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Job Description
At Movement, our core values of growth, connection, and integrity are at the heart of everything we do. We're not just a climbing gym - we're a community that's dedicated to transforming lives through climbing, yoga, and fitness and sharing that vision with as many people as we can. As the country’s largest network of climbing gyms, we're building an extraordinary team that's committed to growing our business, our value to our members, our future customers, and our industry.
By expanding our community, we can create rewarding career paths for our team members, continually improve the customer experience, build a sustainable business for the long term, and give back to the communities we are all a part of. We’re looking for passionate, resilient, and business-minded enthusiasts who share our values and want to join us in not only leading the climbing industry but defining it!
Senior Marketing Lead – Multi-Gym Locations
JOB SUMMARY
The Marketing Lead oversees marketing initiatives and execution for multiple gym locations, focusing on brand awareness, member acquisition, retention, conversion, and engagement. This role plays a key part in community outreach and grassroots marketing, driving local brand awareness, building strong member connections, and supporting gym growth. The Marketing Lead collaborates closely with gym leadership to align with local goals and partners with the national marketing team (including creative, email marketing, growth, and sales) to localize national campaigns and support company-wide marketing efforts.
JOB RESPONSIBILITIES
- Lead regional marketing strategies based on national campaigns to acquire new members, increase conversion, enhance retention, and drive engagement and brand awareness.
- Develop and execute regional marketing efforts across multiple channels, including email, social media, website updates, influencer partnerships, events, and community outreach.
- Drive grassroots marketing and community engagement, including local partnerships, outreach, and participation in community events.
- Create and manage content for social media, email, blogs, and website updates, ensuring brand consistency and local relevance.
- Oversee social media by posting, monitoring, and engaging with audiences on Instagram Facebook and TikTok (with potential expansion to other platforms).
- Maintain and manage regional marketing calendars for email campaigns, social media, and promotional initiatives.
- Track, analyze, and report on key performance metrics (KPIs) to optimize marketing efforts and share insights with leadership teams.
- Serve as the primary marketing liaison between the national marketing team and regional gym teams, providing support, education, and strategic guidance.
- Regularly meet with local gym teams to align on priorities, collaborate on marketing projects, and identify opportunities for growth.
- Advise gym operational leadership on partnerships, events, press opportunities, in-gym marketing collateral, and outreach efforts.
- Stay up to date on industry trends, best practices, and competitor strategies to continuously improve marketing effectiveness.
- Brainstorm, execute, and share new marketing ideas to enhance regional campaign performance and community engagement.
- Ensure branding, messaging, and customer experience are consistent across all marketing efforts.
- Assist with light design work for digital collateral as needed, following brand guidelines.
- Oversee and support the Marketing Associate, ensuring alignment with goals, providing strategic guidance, and holding accountability for the associate’s overall performance, project execution, and professional development.
JOB REQUIREMENTS
- 3+ years marketing experience
- Experience in community outreach or grassroots marketing
- Strong organizational and project management skills, as well as attention to detail
- Self-starter and able to independently move projects forward, prioritize tasks, make decisions, and meet deadlines
- Adaptable, resourceful, and able to succeed in fast-paced, evolving environments
- Excellent interpersonal skills and a desire to work as part of a team
- Solid computer skills with web-based applications like Microsoft Office Suite, Canva, social media platforms, etc.
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, email, and grassroots marketing
- Understanding of basic photography and videography skills using a phone
- Experience with Asana or other project management software
- Knowledge of Adobe Creative Suite
ADDITIONAL INFORMATION
This role is a full-time position located in the Dallas–Fort Worth region and will require travel between the Movement Design District, Movement The Hill, Movement Plano, Movement Grapevine, Movement Fort Worth, Movement Denton gyms. This role will oversee multiple locations and reports to the Assistant Director of Marketing. This position will work with both a remote marketing team as well as partner with the local operations team. Day-to-day will be remote but will require weekly visits to gyms.
Movement is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.
The pay range for this position is $60, 000-$65,000 based on experience and qualifications.
Movement is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.
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