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Director, Brand Marketing-logo
Director, Brand Marketing
IlitchDetroit, MI
Amaze, Inspire, Unite Job Summary:The Director of Brand Marketing will be responsible for leading and executing strategic marketing initiatives that drive brand growth, elevate brand messaging, and foster long-term partnerships. This position will oversee marquee events, brand awareness campaigns, NHL initiatives, and venue marketing efforts, with a focus on storytelling, food and beverage innovation, and renovations. The Director will work closely with corporate partners to integrate and ideate on creative marketing solutions and lead efforts around hockey growth, including youth marketing initiatives. Key Responsibilities: Marquee Events: Lead and manage the execution of high-profile events that showcase the brand, including events such as Opening Night, Thanksgiving Eve game, Hockey Is For Everyone Nights, sponsorship activations, and community engagement initiatives. Collaborate with internal teams to ensure seamless event logistics, guest experience, and overall brand presence. Brand Growth: Develop and implement strategies for brand growth, focusing on both short-term and long-term goals. Oversee the development and execution of an award strategy to build the brand's reputation and recognition within the industry. Monitor market trends and competitive activity to ensure the brand stays relevant and continues to grow. Develop new and innovative awareness events such as school visits and attending festivals around the area Brand Messaging: Define and maintain a consistent, compelling brand voice across all marketing channels and touchpoints. Develop and drive key messaging strategies that align with organizational goals and resonate with target audiences. NHL Initiatives: Spearhead marketing efforts related to National Hockey League (NHL) campaigns and initiatives. Work with NHL partners to develop unique programs that enhance fan engagement and amplify brand visibility within the leagues landscape. Venue Marketing: Oversee the marketing of the venue, ensuring it reflects the brand's image and meets the expectations of customers and stakeholders. Focus on food and beverage storytelling, creating engaging content that promotes new offerings, local flavors, and innovative experiences. Lead marketing campaigns that highlight venue renovations and upgrades, ensuring the brand remains modern and inviting. Corporate Partnership Integration & Ideation: Work closely with corporate partners to identify and ideate on opportunities for brand integration within various activations, events, and campaigns. Build and maintain strong, mutually beneficial relationships with key partners, ensuring alignment with business goals. Hockey Growth & Youth Marketing: Lead initiatives to grow the sports of hockey, particularly focusing on youth engagement and marketing. Develop targeted campaigns that encourage younger generations to get involved with baseball and support the team. Qualifications: Bachelor's degree in Marketing, Business, or a related field (Master's preferred). 8+ years of experience in marketing, with a focus on brand management, event marketing, and partnership management. Proven track record of success in managing and executing large-scale marketing campaigns and events. Experience in the sports industry, with specific knowledge of NHL, youth hockey initiatives, and venue marketing. Strong understanding of digital marketing, social media, and brand strategy. Excellent leadership, communication, and project management skills. Creative thinker with the ability to develop innovative marketing solutions. All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of Olympia Entertainment. Olympia Entertainment is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested. PRIVACY POLICY

Posted 30+ days ago

Customer Transformation -Marketing & Commerce Consulting, Sr. Manager-logo
Customer Transformation -Marketing & Commerce Consulting, Sr. Manager
PwCChicago, IL
Industry/Sector Not Applicable Specialism Customer Management Level Senior Manager Job Description & Summary At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth. In customer marketing at PwC, you will specialise in providing consulting services focused on customer-centric marketing strategies. You will analyse customer behaviour, develop targeted marketing campaigns, and offer guidance and support to help clients optimise their marketing efforts, improve customer engagement, and drive revenue growth. Growing as a strategic advisor, you leverage your influence, expertise, and network to deliver quality results. You motivate and coach others, coming together to solve complex problems. As you increase in autonomy, you apply sound judgment, recognising when to take action and when to escalate. You are expected to solve through complexity, ask thoughtful questions, and clearly communicate how things fit together. Your ability to develop and sustain high performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm. Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Craft and convey clear, impactful and engaging messages that tell a holistic story. Apply systems thinking to identify underlying problems and/or opportunities. Validate outcomes with clients, share alternative perspectives, and act on client feedback. Direct the team through complexity, demonstrating composure through ambiguous, challenging and uncertain situations. Deepen and evolve your expertise with a focus on staying relevant. Initiate open and honest coaching conversations at all levels. Make difficult decisions and take action to resolve issues hindering team effectiveness. Model and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. The Opportunity As part of the Customer Consulting team you are expected to lead the way in providing customer consulting services. As a Senior Manager you are expected to lead large projects, innovate processes, and maintain operational excellence while interacting with clients at a senior level to drive project success. You are expected to leverage your specialized knowledge and technical acumen of industry-leading business trends, the firm's client service offerings, and professional industry networks to deliver quality results to clients and provide strategic input into the firm's business strategies. Responsibilities Lead large projects to confirm successful outcomes Innovate processes to boost operational efficiency Engage with clients at a senior level to drive project success Utilize specialized knowledge to deliver exceptional results Provide strategic input into the firm's business strategies Leverage professional networks to enhance client service offerings Maintain operational excellence through practical project management Act as a strategic advisor to clients and internal teams What You Must Have Bachelor's Degree 7 years of experience What Sets You Apart Master's Degree preferred SAP Hybris, Salesforce, Shopify, and/or Adobe Commerce preferred Understanding of the marketing technology landscape Driving end-to-end digital marketing transformation Consulting and delivering enterprise-wide marketing solutions Mapping marketing and business strategies into architecture Providing strategic thinking and leadership Leading digital marketing platform strategy and design Evaluating, implementing, and managing martech/adtech solutions Travel Requirements Up to 60% Job Posting End Date August 31, 2025 Learn more about how we work: https://pwc.to/how-we-work PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy . As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law. For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all. Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines The salary range for this position is: $130,000 - $256,000, plus individuals may be eligible for an annual discretionary bonus. For roles that are based in Maryland, this is the listed salary range for this position. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

Posted 1 week ago

Product Marketing Manager-logo
Product Marketing Manager
Itron, Inc.Liberty Lake, WA
Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us. Itron, Inc. (NASDAQ: ITRI), is a world-leading technology and services company dedicated to the resourceful use of energy and water. We help our utility and city customers better manage these resources, support sustainability initiatives and keep communities safer while driving industry-wide innovation. As a Product Marketing Manager in Networked Solutions at Itron, you will coordinate and lead the execution of multiple campaigns in support of go-to-market initiatives across the Networked Solutions lines of business. This includes industrial IoT (IIoT) network connectivity, electricity, water, gas, smart lighting and smart community solutions. This is a cross-functional, individual contributor role with opportunities for career development. The successful candidate should have experience in executing marketing campaigns, sales enablement initiatives, and product launches. You will work directly with product managers, product marketing, corporate marketing, sales teams, and industry partners to develop compelling content to launch new products, generate leads, accelerate pipeline, and drive industry awareness for Itron's solutions. Culturally, we are looking for a creative, detail-oriented self-starter with a "roll-up-the-sleeves" mindset to join our fast-paced team. A desire to initiate and drive multiple marketing projects successfully is expected. Duties & Responsibilities Support the execution of global and regional go-to-market (GTM) initiatives Support development of persona and value proposition mapping, market segmentation, competitive analysis, sales training, etc. Drive development of marketing & sales enablement collateral including sales tools, presentations, digital content, articles, press releases, etc. Work collaboratively with peer team to develop and implement marketing initiatives for multiple lines of business Develop and execute Itron-led and industry-sponsored lead generation and awareness campaigns Coordinate resources of corporate marketing or agency to plan, develop, execute, and track marketing campaign activities Evaluate, recommend, and manage execution of industry-sponsored media programs Audit and manage content repositories Work with customers to develop case studies, videos, testimonials, awards, etc. Work with corporate marketing and sales to identify and secure speaking opportunities Review and edit content such as videos, spec sheets, brochures, web copy Support industry events with messaging, social media content, coordination Required Skills & Experience 5+ years of related experience Bachelor's degree in related field or equivalent experience Energy and water utility industry or telecommunications experience is preferred Strong organizational skills are required Strong communication skills are required Desire and ability to manage multiple projects is required Experience in technical and business writing is preferred Experience in developing compelling visual content (ex. infographics, video, diagrams) is a plus Ability to drive results with cross-functional teams both remotely and in-person Ability to travel Location: Can be located in Liberty Lake, WA; Raleigh, NC; Austin, TX, or remote for the right candidate Salary Range for WA state: $105,000 - $192,000 base salary. Physical Demands: This is a typical office job, with no special physical requirements or unusual work environment. Itron is an Equal Opportunity, Affirmative Action Employer. Qualified applicants are considered without regard to race, color, religion, sex, age, national origin, citizenship, sexual orientation, marital status, pregnancy, medical condition, veteran status, disability, genetic information, gender identity or other characteristics protected by law. If you require an accommodation in order to apply to this position, please contact your local recruiting representative at 1-800-635-5461 or email Accessibility@itron.com. #LI-MB1 Itron is committed to building an inclusive and diverse workforce and providing an authentic workplace experience for all employees. If you are excited about this role but your past experiences don't perfectly align with every requirement, we encourage you to apply anyway. In the end, you may be just who we are looking for! The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills and experience. Itron is proud to be an Equal Opportunity, Affirmative Action Employer. If you require an accommodation to apply, please contact a recruiting representative at 1-800-635-5461 or email Accessibility@itron.com. Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure solutions. We provide smart networks, software, services, meters, and sensors to better manage electricity, gas, water and city services. We are dedicated to creating a more resourceful world.

Posted 2 weeks ago

Email Marketing Manager-logo
Email Marketing Manager
FIGMASan Francisco, CA
Figma's Global Marketing team is looking for an experienced and proactive Email Marketer to help us scale personalized communications across our user base. This person will work on the execution of demand generation email campaigns, field one-off company-wide email requests, and collaborate closely with cross-functional teams to improve emails impact across the entire customer lifecycle. As a key member of the Marketing Operations team, you'll play a critical role in driving email strategy, segmentation, experimentation, and execution-helping users get the most out of Figma. This is a high-impact opportunity to take ownership of Figma's engagement emails and work in a collaborative, fast-paced environment with teammates across Lifecycle, Demand Generation, Product Marketing, Community, Research, Product Growth, and Data Science. This is a full time role that can be held from one of our US hubs or remotely in the United States. What you'll do at Figma: Own and execute one-off user engagement emails including newsletters, feature updates, event communications, and surveys-handling requests end-to-end from intake through QA and send. Analyze and audit current lifecycle campaigns to identify gaps and areas for improvement. Propose new segments, triggers, and content strategies to increase engagement and activation. Build and QA emails using HTML and CSS in Parcel, and manage campaign setup and sends through Customer.io. Personalize emails with customer data using liquid syntax. Collaborate with lifecycle and data science teams to run rapid multivariate tests and campaigns that drive product adoption, monetization, expansion and retention. Help manage the centralized email intake process and weekly deployment calendar to ensure cross-functional alignment and visibility. Work closely with the broader Marketing Operations team to evolve our templates, email QA processes, and campaign performance reporting. We'd love to hear from you if you have: 3+ years of hands-on experience in email and lifecycle marketing at a B2B SaaS or product-led company. Experience in HTML and CSS for email, with strong attention to email QA and rendering across devices. Proficiency with email tools like Parcel.io, Customer.io, Litmus, and marketing automation platforms. Demonstrated understanding of email marketing best practices, including segmentation, personalization, accessibility, and compliance. Project management skills-you're comfortable juggling multiple requests and deadlines across a wide range of teams. Experience partnering with XFN teams including Product Marketing, Demand Gen, and Data Science. Strong verbal and written communication skills, and the ability to explain technical work to non-technical teammates. While not required, it's an added plus if you also have: Experience working with international or regional marketing teams on localization and global send strategies. Familiarity with customer data platforms and integrating behavioral data into email campaigns. Experience running lifecycle audits and developing nurture programs from scratch. A strong experimentation mindset and ability to interpret test results into strategic recommendations. Knowledge of data visualization tools or basic SQL a plus, but not required. At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Posted 2 weeks ago

Marketing Specialist-logo
Marketing Specialist
ICF International, IncTrenton, NJ
Marketing Specialist Location: Newark, NJ (Remote or Hybrid, but based in New Jersey- with periodic working days at our office in Newark, NJ. Minimal local travel is required) Ready to make a difference? If you're passionate about marketing and want to grow your skills, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We're looking for talented people ready to fulfill their potential. The Marketing Specialist will be part of the energy Account Services team in a support role. The Account Services team conducts all aspects of marketing including advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. Why you will love working here: Quality of life: Flexible workplace arrangements, work-life balance Investment of the community: Donation matching, volunteer opportunities Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan And many, many more (Ask your recruiter for more details!) What you will be doing: Assist with the marketing and advertising of B2C energy efficiency programs for a large utility located in New Jersey. Work with the Account Services team to develop and implement marketing and communications plans to educate B2C customers about energy efficiency and drive participation in energy efficiency programs for businesses. Coordinate with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails and direct mail campaigns, video, print, outdoor, etc. Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc. \ Prepare monthly reports on activities, media analytics, and results of the marketing program. Help develop presentations using PowerPoint and other tools. Track and report on marketing campaign metrics. Prepare and manage printing requests to ensure collateral is in market at all times. Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools. What we need you to have (minimum qualifications): A bachelor's degree in Communications, Marketing, Advertising, or related majors. (Or applicants can substitute one year of related experience for one year of education) 2+ years of work experience in marketing, advertising, social marketing, or related field, particularly experience working in B2C marketing at an advertising agency or consulting firm. Must be able to pass a background check, have a valid driver's license (optional), and successfully pass a Motor Vehicle Records (MVR)(optional) check and drug screening. What we would like you to have: Internship at an advertising agency and/or experience working on a B2C marketing account. Strong written and verbal communication. Proficient in Microsoft Suite of products especially PowerPoint and Excel. Capacity to prioritize tasks with competing deadlines to achieve results in a multitasking environment. Strong attention to detail and organizational skills. Experience or exposure to Google Analytics and using other reporting software to track and report on results. Assisting in developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects. Interest in and commitment to energy efficiency, the environment, and sustainable living Working at ICF ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process. However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed. Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position based on full-time employment is: $60,663.00 - $103,128.00 New Jersey Remote Office (NJ99)

Posted today

Lead Marketing Consultant-logo
Lead Marketing Consultant
Keybank National AssociationBrooklyn, OH
Location: 4910 Tiedeman Road - Brooklyn, Ohio 44144 The Lead Marketing Consultant is responsible for managing and executing marketing campaigns for the Retail Network focusing on Key@Work and other acquisition tactics. Organizes the execution of client facing marketing in collaboration with multiple data and channel partners, and coordinates all activities required to delivery omni-channel direct marketing, including direct mail, email, online banking messaging and phone leads. The Lead Marketing Consultant may coach and lead marketing consultants and partners with senior staff to support complex issues, larger clients, accounts, projects, analyses, or internal relationships. May work within an agile operating mode and oversees marketing campaign execution and delivery from end-to-end in partnership with multiple teams across the enterprise. Essential Job Functions: Oversees the creation of project plans with detailed information for all Marketing execution partners, including timing of each initiative May lead a team in the execution and management of assigned marketing campaigns Identifies project problems/risks, proposes solutions, and escalates to leadership for timely resolution, if necessary Coordinates work across internal and external teams while building trust and relationships with key stakeholders Manages internal and external agencies to develop project objectives and project plans Responsible for consistent year-over-year improvements in program performance Coaches business partners and stakeholders in the effective use of marketing programs and channels to optimize returns Partners with Compliance and Risk Management to ensure all marketing campaigns are executed in a compliant manner, including documenting multiple approval check points Helps conduct regular audit activities of marketing campaigns executed over a certain period of time to demonstrate alignment to compliant execution Develops innovative marketing opportunities that support the overall marketing strategy Required Qualifications: Bachelor's degree in marketing, business or related field or equivalent work experience Minimum of 10 years marketing or related experience Proven ability to effectively organize, plan and execute multi-functional projects Strong analytical, process management, project management and conceptual skills Strong collaborative skills and ability to constructively challenge when needed Professional savvy: ability to effectively influence leaders and peers Proven leadership, relationship-building skills levels Strong problem identification and reporting skills Must have excellent attention to detail, high-level of organization and excel at multi-tasking Preferred strong knowledge of the Financial Services industry Strong oral and written communication skills Job Posting Expiration Date: 07/01/2025 KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.

Posted today

Marketing Manager, Global Key Accounts-logo
Marketing Manager, Global Key Accounts
New BalanceBoston, MA
Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. JOB MISSION: As a member of the Global Marketing team, this role reports to the Global Key Account Senior Marketing Manager and will support strategic global marketing direction for one of our global wholesale partners within the athletic specialty channel. You will lead a coordinated effort on development and deployment of global campaigns, support the strategic marketing approach both internally and externally and be the main point of contact with regional key account marketers across NA, EMEA and APAC. The job requirements will also consist of supporting a cross-functional approach, inclusive of commercial leads, sales, product, merchandising, visual merchandising, and global marketing. MAJOR ACCOUNTABILITIES: Support implementation of our strategic key account global marketing plan, aligned to the objectives and strategies of both the key accounts business and New Balance. Full responsibility of multi-functional global agency management, inclusive of both internal and consumer facing deliverables. Complete ownership of three global campaigns; from inception to deployment. Supporting role at key go-to-market gates, inclusive of sell-in/sell-through deliverables and marketing leadership meetings. Act as a conduit between regional key account marketing team members at New Balance and our global marketing team. Develop a 'one team' approach for all marketers across the globe that have responsibilities with the key account, even when reporting structure remains within region. Work alongside cross-functional global and regional go-to-market teams to ensure the global key account marketing vision comes to life consistently. Full understanding of the target consumer and integrated consumer journey, through which wholistic global marketing campaigns are developed. Post-mortem campaign reviews and evaluation of ROI. Directly impacting future approach of campaigns and required adjustments. Direct communication with accounts marketing team and cross-functional team members. Work closely within global marketing across brand, category, entertainment, and sports marketing to ensure alignment and consistency of global key account campaigns. Develop a best in class, consistent process for supporting regional key account marketers account planning. REQUIREMENTS FOR SUCCESS: Minimum 6 years of industry experience with preferred working experience directly with wholesale partners. Candidate must be deadline oriented, analytically skilled and exceptional at managing multiple projects simultaneously. Existing understanding of broader consumer behavior across lifestyle, fashion and sport marketplace. With an in-depth understanding of the target consumer within the distribution channel. Ability to build strong relationship(s) with global key account team internally and externally. Travel: Ability to attend all major go-to-market milestones, marketing summits, productions, events, etc. Ability to clearly present and negotiate with the key account team as well as influence multiple regions, cultures, and leadership team members. Candidate must have solid oral and written communications skills, that influence alignment to strategic direction of marketing plans. Candidate must be energetic, have a positive can-do attitude and experience working in a team environment. A resourceful problem solver with DIY approach and a track record of overcoming obstacles. Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.

Posted today

Manager, Product Marketing-logo
Manager, Product Marketing
Affinipay, LLCAustin, TX
What You'll Do Audience & Team Leadership Act as the company's expert on your audience segment-needs, language, buying triggers. Create an audience roadmap that ties growth targets to marketing initiatives, including quarterly OKRs for your segment Hire, mentor, and develop 1-3 product marketers; provide ongoing feedback and career guidance. Support team meeting agendas that drive accountability and knowledge sharing. Positioning & Messaging Craft and refine value propositions for existing and new solutions, tools, and early‑stage concepts. Translate technical capabilities into crisp, benefit‑first narratives that resonate with SMB professionals in your audience segment. Create and document positioning and messaging frameworks and ensure internal and external touchpoints reflect them. Customer & Market Insight Support qualitative and quantitative research: customer interviews, win/loss reviews, usage analytics, community sentiment, packaging and pricing, etc. Convert findings into clear recommendations that shape product roadmaps and campaign themes. Go‑to‑Market Strategy & Execution Own the full GTM plan for launches from audience definition through enablement and post‑launch measurement. Align Product, Sales, Customer Success, and Marketing on objectives, timelines, and success metrics. Maintain reusable launch playbooks that shorten time‑to‑market and enforce message discipline. Content & Enablement Develop master message guides, pitch decks, battlecards, and role‑based objection handling. Partner with content, demand gen, and digital teams to produce high‑impact assets. Equip cross-functional partners with concise narratives that tie product capabilities to business outcomes. Customer Advocacy & Lifecycle Support Identify champions and curate proof points: case studies, testimonials, peer reviews, etc. Support onboarding, retention, and expansion programs with outcome‑oriented messaging and in‑product copy. Cross‑Functional Leadership Act as the "chief communicator" for your audience and product scope-driving clarity, urgency, and alignment across the organization. Influence roadmap prioritization by bringing a customer obsessed perspective to Product leadership. About You 6+ years in B2B SaaS product marketing, with 2+ years leading people or cross‑functional pods. Proven success driving end‑to‑end GTM for new solutions in high‑growth environments. Demonstrated ability to translate complex capabilities into memorable, outcome‑focused stories. Track record of turning customer and market data into strategic recommendations and measurable programs. Exceptional written and verbal communication; comfortable presenting to executives and customers alike. Analytical mindset: fluent in market sizing, funnel metrics, and financial impact. Experience with SMB and professional services audiences highly preferred. This position is located in Austin, Texas.

Posted today

Marketing Database Analyst -- Predictive Analytics-logo
Marketing Database Analyst -- Predictive Analytics
Odawa CasinoPetoskey, MI
Odawa Casino Resort Job Description Job Title:Marketing Database Analyst- Predictive Analytics Reports To:Director of Marketing Department:Marketing Status:Exempt Payroll Code:MDA Pay Grade:MRK7 Creation Date:06/19/2025 Job Summary: The Marketing Data Analyst- Predictive Analytics is a vital individual contributor responsible for leveraging advanced analytics and modeling to enhance player engagement and marketing strategy at Odawa Casino. This role translates complex behavioral data from across the enterprise-spanning gaming, hotel, food & beverage, and entertainment-into predictive insights that improve customer retention, offer targeting, and campaign effectiveness. Working with systems such as Konami Synkros (gaming), Agilysys Infogen (POS) & Visual One (hotel), eTicket (entertainment), and Oracle BI (reporting), this analyst drives segmentation strategies, builds predictive models, and creates comprehensive reports and dashboards. The ideal candidate combines technical expertise in analytics with a passion for discovering data-driven opportunities to improve guest experience and marketing ROI. This position works cross-functionally and regularly presents actionable insights to leadership. This position will have access to confidential and proprietary information. Primary Duties and Responsibilities: Predictive Modeling & Customer Insights: Develops and deploys predictive models to support churn reduction, reactivation campaigns, lifetime value scoring, and personalized marketing offers. Player Behavior & Segmentation Analysis: Analyzes behavioral data across gaming, hotel, F&B, and entertainment to create actionable audience segments and trip pattern analyses that inform campaign strategies. Data Integration & Guest Journey Mapping: Integrates and interprets data across systems (Konami, Infogen, V1, Oracle BI, and eTicket) to build a unified, 360° view of the guest journey. Campaign Effectiveness & Test Design: Designs and evaluates A/B testing and pre/post campaign analyses to assess marketing impact and optimize performance metrics. Reporting & Visualization: Creates dashboards, scorecards, and recurring reports to monitor KPIs, predictive scores, and benchmark progress. Visualizes complex data for non-technical audiences. CRM & Player Development Partnership: Collaborates with CRM and Player Development teams to transform insights into targeted guest engagement tactics and measurable improvements in retention and loyalty. Cross-Department Collaboration: Engages with departments to define business challenges, present analytical solutions, and support data-driven decision-making across marketing and operations. Marketing Metrics & Data Storytelling: Serves as a subject matter expert in casino marketing analytics, predictive techniques, and data storytelling. Translates findings into strategic recommendations. Opportunity Identification & Continuous Improvement: Proactively identifies trends, anomalies, and strategic opportunities to improve marketing ROI and enhance guest lifecycle management. System Access: Konami Synkros, Agilysys Infogen (POS), eTicket, Visual One, and Oracle B1, Upholds Odawa Casino Mission statement in all aspects of position: Mission: We create excitement and memories. Values: We create a culture that provides: A fun, rewarding, safe, and consistent environment for our Team Members. A warm reception, welcoming environment, and friendly atmosphere. An optimal entertainment experience through exceptional service. Support for the Waganakising Odawak values through Wisdom, Love, Respect, Bravery, Honesty, Humility, and Truth. A contribution and connection to the community. Minimum Qualifications and Skills: Bachelor's degree in Marketing Analytics, Statistics, Economics, Business Intelligence, or a related field. Two - four (2-4+) years in marketing analytics, predictive modeling, or customer insights-preferably in gaming or hospitality environments. Experience working with or integrating data from casino-relevant systems preferred Konami Synkros, Agilysys Infogen, V1, eTicket, and Oracle BI. Advanced SQL proficiency for querying and manipulating large datasets. Proficiency in statistical modeling and predictive analytics software using Python, R, or similar tools. Strong Excel skills (pivot tables, VLOOKUP, advanced formulas). Familiarity with data visualization and dashboarding tools. Strong understanding of marketing KPIs, lift analysis, test/control methodology, and segmentation techniques. Ability to extract, analyze, and interpret complex datasets with a high level of attention to detail. Experience developing dashboards and automation for routine performance tracking. Excellent written and verbal communication skills, with an ability to clearly articulate findings and implications to business partners. Comfortable working cross-functionally in a fast-paced, data-rich environment. Strong organizational and project management skills, with the ability to prioritize multiple projects. Preferred experience in casino marketing, loyalty analytics, or player development analysis. Preferred familiarity with gaming performance metrics and customer lifecycle marketing. Preferred a continuous improvement mindset with a curiosity for guest behavior trends and optimization strategies. Must be flexible with shifts and days off. Exposure to loud and continual noise levels and a smoke-filled environment. You may be required to pass a skills assessment test to determine if you meet the minimum qualifications of the position. Must be able to obtain a gaming license in accordance to the regulations established by the LTBB Gaming Regulatory Commission and be able to serve in the position under any other applicable law. Preference: Applies to Native Americans in accordance with applicable tribal law.

Posted today

Commercial Insurance P&C Marketing Account Manager-logo
Commercial Insurance P&C Marketing Account Manager
Edgewood Partners Insurance Center11711 North Meridan St, 7th Fl, Carmel, IN
Come join our team! There are many reasons why EPIC Insurance Brokers & Consultants has become one of the fastest-growing firms in the insurance industry. Fueled and driven by capable, committed people who share common beliefs and values and "bring it" every day, EPIC is always looking for people who have "the right stuff" - people who know what they want and aren't afraid to make it happen. Headquartered in San Francisco and founded in 2007, our company has over 3,000 employees nationwide. With locations spread out across the U.S., our local market knowledge and industry expertise helps support our clients' regional and global needs. We have grown very quickly since our founding, and we continue to see growth and success thanks to our hard-working and growth-minded employees. Our core values are: Owner mindset, Inspire trust, Think big, and Drive results. If these values and growth align with what you're looking for in your next career? Then consider joining our amazing team! LOCATION: Carmel, Indiana, Evansville IN, Franklin IN, Goshen IN, Fort Wayne IN WHAT YOU'LL DO: As a Commercial Insurance Marketing Account Manager you will collaborate with producers during the information gathering process. Coach them on required information and helps build solid underwriting cases. Market new and renewal business to insurance carriers. Using producer provided information, completes questionnaires, Accord applications, supplemental applications, narratives, etc. which are all necessary information required to obtain pricing, terms, and conditions. Review and summarizes carrier quote responses and works with producer to choose the best option for the client. Request issuance of coverage from carrier incorporating changes obtained at time of proposal. Stay educated on current on carrier business appetites and opportunities. Cultivate and builds strong carrier and wholesaler relationships. Serve as a resource to the client services team client services and production teams. Drive and follows all established agency procedures, workflows and timelines. Other duties and projects as assigned. WHAT YOU'LL BRING: Advanced insurance designation required or willing to obtain AAI or CIC Bachelor's Degree or equivalent work experience Strong commercial insurance background required Previous insurance experience with a minimum of ten years Valid Indiana Property & Casualty insurance license or obtain within 90 days of hire Excellent written and verbal communication skills are critical High level ability to review and understand financial reports. Possess above average mathematical skills. Mastery of Microsoft Office products, especially Word, Excel, and PowerPoint Intimate knowledge and understanding of the Independent Agency marketplace Deep understanding of insurance coverage and the placement and risk transfer process Collaborative approach to achieving results - team focused Professional presence, outgoing, and sociable with the ability to develop, build, and enhance EPIC's carrier relationships Ability to perform at a consistently high level in a fast-paced, dynamic environment with potentially wildly fluctuating workloads and compressed timelines Competitive with a strong desire to win business Organized with the ability to quickly prioritize and change direction when necessary Task and detail oriented but strategic in approach Sense of urgency and deadline focused Previous Agency Management systems experience a plus, Vertafore/Sagitta preferred Previous Document Imaging systems experience a plus, Vertafore/ImageRight preferred COMPENSATION: The base pay offered will be determined based on your experience, skills, training, certifications and education, while also considering internal equity and market data. WHY EPIC: EPIC has over 60 offices and 3,000 employees nationwide - and we're growing! It's a great time to join the team and be a part of this growth. We offer: Generous Paid Time off Managed PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days starting out for hourly/non-exempt employees; 12 company-observed paid holidays; 4 early-close days Generous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave Generous employee referral bonus program of $1,500 per hired referral Employee recognition programs for demonstrating EPIC's values plus additional employee recognition awards and programs (and trips!) Employee Resource Groups: Women's Coalition, EPIC Veterans Group Professional growth & development: Mentorship Program, Tuition Reimbursement Program, Leadership Development Unique benefits such as Pet Insurance, Cancer Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support Additional benefits include (but are not limited to): 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs 50/50 Work Culture: EPIC fosters a 50/50 culture between producers and the rest of the business, supporting collaboration, teamwork, and an inclusive work environment. It takes both production and service to be EPIC! EPIC Gives Back- Some of our charitable efforts include Donation Connection, Employee Assistance Fund, and People First Foundation We're in the top 10 of property/casualty agencies according to "Insurance Journal" To learn more about EPIC, visit our Careers Page: https://www.epicbrokers.com/about/epic-careers/ . EPIC embraces diversity in all its various forms-whether it be diversity of thought, background, race, religion, gender, skills or experience. We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered, helps us to deliver the best outcome to our clients. California Applicants- View your privacy rights at: https://www.epicbrokers.com/wp-content/uploads/2025/01/epic-ca-employee-privacy-notice.pdf . #LI-SG1 #LI-Hybrid

Posted today

Senior Employer Brand Marketing Manager - Americas-logo
Senior Employer Brand Marketing Manager - Americas
DatadogNew York, NY
Datadog's Employer Brand Marketing (EBM) team is a collaborative group of content creators, growth marketers, and event strategists working to attract top talent around the globe. We're looking for an organized and creative Senior Employer Brand Manager to lead our talent brand identity and growth efforts across the Americas. This role is ideal for a seasoned marketer who knows how to build a trusted employer brand, whether that's launching campaigns in new markets, managing employer reputation, or scaling organic and paid media efforts. You'll work closely with our global Employer Brand team-including our Growth Marketing Lead, regional Employer Brand Managers, and Events team-to increase awareness and engagement among engineering and sales talent in AMER. The Senior Employer Brand Manager will be responsible for building and executing an employer brand roadmap, with a focus on brand and content. You'll lead integrated, multi-platform campaigns and collaborate closely with our People, Creative, and Corporate Marketing teams. Leveraging data, insights, and best practices, you'll build plans and execute campaigns and content to reach and engage technical and business talent, generate qualified leads, and drive measurable results for the business. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You'll Do: Develop and execute strategies to build awareness and affinity for Datadog as an employer among engineering and sales audiences. Partner with cross-functional teams to align employer brand efforts with the broader people and talent strategy. Lead the planning, execution, and optimization of integrated campaigns across organic and paid social, blog, website and CRM content, paid program, employee advocacy, and more. Create content and assets tailored to specific candidate personas and platforms. Highlight authentic employee stories and culture through compelling storytelling. Use data to assess performance, measure impact on sentiment and hiring outcomes, and optimize future efforts. Drive collaboration across internal teams to ensure consistency in EBM initiatives across AMER and emerging markets. Maintain clear and organized documentation (budgets, OKRs, roadmaps, reporting). Build regular reports to communicate impact, insights, and learnings. Who You Are: 7+ years of global integrated marketing experience, including 1+ years focused on Employer Brand Marketing. You're both a planner and a do-er: comfortable setting strategy and rolling up your sleeves to execute. Proven ability to shape and grow an employer brand, especially for technical and sales talent. An excellent writer, able to craft engaging, on-brand content across platforms. Bonus: experience with tools like Canva, Adobe Express, or similar. Comfortable managing and optimizing multiple concurrent campaigns, adapting messaging for different audiences and channels. Ability to develop compelling, targeted messaging and recruiter talk tracks that resonate with passive and active candidates. You use insights to drive decisions and you're quick to adapt when the data tells you to shift course. You can take a project from idea to execution independently, managing everything from research to analysis. A collaborative teammate with a bias for action and a passion for authentic, human storytelling. A day in the life: You might start your morning reviewing performance metrics from a recently launched social campaign, checking what's resonating and identifying opportunities to optimize. Next, you're meeting with Recruiting to get a detailed brief on hiring needs in a new market, asking smart questions to shape your go-to-market approach. After lunch, you're editing a blog post that spotlights a senior engineer's unique career path, then jumping on a sync with the global Employer Brand team to align on campaign timelines. You close out the day experimenting with new social formats to tell our story in fresh ways. Every day, you'll balance strategy and execution, crafting meaningful narratives and driving measurable impact. Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about technology and want to grow your skills, we encourage you to apply. Benefits and Growth: New hire stock equity (RSUs) and employee stock purchase plan (ESPP) Continuous professional development, product training, and career pathing Intradepartmental mentor and buddy program for in-house networking An inclusive company culture, ability to join our Community Guilds (Datadog employee resource groups) Access to Inclusion Talks, our internal panel discussions Free, global mental health benefits for employees and dependents age 6+ Competitive global benefits Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

Posted today

Partnership Marketing Director-logo
Partnership Marketing Director
WebMDSeattle, WA
WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. This role will focus on developing partnerships with lead generation affiliates to support and grow our expanding line of businesses. You will develop strategies to find consumers with specific health needs and cultivate and close new strategic affiliate relationships to drive in-bound consumer leads as well as identify new monetization and revenue opportunities. You will oversee the day-to-day partner operations which include campaign on-boarding, optimization, quality management and analysis. The right candidate excels at new business development, account growth, technical operations and driving revenue. This role works closely with the product team to improve the product, workflow and operations of the marketing channel. Must thrive in a fast paced, dynamic environment, be curious, revenue driven, love looking at data and possess a high degree of attention to detail. Key Responsibilities: Own the full customer life-cycle including partner engagement, contracting, integrations, day to day oversight, optimization of campaigns and billing Create strategic account plans to drive growth with existing partnerships Become a subject matter expert and provide market feedback to the internal team. Work closely with Product and Technical teams to improve our product roadmap, operations and lead platform Provide data-driven performance feedback and actionable insights to both internal and external audiences Achieve revenue and volume goals as assigned Willingness to dig in and find solutions Requirements: 5-7 years in a comparable affiliate marketing or partner management position Knowledge of performance marketing, lead generation and online marketing Experience negotiating MSA agreements Dynamic self-starter, great problem solving skills Effective communicator who excels at cross-functional collaboration Experience with API based platforms, lead generation platforms and/or call platforms is a big plus Highly organized with a strong attention to detail and good follow-through Data-driven and very comfortable with Excel Comp: up to 170k + bonus

Posted today

Sr. Marketing Manager-logo
Sr. Marketing Manager
MFS InvestmentsBoston, MA
At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters - to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures. THE ROLE Drives strategic planning and program development in support of corporate business and brand objectives with a focus on the US Institutional and Global Consultant Relations channels. Works closely with MFS' marketing functional and distribution teams. Creates and implements complex programs and/or promotions and manages events that boost sales and market share of MFS. WHAT YOU WILL DO Business Intelligence Demonstrated understanding of industry, products, market/client segments (DC, DB, OCIO, Consultants, etc.), and competitive environment as well as MFS' corporate business, brand, and sales objectives. Monitor business activity and participate in ongoing data mining and business analysis, marketing planning, and strategy development in support of channel objectives-leverage learning to inform plans and activities. Consume and direct market research, using key insights to propose strategies and influence initiatives that generate positive results for the business. Work with members of the Strategy and Insights Group and Product Management to gather insight on competitive products, investment techniques, and characteristics of specific types of securities, as applicable; evaluate impact on development of new programs as well as revisions to existing ones. Marketing Strategy Implement strategies across various media, platforms, and venues to drive brand awareness, impart value, launch and/or promote products, and generate leads in a way that differentiates and distinguishes MFS. Work closely with the distribution team to devise and execute marketing activities in their target markets. Oversee execution of complex campaigns-providing clear, complete input up front and proactively managing stakeholders to enable streamlined review cycles throughout the process. Share marketing activities from around the globe with the distribution team to leverage content and ensure consistency of its use. Lead management for MFS-hosted and sponsored events for target client segments- accountable for the organization and delivery of events, pre/post promotional strategy, and oversight of event success framework. Collaborate with colleagues across the broader Strategy and Insights Group, Global Distribution Solutions, Sales Enablement and Compliance to promote MFS' value proposition through the successful execution of a variety of project types. Guide project teams to establish priorities and meet deadlines, motivating colleagues and navigating the sometimes-conflicting needs of clients and co-workers. Responsible for establishing, monitoring, and managing to approved budgets. Effectively communicate marketing vision to peers and partners-translating strategies into tactics and working cooperatively to build strong relationships with colleagues across the globe. Contribute to the advancement of MFS' corporate brand strategy. As applicable, actively mentoring and adhering to performance management practices to enable contribution and ongoing development of direct report or junior colleagues. Establish and monitor KPIs to ensure overall marketing effectiveness for specific area(s) of responsibility. WHAT WE ARE LOOKING FOR Bachelor's degree combined with 6-8+ years of experience in marketing preferably within financial services; asset management marketing experience highly desired. Knowledge of client segments, financial products, investment techniques and strategies, and local regulations as well as investment industry and MFS investment disciplines and philosophy. Demonstrated expertise mining for customer insights through interaction with sales colleagues and others, primary and secondary research, and program results-leveraging data and key learning to drive channel marketing strategies and decision making. Creative thinker and innovator with proven ability to collaborate with creative and/or communications teams to develop sales and marketing support materials. Operates with a high degree of independence, demonstrating attention to detail and ability to manage multiple complex programs simultaneously. Ability to operate effectively under pressure-shifting priorities in response to changing business demands while maintaining oversight of day-to-day deliverables. Excellent interpersonal communication (written and verbal), presentation skills and ability to influence others; adept at building positive, collaborative relationships with MFS corporate, Global Marketing, sales and global affiliates at all levels. Customer-service focus, taking initiative to solve problems and arrive at solutions that promote individual performance and team effectiveness. Willingness to travel, as needed, to engage target markets while attending financial services and marketing industry meetings. Proficiency with Microsoft Office (Word, Excel and PowerPoint). Technical aptitude including workflow, CRM, marketing automation and design, as appropriate #MBLI #LI-HYBRID At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others. What we offer: Generous time-off provided: including "Responsible time off" for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time Family Focus: Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave Health and Welfare: Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions Wellness Programs: Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more Life & Disability Benefits: Company-paid basic life insurance and short-term disability Financial Benefits: 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting. If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance. MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document, linked for your reference.

Posted today

Manager, Brand Marketing-logo
Manager, Brand Marketing
Boll and BranchNew York, NY
We are seeking a strategic, creative and detail-oriented Manager of Brand Marketing to support in the development and execution of 360 marketing strategies that accelerate growth and drive affinity for the Boll & Branch brand. This role will support brand storytelling through integrated campaigns, partnerships, and events, with a primary immediate focus on leading localized marketing efforts. The role will work closely with the Senior Manager of Brand Marketing to bring brand strategies to life across channels, with focus flexing based on evolving business priorities. This position is perfect for someone who thrives at the intersection of brand strategy, event execution, community-building, and creative storytelling - and who's passionate about building an elevated luxury brand. This role will report to the Senior Manager of Brand Marketing. Responsibilities: Support in the strategy and execution of high-priority brand and retail/wholesale moments, including new store openings, local activations, partnership and community events that drive foot traffic, brand awareness, and loyalty. Act as a brand steward, ensuring a consistent, elevated expression of the brand across all owned and earned activations Support broader brand initiatives including brand campaigns, wholesale / trade programs, product launches, PR moments, and partnerships, adjusting focus as business needs evolve. Proactively initiate and manage programs, driving deadlines and marketing deliverables in all aspects of new program development, from concept and formulation to program kickoff, to final program and campaign delivery, on time and within budget. Develop and implement New Store Opening strategies tailored to each store's audience, ensuring consistent branding and messaging across locations. Plan and manage localized events and partnerships to increase customer engagement, brand visibility, and sales. This includes launch events, seasonal promotions, and collaborations with local influencers or partners. Support the Senior Manager of Brand Marketing in maintaining an omnichannel view of all brand activity, ensure cross-functional alignment on all marketing programs and protect a consistent expression of the brand across all consumer touchpoints Collaborate with the larger marketing and e-commerce teams to align initiatives with online campaigns, promotions, and social media content. Demonstrate an ability to understand channel goals and translate creative concepts into actionable strategies and communications Monitor the effectiveness of marketing efforts with the in-house Insights team, gathering feedback from stakeholders and tracking KPIs like traffic, conversion rates, and event attendance. Regularly travel to manage events, assess marketing needs, and maintain strong relationships with store teams. Requirements: Bachelor's degree in Marketing, Business, or a related field. 4+ years of experience in integrated marketing, brand marketing, or retail marketing; event and experiential marketing experience a strong plus. Deep understanding of brand marketing principles across physical and digital touchpoints. Strong creative sensibility with the ability to develop compelling briefs and campaign narratives. Able to travel for all new store openings and to other locations on occasion, working flexible hours as needed. Strong project management skills, with the ability to multitask and meet deadlines. Proactive mindset. Comfort with ambiguity and ability to pivot focus based on changing business needs. Excellent written and verbal communication skills. Experience with data-driven marketing and performance analysis. Passionate about the Boll & Branch mission The primary location for this role can be based in either our Summit, NJ headquarters or New York City office. We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you're asked to work in our Summit, NJ office because it's in the best interest of our business or your team. The annual base salary range for this role is $75k -130k (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role). It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking. In addition to your base compensation, you may be eligible to be part of the Company's annual bonus program with a non-binding Company and individual performance-based target bonus. The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation. What We Offer: Medical, Dental, Vision, and Life/AD&D insurance Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount About Boll & Branch: At Boll & Branch, we don't make bedding like everyone else. We make it better. In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are: Cultivators of the Highest Quality Threads Pioneers in 100% Organic Cotton Free from Toxins at Every Step 100% Traceable from Farm to Finish Committed to Fair and Ethical Treatment for All Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdales and Nordstrom. Boll & Branch LLC is an equal opportunity employer.

Posted today

Senior Digital Marketing Manager-logo
Senior Digital Marketing Manager
Lazarus NaturalsSeattle, WA
Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, as well as a sprawling operation that spans from farming over 300 acres of hemp, extraction, chemical processing, packaging and warehousing to support both brands and private label customers. Lazarus Naturals was founded in 2016 to provide safe and accessible CBD products for everyone who would benefit from them, regardless of their financial situation and ability to pay, which is why we provide a 60% Assistance Program to veterans and people with disabilities or low-incomes. In order to maintain an affordable price point and our commitment to accessibility for all, we have built a vertically integrated business model, which allows us to walk our talk of developing quality, affordable products - from product inception, development, seed, farming, extraction, finished production formulation and packaging, and distribution. Cycling Frog is normalizing the consumption of casual use THC products. We are on a mission to make THC convenient, affordable, and fun by making a sessionable THC beverage the same price as a beer or soda. We want to change the way THC is consumed and viewed by our society by focusing on lower potency, ready to drink beverages that can easily fit into anyone's lifestyle. Under the Federal Farm Bill it is legal to sell these low potency THC products across all 50 states via the internet, and anywhere you can grab a beer. This role will be based in Seattle, WA Reports To: Senior Director of Marketing Cycling Frog and Lazarus Naturals are seeking a results-driven and strategic Senior Digital Marketing Manager to lead our digital acquisition efforts and grow our DTC businesses. This role will oversee all performance marketing channels-including paid, organic, and affiliate marketing-and manage a small but mighty team. You'll work cross-functionally with Creative, Brand, and Ecomm to execute high-impact campaigns that drive traffic, conversions, and revenue across our two fast-growing cannabis and wellness brands. This role reports to the Senior Director of Marketing. Key Responsibilities Acquisition Strategy & Execution Own and optimize the full acquisition funnel across paid and organic channels-including SEM, paid social, display, sponsored content, affiliate, influencer, and emerging platforms. Strategically manage vendor and platform relationships (Google Ads, Meta, TikTok, affiliate platforms, etc.) to ensure performance and alignment with business goals. Navigate advertising compliance challenges unique to cannabis and natural wellness products by developing strategies that work within-and sometimes around-the limitations of major platforms. Think creatively and resourcefully about growth: identify new acquisition opportunities through content partnerships, influencer programs, email/SMS campaigns, native placements, and niche publishers. Tailor messaging and spend strategies for new vs. returning customers across distinct product lines (THC, CBD, functional wellness). Champion a test-and-learn mindset-develop A/B tests for creative, landing pages, targeting, and messaging to continually improve campaign performance. Data, Reporting & Optimization Analyze acquisition performance metrics (CAC, ROAS, LTV, conversion rates, etc.) to identify opportunities and reduce cost per acquisition. Develop weekly and monthly reports to track KPIs, surface insights, and communicate business impact to internal stakeholders. Maintain dashboards or visualization tools that clearly track campaign health and trajectory. Proactively identify performance issues, uncover root causes, and implement improvements across underperforming campaigns or channels. Regularly analyze customer cohorts and acquisition paths to identify high-value segments and optimize spend allocation. Own A/B testing roadmaps across acquisition channels to continually refine tactics and creative. Team Management & Leadership Manage and support two direct reports: Affiliate Marketing Manager and Social Media & Community Specialist. Foster collaboration across teams and develop systems for executing performance and growth strategies at scale. Cross-Functional Collaboration Partner with the creative team to ideate, brief, and test new ad creatives, landing pages, and campaign messaging. Collaborate with Ecomm, Brand, and Product Marketing teams to align acquisition initiatives with product launches, seasonal campaigns, and promotional calendars.

Posted today

Senior Growth Marketing Associate - Paid Social-logo
Senior Growth Marketing Associate - Paid Social
RemitlySeattle, WA
Job Description: Remitly's vision is to transform lives with trusted financial services that transcend borders. Since 2011, we have been tirelessly delivering on our promises to people who send money around the world. Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home. Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe. Remitly is looking for a Senior Growth Marketing Associate - Paid Social to join our Digital Growth Marketing Team. You'll report to the Growth Marketing Manager for the Americas and help scale our Meta advertising strategy. We are looking for someone with hands-on experience managing paid social advertising, with a focus on Meta platforms (Facebook, Instagram) to grow and lead efficient new customer acquisition. You will proactively expand and push forward our paid media strategy for Meta, own campaigns end-to-end, and ensure the program is delivering on our goals. This is an exciting opportunity to have a direct impact on new customer acquisition and overall business growth. This is a hybrid role based in Seattle, WA requiring 2-3 days a week onsite at our corporate headquarters. You Will: Lead end-to-end Meta performance marketing management through campaign analysis, optimizations, and reporting to maximize Return on investment. Lead campaign measurement and lift testing. Learn and implement campaign analysis best practices using platform and internal data. Report on performance, uncover insights, and make actionable recommendations to influence our paid social acquisition strategy. Work within the marketing team to lead projects related to improving campaigns based on data-driven ideas, insights and opportunities, including in ad tech and creative Collaborate with Meta account reps to stay ahead of the curve on beta programs and best practices You Have: 4+ years of hands-on experience managing B2C paid digital customer acquisition campaigns (Meta). Familiarity with TikTok advertising is a plus, but not required. Experience marketing across multiple funnel stages, with extensive experience in direct response conversion campaigns. Experience with interpreting and presenting insights from multiple data sources. You can tell a story and use data to make decisions and provide insights to others. Direct experience managing test roadmaps to improve return on investment from ad campaigns. Competency with Excel or Google Sheet (maintain or use functions and formulas). Compensation Details. The starting base salary range for this position is typically $89,000-$105,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role. #LI-Hybrid Our Benefits: Flexible paid time off Health, dental, and vision+ 401k plan with company matching Paid parental, medical, military and family care leave Mental Health & Family Forming Benefits Employee Stock Purchase Plan (ESPP) Continuing education and travel benefits We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law. Remitly is an E-Verify Employer This is a hybrid remote/in-office role. Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Posted today

Senior Manager, Digital Marketing Business Architecture & Delivery (Hybrid)-logo
Senior Manager, Digital Marketing Business Architecture & Delivery (Hybrid)
Stryker CorporationFlower Mound, TX
Work Flexibility: Hybrid The Senior Manager, Digital Marketing Business Architecture & Delivery is responsible for shaping and translating marketing capabilities into scalable, cross-platform solutions through the software development lifecycle (SDLC) - from concept through deployment. As an expert in requirements documentation, business process design and stakeholder engagement you will drive enterprise marketing transformation initiatives. As a manager, you will oversee a team of business analysts and partner with stakeholders to drive consensus on the best approach to enterprise marketing business problems and the delivery of new solutions and enhancements. What you will do: Author comprehensive user stories and acceptance criteria for marketing technology projects. This includes: Lead discovery sessions to capture current- and future-state business processes, workflows, and use cases. Create documentation for user stories, functional and non-functional requirements, and testable acceptance criteria. Leverage your experience with solution delivery practices to support the software development process using Azure DevOps. This includes: Author and execute user acceptance testing (UAT) by coordinating business scenarios and validating feature readiness. Providing coaching, and mentorship to your team of BAs and support their career development and performance feedback reviews. Providing guidance and escalation support to BAs during complex projects or when navigating stakeholder alignment discussions. . Act as a liaison between the BA team and senior leadership, ensuring visibility into team performance, resource needs, and delivery status. What you need: Required: Bachelors degree required; preferably in Computer Science, Data Analytics, Business Analytics or Computer Information Systems 10 years experience in business, strategy and IS/IT management 2+ years people leadership or direct people management experience Proficiency with digital marketing technologies (Adobe AEM, Marketo, Workfront, Analytics) including knowledge of integrating these tools into marketing strategies Previous experience within the medical device and/or pharmaceutical industry and knowledge of adjacent areas in terms of processes, organization, products and IS requirements. Preferred: Experience leading IT initiatives through all SDLC phases. Certification in Agile, Scrum, or SAFe, along with hands-on experience in user story development and backlog management Adobe Experience Manager Business Practitioner Professional certification, including authoring workflows, components, and content within AEM. $142,600 - $242,400 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors. Travel Percentage: 20% Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability. Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Posted today

Brand Marketing Manager-logo
Brand Marketing Manager
The Farmer's DogNew York City, NY
Who We Are The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. #LongLiveDogs What We Stand For and Where You'll Come In We're looking for a Brand Marketing Manager to develop communications strategies and innovative marketing solutions that will help us achieve our business objectives and strengthen our position in the minds of dog lovers. You'll use your expertise in brand strategy and communications planning to translate consumer and category data and insights into actionable plans and creative briefs across channels. Your knowledge of how to resonate with and inspire action in our consumer will be critical to making more people aware of The Farmer's Dog and familiar with our unique offering so that we can serve more dogs. One Team: We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER - getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically. We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems. We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically. We Execute For Impact: We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles - i.e. acquisition is hyper-focused on improving customer retention and experience. We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time. How You'll Make An Impact Identify opportunities for marketing communications and develop actionable plans that align with the company's objectives across owned and paid channels. Craft creative briefs and messaging strategies across paid and owned channels. This includes synthesizing performance data, consumer research, and social listening to refine concepts that better resonate with our consumer and drive improved performance. Contribute to and/or lead the development of compelling marketing collateral that effectively communicates our brand message, including advertising campaigns, digital content, experiential, and more. Be the expert in competitive analysis and category trends. Help us stay smart and make recommendations to differentiate our product and service. Contribute to annual marketing planning and brand positioning initiatives in collaboration with Brand Marketing Director. Contribute to consumer research efforts including advertising creative pre-testing, advertising creative measurement, and consumer / market research in partnership with Consumer Research and/or Data Science functions. Collaborate with cross-functional partners to ensure brand consistency and alignment across all touchpoints. We're Excited About You Because You have a minimum of 5 years of experience in a Brand Strategy or Communications Planning role, preferably within an ad agency environment. You have strong creative and strategic instincts and a proven track record of translating consumer, category, and insights into compelling creative briefs across a variety of campaign types. Experience with digital-first and/or "non-traditional" campaigns a plus. You are proficient in Communications / Go-To-Market Planning and know how to ensure channels work together effectively toward a common marketing goal. You're energized about finding innovative marketing solutions to business problems, applying traditional strategic thinking in original ways, and are always seeking better rather than filling a plan. You are familiar with consumer research / creative testing and have strong analytical skills, with the ability to interpret data and insights to inform decision-making. You're an owner, self-starter, and problem-solver who is able to drive projects forward in a fast-paced and ambiguous environment. You have a passion for creative excellence and fluency in communicating with creative and production teams. You have excellent communication and interpersonal skills, with the ability to effectively collaborate with both internal teams and external partners. You love dogs. Office Guidelines We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement. Our Belonging Philosophy: Our company's mission is rooted in deep, genuine care for dogs - and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to supporting a diverse workforce, and investing in internal structures, opportunities, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets. A Few of Our Best Benefits Dog-friendly office in Greenwich Village Market-competitive compensation and equity packages Comprehensive Healthcare, Dental, and Vision Company supported mental health benefits 12 week paid parental leave Competitive 401k plan with company match Flexible PTO Discounted fresh food for your pup Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $105,000 - $130,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change. Equal Employment Opportunity Statement The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights. Reasonable Accommodations TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com.

Posted today

Marketing Systems Administrator-logo
Marketing Systems Administrator
1-800 CONTACTSDraper, UT
Who we are SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We're owned by KKR - one of the world's largest and most successful private equity investment companies. We've built an excellent company and changed an industry by putting the customer first, always. The best is yet to come! Why you want this job The Marketing Systems Administrator plays a key role in enabling the success of marketing programs through the efficient and scalable use of marketing technology platforms. This role is responsible for maintaining, optimizing, and supporting tools such as marketing automation platforms (MAP), customer data platforms (CDP), and other integrated systems in the MarTech stack. The ideal candidate has a strong technical foundation, a collaborative mindset, and a passion for using systems to drive performance, personalization, and process improvement. What you'll do Partner with cross-functional teams (Marketing, IT, Data, Analytics, Product) to propose appropriate system solutions. Serve as a technical resource for marketing team members using MarTech platforms. Maintain and configure core marketing systems (e.g., MAP, CRM, CDP). Support training and onboarding of marketing staff in system usage and campaign setup best practices. Conduct regular audits to ensure adherence to data governance and quality standards. Monitor campaign execution and troubleshoot system-related issues. Help enforce change management, documentation, and QA standards. Administer user roles, permissions, and access levels in line with security best practices. Document system configurations, processes, and changes. Ensure seamless data integration across systems including CRM, CDP, analytics platforms, and external APIs. As well as data integrity, system reliability, and performance across tools. Collaborate with IT and data teams to monitor sync processes, resolve discrepancies, and validate data hygiene. Support the development of campaign and program dashboards by ensuring data readiness and structure. Collaborate with analytics teams to improve data visibility and feedback loops. What you'll need 3+ years of experience working with marketing automation, CRM, or CDP tools (e.g., Marketo, HubSpot, Braze, Segment, etc.). Understanding of digital marketing concepts including lead lifecycle, segmentation, personalization, and multi-channel engagement. Strong technical aptitude, with the ability to work in systems involving data structures, automation rules, APIs, and integrations. Familiarity with SQL, HTML, or scripting languages. Strong organizational skills and attention to detail. Excellent communication skills with the ability to translate technical concepts to Why we will love you Experience in a high-volume, B2C marketing environment. Familiarity with data privacy regulations and marketing compliance. Experience supporting replatforming or MarTech transformation initiatives. Perks Free eye exams for your entire family Deep discounts on lenses, glasses, and other services Amazing healthcare coverage 401(k) match Flexible PTO Tuition reimbursement program In-house restaurant with highly discounted meals (Steak dinner under $6) Free snacks, ice cream, and drinks every day Full onsite gym We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #LI-Hybrid

Posted today

Senior Director, Global Marketing Downstream-logo
Senior Director, Global Marketing Downstream
Merz Pharmaceuticals USARaleigh, NC
About Us Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history. As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine. Our purpose is to fuel confidence by helping people look better, feel better, and live better. We believe you do not have to choose between living life and making a living. Live your best life with Merz Aesthetics. A Brief Overview The Senior Director, Global Marketing Downstream is responsible for leading and executing downstream marketing strategies to drive the commercial success of the injectables and medical device portfolio. This role will focus on content development and social media strategy to enhance brand awareness, customer engagement, and market penetration. The Sr. Director will collaborate closely with cross-functional teams, including Global Medical Affairs, Franchise Leads, Corp Comms, and Regional Marketing teams, to ensure alignment and high impact initiatives. What you will do Marketing Strategy- Develop and implement comprehensive downstream marketing strategies to support the commercial success of the injectables and devices portfolio. Campaign Development and Execution- Lead the creation of high-impact content, including digital assets, educational materials, product messaging, and promotional campaigns, ensuring alignment with brand and regulatory guidelines. Social Media Strategy- Oversee global social media strategy, leveraging digital platforms to enhance brand visibility, customer engagement, and lead generation. Cross-Functional Leadership and collaboration- Partner with regional marketing teams to customize content for local markets and ensure effective execution of marketing campaigns. Partner with product management, upstream marketing, medical team, and supply chain teams to ensure a smooth transition from product development/ positioning and/ or geographic expansion to market delivery. Strategic Communications- Lead the development of strategic communication plans for global brands as it relates to sharing of commercial and scientific messaging through different channels in alignment with business and brand priorities. Commercial results- Utilize analytics to measure the effectiveness of content and social media initiatives, optimizing strategies based on data-driven insights. Ensure marketing and advertising resources are effectively invested to meet business strategic needs and to drive profitability. Compliance and Ethics- Ensure compliance with industry regulations and company policies in all marketing activities. Team Leadership and Development- Build, mentor, and lead a high-performing global downstream marketing team. Foster a culture of innovation, collaboration, and accountability across all regions. Minimum Requirements: Bachelor of Arts (B.A.) in Marketing or equivalent of directly relevant experience 12+ years Experience and demonstrated skills in developing, managing, and delivering communication strategies and plans in a mid-large complex organization Preferred Qualifications: Master's Degree Marketing or equivalent of directly relevant experience Experience in beauty/aesthetic/pharma sector strongly preferred Consumer product knowledge/background Technical & Functional Skills: Executive presence and exceptional presentation skills Downstream Marketing experience Product launch experience Experience in working with global team across multiple time zones Advanced skills in Microsoft Excel, PowerPoint and Word and comfort with large variety of online meeting tools and AV equipment Excellent written, oral, and interpersonal communication skills Demonstrated history of teamwork and cross-functional collaboration Ability to course correct and to clearly and convincingly articulate plans Deep understanding of brand management and portfolio management Knowledge of multiple marketing disciplines, a strong marketing generalist with experience gained in an operative local marketing function and/or in a strategic headquarter function Skilled in creating and fostering partnerships throughout an organization and able to navigate and influence successfully across level and functions Ability to proactively identify opportunities and provide creative and resourceful solutions Ability to manage conflicting points of view and arrive quickly at a solution that is in the best interests of the brand/business Profound leadership by influence experience and cross-cultural competency

Posted today

Ilitch logo
Director, Brand Marketing
IlitchDetroit, MI
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Job Description

Amaze, Inspire, Unite

Job Summary:The Director of Brand Marketing will be responsible for leading and executing strategic marketing initiatives that drive brand growth, elevate brand messaging, and foster long-term partnerships. This position will oversee marquee events, brand awareness campaigns, NHL initiatives, and venue marketing efforts, with a focus on storytelling, food and beverage innovation, and renovations. The Director will work closely with corporate partners to integrate and ideate on creative marketing solutions and lead efforts around hockey growth, including youth marketing initiatives.

Key Responsibilities:

  • Marquee Events:

  • Lead and manage the execution of high-profile events that showcase the brand, including events such as Opening Night, Thanksgiving Eve game, Hockey Is For Everyone Nights, sponsorship activations, and community engagement initiatives.

  • Collaborate with internal teams to ensure seamless event logistics, guest experience, and overall brand presence.

  • Brand Growth:

  • Develop and implement strategies for brand growth, focusing on both short-term and long-term goals.

  • Oversee the development and execution of an award strategy to build the brand's reputation and recognition within the industry.

  • Monitor market trends and competitive activity to ensure the brand stays relevant and continues to grow.

  • Develop new and innovative awareness events such as school visits and attending festivals around the area

  • Brand Messaging:

  • Define and maintain a consistent, compelling brand voice across all marketing channels and touchpoints.

  • Develop and drive key messaging strategies that align with organizational goals and resonate with target audiences.

  • NHL Initiatives:

  • Spearhead marketing efforts related to National Hockey League (NHL) campaigns and initiatives.

  • Work with NHL partners to develop unique programs that enhance fan engagement and amplify brand visibility within the leagues landscape.

  • Venue Marketing:

  • Oversee the marketing of the venue, ensuring it reflects the brand's image and meets the expectations of customers and stakeholders.

  • Focus on food and beverage storytelling, creating engaging content that promotes new offerings, local flavors, and innovative experiences.

  • Lead marketing campaigns that highlight venue renovations and upgrades, ensuring the brand remains modern and inviting.

  • Corporate Partnership Integration & Ideation:

  • Work closely with corporate partners to identify and ideate on opportunities for brand integration within various activations, events, and campaigns.

  • Build and maintain strong, mutually beneficial relationships with key partners, ensuring alignment with business goals.

  • Hockey Growth & Youth Marketing:

  • Lead initiatives to grow the sports of hockey, particularly focusing on youth engagement and marketing.

  • Develop targeted campaigns that encourage younger generations to get involved with baseball and support the team.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
  • 8+ years of experience in marketing, with a focus on brand management, event marketing, and partnership management.
  • Proven track record of success in managing and executing large-scale marketing campaigns and events.
  • Experience in the sports industry, with specific knowledge of NHL, youth hockey initiatives, and venue marketing.
  • Strong understanding of digital marketing, social media, and brand strategy.
  • Excellent leadership, communication, and project management skills.
  • Creative thinker with the ability to develop innovative marketing solutions.

All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of Olympia Entertainment.

Olympia Entertainment is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.

PRIVACY POLICY