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Senior Director of Brand Marketing
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Overview
Job Description
- Narrative Ownership: Work with leadership to define and evolve the global brand positioning, architecture, and voice to ensure consistency across all regions and touchpoints.
- Market Expansion: Work with leadership to adapt brand strategies for diverse international markets while maintaining a cohesive global identity.
- Competitive Positioning: Analyze ongoing performance and market data to ensure the brand remains a leader in a shifting global landscape.
- Integrated Campaigns: Lead the development of 360-degree integrated marketing campaigns that drive top-of-funnel awareness and bottom-funnel conversion.
- Creative Direction: Provide high-level creative oversight to internal designers to ensure world-class output.
- Product Marketing Alignment: Partner with Product and Sales leadership to launch new offerings with compelling graphics and storytelling.
- Websites: Own the strategic vision for the corporate websites, transforming them into high-performance demand-generation engines and a repository for industry thought leadership.
- Optimize the digital experience for the B2B buyer’s journey, ensuring seamless paths to conversion for high-intent actions.
- Collaborate with the Web Developers to ensure technical SEO and content alignment with key search intent and vertical-specific landing pages.
- PR/Media: Direct an earned media strategy focused on building credibility within the trade press, business media, and analyst communities.
- Establish an Executive Visibility program, positioning the leadership team as subject matter experts through contributed articles, blogs, and podcast appearances.
- Trade Shows: Lead the strategy for tier-one industry conferences and proprietary events, shifting from "booth presence" to "experience-led" lead generation.
- Develop high-impact hospitality and VIP networking programs to facilitate mid-funnel acceleration for the sales team and key accounts.
- Social Media: Govern a multi-channel social strategy (with a heavy emphasis on LinkedIn) to build brand authority and support social selling initiatives for the sales team.
- Utilize social listening to monitor industry trends and competitor moves, to facilitate real-time brand positioning.
- Budget Management: Manage and optimize a multi-million-dollar brand budget, ensuring maximum ROI and strategic allocation across global initiatives.
- Measurement & ROI: Manage existing and create new KPIs and brand health tracking (NPS, Brand Awareness, Share of Voice) to quantify the impact of brand investments on company growth.
- Team Development: Lead, mentor, and scale a high-performing global brand team, fostering a culture of innovation, accountability, and inclusion.
- Stakeholder Management: Act as a key advisor to the executive suite, translating complex brand concepts into business-critical insights.
- Experience: 8+ years of progressive marketing experience, with at least 5 years in a senior leadership role within a global company exceeding $500M–$1B in revenue.
- Global Acumen: Proven track record of managing brands across multiple continents and navigating cultural nuances in marketing.
- Analytical Rigor: Ability to marry "gut-feeling" creative intuition with data-driven decision-making.
- Communication: Exceptional storytelling and presentation skills, with the ability to influence at the C-Suite level.
- Education: Bachelor’s degree in Marketing, Communications, or Business; MBA preferred.
- Global Brand Awareness & Recall
- Brand Equity Score / Net Promoter Score (NPS)
- Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV)
- Market Share Growth in Key Regions
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