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Marketing Coordinator
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Overview
Job Description
Position Overview:
Empower Brands is seeking a proactive and detail-oriented Marketing Coordinator to support our marketing initiatives and to help drive brand awareness, lead generation, and customer engagement. This is a highly collaborative role with a focus on supporting our franchisees, marketing team, and brand leaders.
Key Responsibilities:
- Be the first point of contact for all local marketing questions
- Manage marketing ticketing system to connect franchisees with the resources and necessary team members.
- Have deep knowledge of the resources, guides, and partners available to franchisees
- Coordinate the production of local marketing materials including brochures, flyers, ads, etc.
- Work with brand teams to keep brand print and apparel stores up to date and with inventory on appropriate items
- Help maintain brand consistency across all marketing materials.
- Maintain and organize the digital asset library, ensuring franchisees have access to current logos, photos, templates, and promotional materials.
- Gather and compile local campaign performance metrics to support reporting and analysis efforts.
- Assist with onboarding new franchisees by providing education marketing tools, systems, and brand guidelines.
- Help schedule and coordinate marketing-related webinars, office hours, or training sessions for franchisees.
- Serve as liaison between franchisees and approved vendors, helping to facilitate quotes, orders, and performance
- Support Brand Managers in managing vendor timelines and deliverables.
- Help ensure franchisees are following brand guidelines in print, digital, and social executions.
- Identify and escalate recurring issues or opportunities for training, FAQs, or additional resources.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of professional marketing experience preferred
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Ability to multitask and meet tight deadlines in a collaborative environment.
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