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Field Marketing Manager
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Job Description
- Own end-to-end planning and execution of trade shows, conferences, and regional events.
- Manage booth strategy, design, logistics, swag, and onsite support.
- Ensure consistent brand presence and high-quality experiences across all events.
- Partner with sales to define goals, staffing, messaging, and pre- and post-show outreach.
- Track event ROI, lead quality, and follow-up metrics to assess performance.
- Work closely with strategic partners to plan and execute joint trade shows, co-sponsored events, webinars, and field activations.
- Develop co-marketing assets, including joint messaging, landing pages, email campaigns, and social promotions.
- Coordinate booth-sharing opportunities, speaker sessions, and joint demos at industry events.
- Manage partner calendars and ensure alignment with mutual goals and GTM plans.
- Act as a day-to-day marketing liaison with key partners in the supply chain ecosystem.
- Collaborate with partner managers and alliances teams to identify new opportunities for joint activities.
- Support partner enablement by ensuring partners have the latest messaging, collateral, and campaign materials.
- Help streamline processes for shared events and co-marketing initiatives.
- Partner with sales, product marketing, and partnerships/alliances teams to ensure event messaging aligns with our broader GTM strategy.
- Coordinate lead-management workflows with RevOps.
- Support regional field activities and customer-facing events as needed.
- 4–7 years of experience in field marketing, event marketing, partner marketing, or demand generation.
- Experience in B2B SaaS; supply chain, logistics, or manufacturing industry experience is a strong plus.
- Proven track record managing trade shows from planning through onsite execution.
- Experience running co-marketing programs with partners or channel/alliances teams.
- High level of organization, attention to detail, and ability to manage multiple events/projects simultaneously.
- Strong communication and relationship-building skills—comfortable working directly with partners, vendors, and internal stakeholders.
- Ability to travel 25–40%, including attending trade shows and partner events.
- Be part of a team solving real-world supply chain problems with modern technology and a composable, decision-oriented approach.
- Help shape how the market views a new category of planning that delivers outcomes—not just dashboards or data.
- Join a collaborative, fast-paced team that values innovation, impact, and customer success.
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