidates must have previous or current experience working with a residential homebuilder, commercial real estate firm, or a construction company. Responsibilities include:Digital & Social Media Strategy
Develop and execute social media strategies across platforms including Instagram, Facebook, LinkedIn, YouTube, and TikTok
Create engaging content including reels, stories, video walkthroughs, builder updates, homeowner features, and community highlights
Manage content calendars and maintain consistent brand messaging
Monitor engagement, respond to comments/messages, and grow online audiences
Content Creation & Brand Presence
Capture and coordinate photography/video content for homes, model tours, events, and communities
Write compelling copy for social posts, blogs, email campaigns, and website updates
Collaborate with sales and construction teams to identify content opportunities
Maintain and enhance brand consistency across all digital channels
Website & Lead Generation
Assist with website updates, SEO improvements, and online listings
Monitor website traffic, campaign performance, and lead generation metrics
Support digital advertising initiatives including Google Ads and social media campaigns
Help optimize online customer journeys and lead conversion opportunities
Marketing Analytics & Growth
Track campaign performance and provide monthly reporting insights
Identify emerging trends and recommend new digital marketing opportunities
Analyze competitor activity and market positioning
Recommend strategies to improve visibility, engagement, and brand awareness
HOUGW34
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