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Product Manager - Sales and Marketing Enablement
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Overview
Job Description
- Support and enhance the sales processes to increase revenue, drive automation, improve customer experiences and increase leads, opportunities and quotes across the enterprise
- Drive strategies and multi-year vision to build best-in-class Sales & Customer Tool roadmap including Feature Roadmap, Product Release Plans, and Backlog Grooming
- Spend time in the field with the Sales team to understand customer needs and day to day sales process
- Obsess on Sales & Customer needs to drive the product roadmap
- Lead voice of sales to inform the product roadmap. Conduct user research and usability studies, collaborating with the sales team and IT throughout the process
- Conduct research, validation, and white space analysis to identify opportunities for new or existing features and functionality
- Ensure that sales initiatives are fully integrated with the strategic-planning process, including leadership commitment and resource allocation
- Drive application portfolio management and architecture for sales tools
- Develop the annual Sales & Customer Tool operating and capital expenditure budget
- Oversee requirements discovery, solution design, user story writing, feature development, and user acceptance testing
- Lead Agile teams as the SCRUM master following the Agile development process. Including backlog grooming, sprint planning, standups, demos and retrospectives.
- Identify need and work with third party vendors on key sales initiatives
- Ensure and conduct high quality training and change management of Sales products to achieve business outcomes
- Monitor and evaluate product performance to facilitate continuous iteration and improvement
- Measure Sales & Customer Tool Usage, Adoption & value-based metrics
- Develop KPIs and scorecard to measure sales force efficiency and effectiveness that align to the effectiveness of our digital and sales applications.
- Single point of contact for IT to support and lead strategic sales initiatives including Cross Selling, Competitor Focus, Target Account Selection, Hot Markets, WIG1 reporting, Accelerated Organic Growth, Prospecting
- Report status on and manage key stakeholders for, Cross Selling, Sales team expansion and other strategic sales initiatives
- Custom Mobile Sales App & Sales Assistant
- CRM (~8: Infor, JT, Rubber Tree, MITS, UDGLink)
- Sales Reporting (Power BI, Other)
- Lead Management (Interlinx, Lead Method, Infor CRM)
- Degree in computer science, information systems, business administration or related field, and/or equivalent work experience
- 5+ years of experience in digital product management or similar role
- Understanding of core Sales processes and enabling technologies
- Strong analytical, prioritization, and negotiating skills
- Experience in usability, UX and customer-focused design
- Strong experience in Agile, Project Management/SCRUM
- Experience with Agile application development methodologies
- Excellent collaboration, relationship, stakeholder management, interpersonal, written and verbal communication skills
- Software projects experience a plus
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