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Marketing Systems and Analytics Manager
$120,000 - $135,000 / year
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Job Description
What You'll Do
- Marketing Technology Strategy & Management
- Own the strategy, optimization, and management of the marketing technology stack: 6sense, HubSpot, Salesforce, Qualified, and Salesloft.
- Drive utilization, integration, and alignment of tools to support marketing and sales workflows.
- Oversee marketing system execution, ensuring efficiency, accuracy, and best practices in lead management, lead scoring, routing, and funnel design.
- Define, maintain, and continuously improve the marketing funnel framework and lifecycle stage definitions.
- Educate and train the marketing team on tool adoption and data-driven workflows to maximize value from the tech stack.
- Reporting, Analytics & Insights
- Develop and maintain advanced marketing performance reporting dashboards across campaigns, pipeline, and revenue contribution.
- Own forecasting and planning models to support marketing leadership in setting and tracking goals.
- Deliver campaign performance analysis, pipeline reporting, and attribution modeling to evaluate marketing impact.
- Support financial reporting, including ROI, CAC, and LTV analysis.
- Provide data-driven insights and actionable recommendations to marketing leaders and stakeholders for weekly, monthly, quarterly, and board-level reviews.
- AI Enablement & Innovation
- Champion and operationalize AI tools and automation across the revenue marketing organization.
- Proactively identify opportunities to leverage AI for efficiency, analytics, and performance improvement.
- Enable, educate, and train the marketing team on practical AI use cases within workflows.
- Collaboration & Governance
- Partner closely with RevOps and Data & Analytics to ensure alignment across systems, data integrity, and unified reporting.
- Serve as a member of the Data Hygiene Committee, driving system accuracy, data cleanliness, and compliance.
- Collaborate cross-functionally to ensure end-to-end visibility from marketing efforts to revenue outcomes.
- Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.
What You Bring
- Required
- 3+ years of experience in marketing systems, operations, or analytics roles with direct ownership of MarTech strategy and reporting.
- Hands-on experience with 6sense, HubSpot, Salesforce, Qualified, and Salesloft (or comparable platforms).
- Proven ability to translate marketing and business goals into technical solutions and measurable KPIs.
- Advanced reporting and data analysis skills (e.g., Excel, Tableau, Looker, or similar BI tools).
- Strong understanding of B2B SaaS marketing funnels, attribution, and performance metrics.
- Excellent communicator with the ability to synthesize insights and recommendations for executives and peers.
- Proactive, positive, and high-energy team player with a growth mindset.
- Preferred
- Experience managing complex marketing and sales system integrations.
- Familiarity with predictive analytics, AI-driven marketing tools, and lead scoring models.
- Strong project management and change management capabilities.
- Comfort working in a dynamic, fast-paced, data-driven environment.
Benefits + Perks
- Paid Company Holidays + No work on your birthday!
- Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
- Variable bonus eligibility on a quarterly basis
- Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
- Company-paid group Life Insurance + Company-paid Short Term Disability
- Concierge benefit support services
- 401(k) with employer match
- Free access to TimelyCare virtual medical and mental health support
- Mission-Driven Purpose with a Supportive Team Culture
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
