Marketing Assistant

A. General Description:

This position will assist in marketing initiatives to maximize non-dues revenue of ASHA’s products and services. The purpose of this position is to provide support for the online store and product database, product production, promotional calendar, and marketing and data analysis. This position will manage all aspects of the ASHA Store at live events including planning, goal setting, promotions, design, onsite management, and post-analysis. This position will coordinate social media campaigns to support the promotion of products and events. This position will proof content to ensure accuracy and consistency and update product content and marketing materials. This position is involved in marketing analysis, sales reporting, and consumer trends. This position is the liaison between the Marketing, Distribution, and Product Sales teams.

B. Responsibilities:

1. Update the product database with pricing, product descriptions, and promotional coding.
2. Manage all aspects of the live event bookstores.
3. Update the ASHA Online Store with new advertising and promotions.
4. Create new products and manage inventory for the ASHA Online Store.
5. Develop and execute marketing plans for the ASHA Online store including promotions and sales
6. Work with Marketing Managers to develop, execute, and track social media campaigns.
7. Oversee product production and proofreading of ASHA’s products, including Reference, Consumer Education, and CEU Courses.
8. Work with the marketing team to update the promotional calendar with information for e-mail blasts and other promotions.
9. Provide information about new products and promotions to Product Sales and the Distribution teams.
10. Assist in other marketing initiatives, including, but not limited to, writing copy for special promotions.

C. Contacts:

To accomplish responsibilities listed above, the incumbent has contact with:

To accomplish responsibilities listed above, the incumbent has contact with National Office staff members including, but not limited to, Marketing & Sales, ASHA Professional Development, Digital Communications Convention and Meetings, CE Registry and other Business Units, Practices, Information Services (IS), Surveys and Analysis Team, NSSLHA, Publications, Product Sales, Creative Media Services, Finance, Action Center and Membership. 

To carry out position’s duties, work with external contacts, including consulting agencies and vendors.

D. Freedom to Act:

The position reports directly to the Director of Marketing. Some latitude is given to the position in carrying out work assignments independently. The position receives strategic direction about project objectives and means to accomplish outcomes from the Director of Marketing and other stakeholders. Specific guidance and review will be provided on projects. Position uses excellent, independent judgment to overcome obstacles and resolve discrepancies and problems. 

Position recommends/performs/completes activities in a team environment and to Marketing Director to gain approval.

E. Qualifications – Education, Experience, Knowledge, Skills:

Knowledge and skills typically acquired through:

• Bachelor’s degree, preferably with a concentration in Marketing, Business Management, or Communications
• At least 4 years’ marketing experience in a similar position in either a nonprofit or corporate organization 
• Experience in live bookstore events
• Experience in product production and publishing
• Experience in tracking, reporting, and analysis
• Experience in copywriting

Scope and depth of technical skills/knowledge:

• Experience in proofing new products, including marketing materials, books, technical references, and brochures and booklets
• Excellent writing skills
• Live bookstore management
• Comfort working in a CRM and product database
• Demonstrated experience in analytical thinking
• Experience using, understanding, and reporting on Google Analytics, promotional and sales reporting, and using Excel Pivot Tables
• Excellent Excel, Word, and PowerPoint skills

Scope and depth of nontechnical skills/knowledge:

• Ability to manage multiple concurrent projects 
• Ability to meet deadlines through the use of excellent organizational skills 
• Attention to detail (very important)
• Strong teamwork skills
• Experience that shows creative and analytical thinking
• Excellent oral and written communication skills
• Demonstrated initiative in completing projects

F. National Office EEO Policy:

It is the policy of the American Speech-Language-Hearing Association to provide equal opportunity to all employees without regard for race, sex, national origin, religion, marital status, disability, veteran's status, age, sexual orientation or LGBT status, genetic information, citizenship, or any other factor protected by applicable federal, state, or local laws and ASHA's Bylaws. This policy applies to recruiting, hiring, transfer, promotion, compensation and benefits, upward mobility, training and development, access to facilities, termination, and other personnel actions. Under the direction of the Chief Executive Officer, with a firm commitment from coaches at all levels within the organizational structure of the National Office, affirmative action will be taken to ensure the full utilization of members of racial/ethnic minority groups, women, persons with disabilities, and Vietnam and disabled veterans within our workforce.

G. Disclaimer:

“This description is intended to provide an overview of the responsibilities and duties of the position. It is not all inclusive. The incumbent in the position will be expected to perform other duties as required. The responsibilities may change over time. This description is provided for informational purposes only and does not form the basis of a contract.”