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Senior Director of Marketing Strategy

Department: MarketingReports to: CEO/FounderStatus: Full TimeLocation: Clearwater, FL

Position Overview

The Senior Director of Marketing Strategy is responsible for defining and driving FASTer Way's demand generation and campaign strategy to accelerate revenue growth.

This is a high-impact, executive-level individual contributor role focused on identifying what campaigns to run, where to allocate spend, how to structure funnels, and how to optimize performance across channels.

This leader serves as a strategic partner to the CEO/CMO, providing ideation, vision, and data-backed recommendations for new campaigns, growth initiatives, and revenue opportunities.

The role does not manage direct reports or own marketing operations execution. Instead, it partners closely with the Senior Director of Marketing Operations and cross-functional teams to ensure strategy is clear, performance-driven, and successfully executed.

This role requires a highly analytical, growth-oriented marketer who can translate business objectives into scalable demand generation strategies and drive measurable impact on new client acquisition, lead generation, and customer lifetime value.

Key Responsibilities

Marketing & Demand Generation Strategy

• Own the marketing contribution to revenue growth, including new client acquisition, lead generation, and customer lifetime value.
• Develop and own the overarching demand generation strategy aligned with revenue and growth targets
• Determine campaign priorities across acquisition, nurture, conversion, and retention
• Define audience segmentation, targeting strategy, and funnel architecture
• Identify the right mix of paid, owned, and earned channels to drive scalable growth
• Build quarterly and annual strategic marketing roadmaps

Campaign Architecture & Planning

• Lead ideation for new campaigns, offers, and revenue opportunities aligned with business goals.
• Decide what campaigns to run, when to run them, and how they ladder into business objectives
• Design integrated campaign strategies across paid media, email, content, partnerships, and lifecycle
• Define offers, positioning, and messaging angles in partnership with brand/creative
• Establish testing frameworks for new campaign concepts
• Ensure campaigns are designed with measurable outcomes and clear KPIs

Analytics & Performance Optimization

• Define success metrics and performance benchmarks
• Analyze funnel performance, CAC, ROAS, LTV, and conversion metrics
• Identify gaps in the funnel and recommend strategic pivots
• Use data insights to reallocate budget and refine channel strategy
• Provide clear performance reporting and strategic recommendations to the CEO

Growth & Revenue Impact

• Develop strategies to increase customer lifetime value, retention, and long-term revenue growth.
• Identify scalable growth levers and new demand channels
• Evaluate expansion opportunities, partnerships, and new audience segments
• Develop customer journey optimization strategies
• Drive continuous improvement through structured experimentation

Cross-Functional Collaboration

• Partner closely with the Senior Director of Marketing Ops to ensure flawless execution of strategy
• Collaborate with creative, media buyers, and lifecycle teams to align on campaign direction
• Provide strategic direction and prioritization across initiatives
• Ensure strategic alignment between marketing, sales, and leadership goals

What This Role Is NOT

• No direct people management
• No ownership of marketing operations systems or workflows
• Not responsible for day-to-day campaign execution

Skills & Competencies

• Deep expertise in demand generation strategy
• Strong analytical and financial acumen
• Ability to translate data into clear strategic direction
• Proven experience building revenue-driving marketing roadmaps
• Advanced understanding of funnels, attribution, and performance marketing
• Strategic thinker who can see both the big picture and the numbers
• Comfortable operating in a lean, entrepreneurial growth environment
• Experience partnering directly with executive leadership on growth strategy

Qualifications

• 8–12+ years of progressive marketing experience
• Proven success in demand generation and growth strategy roles
• Experience driving measurable revenue growth
• Strong background in consumer or digital-first businesses
• Bachelor's degree in Marketing, Business, or related field