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Product Marketing Manager - Corporate & Institutional Services

Texas Capital Bancshares, Inc.Dallas, TX
Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success - today and tomorrow. While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment - investing the time and resources to understand our clients' immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships. Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO). Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News' Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate's 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com. Overview: The Product Marketing Manager will work closely with the the Institutional Services, Capital Markets and the Equities teams in developing proactive marketing strategies and campaigns that accelerate business development. The Product Marketing Manager will create relevant marketing assets across the purchase funnel that drive adoption of solutions and services. Content and assets should be leveraged across all channels, with a focus on digital. Responsibilities: Develop and execute marketing plans and campaigns for the Institutional Services, Capital Markets and Equities lines of business to drive growth. Produce high-impact content, such as thought leadership articles, research reports, presentations and one-pagers that showcase the firm's expertise. Partner with the broader marketing organization to manage marketing campaigns across paid and owned channels. Partner with Institutional Services, Capital Markets and Equities leadership teams to develop integrated marketing approaches to support business development initiatives. Track key performance indicators (KPIs) to measure the effectiveness of marketing efforts and provide reports to leadership. Commercialize the accomplishments of the Institutional Services, Capital Markets and Equities teams to drive a deeper awareness of the firm's capabilities with key target audiences. Identify and create relevant marketing assets that support the entire purchase funnel, ultimately driving awareness, consideration and inbound inquiries. Ensure that all marketing communications and activities adhere to financial regulations. Qualifications: 7-8 years plus experience in financial services marketing; B2B preferred. Bachelor's degree in business or marketing; MBA preferred. FINRA Series 7 licensed preferred or the ability to acquire within 6 months of hire. Knowledge of Institutional Services, Capital Markets and Equities products and solutions with a proven ability to collaborate with product teams on launches of new products and changes of existing products. Extensive direct marketing experience with a strong understanding of digital marketing techniques. Understanding of the interconnectivity of marketing channels between web, advertising, digital, print, social and email, and how to utilize each for a multiplier effect. Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage. Superior communication, problem solving skills and the ability to learn and adapt quickly. Self-motivated with ability to work independently with strong organizational skills. Flexibility in a growing and changing environment. Comfortable using collaboration and CRM tools such as Copilot, Asana and Salesforce. Familiar with marketing automation tools such as Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics. The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.

Posted 4 days ago

U logo

Director Of Marketing

Umpqua Indian Development CorporationCanyonville, OR
Apply Job Type Full-time Description J o i n t h e S e v e n F e a t h e r s F a m i l y ! Why Work at Seven Feathers? At Seven Feathers, our passion is people. We empower our team members to grow and succeed through a supportive, and fun work culture. Whether you're just starting your career or looking to take the next step, we provide training, development, and a wide range of opportunities to help you achieve your goals. As part of the Seven Feathers family, you'll feel valued and supported every step of the way. The Position: The Director of Marketing is responsible for the strategic development, implementation, and oversight of all marketing initiatives that drive guest acquisition, retention, and revenue for the Seven Feathers Casino and Resort. This includes leadership over advertising, promotions, player development, digital marketing, special events, and entertainment. The Director serves as a brand ambassador for the casino, ensuring all marketing activities align with the overall business objectives and enhance the property's visibility, profitability, and guest experience. A key contributor to the leadership team, the Director of Marketing plays a critical role in mentoring staff, developing Tribal team members, and promoting a culture of collaboration and excellence across all properties. Team Leadership & Development: Lead, mentor, and manage the marketing team to ensure high performance and alignment with brand vision. Foster an environment of tribal development through intentional hiring, training, and mentorship of tribal members within the marketing department. Actively support and participate UIDC training and leadership development programs, implementing performance management systems and structured learning opportunities to foster continuous team growth and leadership advancement. Strategic Planning & Execution: Align marketing strategies with overall business goals and revenue targets. Foster an environment of tribal development through intentional hiring, training, and mentorship of tribal members within the marketing department. Coordinate with other Exit 99 businesses to ensure cohesive brand messaging, cross-promotions, and unified marketing strategies across entities. Advertising & Promotions: Oversee planning and execution of advertising campaigns across traditional and digital media. Manage media buying and placement to ensure maximum exposure and ROI. Coordinate on-property promotions, giveaways, and contests to drive traffic and revenue. Ensure creative materials align with brand standards and regulatory requirements. Player Development & Loyalty Programs: Analyze player data to segment audiences and create targeted offers and experiences. Digital Marketing & CRM: Lead the digital marketing strategy, including website, SEO/SEM, email marketing, social media, and mobile. Oversee CRM initiatives and database management to ensure personalized marketing efforts. Leverage analytics and marketing automation to increase guest engagement and conversion rates. Events & Entertainment: Plan and promote casino events, concerts, tournaments, and entertainment experiences. Market Research & Analytics: Monitor campaign performance and produce detailed reporting on KPIs and ROI. Adjust strategy based on insights, industry trends, and campaign performance metrics. Budget Management: Develop and manage the marketing budget to ensure cost-effective strategies. Track marketing spending and reallocate resources to high-performing initiatives. Compliance & Brand Integrity: Ensure all marketing materials and activities adhere to regulatory guidelines (e.g., gaming commissions). The Benefits: We offer a competitive salary and a benefits package that shows how much we care about our team, including: Comprehensive medical, dental, vision, and Rx coverage Generous Paid Time Off to recharge and enjoy life 401k with up to a 3.5% employer match to secure your future 20¢ per gallon fuel discounts to keep you moving Free meals Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred; equivalent relevant experience may be considered in lieu of formal education. Minimum of 7 years of progressive experience in marketing, with at least 5 years in a leadership role within a casino, resort, or hospitality environment. Proven track record of developing and executing successful marketing strategies that drive revenue and guest engagement. Strong understanding of casino operations, loyalty programs, and guest segmentation strategies. Experience managing advertising campaigns across digital, print, broadcast, and social media platforms. Proficiency in CRM systems, digital marketing tools, and analytics platforms (e.g., Google Analytics, Adobe Marketing Cloud, or similar). Demonstrated leadership and team-building skills, including the ability to develop talent and foster professional growth. Excellent communication, organizational, and project management skills. Ability to manage multiple priorities in a fast-paced, deadline-driven environment. Commitment to fostering tribal development through mentorship, training, and inclusive hiring practices. Availability to work evenings, weekends, and holidays as needed for events and business operations. Must able to obtain/maintain a Class III Gaming License. Are you ready to be part of something extraordinary? Apply now and join a team that's as passionate about your success as you are. At Seven Feathers, every day brings a new opportunity to grow, have fun, and make a difference!

Posted 30+ days ago

UnitedMasters logo

Digital Marketing Manager

UnitedMastersBrooklyn, NY

$100,000 - $120,000 / year

Who We Are UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform. The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency). We are looking for a Digital Marketing Manager to join UnitedMasters! As the Digital Marketing Manager at UnitedMasters, you will play a pivotal role in developing and executing digital marketing strategies to promote our artists, music releases, and brand across various digital platforms. You will collaborate closely with our marketing team, artists, and external agencies to drive engagement, increase fan base, and enhance brand visibility This role is based in Brooklyn, New York with four days in-office and one day remote. What You'll Do Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with overall marketing objectives and artist promotion plans. Partner closely with Marketing Product Managers to own and execute all aspects of digital marketing for an assigned roster of artists, serving as the primary driver of digital strategy, campaign planning, and performance optimization across releases and key moments. Content Creation: Oversee the creation of compelling digital content including graphics, videos, and written content that resonate with our target audience. Paid Advertising: Strategize and manage digital advertising campaigns Analytics, Insights & Optimization: Own digital performance measurement across content, social, and paid media, leveraging real-time platform analytics, attribution tools, and audience insights to evaluate campaign impact. Translate data into actionable recommendations that optimize content strategy, media spend, fan engagement, and release performance across platforms. Creator, Influencer & Community Strategy:Develop and manage creator, influencer, and community-driven campaigns that authentically extend artist reach, drive UGC, and activate fans beyond owned channels Collaboration and Coordination: Work closely with artists, management teams, and external agencies to coordinate promotional activities and integrate digital marketing efforts with broader marketing initiatives. Knowledge, Skills and Abilities Strong understanding of digital analytics tools and ability to derive actionable insights from data. Excellent project management skills with the ability to prioritize tasks and meet deadlines. Knowledge of music streaming platforms and digital distribution channels. Basic photo and video editing skills via Adobe photoshop, Capcut, I-movie or similar applications. Minimum Qualifications 3-5 years of experience in digital marketing within the music or entertainment industry. Proven track record of managing successful social media campaigns and digital marketing strategies. Preferred Qualifications Bachelor's degree in Marketing, Communications, or equivalent level preferred. Passion for music and a solid understanding of music industry trends and audience preferences. Experience working directly with artists or record labels in a digital marketing capacity. Clear pulse in social media trends and latest happenings. Ability to coordinate with the Marketing team in conceptualizing and implementing effective influencer and digital advertising campaigns Ability to test, assess and update best practices to increase consumption and fan engagement for our partner artist roster. Must be able to brainstorm and execute campaigns that uniquely leverage UnitedMasters network of influencers to promote priority releases. About UnitedMasters, Inc. UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world's leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward. Salary Hiring Range: $100,000 - $120,000 Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.) Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate. The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location. #LI-HYBRID

Posted 1 week ago

Century Communities logo

Century Communities Careers - Marketing Coordinator

Century CommunitiesNewport Beach, CA

$26 - $31 / hour

Position at Inspire Home Loans What You'll Do: The Marketing Coordinator plays a key role in supporting both marketing and customer experience initiatives. The role supports the Marketing Manager by maintaining website content, managing CRM campaigns, developing educational materials, and assisting with a range of administrative and creative projects. In addition, this position helps facilitate How to Buy a Home Workshops and manages Eliant Customer Service reporting and activities. This position will be a hybrid role after 60 days of employment. Your Key Responsibilities Include: Collaborate with the Corporate Marketing team to execute creative briefs and manage requests for marketing collateral. Help manage and update the company website content to ensure accuracy, engagement, and relevance, including educational blogs and videos. Use design tools such as Adobe Creative Suite and Canva to create engaging, educational, and brand-aligned content. Support the Marketing Manager with CRM maintenance and campaign activities. Drive customer engagement through optimized campaign workflows, automation, and impactful content strategies. Monitor and manage Google reviews and homebuyer surveys, ensuring timely and professional responses. Support Inspire Home Loan and Century Communities' How to Buy a Home Online Workshop by helping coordinate and facilitate events as needed. Provide administrative and reporting support for Eliant Customer Satisfaction surveys. Assist with initiatives aimed at enhancing customer satisfaction, improving the homebuying experience, and increasing customer retention. Support additional marketing initiatives and perform other duties as assigned. What You Have: Strong understanding of the full loan lifecycle, from pre-qualification through post-closing. Proficiency in Microsoft Office Suite, Canva, and other editing or creative software. Creative, proactive thinker with a passion for improving the customer experience. Exceptional public speaking and presentation skills. Excellent written and verbal communication abilities. Highly organized, deadline-driven, and able to manage multiple priorities in a fast-paced environment. Flexible, self-motivated, and able to work independently. Your Education and Experience: Bachelor's degree, or an equivalent combination of education and experience, required. Experience in the financial services industry, with a focus on customer service, preferred. At least 1 year of experience in customer engagement and/or marketing activities. Systems the position will be working in: Microsoft Office Suite, including Word and Outlook Canva and other editing software Eliant Transport About Parkway Financial Group: As an affiliate of Century Communities-one of the nation's largest homebuilders and industry leader in online sales-we strive to make the dream of homeownership possible. We are proud to be part of the company's mission to create thriving, enduring neighborhoods with lasting livability, focusing on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities, and benefits to build successful and rewarding careers. Compensation: Century Communities (the "Company") intends to offer the selected candidate an hourly rate in the range of $26.44 - $31.25 with potential for other financial incentives. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.

Posted 30+ days ago

Transunion logo

Lifecycle Marketing Manager

TransunionChicago, IL

$90,000 - $135,000 / year

TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day. Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology. The Lifecycle Marketing Manager who will be responsible for all email marketing messaging and strategy. This includes promotional, transactional, and lifecycle campaigns delivered through email marketing, push notifications, and SMS campaigns. This position will focus primarily on the Direct-to-Consumer business. This role will generate revenue not only through Credit Monitoring subscriptions but also through 3rd party advertisers. What You'll Bring: Bachelor's degree in marketing, business or related field 7+ years of experience in CRM, digital customer experience, product-led growth, eCommerce, and digital strategy 3+ years people management experience Proven ability to design and deliver seamless, intuitive customer journeys that drive measurable business impact Skilled communicator with strong cross-functional influence Demonstrated ownership mindset: adept at proactively identifying opportunities and executing end-to-end with autonomy Experienced in collaborating with Product, Legal, Compliance, and Analytics teams We're also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we're happy to support your development in: Preferred: background in Freemium models and proficiency with Braze and Superset Impact You'll Make: Own acquisition, upsell, offer, and retention targets. Lead full-funnel lifecycle marketing across the customer journey-from nurture to retention, upsell, and reactivation-to maximize engagement and long-term value. Design and optimize cross-channel programs across email, SMS, and push, ensuring scalable, automated customer engagement. Develop segmentation and personalization strategies to drive conversion, engagement, and sustained growth. Implement rigorous testing frameworks, including A/B and growth experiments, to improve conversion at every stage. Manage and mentor a team of three, fostering innovation, accountability, and continuous learning; set clear goals, metrics, and scalable processes. Collaborate with Marketing Channel Managers, Product Marketing, Business Development, and Product to deliver cohesive customer experiences aligned with company objectives. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act. Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company's reputation are also essential expectations of this position. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Benefits: TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans. We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans' Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion's Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting ERCoE@transunion.com. Pay Scale Information : The U.S. base salary range for this position is $90,000.00 - $135,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents. TransUnion's Internal Job Title: Manager I ,CRM Marketing Company: TrueLink

Posted 30+ days ago

Ibotta, Inc. logo

Senior Product Marketing Manager, Core Narrative

Ibotta, Inc.Nashville, TN

$137,000 - $157,000 / year

Ibotta is seeking a Senior Product Marketing Manager to contribute to our mission to Make Every Purchase Rewarding. In this role, you will be responsible for defining our core product positioning, crafting our go-to-market messaging, and building a compelling sales narrative and foundational collateral that sets us apart. This is a highly cross-functional role where you will act as the key partner to our Product, Sales, and broader Marketing teams. Your primary goal is to bring our narrative to life and drive consistency across every touchpoint-from our website and ad campaigns to our sales pitches and product launches. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Candidates living in Atlanta, Austin, Bentonville, Boston, Chicago, Cincinnati, Cleveland, Dallas, Houston, Jersey City, Minneapolis, Nashville, New York City, Los Angeles, San Francisco, Seattle, or St. Louis may be eligible for remote work. What you will be doing: Own the Narrative: Define and own the core product positioning and messaging frameworks that articulate our unique value to the market. Craft Go-to-Market Messaging: Develop clear, compelling, and differentiated messaging for our target audiences, products, and key initiatives. Empower the Sales Team: Partner with our Sales and Enablement teams to translate the core narrative into actionable sales playbooks, pitch decks, battle cards, and demos that improve seller effectiveness. Drive Consistency: Work with cross-functional teams (Content, Demand Gen, Brand, PR) to ensure our core narrative is consistently and effectively communicated across all customer-facing channels. Establish Thought Leadership: Spearhead the creation of flagship content and research (e.g., white papers, keynote presentations, reports) that amplifies our core product messaging themes and establishes our point of view in the market. Lead Critical Launches: Quarterback the go-to-market strategy and execution for our most important product launches, ensuring both internal teams and the market are ready for what's new. Generate Data-Driven Insights: Establish a strategic partnership with the Client Analytics team to build a continuous pipeline of insights, grounding our messaging and positioning in quantitative data about customer behavior. Be the Voice of the Customer: Use customer, market, and competitive research to deeply understand our buyers and translate all qualitative and quantitative insights into a story that resonates. What we are looking for: 5+ years of experience in product marketing, preferably at an advertising platform (social or programmatic). CPG also highly desired. Proven experience creating and scaling product positioning, messaging frameworks, and sales narratives from the ground up. A track record of leading successful and impactful product launches. Exceptional storytelling and writing skills, with the ability to translate complex concepts into clear, compelling, and human-centered language. Outstanding cross-functional collaboration skills, with a demonstrated ability to influence and lead without direct authority. A strategic mindset with a passion for understanding customers and markets. About Ibotta ("I bought a...") Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop - all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine. Additional Details: This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals. Base compensation range: $137,000 - $157,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary. Ibotta is an Equal Opportunity Employer. Ibotta's employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. Applicants must be currently authorized to work in the United States on a full-time basis. Applicants are accepted until the position is filled. For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels. Recruiting Agency Notice Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees. #LI-Hybrid #BI-Hybrid

Posted 30+ days ago

Appian logo

Lead Product Marketing Manager, Process Automation

AppianMclean, VA
Reporting to the Senior Director, Product Marketing, the Lead Product Marketing Manager (Process Automation) is a senior individual contributor responsible for driving the commercial strategy for Appian's core automation capabilities. This portfolio includes our industry-leading workflow orchestration and our robotic process automation (RPA) capabilities. In this role, you will own the "why" for Process Automation, translating technical strengths like process elasticity and unified orchestration into compelling market narratives. You will serve as a strategic partner to Product Management and Sales leadership, architecting scalable GTM strategies that position Appian as the superior choice for mission-critical, high-volume enterprise automation. You will be responsible for creating the end-to-end GTM strategy, the core messaging framework, and the strategic sales playbooks that enable our Sales and Marketing organizations to win. You will not just be a marketer; you will be a commercial driver, a market expert, and a gifted storyteller. This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian. In this role, you will: Design, own, and execute the end-to-end Go-To-Market strategy for the Process Automation portfolio, positioning Appian's ability to orchestrate humans, bots, and AI agents within a single workflow. Architect and maintain comprehensive messaging frameworks and positioning hierarchies that serve as the "source code" for global marketing and sales content. Lead the creation of strategic sales playbooks and "battle cards" that equip the sales organization to win complex commercial negotiations against top-tier competitors. Act as the primary feedback loop between the market and the Product Management team, synthesizing buyer feedback and competitive intelligence to influence the long-term product roadmap. Lead cross-functional launch teams, coordinating efforts across Sales, Marketing, and Product to ensure successful market entry for new features and solutions. Serve as a mentor to Product Marketing Managers, providing guidance on narrative construction, GTM execution, and commercial acumen. About you: 7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably with deep exposure to BPM, RPA, or Process Orchestration markets. Bachelor's degree in Marketing, Business, or a related field. MBA is strongly preferred. Proven track record of developing strategy at a portfolio level, rather than just executing tactical launches. Exceptional storytelling ability with experience crafting C-suite-ready narratives that simplify complex technology into clear business value. Ability to translate complex automation concepts-like long-running workflows, exception handling, and elastic scaling-into clear business value. A self-starter attitude with an obsession for scalability and a refusal to be a "content factory," preferring to build strategic frameworks that enable the entire organization. Basic Qualifications: Education & Experience: Bachelor's degree in Marketing, Business, or a related field, with 7-10+ years of experience in B2B product marketing, preferably within enterprise software or automation. Proven track record of building scalable sales playbooks and messaging frameworks, with a commitment to working in-person 5 days a week at our McLean, VA headquarters. Preferred Qualifications: Strategic Leadership: MBA degree with demonstrated experience advising C-level executives and crafting narratives that simplify complex technology into business value. External Influence: Proven history of representing a company externally, such as speaking at major industry conferences or managing relationships with top-tier industry analysts. #LI-MB1

Posted 30+ days ago

Montrose logo

Tradeshow & Marketing Specialist

MontroseHouston, TX

$70,000 - $80,000 / year

ABOUT YOU The Tradeshow & Marketing Specialist will be responsible for leading end-to-end planning and execution of key conferences, client events, and internal events. Assigned to specific business lines, you will serve as the primary events partner for those groups - owning timelines, logistics, vendor management, creative coordination, and on-site delivery for conferences, as well as select internal and client events. You have 10+ years in corporate event planning, a strong grasp of project management, and the ability to think strategically about event value, audience alignment, and brand consistency. You are extremely detail-oriented, proactive, and able to juggle multiple complex events at once while maintaining strong communication with cross-functional stakeholders. There is a preference for the geographies of Houston, TX; Irvine, CA; Little Rock, AR; Denver, CO or Raleigh, NC, but open to remote. WHAT WE CAN OFFER YOU Our Mission is: To help protect the air we breathe, the water we drink, and the soil that feeds us, and is supported by our Principles: We Value Our People, We Value Our Community, We Value Our Clients, We Value Our Shareholders. We care for the well-being of our people and offer: As a key member of our Montrose team, you can expect: Mentorship and professional development resources to advance your career Direct exposure to our industry's leading experts who are solving the world's toughest environmental challenges An entrepreneurial environment where you can learn, thrive and collaborate with talented colleagues Opportunities to engage and contribute in our Diversity, Fairness and Inclusion and Women Empowering Leadership employee resource groups Competitive compensation package: annual salary ranging from $70,000 - $80,000 USD commensurate with accomplishments, performance, credentials and geography Competitive medical, dental, and vision insurance coverage 401k with a competitive 4% employer match Progressive vacation policies, company holidays and paid parental leave benefits to ensure work/life balance A financial assistance program that supports peers in need, known as the Montrose Foundation Access to attractive student loan rates to optimize your student loan payoff plans A DAY IN THE LIFE As a member of the Marketing and Communications team, this role will be responsible for a full range of event-related activities, including: Leading end-to-end project management for assigned conferences and client events, including: Establishing project plans and timelines in project management platform(s), securing booth, sponsorship, and complimentary attendee registrations, ordering exhibitor services, arranging for the shipment of event displays and booth materials, overseeing or delegating on-site and off-site logistics, abstract tracking, event campaign support in Salesforce, coordinating pre- and post-event communications with key marketing and communications team members, leading pre- and post-event planning calls, ensuring post-event follow-up activities are completed in partnership with sales and marketing, and other related support tasks. Serving as the primary events partner for assigned business lines, building strong relationships with segment and sector leaders, sales teams, and subject matter experts. Ensuring events support business priorities, growth markets, and thought leadership goals. Leading Tier 1 client events, including receptions, dinners, and small-format proprietary events, from concept through execution, including venue sourcing, menu selection, AV coordination, run of show development, and onsite management. Supporting project management for high-level internal events, including Annual Leadership Meetings, Global Sales Meetings, and executive offsites, including: Partnering with the Event Manager and senior leadership to define timelines, deliverables, responsibilities, and workflows for internal events, managing vendor and venue relationships within established budget guidelines, assisting with agendas, presentation coordination, staging needs, signage, and internal communications in partnership with key marketing and communication team members, providing onsite support to ensure a polished, professional experience for attendees, and work with fellow team members to delegate or oversee tactical tasks, ensuring quality and completeness. Collaborating with key stakeholders to facilitate the development of event collateral (booth graphics, signage, flysheets, etc.), ensuring alignment to brand standards and tone of voice. Managing approved event budgets, identifying cost-saving opportunities and improvements without compromising event quality, and sourcing, negotiating, and monitoring vendor performance to ensure event goals, deadlines and budgets are met. Supporting Salesforce campaign tracking and reporting, providing accurate and timely event expenses necessary for qualitative insights, ROI, and post-event summaries. Helping to onboard and train new team members on tools, workflows, and event best practices. Staying up-to-date on industry trends and best practices by completing formal training, reviewing professional publications, and attending workshops or webinars. Performing other duties as assigned. NECESSARY QUALIFICATIONS To perform this job successfully, individuals must be able to perform each duty and responsibility satisfactorily. The requirements listed below represent the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the duties and responsibilities. Associate's degree or higher, preferably in Marketing, Hospitality Management, or Communications from an accredited university 10+ years of event planning experience Experience managing Tier 1 conferences, large client events, proprietary events, or high-level internal meetings Proven ability to project manage multiple events simultaneously from concept through execution Experience negotiating with venues, AV vendors, DMCs, exhibit houses, or other event partners. Proficient with Microsoft Office and project management software such as Asana or ClickUp Strong organizational skills with exceptional attention to detail and follow-through Ability to interface effectively with cross-functional teams and all levels of personnel, including executives Excellent verbal and written communication skills with the ability to clearly convey plans, expectations, and timelines Strong problem-solving skills and the ability to make sound decisions in high-pressure situations Must be able to work independently and demonstrate strong self-motivation Ability to travel approximately 4-9 times a year to support Tier 1 conferences, client events, internal events, team retreats, and professional development training. Must be able to lift 20 lbs. PREFERRED QUALIFICATIONS Bachelor's Degree, preferably in Marketing, Hospitality Management, or Communications from an accredited university Experience in B2B industries such as environmental services, consulting, scientific fields, or related industries. Experience with CRM systems (e.g. Salesforce) and basic understanding of event ROI and pipeline reporting. Familiarity with Adobe Creative Cloud or experience collaborating closely with creative teams. Experience training or mentoring junior event professionals. Experience with event management platforms or exhibitor portals. MAKE THE MOVE TO ACCELERATE YOUR CAREER We are going to be blunt - the way we work may not suit everyone. We are a fast-paced, dynamic and high-growth company. You are your own boss, but you will get tons of guidance and plenty of support from talented, super-smart colleagues and its service providers. Want to know more about us? Visit montrose-env.com and have fun! Montrose is an Equal Opportunity Employer. Montrose is committed to recruiting and hiring qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status. Montrose is committed to providing access and reasonable accommodation in its employment for individuals with disabilities.

Posted 2 weeks ago

Compass logo

Marketing Specialist

CompassPalm Desert, CA

$64,000 - $68,000 / year

Compass seeks a Marketing Advisor to join the team that shapes all of our agents' marketing and branding projects from concept to execution. This team provides vital project management, strategic support, and empowers agents to achieve their marketing goals. You will deliver value that makes clients' marketing efforts more efficient, less time-consuming, and more impactful while collaborating with various stakeholders to create offerings and strategies that positively affect the agent experience on a 'big picture' scale. Please note: The official job title for this role internally is Marketing Advisor; this role is 100% in-office (4 days in Palm Desert and 1 day in Palm Springs). At Compass You Will: Support execution of marketing initiatives for a varied portfolio of real estate agents, resulting in business growth and satisfaction. Project manage the creation of custom agent marketing needs including managing the design workflow, liaising with vendors, communicating updates with agents, and following up on success/metrics post campaign. Develop marketing strategies and recommendations that cut through the noise and allow agents to maximize their budget effectiveness against tactics that grow their business and achieve their goals; this includes branding, print advertising, digital, social, direct mail, video, paid media, etc. Act as a subject matter expert by deeply understanding market performance, client account needs, Compass tools and programming, and regional nuances. Skilled communicator with great interpersonal skills; building and maintaining relationships with empathy while handling objections comes naturally. Move quickly to organize and assemble templated creative work such as print ads, brochures, and more utilizing InDesign. Provide "surprise & delight" experiences for agents, from personalized recognition notes to proactively crafting targeted marketing strategies. Be a culture carrier who inspires and empowers those around you with a positive and constructive approach to creating and implementing change. What We Are Looking For: 2-5 years of marketing experience. Skilled communicator with great interpersonal skills; building and managing relationships with empathy while handling objections comes naturally. Possess a deep understanding of marketing strategy and planning with the ability to identify the right tactics across a multitude of marketing channels. Excellent project management skills with a proven track record of meeting deadlines. Ability to work independently, taking ownership over your own accounts while working collaboratively in a team environment to drive best practices. Meticulous attention to detail, highly organized. Comfortable with a fast-paced environment, evolving responsibilities, and wearing multiple hats. Passionate about the intersection of marketing and technology and you have the ability to speak to the benefits of it. Proficiency in Adobe Creative Suite, specifically InDesign. Prior real estate industry experience preferred. Compensation: The expected base pay for this position is $64,000 - $68,000 per year. This range reflects our good-faith estimate of what we intend to offer for this role at the time of posting. Final offers within this range will depend on job-related factors such as experience, skills, and internal equity. Additional compensation elements, such as bonuses, commissions, or equity grants, may be available, along with a full benefits program. We remain committed to fair pay practices and compliance with all California transparency requirements.

Posted 30+ days ago

Nothing Bundt Cakes logo

Marketing Coordinator

Nothing Bundt CakesSherman Oaks, CA

$20+ / hour

Benefits: Employee discounts Flexible schedule At Nothing Bundt Cakes, the Marketing Coordinator is the face of the Bakery outside the bakery. The Marketing Coordinator is responsible to market the cakes. The Marketing Coordinator will handle all events. The Marketing Coordinator will follow all franchise/owner policy and guidelines. Responsibilities Responsible to achieve 10,000 mouths per quarter Marketing Coordinator will require to be fully trained as GSR (Guest Service Representative) & Crafter Achieve Weekly Marketing Plan o Enter order for next day (Becomes familiar with Bakery minor and major holiday schedules & places orders appropriately) o Route Marketing list (Work to cover entire territory) o Collect brochures & business cards o Bag Marketing cakes Market to Businesses- CORE driver of our brand o Smile and introduce yourself, announce that you are providing free samples o Use Nothing Bundt Cakes marketing materials to describe products & services to the business o Collect their business cards, especially their email address. Get them to sign up to our E-Club program o Follow-up with email and enter their information in our tracking spreadsheet o Educate them on full entirety of NbC Birthday Program o Win over the gatekeeper (admins) to gain access to decision makers in the organization o Learn to understand how their business operates regarding internal & external events and gifting programs o Be gently persistent and gain committed business for external events and gifting programs from businesses Provide daily feedback to the manager and regular feedback to Owner Seek and host worthwhile events each month o Events could be during bakery open hours, in the evenings, Saturday and/or Sunday o Engage with the Bakery Manager and others to identify the events o Work with Bakery Manager to get the paperwork completed for events o Provide Bakery Manager input to create baking, frosting & staffing plan o Enter Events as tickets in the system o Participate in pre-event meetings o Host the event - with appropriate support staff o Complete post event follow-up Review NBUs and Seasonal documents and integrate in Marketing plans As needed - be a backup for Guest Service Representative or other areas in the bakery Core Values and Competencies: Servant's Heart o Goes above and beyond to support the team or guest, and is reliable, trustworthy and responsive. o Keeps the good of the team or guest ahead of personal interests or gain. o Displays humility and empathy in interactions with others. Spirit of a Champion o Demonstrates pride in responsibilities, an intense drive and a passion to succeed. o Takes initiative and 100% ownership of responsibilities, with zero excuses for issues within direct control. o Operates with a strong sense of urgency and adheres to NbC brand standards. Genuine Connections o Projects warmth, enthusiasm and optimism that attracts others. o Builds positive, productive relationships with all team members. o Listens actively and communicates openly, clearly and respectfully Requirements Stand-up job- Be able to work in and out of the bakery Has a high sense of responsibility in using automobile for marketing Available to work 2 days a week from Tues- Friday 10 am to 1pm or 9:30 to 12:30pm both days Has own reliable vehicle Has integrity, and will show respect & professionalism in engagement with guests and staff at all times Has ability to remember guest faces and names Personable with excellent communication skills Has the ability to prioritize what needs to be done to achieve assigned goals, and capable of translating plans into specific actions Can motivate self to achieve results with cooperation and teamwork Capable of handling problems confidently Takes accountability and responsibility of all actions Apply now. Joy is the job. Compensation: $20 per hour Compensation: $20.00 per hour Join Our Growing Family From "Happy Birthday" to "Just Because," Nothing Bundt Cakes is committed to bringing joy to our guests and our communities and helping make every celebration sweeter! Each bakery offers a warm and welcoming work environment with team members who embody this joy-filled brand and possess a Servant's Heart, the Spirit of a Champion and the ability to make Genuine Connections. With over 500 bakery locations in 40+ U.S states and in Canada, there's plenty of opportunity to join our family! Click here to learn more about Nothing Bundt Cakes. Employees at a franchised Nothing Bundt Cakes bakery location are employed by the franchise owner/operator and are not employees of Nothing Bundt Cakes Corporate (the franchisor). All inquiries about employment should be directed to the franchise owner/operator and not to Nothing Bundt Cakes Corporate. Each franchise owner/operator is responsible for ensuring compliance with local, state and federal law. California Applicant Privacy Policy

Posted 5 days ago

LabCorp logo

Salesforce Marketing Automation Specialist

LabCorpBurlington, NC
Salesforce Marketing Automation Specialist Location: Indianapolis, IN, Madison WI, Raleigh, NC, Burlington NC or Durham NC (Hybrid: 3 days onsite, 2 days remote) At Labcorp, we're driven by a mission to improve health and improve lives. As a global life sciences and healthcare company, we harness science for human good-because everything we do has the potential to change lives. We're seeking a Salesforce Marketing Automation Specialist to join our digital marketing team. If you're an expert in email marketing with deep experience in Salesforce Marketing Cloud, this could be the perfect opportunity for you. Note: This is a hybrid role requiring in-office collaboration 3 days per week. Remote work is permitted up to 2 days weekly once fully onboarded. 100% remote candidates will not be considered. Key Responsibilities Primary focus is executing multiple timely, error-free email and SMS campaigns using Email Studio, Mobile Studio, Journey Builder, and Automation Studio. Configure complex Data Cloud audiences and data extensions across multiple consumer health brands. Act as a subject matter expert, collaborating with cross-functional teams (marketing, creative, analytics, IT, legal, agencies) to align execution with strategic goals. Lead QA and testing efforts across campaigns, integrations, and new features to ensure flawless delivery and compliance. Monitor campaign KPIs and recommend optimizations to improve engagement, deliverability, and feature adoption. Support onboarding and integration of newly acquired brands into the Marketing Cloud ecosystem. Explore and pilot emerging AI/ML tools to enhance personalization and efficiency. Pay Range, $80-100K, great benefits that start the 1st of the month! Education/Skills/Qualifications 3-5 years years of hands-on experience running email campaigns using Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder) Highly Preferred. No employment sponsorship is available for this role Bachelor's degree in Marketing, Business, Communications, Computer Science, Information Systems, or related field required Salesforce Marketing Cloud Email Specialist certification Highly Preferred, additional certifications a plus: Salesforce Certified AI Associate, Marketing Cloud Consultant, Developer, Data Cloud are desirable Experience with cross-channel campaigns (email, SMS, social, push) highly preferred. Familiarity with API integrations and data workflows highly preferred . Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here. Labcorp is proud to be an Equal Opportunity Employer: Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.

Posted 1 week ago

NASCAR logo

Managing Director, Partnership Marketing

NASCARDaytona Beach, FL
At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a talented professional to join us in the position of Managing Director, Partnership Marketing based in our Daytona Beach, Florida office. The Managing Director, Partnership Marketing will lead a portfolio of partner accounts and the team that supports them, driving revenue growth and delivering best-in-class partnership marketing. This role sets the strategic vision for how partners show up across NASCAR platforms, shaping marketing strategy, activation, creative solutions, and value storytelling. This position blends commercial acumen, marketing expertise, and cross-functional leadership to ensure partnerships drive measurable business impact for both NASCAR and its partners. Duties include but are not limited to: Revenue Growth & Commercial Strategy Own portfolio revenue goals through renewals, upsells, and expanded partnership opportunities. Lead negotiation strategy informed by category insights, partner objectives, and marketing potential. Ensure early, strategic renewal planning supported by data, insights, and strong value narratives. Partner with Strategy, Legal, Sales, and Marketing to shape effective, innovative deal structures. Marketing Strategy & Activation Leadership Set the marketing vision for each partner, ensuring strategies align with NASCAR priorities and partner goals. Oversee development of integrated marketing plans across content, digital, social, broadcast, experiential, and events. Champion creative thinking, platform ideation, and partnership storytelling that drives relevance and results. Ensure brand alignment, execution excellence, and measurement across all activation programs. Partner Management & Executive Relationships Serve as the senior contact and escalation point for top partners. Guide teams in delivering proactive communication, problem-solving, and marketing opportunities. Build and maintain strong relationships with partners, understanding their businesses and strategic needs. Oversee delivery of strategic plans, recaps, insights, and ROI storytelling to reinforce renewal value. Team Leadership & Talent Development Develop staff into strategic, commercially minded marketing leaders. Set clear standards for strategic planning, communication, marketing excellence, and operational discipline. Provide ongoing coaching, performance management, and development planning. Ensure smart workload balance and a culture rooted in ownership, curiosity, and collaboration. Portfolio Planning & Operational Excellence Lead portfolio-level planning, forecasting, and annual strategy development. Oversee P&L stewardship, budget accuracy, and financial rigor. Drive use of internal systems, tools, and reporting for clarity and consistency. Improve collaboration and efficiency across accounts by aligning processes and best practices. Executive Influence & Cross-Functional Leadership Represent the portfolio in executive discussions and cross-functional planning sessions. Provide leadership with timely insights, recommendations, and risk assessments. Collaborate with Marketing, Communications, Creative, Digital, Events, Competition, Legal, and Finance to deliver integrated partner strategies. Contribute to department-wide initiatives and long-term partnership innovation. WHAT GREAT LOOKS LIKE Strong revenue performance and high renewal rates driven by clear marketing strategy. Partners receive innovative ideas, compelling storytelling, and reliable execution. The team demonstrates strategic thinking, marketing excellence, and commercial maturity. Portfolio operates with clarity, consistency, and accurate forecasting. Supports and elevates staff internal and external of NASCAR. Issues are resolved quickly with minimal disruption. This position is viewed as a trusted marketing and business leader across NASCAR. Required skills / experience: Bachelor's degree required and 10+ years in sponsorship, partnership marketing, brand marketing, or agency leadership; or equivalent combination of education and experience. Advanced degree preferred. Demonstrated success driving revenue and leading integrated marketing programs. Proven negotiation experience and track record of senior-client relationship management. Experience leading multi-level marketing or partnership teams. Strong commercial instincts paired with marketing strategy expertise. Excellent negotiation, communication, and presentation abilities. Creative problem solver with strong storytelling and insight-driven thinking. High emotional intelligence and ability to build strong relationships. Financial acumen with experience managing budgets and forecasting. Effective coach with the ability to think strategically and execute when needed. Deep understanding of the sponsorship and sports marketing landscape, including NASCAR's ecosystem. Proficiency in CRM systems, financial tools, and internal reporting platforms. Ability to travel up to 40%, including evenings and weekends. Apply Now! Learn more about this role and our team by applying at www.careers.nascar.com for consideration. We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR! NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists. Follow us on LinkedIn and X for future opportunities and company news.

Posted 1 week ago

Snapchat logo

Lead, SMC Marketing

SnapchatSan Francisco, CA

$121,000 - $214,000 / year

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. We are looking for a Lead, SMC Marketing to join Snap Inc's global Small and Medium Customers (SMC) organization. This role will spearhead the marketing strategy for multi-channel event programs aimed at acquiring new advertisers. The role will build marketing strategy for business development with an events focus and closely align with cross-functional teams (Business Development, Sales, Communications, Global Brand Experience), to bring events to life. The ideal candidate is a data-driven marketer who can utilize high-impact events-both virtual and in-person-as a strategic lever to acquire and engage advertisers, from awareness to conversion. What you'll do: ● Develop end-to-end marketing strategy for SMC audiences, with the goal of driving new advertiser acquisition through events ● Identify and execute plan for SMC's presence at key industry conferences and events that align with business development and growth goals ● Lead cross-functional partners such as sales and internal communications to bring owned and operated in-person and virtual events and webinars to life ● Closely collaborate with Global Brand Experience to produce events focused on business results ● Partner with internal communications to determine event amplification strategy ● Brief and guide content marketing to produce compelling event narratives aligned with business goals and audience segments ● Monitor and report on key event metrics, including event attendance, sales activity, and revenue, in order to continue optimizing on overall event strategy ● Own project management and contract negotiations related to industry events ● Travel often to oversee events, sometimes internationally ● Stay ahead of industry trends in order innovate on events marketing Knowledge, Skills & Abilities: ● Proven track record in developing marketing strategy for multichannel event programming to meet well defined business goals ● Strong understanding of how to align event marketing with specific business objectives and audience segments ● Experience working within defined marketing budgets and resources ● Exceptional project management skills, with the ability to navigate complex, fast-changing environments and multiple stakeholders. ● Experience working with sales teams to gather leads and convert event engagement into business results ● Experience leading internal content, creative design and web development teams ● Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity ● Experience or familiarity in working with the media or digital advertising industry ● This role will require domestic and international travel Minimum Qualifications: ● BS/BA degree or equivalent years of experience ● 8+ years experience in marketing with a focus on events If you have a disability or special need that requires accommodation, please don't be shy and provide us some information. "Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week. At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable). Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success! Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future. Zone A (CA, WA, NYC): The base salary range for this position is $142,000-$214,000 annually. Zone B: The base salary range for this position is $135,000-$203,000 annually. Zone C: The base salary range for this position is $121,000-$182,000 annually. This position is eligible for equity in the form of RSUs.

Posted 30+ days ago

S logo

Senior Growth Marketing Analyst

Sony Playstation NetworkSan Mateo, CA

$161,100 - $241,700 / year

Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Senior Growth Marketing Analyst San Mateo, CA (Collab)/ Remote We are seeking a Senior Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies that measure marketing program incrementality and forecasts audience behaviors for our growth marketing programs. A successful candidate will have a deep analytical background and a proven track record to use data effectively to measure marketing forecasts and performance across owned and paid channels, have expertise in using audience data across different testing methods, and is intimately familiar with marketing platforms in the CRM and paid media space that create robust customer journeys. They will be able to regularly apply all these skills to develop creative approaches to an array of diverse challenges in partnership with multi-disciplinary teams across strategic, technical, and analytical areas that expand on our marketing programs and practices. Responsibilities: Omnichannel Measurement Strategy: Develop and implement robust testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across all marketing channels. Incrementality Testing: Design and implement incrementality testing methods appropriate to the objective to measure the true impact of marketing programs on business/brand outcomes at scale. Advanced Customer and Campaign Analysis: Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on critical metrics across various segmentation models and strategies. Cross Functional Collaboration: Regularly partner with key business, analytics, and technical teams across the business to understand their foundational expertise and lead how growth marketing principles build off and enhance these fields for our programs. CRM Platform Expertise: Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness. Market Adaptability and Innovative Optimizations: Have a confirmed background in providing data-based recommendations and insights to support and optimize on a wide range of innovative marketing programs in high potential growth areas. Clean Room Analysis: Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns. Generative AI Support: Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities. Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions. Data Integration: Collaborate with martech, business intelligence, and other analytics teams to integrate data from various sources, ensuring comprehensive analysis and reporting. Partner Communication: Present findings and recommendations to business partners, including senior leadership, in a clear and concise manner. Qualifications: Bachelor's degree in Marketing, Business Analytics, or a related field. 8+ years of experience in marketing analytics, with expertise in paid media and CRM analytics 5+ years of advanced SQL required (Python and/or R a plus) Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights Extensive knowledge of media metrics and media calculations Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe) Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc) Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc) Familiarity with generative AI and prompt engineering Outstanding communication and presentation capabilities, skilled at translating complex data into strategic insights and leading team members on standard methodologies. Track record of data project management, thought leadership, and self-direction Ability to work independently and in a team environment, leading multiple priorities. Passionate about gaming and video game culture #LI-BR1 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below. $161,100-$241,700 USD Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Posted 30+ days ago

Honeycomb Insurance logo

Marketing Communications Director

Honeycomb InsuranceNew York City, NY

$180,000 - $200,000 / year

At Honeycomb, we're not just building technology , we're reshaping the future of insurance. In 2025, Honeycomb was ranked by Newsweek as one of "America's Greatest Startup Workplaces," and Calcalist named it as a "Top 50 Israel startup." How did we earn these honors? Honeycomb is a rapidly growing global startup, generously backed by top-tier investors and powered by an exceptional team of thinkers, builders, and problem-solvers. Dual-headquartered in Chicago and Tel Aviv (R&D center), and with 5 offices across the U.S., we are reinventing the commercial real estate insurance industry, an industry long overdue for disruption. Just as importantly, we ensure every employee feels deeply connected to our mission and one another. With over $55B in insured assets, Honeycomb operates across 18 major states, covering 60% of the U.S. population and increasing its coverage. If you're looking for a place where innovation is celebrated, culture actually means something, and smart people challenge you to be better every day - Honeycomb might be exactly what you've been looking for. Marketing Communications Director What You'll Do: This role is part strategist, part storyteller, and part creative director. You will be responsible for defining and sharing our brand guidelines, voice, and narrative, ensuring every touch cohesively reflects Honeycomb's values. This is a hybrid position out of our office in Manhattan three days a week (Tuesday through Thursday). Key Responsibilities Brand Stewardship & Strategy Champion and evolve the Honeycomb brand to ensure it reflects our values of transparency, innovation, and empathy. Develop brand positioning and messaging frameworks that unify how we speak across all audiences - customers, partners, and employees. Lead initiatives that build brand awareness, trust, and emotional resonance. Serve as a strategic advisor to senior leadership, helping articulate Honeycomb's vision in clear, authentic, and inspiring ways. Creative Direction & Storytelling Lead the development of creative campaigns and visual storytelling that bring the Honeycomb brand to life. Guide internal and external creative partners to produce high-impact, design-forward materials across digital, print, and experiential channels. Ensure all creative work reflects Honeycomb's distinct tone - confident, approachable, and human. Encourage bold ideas and maintain a high standard for creative excellence that deepens brand affinity. Corporate & External Communications Oversee public relations, thought leadership, and media strategy to elevate Honeycomb's presence in the insurance and insurtech space. Shape executive communications that reinforce Honeycomb's credibility and forward-thinking approach. Lead proactive reputation and crisis communications with transparency and composure. Internal & Employer Brand Communications Partner with the HR team to strengthen Honeycomb's internal brand and employee experience. Craft communications that celebrate our culture, milestones, and mission - ensuring every team member feels connected to our purpose. Support employer branding initiatives that attract and retain exceptional talent. Integrated Marketing & Collaboration Ensure all marketing and communication efforts - from brand campaigns to investor messaging - feel unified and purpose-driven. Collaborate across teams to align creative direction, messaging, and tone. Manage resources, budgets, and timelines to support efficient and impactful execution. Qualifications Education: Bachelor's degree, ideally in Communications, Marketing, or related field (Master's preferred). Experience: 8-10+ years in brand communications or marketing leadership Insurtech or related industry experience preferred Proven track record of evolving a brand at a high-growth company Experience effectively managing agencies, design resources, and associated budgets Proven success deploying complex, cross-functional messaging and brand initiatives with executive stakeholders Ability to leverage AI effectively Skills: Exceptional writing, storytelling, and creative direction abilities Proven experience building and evolving brand identities Strong understanding of visual and verbal design principles Excellent leadership and collaboration skills Comfortable representing the brand publicly and working closely with the CEO, COO, and SLT. Benefits & Compensation: Salary range: $180,000 - $200,000 + Bonus ISO stock options Medical, dental, and vision coverage for you and your dependents HSA with company contributions 401(k) (non-matching) Flexible time off 10 company-paid holidays Paid family leave Honeycomb is committed to fair and equitable compensation practices. The base salary range listed in each job posting represents our good faith estimate of what we expect to pay for the role. Actual compensation may vary based on skills, experience, education, and location, as well as internal alignment and market factors.

Posted 30+ days ago

Ginger logo

Senior Integrated Marketing Manager

GingerSan Francisco - Hybrid, CA

$110,000 - $158,000 / year

About the SENIOR INTEGRATED MARKETING MANAGER at Headspace: Headspace is seeking a self-starter who moves fast and brings teams together seamlessly to bring creative ideas to life as our Integrated Marketing Manager. In this role, you'll translate business priorities and brand positioning into actionable integrated marketing plans, orchestrate go-to-market moments across channels, and ensure we show up consistently, boldly and effectively to engage audiences and drive business results. You'll partner closely with teams across Marketing, Creative, Communications, Content, and Product to design and deliver integrated campaigns that connect to cultural moments, member needs, and Headspace's brand goals - using AI-driven insights and tools to accelerate execution, elevate creative impact and drive emotional resonance. You'll also help monitor brand health and industry trends to inform marketing and campaign strategy and inspire innovation. What you will do: Champion and embed Headspace's brand strategy and positioning across teams, ensuring our narratives are consistently and impactfully reflected across PR, Social, Product Marketing, Growth Marketing, Content, Creative, and Partnerships. Ideate, vision and manage the unified campaign calendar to make the most impact on our target audiences, by aligning priorities, ensuring visibility and driving seamless coordination across internal teams and external partners. Lead integrated marketing planning and execution for brand and integrated marketing moments - developing clear briefs, frameworks, and measurement plans that align with brand and business objectives across paid, owned, and earned channels. Lead brand health tracking, partnering with Research to turn data into insights that inform marketing strategy, messaging and campaign planning. Leverage AI-powered tools and insights to enhance integrated marketing - driving efficiency in planning, elevate creative impact, and strengthening emotional connection with audiences. Champion Headspace's mission of providing every person access to lifelong mental health support through thoughtful, inclusive, and human-centered marketing. What you will bring: 5 to 7 years of experience in integrated marketing, brand management, or campaign strategy - ideally in consumer health, wellness, tech, or high-growth environments. Proven experience leading cross-functional campaigns from planning, strategy to execution, with measurable brand or business impact. Strong understanding of full-funnel marketing, including content, social, media, partnerships, and lifecycle. Experience with AI-powered tools to drive efficiency, creative impact and emotional resonance. Ability to operate with an owner's mindset in a scrappy, fast-moving environment, collaborating with cross-functional partners who wear many hats Excellent project management, communication, and relationship-building skills. Ability to synthesize insights and translate strategy into actionable, creative briefs. Collaborative, solutions-oriented mindset with the ability to thrive in a fast-paced, evolving environment. Passion for mental health and belief in Headspace's vision of a world where everyone is kind to their mind. Location: We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF) with a strong preference for SF based candidates. Candidates must permanently reside in the US full-time. For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You'll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model. Pay & Benefits: The anticipated new hire base salary range for this full-time position is $110,000-$158,000 + equity + benefits. Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate's location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training. Your recruiter will provide more details on the specific salary range for your location during the hiring process. At Headspace, base salary is but one component of our Total Rewards package. We're proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process. About Headspace Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that's effective, personalized, and truly accessible whenever and wherever they need it. At Headspace, our values aren't just what we believe, they're how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They're our shared commitment to building a more connected, human-centered team-one that's redefining how mental health care supports people today and for generations to come. Why You'll Love Working Here: A mission that matters-with impact you can see and feel A culture that's collaborative, inclusive, and grounded in our values The chance to shape what mental health care looks like next Competitive pay and benefits that support your whole self How we feel about Diversity, Equity, Inclusion and Belonging: Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process. Headspace participates in the E-Verify Program. Privacy Statement All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship-including, for example, a managerial relationship. As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment. Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm. For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice

Posted 30+ days ago

ID.me logo

Senior Product Marketing Manager, Identity Verification & Authentication Experiences

ID.meMountain View, CA

$200,000 - $243,000 / year

Company Overview ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/ . Company Overview ID.me is a next-generation digital identity wallet that simplifies how individuals securely verify their identity online. With a single ID.me verification, users can seamlessly sign in across multiple websites without creating new accounts. Over 152 million users trust ID.me for streamlined identity verification and secure access to services at 20 federal agencies, 45 state governments, and 70 healthcare organizations. More than 600 consumer brands use ID.me to verify user segments and build authentic relationships. ID.me's technology meets federal authentication standards set by the Commerce Department and is approved as a NIST 800-63-3 IAL2/AAL2 credential service provider by the Kantara Initiative. Committed to "No Identity Left Behind," ID.me ensures secure digital identities for all. ID.me is building the identity layer of the internet - and with it, a category-defining brand. Marketing is at the center of that transformation, connecting ID.me with our members and customers. We build belief in our mission, trust in our products, and momentum for our growth with members and customers alike. Together, we're creating a new category, establishing ID.me as the leading identity solution, and accelerating ID.me's growth to make life safer and easier. Role Overview Location: Mountain View, CA (full-time in-office) ID.me is seeking a Senior Product Marketing Manager, Identity Verification and Authentication Experiences to lead the go-to-market strategy, positioning, and lifecycle marketing for ID.me's core identity products - including our identity workflows, IAL2 verification flow, biometric experiences, face authentication, and next-generation call center authentication solutions. This role is responsible for connecting how ID.me's verification technologies create value for both our enterprise customers and our members, ensuring that every experience reflects trust, accessibility, and security. You'll define how ID.me's identity verification and authentication experiences are positioned in the market, lead go-to-market execution for new capabilities, and partner cross-functionally to ensure our solutions meet both compliance standards and member expectations for ease and confidence. This is a B2B2C role that sits at the intersection of enterprise value and consumer experience - ideal for a marketer who can move seamlessly between enterprise positioning and member empathy, backed by insights that drive adoption and engagement. Responsibilities Strategy & Positioning Define the product marketing strategy for ID.me's identity verification and authentication products, aligning with enterprise customer needs and member expectations. Develop differentiated positioning and messaging that articulate how ID.me combines compliance, security, and user experience to set the standard for digital identity verification. Translate market and member insights into narratives that influence product direction and go-to-market priorities. Go-to-Market Leadership Lead end-to-end go-to-market planning for new verification and authentication features - from face authentication to biometric recovery and call center identity verification. Collaborate with Demand Generation, Growth, and Sales to drive awareness and adoption across both enterprise and member audiences. Develop storytelling frameworks and enablement materials that bring ID.me's identity verification leadership to life - emphasizing trust, ease, and innovation. Ensure all marketing content aligns with compliance and privacy standards while maintaining clear, human-centered communication. Customer, Member & Market Insight Conduct research to understand ICP buying behavior and member experiences - translating findings into actionable recommendations. Synthesize enterprise buyer insights, market trends, and competitive intelligence to identify emerging opportunities in identity proofing and authentication. Represent both the member and the enterprise customer in cross-functional discussions - ensuring ID.me's solutions meet the needs of both with clarity and confidence. Sales & Partner Enablement Create go-to-market and enablement assets (pitch decks, product briefs, demo narratives) to help Sales and Partner teams communicate ID.me's value in secure identity verification. Collaborate with Customer Success to develop adoption and retention strategies for enterprise customers deploying ID.me's verification workflows. Equip go-to-market teams with messaging, case studies, and success stories that demonstrate the impact of trusted identity experiences. Drive Key Performance Indicators, including: Market Adoption: Growth in enterprise sales and deployments. Pipeline Health: Product-attributed opportunities, win rates, and influenced revenue. Sales Enablement Impact: Utilization and effectiveness of enablement materials. Retention & Expansion: Renewals and upsell success within key verticals. Engagement: Member completion rates, satisfaction, and trust scores. Market Awareness: Share of voice and thought leadership in verification and authentication. Qualifications 8-12 years of experience in B2B or SaaS product marketing, preferably in cybersecurity, identity, or enterprise software. Proven success developing go-to-market strategies that bridge enterprise and consumer audiences (B2B2C). Experience positioning products that integrate biometrics, authentication, or identity verification technologies. Excellent written and verbal communication skills, with the ability to translate technical concepts into business value. Data-driven mindset with experience setting and measuring marketing KPIs. Demonstrated ability to influence cross-functional teams and executive stakeholders. Curiosity about how trust, compliance, and authentication technologies create business value. Thrives in a fast-paced, mission-driven, high-growth environment. The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit. The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors. Mountain View, CA Pay Range $200,000-$243,000 USD ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles - such as field-based sales or other remote-by-design positions - may have different work arrangements as noted in their individual postings. ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations. Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy. ID.me participates in E-Verify.

Posted 30+ days ago

Medela logo

Digital Marketing Manager-Amazon

MedelaMchenry, IL
Digital Marketing Manager-Amazon Company: Medela LLC Category: Mom & Baby Markets: U.S. & Canada Location: McHenry, Illinois Hybrid (U.S.-based) Salary: Starting at $110K About Medela Medela is a global leader in the mom and baby category, delivering science-based products that support mothers, babies, and healthcare professionals. As a brand owner and seller on Amazon, Medela operates its own Amazon storefront and advertising programs to drive growth across North America. This is an in-house role at Medela, responsible for managing and optimizing Medela's Amazon advertising investments and performance. Position Overview Medela is seeking an experienced Amazon Digital Marketing Manager to own and lead Amazon advertising for Medela's brand, managing all Amazon advertising activity across the U.S. and Canadian marketplaces. This position serves as Medela's internal Amazon advertising expert, responsible for strategy, budget ownership, performance optimization, and cross-functional alignment. You will work closely with internal teams and an external agency partner, while collaborating with Amazon account teams as a brand advertiser. The ideal candidate brings deep, hands-on experience across the full Amazon advertising and analytics ecosystem and thrives in a high-accountability, in-house brand environment. Key Responsibilities In-House Ownership of Amazon Advertising (Core Focus) Own and manage Medela's Amazon advertising strategy across all Amazon digital tools, including: Sponsored Products Sponsored Brands Sponsored Display Amazon DSP Act as Medela's internal authority on Amazon Ads, setting strategy and performance direction while partnering with an external agency for execution Own and manage Medela's Amazon advertising budget across the U.S. and Canada, including forecasting, allocation, bidding strategy, and keyword optimization Performance Analytics & Optimization Analyze and optimize Medela's campaign performance using Amazon metrics such as impressions, CTR, conversion rate, CPC, ROAS, and share of voice Leverage Amazon tools and data sources including: Amazon Advertising Console Amazon DSP Amazon Marketing Cloud (AMC) Brand Analytics Third-party platforms (e.g., Pacvue) Translate performance data into actionable insights to drive continuous improvement and ROI Reporting & Strategic Communication Deliver clear, data-driven performance updates and optimization recommendations to Medela's internal stakeholders Build and maintain Quarterly Business Reviews (QBRs) focused on Medela's business objectives and growth opportunities Communicate forward-looking strategies and investment rationale to leadership Cross-Functional & Marketplace Collaboration Partner internally with Medela's Sales, E-Commerce, and Marketing teams to align Amazon advertising with: Product launches Promotional calendars Media activations Broader commercial goals Collaborate externally with Amazon account teams as Medela's brand representative to incorporate category insights, competitive analysis, and beta opportunities Stay current on Amazon advertising trends, policies, and tools relevant to brand advertisers in the mom-baby category PDP & Brand Experience Optimization Partner with Medela's E-Commerce and Global Marketing teams to optimize Amazon PDPs, including: A+ Content Brand Store SEO, imagery, and copy Ensure a cohesive, compliant, and high-performing brand experience aligned with Medela's standards Required Qualifications Bachelor's degree in Marketing, Business, or a related field Minimum of 5 years of hands-on Amazon advertising experience working for a brand, seller, or agency Expert-level proficiency across the Amazon Ads ecosystem, including DSP and advanced analytics tools Proven success managing and optimizing large Amazon advertising budgets for a brand Strong analytical skills with the ability to translate data into actionable insights Experience managing campaigns across U.S. and Canadian marketplaces Strong communication, collaboration, and stakeholder management skills Excellent organizational and project management abilities Proficiency in Microsoft Office Suite Preferred Experience Experience in mom & baby, consumer products, healthcare, or regulated categories Experience working in-house for a brand or with brand-owned Amazon accounts Hands-on experience with Pacvue or similar Amazon optimization platforms Experience operating in global or matrixed organizations Additional Information Hybrid office environment with occasional on-site events Travel up to 20%, including occasional international travel Ability to lift up to 25 pounds occasionally Work environment includes office settings, travel, and occasional healthcare-related environments This role is ideal for a brand-side Amazon advertising expert who wants full ownership of strategy and performance-without ambiguity about employer or role-and who thrives managing Amazon as a growth channel from the inside of a trusted mom-baby brand. As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance. https://mandatoryview.com/?LicenceId=e7c44cfe-6946-4b77-9939-493d186ba760&ProductType=OnlineApplicant&SubType=PG

Posted 1 week ago

IEEE logo

Marketing Project Manager (E6032)

IEEEPiscataway, NJ
Job Summary The Project Manager to the CMO and BMC will provide high-level support in a fast-paced and dynamic environment, working closely with the Chief Marketing Officer, Executive Assistant, and BMC leadership team. This role involves a blend of project management, data analysis, writing and editing, research, and high-level administrative and relationship support functions. Responsibilities include coordinating special projects, compiling and synthesizing data/information, and completing complex reports and analyses, as well as contract management and execution, Marketing agency relations, and evaluation. The role reports to the CMO but may also support Brand, Marketing & Communications initiatives across the BMC and coordination across the broader Marketing enterprise. Key Responsibilities Project Management and Administration: Possess advanced organizational skills and the ability to manage complex projects and high-stakes situations. Serve as a bridge between senior management and the rest of the organization, ensuring smooth operations and strategic alignment. Report Compilation and Analysis: Gather, compile, and analyze data and information to produce complex reports that inform decision-making. Convert complex reports into plain English for broad dissemination. Utilize Microsoft Excel, AI, and other tools to analyze data, generate reports, and provide insights to inform decision-making. Prepare visualizations and presentations of data findings. Contract & IPR management: Prepares and manages the required processes for contracts & IPRs for the CMO Marketing and brand agency liaison Research: Conduct research to support the CMO's initiatives, providing data-driven insights and recommendations. Stay updated on brand, Marketing, and industry trends and best practices to provide relevant information and recommendations. This includes marketing 'mega trends' and other related topics. Prepare research reports and summaries. Social Media Management: Assist in the creation, monitoring, and management of the CMO's social media presence to enhance engagement and communication with the IEEE community and the general public. Develop text and video content for social media posts. Monitor social media engagement and respond to comments. Analyze social media metrics to assess performance and drive for enhancements. Presentation Development: Create and prepare presentations/talks for meetings, conferences, and other events to effectively communicate the CMO's vision and objectives. Create presentations using both Microsoft 365 and Google Suite. Gather and incorporate feedback to improve presentations. Coordinate with team members to gather necessary content. Project Management: Manage internal and external special projects in coordination with brand and marketing stakeholders & OUs on behalf of the CMO Develop project plans and timelines, monitor progress, and adjust as needed to meet deadlines. Manage other special projects from the CMO as requested. Writing and Editing: Draft and edit reports, correspondence, and other documents as needed. Craft and refine documents, reports, and communications for clarity and impact. Prepare materials on a variety of matters for key internal or external audiences. Reviews drafts and finished documents for accuracy and grammar, including documents of a sensitive or confidential nature. Tracking and Reporting: Monitor the progress of various initiatives and projects, preparing status reports, and ensuring milestones are met. Track project timelines and deliverables. Communicate progress updates to stakeholders. Identify and address any issues or delays. Attend BMC leadership meetings and other meetings to take thorough notes of proceedings and ensure follow-up on action items. Create, organize, and maintain electronic files for the CMO Relationship Management: Build and maintain relationships with internal and external stakeholders to advance the CMO's agenda. Liaise with internal and external stakeholders. Communicate regularly with stakeholders to understand their needs and concerns and recommend follow-up approaches. Backup Role: Serve as the backup to the CMO's Executive Assistant when unavailable Prepare the CMO for meetings, manage correspondence, and work with the Executive Assistant to ensure all of the ED's preparation needs for events are anticipated and met. Coordinate briefings with relevant staff and manage the flow of information to and from the Office of the CMO and across OUs. Education Bachelor's degree or equivalent experience Req Work Experience 4-7 years Project management experience working with senior executives to ensure the effectiveness and efficient operation of a department; Technological aptitude and adept at learning new technologies and systems. Ideally has brand and marketing knowledge. Req Skills and Requirements Strong skills in PPT, Excel and spreadsheet analysis. Strong data analysis and report synthesis. Able to compose strategic rationale in research and reporting. Ability to understand complex strategic plans and translate into proposals. The individual must have excellent communication and influencing skills that enables them to work across the enterprise, connecting the various marketing teams Occasional travel may be required Other Requirements: As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply. PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status. For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under Category I - Office Positions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. =============================================== Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management's right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.

Posted 1 week ago

Formlabs logo

Senior Omnichannel Lifecycle Marketing Manager

FormlabsSomerville, MA
Do you want to change how the world creates? At Formlabs, we're building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we're helping everyone design, prototype, and manufacture faster than ever before. We're a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you're ready to shape the future of fabrication, come build it with us. We're looking for an Omnichannel Lifecycle Marketing Manager to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies. About the Role: As the Senior Omnichannel Lifecycle Marketing Manager, you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. You'll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs' cutting-edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you'll ensure that every customer interaction builds loyalty and maximizes lifetime value. The Role: Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels. Design programs for key stages of the customer journey Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement. Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product Test and optimize campaigns through A/B testing, data analysis, and customer feedback. Drive large projects, requiring executive level engagement that materially impact Formlabs' revenue What We're Looking For: 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company Strong analytical or technical skills Strong ability to interpret data and translate insights into actionable marketing strategies. Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages. A creative mindset with a passion for designing innovative customer campaigns. A deep understanding of customer needs and a passion for creating exceptional experiences. Strong bias for action and ability to execute quickly Strong curiosity about our customer base, product, and technology Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify) Experience with AEO/SEO and technical optimization of website (including light web development) Experience with CRO (Conversion rate optimization) in B2B setting Why Join Us? Be part of an innovative company at the forefront of the 3D printing industry. Collaborate with a team of passionate, driven professionals in a fast-paced environment. Enjoy a culture that values creativity, learning, and delivering excellence. Our Benefits & Perks: Robust equity program to build future wealth through RSUs Comprehensive healthcare coverage (Medical, Dental, Vision) Low cost fund options in our 401K and access to advisors Generous paid Parental Leave (up to 16 weeks) Tenure-based paid Sabbatical Leave (up to 6 weeks) Flexible Out of Office Plan - Take time when you need it Ample on-site parking & pre-tax commuter benefits Healthy on-site lunches, snacks, beverages, & treats Regular sponsored professional development opportunities Many opt-in culture events across our diverse community And of course… unlimited 3D prints We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

Posted 30+ days ago

T logo

Product Marketing Manager - Corporate & Institutional Services

Texas Capital Bancshares, Inc.Dallas, TX

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Job Description

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success - today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment - investing the time and resources to understand our clients' immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News' Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate's 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.

Overview:

The Product Marketing Manager will work closely with the the Institutional Services, Capital Markets and the Equities teams in developing proactive marketing strategies and campaigns that accelerate business development. The Product Marketing Manager will create relevant marketing assets across the purchase funnel that drive adoption of solutions and services. Content and assets should be leveraged across all channels, with a focus on digital.

Responsibilities:

  • Develop and execute marketing plans and campaigns for the Institutional Services, Capital Markets and Equities lines of business to drive growth.

  • Produce high-impact content, such as thought leadership articles, research reports, presentations and one-pagers that showcase the firm's expertise.

  • Partner with the broader marketing organization to manage marketing campaigns across paid and owned channels.

  • Partner with Institutional Services, Capital Markets and Equities leadership teams to develop integrated marketing approaches to support business development initiatives.

  • Track key performance indicators (KPIs) to measure the effectiveness of marketing efforts and provide reports to leadership.

  • Commercialize the accomplishments of the Institutional Services, Capital Markets and Equities teams to drive a deeper awareness of the firm's capabilities with key target audiences.

  • Identify and create relevant marketing assets that support the entire purchase funnel, ultimately driving awareness, consideration and inbound inquiries.

  • Ensure that all marketing communications and activities adhere to financial regulations.

Qualifications:

  • 7-8 years plus experience in financial services marketing; B2B preferred.

  • Bachelor's degree in business or marketing; MBA preferred.

  • FINRA Series 7 licensed preferred or the ability to acquire within 6 months of hire.

  • Knowledge of Institutional Services, Capital Markets and Equities products and solutions with a proven ability to collaborate with product teams on launches of new products and changes of existing products.

  • Extensive direct marketing experience with a strong understanding of digital marketing techniques.

  • Understanding of the interconnectivity of marketing channels between web, advertising, digital, print, social and email, and how to utilize each for a multiplier effect.

  • Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage.

  • Superior communication, problem solving skills and the ability to learn and adapt quickly.

  • Self-motivated with ability to work independently with strong organizational skills.

  • Flexibility in a growing and changing environment.

  • Comfortable using collaboration and CRM tools such as Copilot, Asana and Salesforce.

  • Familiar with marketing automation tools such as Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics.

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.

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