Trade Marketing Coordinator - Ferrero Caribe

Job Location: Guaynabo

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

As a Trade Marketing Coordinator, you will play a key role in executing the brand strategy at retail by owning and activating the in-store experience. You'll be responsible for developing and managing the in-store activity plan, ensuring that every initiative aligns with Ferrero Caribe's standards and drives shopper engagement.

In this role, you'll create and cascade the Go-to-Market plan, defining execution standards across Distribution, Shelving, Merchandising, and Pricing (DSMP). You'll also lead the development and implementation of visibility plans, including official layouts by category and trade channel across various store formats.

You'll coordinate the POPM (Point of Purchase Materials) plan by brand and activity, and monitor key retail metrics such as product freshness, consumer pricing, and trade feedback-ensuring our presence in-store is always optimized and competitive.

This position is hybrid.

Main Responsibilities:

In-store execution

• Responsible for defining and developing the in-store objectives to be tracked for execution by session / channel
• Responsible for the development, implementation and management of display tools and in-store POP Materials by class of trade
• Supports the planning and execution of both the seasonal and everyday portfolio

Perfect store standards

• Develop and implement the perfect stores standards considering class of trade and/or customer

Trade Marketing Budget

• Develop the Trade Investment strategy for the brand aligned to customer and brand strategy
• Manage the budget in line with Ferrero Caribe Op. Key areas: POP materials, investments, designs, and others.
• Optimize spend effectiveness by reviewing return of investment for displays

Sales Team Support

• In charge of the Perfect Store standards training to the sales team and the merchandisers.
• Manage also training for every Visibility Campaign (Lay-out, POP materials set up)
• Developing sales supporting tools (e.g. seasonal and everyday display catalogues)

Data Intelligence

• Analysis and interpretation of market readings database (AC Nielsen, IRI, Retail Link) to support Marketing and Sales plans.
• Manage the Trade Tool to provide intelligence in the market presence and visibility results.
• Deliver performance management reporting: ie seasonal sell thru tracking, new item performance tracking, monthly business review insights and implications

Go To Market

• Develop the Go to Market plan including execution standards for distribution, shelving, merchandising, and pricing (DSMP).
• Create the KPI objectives aligned by Class of Trade trends and strategy
• Defining SKU distribution by trade channel
• Partner with KAM's to develop actionable plans to drive accelerated growth or improve profitability
• Ensure proper lead time and content for best-in-class innovation launches, meeting customer lead times
• In addition to the above, any other task that is assigned by the supervisor or the management of Ferrero Caribe.

Who we are looking for:

• 3+ years relevant experience required, CPG Foods experience is preferred with Sales and/or Marketing experience
• Bachelor's degree in a business/marketing discipline required
• Commercially astute with strong business sense and excellent problem solving / analytical skills
• Strong interpersonal skills, promoting teamwork
• Strong communication skills with an ability to outline and reinforce the Trade Marketing & DSMP strategy and priorities
• Proficient in IRI/Nielsen, Microsoft Office, including the knowledge of Word, Excel, Power Point and Power BI
• Global mindset and a desire to build a successful career with a growing transformational global company

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.