Head of Marketing - Demand Generation

About the Company

Our mission is to make exceptional healthcare accessible anytime, anywhere, for everyone.

Assort is led by Jon (Founder of Shimmer YC S21, 7 publications in healthcare AI, former UCSF med student, Stanford grad in top 3%) and Jeff (former Head of Product Engineering at Athelas/Commure, first engineer at Cameo, engineer at Facebook, Duke grad).

In 2023, Assort became the first voice AI to answer phone calls for patients. Since then, we’ve facilitated over 25 million patient interactions, helping health systems automate operational tasks and navigate care at scale. We're growing fast — with millions in ARR every month and 10x growth since January.

We’re well-capitalized, with 3× revenue growth since Series A, and backed by leading investors including Quiet Capital, First Round, and Chemistry. Strategic angels include the former CMO of Flatiron Health, a board director of Athena Health, and founders of Infinitus, Mercury, Mammoth Biosciences, and PathAI.

Join us to build and scale Assort OS — a customizable fleet of genAI agents that power seamless, intelligent interactions between patients and providers.

About the Role

At Assort Health, we’re redefining healthcare with our multimodal AI agents for patient access. We’re seeking a hands-on, data-driven marketing leader to be our first marketing hire and build scalable programs from the ground up. If you thrive on turning insights into action, building processes that drive measurable growth, and enjoy collaborating across teams, you’ll fit right in.

What You’ll Do

As an early marketing hire, you’ll have the autonomy to shape and scale a world-class marketing function. You’ll be responsible for developing and executing integrated marketing strategies that clearly communicate our product’s value and drive demand. Your role spans three core areas:

• Demand Generation (50%)

  • Campaign Ownership: Develop and run full-funnel, multi-channel marketing campaigns that generate awareness, nurture leads, and convert prospects into customers.

  • Data-Driven Optimization: Use A/B testing, personalization, and retargeting strategies to continuously improve campaign performance.

  • Sales Collaboration: Work closely with sales and growth teams to optimize lead scoring, nurture qualified leads (MQLs), and drive pipeline generation.
    

• Event Strategy & Execution (30%)

  • Strategic Planning: Design and implement a comprehensive event marketing strategy that spans trade shows, conferences, and hosted events.

  • Execution Excellence: Identify high-impact events, manage logistics (booth design, speaker placements, lead capture), and develop pre- and post-event campaigns to maximize ROI.

  • Innovative Experiences: Create both virtual and in-person experiences (VIP dinners, roundtables, networking events) that drive customer engagement and build our pipeline.

• Product Marketing (20%)

  • Develop & Execute: Create a product-centric content strategy that not only attracts and educates prospects but also highlights our unique value proposition. Produce engaging blog posts, case studies, whitepapers, and social media content.

  • Craft Narratives: Transform complex technical features into compelling, customer-focused benefits and thought leadership content that differentiates our offerings.

  • Cross-Functional Collaboration: Partner with product, sales, and engineering teams to ensure that all messaging is aligned and resonates with both technical and business audiences.
    

What We're Looking For

• Scalable Impact: You have a proven track record of building marketing programs from 0 to scale, with campaigns that deliver measurable pipeline growth and revenue.

• Strategic Storyteller: You can distill complex technical concepts into clear, compelling narratives that resonate with both technical experts and business decision-makers.

• Analytical Mindset: Your decisions are backed by data—you’re skilled at separating signal from noise and continuously iterating based on campaign performance.

• Cross-Functional Leader: You excel in fast-paced, startup environments, balancing strategic vision with tactical execution while inspiring and aligning diverse teams.

• Innovative & Adaptable: You thrive on testing new ideas, setting up robust systems, and pivoting quickly when the market shifts.
  

Who You Are

• Experience: 5-8 years of experience outside of traditional SaaS, such as legal tech, govtech, education, or finance, with a proven track record in product marketing, demand generation, and event strategy.

• Builder Mentality: You’ve successfully built marketing functions from the ground up at early-stage companies, and you’re eager to do it again at Assort Health.

• Communication Pro: A powerful storyteller with exceptional written, verbal, and visual communication skills.

• Data-Driven: You use advanced analytics to optimize campaigns and make informed decisions.

• Tech-Savvy: Familiarity with marketing automation tools (HubSpot, Marketo, Pardot), CRM systems (Salesforce), and analytics platforms (Google Analytics, Looker, etc.) is essential.

• Bonus:

  • Prior experience marketing to healthcare provider groups or health systems

  • Experience in fast-growing startup environments and managing diverse, multi-channel marketing campaigns.
    
    

About the Role

You’re a Designer with strong instincts for brand and systems. You know how to craft experiences that are both elegant and effective—across web, product, and narrative surfaces. You move fast, sweat the details, and care deeply about how things feel, not just how they look.

You’ll own design across Assort—from marketing site to dashboards, call summaries, onboarding flows, and pitch decks. You’ll build our first design system and evolve our brand identity, working closely with product, engineering, and GTM to bring clarity to every user touchpoint.

This role is perfect for someone who thrives at the intersection of product and brand storytelling, and who’s excited to work closely with engineering, product, and go-to-market from day one.

What You’ll Do

• Redesign and own our marketing site — including homepage, product pages, and careers — to reflect our next stage of growth.

• Build our first design system from scratch and scale it across app, web, and brand surfaces.

• Design new product experiences from the ground up — like our patient call summaries and voice agent dashboards.

• Shape how Assort shows up: across decks, demo visuals, onboarding flows, and more.

• Partner with Product, Eng, and GTM to ship fast, test constantly, and improve with every release.
  

What We're Looking For

• 4–8 years of experience designing and shipping digital products — ideally in B2B, SaaS, or GTM ops-heavy tools — with both product UX and brand instinct.

• A portfolio that shows taste and results — whether it’s a clean scheduling flow, a flexible design system, or a homepage that converts.

• You’ve owned design systems and shipped features — not just concepts. You think in components and scale across surfaces (dashboards, EMRs, slides).

• Proficiency with Figma, Webflow, Slides, and modern tools (AI plugins, Notion AI, etc.) to move quickly and iterate faster.

• You turn messy real-world workflows (scheduling, triage, call handling) into intuitive, focused UI.

• You thrive in scrappy early-stage teams where speed, clarity, and clean handoffs matter more than perfect specs.

• You can move between Marketing and Product, polish and velocity, critique and alignment — without dropping your standards.

Why You’ll Love It Here

• Scope & Autonomy – Own design end-to-end: product, brand, and everything in between. You’ll report directly to the founders and define our design foundation from scratch.

• Career Upside – Opportunity to grow into Head of Design as we scale from Series A → B and expand the team.

• Culture of Builders – Collaborative, fast-moving, low-ego team focused on impact over polish. We move quickly, care deeply about users, and ship with pride.

Benefits & Perks for Assorties

• 💸 Competitive Compensation – Including salary and employee stock options so you share in our success.

• 📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.

• 💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.

• 🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.

• 🏖 Unlimited PTO – We trust you to take the time you need to recharge and come back ready to crush it.

• 🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.

• 💪 Wellness Stipend – Your physical and mental well-being matters, and we’ve got a yearly stipend to prove it.

• 👵 401(k) – Let us help you plan for the future. We’ve got you covered.

How We Work & What We Value

We have published our operating principles "Raising the BAARS in Healthcare" on our blog - they describe how we work at Assort. They cover how we aim to run projects, spend time and make decisions. Specifically:

• Back to basics

• Accessibility for all

• Always accountable

• Relentless resilience

• Ship fast, ship often