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Product Marketing Lead-logo
Product Marketing Lead
RoktNew York, NY
mParticle by Rokt is widely recognized as one of the leading customer data platforms, serving hundreds of global brands and helping them turn data to insights and insights to action. Built on top of end-to-end streaming architecture, we are committed to empowering businesses to deliver personalized and engaging experiences to their customers across all screens and devices. We believe that the opportunity to help teams activate insights from their customer data to deliver more relevant and adaptive experiences is more important than ever. In January 2025 mParticle merged with Rokt and became mParticle by Rokt. Together, our AI and ML-powered Rokt Brain and ecommerce Rokt Network will power more than 6.5 billion transactions, connecting 400 million customers across the world's leading companies. We are Rokt, a hyper-growth ecommerce leader. Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most. Rokt's AI Brain and ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies. We are a team of builders helping smart businesses find innovative ways to meet customer needs and generate incremental revenue. Leading companies drive 10-50% of additional revenue-and often all their profits-from the extra products or services they sell. This economic edge unleashes a world of possibilities for growth and innovation. At Rokt, we are committed to complete transparency in career paths and compensation. This is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability, available on our website. Rokt'stars constantly strive to raise the bar, pushing the envelope of what is possible. We are looking for a Product Marketing Lead Target total compensation ranges from $222,000 - 355,000, including a fixed annual salary of $182,000 - $245,000, an employee equity plan grant, and world-class benefits. Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility. As a Product Marketing Lead, you'll drive market leadership for mParticle by Rokt's solutions, particularly within our highest-value segments. You'll own positioning, messaging, and go-to-market execution to accelerate adoption of our CDP. You'll work hand-in-hand with fellow PMMs and cross-functional teams to ensure our narrative is consistent and compelling. Your work will directly impact revenue and the long-term success of our product suite. What You'll Do Develop Verticalized Positioning & Messaging Craft crisp, tailored messaging that clearly communicates how the combined mParticle and Rokt offering addresses real-time relevance challenges. Stay ahead of market trends, competitor moves, and product differentiators to continually refine our positioning. Create High-Impact Product-Centric Content Produce engaging, bottom-of-the-funnel assets-such as thought leadership blogs, whitepapers, decks, and one-pagers-that accelerate sales and drive inbound interest. Collaborate with the Content Marketing team to ensure every asset resonates with our target accounts. Showcase Success Stories & Case Studies Identify and partner with clients to develop compelling success stories, testimonials, and case studies. Demonstrate the tangible ROI and incremental revenue gains achieved through mParticle's CDP and solutions. Develop Training & Enablement Assets Build product demos, feature playbooks, and battlecards for both internal and external training purposes. Lead regular enablement sessions to ensure that our GTM teams are fully equipped to articulate our value propositions effectively. Drive Product Launches & Go-To-Market Strategies Collaborate with Product Management to orchestrate seamless product launches. Define and execute go-to-market playbooks, segment-specific strategies, and marketing programs that capture mindshare and boost product adoption. Lead Competitive & Win/Loss Analysis Monitor market trends, competitive activities, and customer feedback. Synthesize insights to refine our positioning and inform the product roadmap. Support Analyst Relations Nurture relationships with key industry analysts. Secure strategic coverage and endorsements that reinforce our market leadership and amplify our brand voice.

Posted 4 days ago

Team Lead, Product Marketing-logo
Team Lead, Product Marketing
DBA Carta, Inc.New York, NY
The Company You'll Join Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Carta's fund administration platform supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more. Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don't work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta's software for the Office of the Fund CFO does just that - it's a new category of software to make private markets look more like public markets - a connected ERP for private capital. For more information about our offices and culture, check out our Carta careers page. The Problems You'll Solve This is a foundational role on our Product Marketing team, covering three different product lines at Carta: our cap table business, fund administration business and also our recent acquisition of Tactyc, an analytics tool. You will be working closely with Product Managers, Designers, and other product marketers building for the Carta ecosystem of startup founders and their private equity investors. Problems you will tackle include: Defining Carta's market positioning within the Private Markets space. Crafting Carta's product narratives that support the overall brand strategy. Collaborating with cross functional partners to ensure that customer feedback is integrated into the product roadmap. Building compelling go to market strategies for new products, successfully activating internal teams to bring your vision to life. Conducting customer interviews and gathering feedback to understand pain points and customer needs, which can inform product development and marketing strategies. Driving awareness and adoption of Carta products and services. The Team You'll Work With Over 40,000 startups have grown on Carta from issuing equity to their first hires all the way to running their first liquidity event. The product marketing team at Carta is the driving force behind getting products to market: we love connecting users with products and experiences they love. The ultimate role of a product marketer at Carta is to function as the connective tissue between internal teams (Product, Engineering, Design, and GTM teams) and Carta customers. As a product marketing leader, you are the voice of the customer to our product teams, and the voice of the product to customers. Our team is focused on three things: Improving roadmaps by creating feedback loops from customers to product teams Driving adoption and utilization of new & existing features Aligning and enabling internal sales, marketing and service delivery teams to tell the right story about Carta's products About You A successful Team Lead, Product Marketing for this role would likely have: At least 10 years of product marketing experience Relevant fintech experience in the private markets ecosystem Experience as a people manager with multiple direct reports Motivation to work collaboratively in a fast-paced, ever-changing environment Taken products and teams from zero to one Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives Salary Carta's compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $166,400 - $208,000 salary in New York, NY Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors. Disclosures: We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details. For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report. Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.

Posted 30+ days ago

Marketing And Publicity Coordinator-logo
Marketing And Publicity Coordinator
Sony MusicNew York City, NY
About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. As a Marketing/Publicity Coordinator, you will be a vital part of the frontline team, supporting various aspects of our marketing initiatives. Your responsibilities include: What you'll do: Day-to-Day Operations: Manage and prioritize daily tasks, ensuring smooth workflows across the marketing team. Purchase Orders: Create and execute purchase orders while maintaining clear records to support budget management. Trend Analysis: Monitor and analyze industry trends to inform marketing strategies and campaigns. Asset Organization: Regularly maintain, update, and archive assets for active and past projects. Radio Promotions: Assist in managing radio promotional efforts, tracking results, and maintaining strong relationships with partners. Publicity Support: Collaborate with the publicity team on press outreach, artist travel / promo schedules, media list updates, press clip distribution. International Marketing: Assist with international campaign setups, communications, and coordination with global teams. Team Collaboration: Act as a core member of the frontline team, contributing to brainstorming sessions and executing creative ideas. Who you are: Education & Experience: Bachelor's degree in marketing, communications, music business, or a related field preferred. 1-2 years of relevant experience in marketing, music, or entertainment is a plus. Skills & Technical Knowledge: Experience mailing digitally and physically promo materials. Familiarity with accounting and budgeting processes. Strong organizational skills with exceptional attention to detail. Ability to manage multiple projects simultaneously and meet tight deadlines. Additional Preferred Qualifications: Knowledge of data analysis tools and platforms. Strong written and verbal communication skills. A passion for music and creativity. What we give you: You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans Investment in your professional growth and development enabling you to thrive in our vibrant community. The space to accelerate progress, positively disrupt, and create what happens next Time off for a winter recess Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

Posted 1 week ago

Marketing Director - ISC Events-logo
Marketing Director - ISC Events
RX GlobalNorwalk, CT
Marketing Director Would you like to join RX, where creativity and out of the box thinking is celebrated? Do you thrive in a fast paced, challenging, and fun environment, where no two days are ever the same? About the Team: RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients. About the Role: The Marketing Director is a creative innovator who uses the latest technologies and tools to engage the target audience and build excitement around their show and the industry. As a brand steward, you will bring the brand to life by engaging customers with your marketing expertise and cultivating relationships within the industry. If you thrive on being part of an entrepreneurial management team, with the backing and resources of a global business, this could be your chance to take your career to the next level. Responsibilities: Develop integrated marketing strategies to position event brands positively and meet strategic objectives Act as a brand steward with deep marketing knowledge and experience in digital marketing, customer insights, social platforms, brand development, and marketing analytics Drive innovation and identify targeted audience segments to engage, grow, and retain customers Focus on content development to drive attendee and prospective attendee engagement Develop and manage multi-channel communication strategies and execute them across assigned brands Collaborate with the campaign management team to develop segmentation and nurture plans for optimal engagement Work closely with the Data and Analytics team to develop targeted audiences, identify growth opportunities, and define strategies Manage and optimize marketing budgets throughout the year Support growth strategies via sales materials including email communications, sales sheets, and social posts Stay current with new trends and technologies in marketing to optimize spend, performance, and customer experience Provide leadership to assigned marketing managers and associates, overseeing day-to-day work and execution of projects Identify and manage outside agency partners and vendors Act as a core part of the Event Brand's management team, working to develop and execute the overall strategic plan Requirements: Have 5+ years' experience in business-to-business marketing. Demonstrate the ability to assess and recommend areas for improvement, leveraging technology and digital marketing. Demonstrate experience developing integrated strategies and multi-channel plans. Have the ability to work effectively in a fast-paced environment, manage multiple priorities, and drive customer satisfaction. Work in a way that works for you: We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working for you: We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: ● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits ● Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan ● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs ● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity ● Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits ● Health Savings, Health Care, Dependent Care and Commuter Spending Accounts ● In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice About the business RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120. Please read our Candidate Privacy Policy.

Posted 30+ days ago

Marketing And PR Specialist-logo
Marketing And PR Specialist
Avera HealthCresco, IA
Location: Cresco, IA Worker Type: Regular Work Shift: Day Shift (United States of America) Join Our Team! At Regional Health Services, we strive to create a positive, team-oriented work environment for our staff. Our professional team of clinical, administrative, and support staff work each day to better serve and care for our community. If you would like to join us on our mission, apply today! Position Highlights POSITION SUMMARY: Responsibilities include planning, developing, coordinating and facilitating marketing functions as needed to promote the strategic plan, mission, vision and values of Regional Health Services of Howard County and its individual departments. Works closely with management, physicians and employees to identify marketing needs, target audiences, and design marketing plans. Provides support to the Vice President of Operations as well as back-up support for the administrative office if needed. POSITION QUALIFICATIONS: Good oral and written communication skills. Ability to work independently. Bachelor's degree in marketing, business, or communications/PR required. Masters preferred. Proficiency in the use of computer programs, such as Excel and PowerPoint required. Experience in web design and advertising preferred. Social media and digital marketing experience required.

Posted 30+ days ago

Director, Sales & Marketing-logo
Director, Sales & Marketing
Harris Computer SystemsNew York, NY
Overview VLN has been a leading provider of virtual/digital learning solutions for K-12 schools and educational consortiums for over 15 years. We offer products including full-time and part-time virtual education, and offerings for both credit recovery and summer school. Our passion is the development of unique digital/online products that help students reach their highest academic potential and foster a positive learning experience. Our focus is driven by student outcomes and sustained growth in the marketplace led to our joining the Harris School Solutions family of companies in 2022. Our platform joins Harris's mission critical solutions in finance, school nutrition, data analytics, and student information systems in use by thousands of K-12 customers across the United States. Responsibilities: Manages a team of account executives to maximize sales revenues and meet corporate and business unit objectives Accountable and responsible for all pipeline generation and bookings activities for the VLN and EVL/HDL sales teams Ensures consistent, accurate forecasting of monthly bookings, operational costs, profitability, and departmental financial ratios Responsible for clear understanding and communication of financial and operational variance explanations on monthly Business Unit financial review calls Manages group to assigned expense and quota/commission budgets Ensures consistent contact and dialogue with Harris Business Unit Controller to clarify and supply monthly sales performance (booking) information in order to meet forecasted financial objectives. Coordinates communication and activities with Marketing and the business unit, to ensure all "before the sale" and "after the sale" activities are executed seamlessly with the highest degrees of integrity. Develops quota and commission plans for Sales personnel, as well as cross-sell and equitable sales relationships across the VLN and EVL/HDL businesses Assist account executives in qualifying opportunities and prospects Manages all sales activity across the group, ensuring well balanced sales activity to ensure achievement of sales plan Manages sales professionals in all aspects of account planning and sales process strategy, tactics and execution Presents credible experience/solutions to the key client decision makers. Advise account executives in monitoring multiple sales cycles and sales events. Handles all employee relation issues, including hiring, coaching, motivating and training of direct reports. Manages the performance and development of all sales professionals within the group. Educates team in terms of sales strategy and operational delivery Evaluates effectiveness of team members; recommends necessary changes including disciplinary action Identify emerging products/services within the EdTech/Digital Learning space and drive newly identified revenue streams to drive increased bookings and recurring revenue. Develop pro-active competitive strategies and targeted sales campaigns including organization of and attendance at regional trade shows Prepare and present annual/bi-annual slide decks for Business Unit Strategic Review. Other responsibilities as assigned by the Business Unit Executive Vice President. Requirements: 3-5 years minimum in managing a sales team of 5+ account executives and their corresponding outcomes 3-5 years enterprise level of successful sales management experience in the K12 market strongly preferred Experience managing within a vertical software market organization highly desired Data/metric driven approach to sales management and financial forecasting a plus Excellent Written and Comprehensive yet concise communication skills a must Strong Presentation skills and consistently high levels of financial numeracy required Business travel required as needed (approximately 15-20%) Salary expectation: $105,000 - $135,000 + commission

Posted 1 week ago

Senior Manager, Digital Product Marketing-logo
Senior Manager, Digital Product Marketing
Fox CorporationLos Angeles, CA
OVERVIEW OF THE COMPANY Fox Corporation Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking. JOB DESCRIPTION Fox is looking for a Senior Manager - Digital Product Marketing with strong expertise and a passion for driving and delivering marketing and product features and MarTech capabilities to improve the effectiveness and efficiency of direct to consumer digital marketing campaigns and overall customer experience. The position is responsible for ensuring that our marketing technology capabilities and investments are working and delivering as intended, and that our capability roadmap is delivered against. It interfaces primarily with Marketing strategists responsible for developing campaigns to deliver on business outcomes, Marketing Operations partners responsible for directly using the campaign toolset, and product and technology teams responsible for delivering against capability requirements. A SNAPSHOT OF YOUR RESPONSIBILITIES Develop and maintain Marketing's roadmap for campaign capability spanning digital channels (e.g. email, SMS, mobile and web notifications, in-app banners), automation, personalization, and ad hoc and trigger campaigning across various lifecycle campaign types (lead gen, retargeting, onboarding, retention, winback). Develop business cases in support of new capabilities and secure approvals. Develop project and product briefs highlighting functionality, customer experiences, use cases (common and edge) and business outcomes for stakeholdering across cross-functional teams and driving alignment on the 'what' and the 'how' Project manage implementation of all enhancements and fixes, including identifying and mitigating risks and managing status and holding team members accountable for delivery. Coordinate with Marketing team and cross functional teams to ensure effective rollouts of new capabilities and technology through definition of process, requirements/use case scenarios and performing business acceptance testing. Monitor and ensure marketing technology platform stability and usability; identify business-impacting issues and serve as primary interface to Marketing Operations stakeholders on platform status, issues, impacts, and ETA's on fixes Maintain robust documentation on system capabilities, known issues and the intuition underlying configuration choices (tradeoffs and consequences) Develop and manage scorecards on systems performance (uptime, ticket resolution SLA, etc) WHAT YOU WILL NEED Experience working in either Marketing or IT/Product roles re: developing and delivering requirements for marketing and MarTech applications. Experience in user experience / customer experience in documenting as-is and to-be flows Project management experience including experience using JIRA to manage and track tickets Experience working in an Agile development model for development and delivery Experience with deep linking including universal links, appflsyer and onelink, custom uri Experience spans both setting up new links and ensuring existing links are working as expected. Prior experience working with Salesforce Marketing Cloud or Braze, mobile platforms such as Localytics, Airship, or Salesforce Mobile Studio. A passion for and understanding of both the marketing and technology sides of MarTech: the applications and "why", ability to develop use cases understood by both Marketing and Tech partners, the underlying technology "how". Proven track record of developing and prioritizing marketing requirements and managing delivery against them. Disciplined, analytical but creative thinker and problem solver. Strong attention to detail, strong ability to complete work under pressure on tight deadlines, logical thinking, curious, self motivated Superior verbal and written communication skills at all levels of an organization with the ability to present complex data, influence others and build relationships. Strong "influence without ownership" skills and driving consensus. Positive attitude and ability to operate in a fast-paced environment with ambiguity. NICE TO HAVE, BUT NOT A DEAL BREAKER Relevant work experience with Digital, Media, and Entertainment A Bachelor's degree. #Ll-Hybrid #Ll-DM1 Learn more about Fox Tech at https://tech.fox.com #foxtech We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law. Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $106,000.00-180,500.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement. View more detail about FOX Benefits.

Posted 30+ days ago

Senior Director, Influencer Marketing And Social Media-logo
Senior Director, Influencer Marketing And Social Media
Arizona CardinalsTempe, AZ
Position: Senior Director, Influencer Marketing and Social Media - Full Time/Exempt Department:Marketing Reports to: Vice President, Content, Creative and Brand Location: Arizona Cardinals (Tempe, AZ) Format: In-person Cardinals Organizational Summary: The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home. As one of the oldest pro football franchises in the U.S., the Club has established itself as a sport and cultural hallmark within Arizona, as well as a trailblazer for diversity, equity, inclusion, and belonging (DEIB) initiatives and firsts around the League. Our vision is to build a leading sports organization that competes for championships, drives business results, creates loyal fans, develops proud employees, and inspires hope in our community. We are relentless in our pursuit of greatness on and off the field, while positively impacting our people, our fans, and our community. If you want to join an organization that values putting the team first, doing what is right, growing with positivity, valuing every voice, while driving performance, we would love for you to join our team. Learn more about the Arizona Cardinals and see what's happening here. Job Summary: The Arizona Cardinals are seeking a dynamic, culturally aware, and strategic leader to serve as our first-ever Senior Director, Influencer Marketing and Social Media. This person will be responsible for evolving and leading our social media strategy, launching and scaling an influencer marketing discipline, and delivering compelling, brand-authentic content that drives engagement, builds fan affinity, and supports business objectives. This position will oversee the Social Media team and collaborate across Marketing, Content, Brand, Partnerships, and Football Operations to ensure our voice on and off the field reflects the passion of the Red Sea and the values of our franchise. Primary Job Duties: The Senior Director, Influencer Marketing and Social Media role will have the daily responsibilities including, without limitation, to the following: Strategy Development: Create and implement comprehensive social media and influencer marketing strategies aligned with brand goals. Develop and execute influencer marketing campaigns that align with brand objectives and target audience demographics. Identify target audiences across different social platforms and develop tailored content strategies. Define and execute an integrated social media and influencer marketing vision that grows the Cardinals' digital presence, drives relevance, and supports marketing and revenue goals. Establish clear content strategies for each social platform, tailored to audience demographics, platform algorithms, and emerging trends. Collaborate with marketing leadership to align the digital strategy with broader brand, ticketing, community, and partnership goals. Continually assess the evolving media landscape to explore new platforms and opportunities for innovation. Influencer Growth and Management: Launch and lead the organization's first influencer marketing program. Identify, vet, and build partnerships with influencers, creators, and cultural connectors who align with the Cardinals' brand and values. Track influencer performance through key metrics (engagement, reach, conversions) and optimize campaigns accordingly. Manage influencer contracts, negotiations, and payments in accordance with company policies and legal requirements. Collaborate with the partnerships team on influencer-led campaigns that support sponsor activations and fan development initiatives. Content Management: Collaborate with the Original Content team in the creation of engaging social media content across various platforms (Instagram, TikTok, Twitter, etc.). Oversee content calendar planning and scheduling. Balance brand voice, player storylines, fan engagement, and business objectives in daily and campaign content. Maintain creative excellence while ensuring consistency and authenticity. Community Engagement: Actively engage with fans across all social platforms, elevating the voice of the Red Sea and strengthening fan loyalty. Leverage social listening tools to monitor sentiment, identify trends, and shape real-time content strategy. Guide the team in turning big moments on the field or off into unforgettable digital experiences. Collaboration & Integration Serve as a connective force between marketing, partnerships, content, PR, community, football operations, and ticketing teams. Partner with Sales and Partnership Marketing on digital campaigns that support revenue generation. Ensure social and influencer efforts amplify team initiatives, league moments, and brand campaigns. Reporting and Analysis: Track key performance indicators (KPIs) like impressions, reach, engagement, and conversion rates. Generate detailed reports to measure campaign effectiveness and identify areas for improvement. Present insights to stakeholders and recommend adjustments to strategy based on data analysis. Team Leadership Inspire, mentor, and manage the social media team to push creative boundaries while staying grounded in data and discipline. Create an environment that fosters innovation, collaboration, and accountability. Champion professional growth and build a high-performing team culture. Other duties as assigned Qualifications/Requirements Education: Bachelor's degree in communication, marketing, or related field from an accredited 4-year college or university Experience: At least five (5) years of experience in influencer marketing and social media and at least two (2) years of experience managing direct reports and leading cross-functional projects Hands-on experience managing social media in a professional sports environment (NFL, other pro leagues, or D1 athletics) preferred Proven experience in social media marketing and influencer campaign management Deep understanding of social media platforms and their algorithms Strong analytical skills to measure campaign performance and identify key insights Excellent communication and collaboration skills to work with cross-functional teams Creative thinking and ability to develop engaging content strategies Knowledge of social listening tools and analytics platforms Ability to work evenings, weekends, and holidays; hours will vary depending on business needs Must complete all pre-employment forms and successfully pass a background check Cardinals Benefits/Perks Summary: The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. The Cardinals benefits offer care, protection, and support for employees and their loved ones. The Cardinals organization encourages an environment that is conducive to living a healthy, productive, and flexible lifestyle. Benefits and Perks include, but are not limited to: Health, Dental, and Vision Insurance options; effective the first day of hire 401 (k) retirement option with employer match contribution Paid Time Off Accruals (including sick time accruals) Paid Time Off for most Federal holidays Time off for Maternity, Paternity, Military, and Bereavement MDLIVE: 24/7 medical support Flexible Spending Accounts (FSA) & Health Care Saving Account options Discounts on Cardinals gear & paraphernalia Tuition reimbursement & Professional Growth opportunities Daily free lunch Complimentary season tickets Subsidized gym memberships The Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. #LI-Onsite

Posted 30+ days ago

Digital Marketing Manager - Moonstone Nutrition-logo
Digital Marketing Manager - Moonstone Nutrition
Innovation Works, Inc.Pittsburgh, PA
Digital Marketing Manager responsibilities include: Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Maintaining our social media presence across all digital channels Maintaining Ecommerce platforms: Amazon.com, Walmart.com, and Target.com Measuring and reporting on the performance of all digital marketing campaigns Job brief If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. What does a Digital Marketing Manager do? You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Plan and manage all ecommerce digital marketing and promotions for Amazon, Walmart Marketplace, and Target.com Design, build and maintain our social media presence Plan, launch, and manage Moonstone's influencer and affiliate programs Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements BS/MS degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up to date with the latest trends and best practices in online marketing and measurement Please forward resumes to: [email protected] About Moonstone Nutrition Moonstone is the first patented alkali citrate product, created by top kidney doctors, to optimize hydration and promote kidney health. Your kidneys naturally detoxify your body, regulate blood pressure, and fulfill other vital needs. Moonstone provides a convenient way to support healthy kidneys on a daily basis. Our mission is to educate people on the importance of kidney health and to provide prevention options for consumers and health care professionals. Moonstone is committed to ongoing clinical trials, educational tools, and cutting-edge science to build a trusted and respected brand.

Posted 30+ days ago

Marketing Coordinator-logo
Marketing Coordinator
The Pattie GroupNovelty, OH
The Pattie Group is seeking a highly motivated and experienced Marketing Coordinator to join our team. As Marketing Coordinator, you will be responsible for developing and implementing marketing strategies to drive business growth. This is a role that requires a strategic and creative mindset, the ability to drive results, be self-motivated and work independently. Responsibilities: Develop and execute a comprehensive marketing strategy to promote our brands and drive client acquisition. Act as a brand manager for the company. Negotiate media and traffic creative to various outlets. Conduct market research to identify trends and opportunities, and use this information to inform marketing strategies. Manage and create website & social media content. Utilize CRM systems and manage email and mailing lists. Act as a community manager for various social media outlets. Coordinate public relations activities. Analyze leads and sales to inform future marketing strategies. Plan, set up, and execute trade show events. Support human resources with internal marketing efforts and events. Design, print, and maintain collateral, advertisements, and digital artwork. Collaborate with customer service, administrative departments, and sales staff. Manage the marketing budget and allocate resources effectively to achieve marketing goals. Requirements: Bachelor's degree in Marketing, Business Administration, or a related field. Previous experience in a similar role, preferably in a high-end target market. Strong knowledge of marketing principles and best practices. Graphic Design capabilities using Adobe photoshop, Adobe Illustrator, Adobe InDesign. Proficient in Microsoft Office Suite. Excellent writing, communication and interpersonal skills. Proven track record of developing and implementing successful marketing strategies that drive business growth and increase brand visibility. Excellent analytical and problem-solving abilities. Strong leadership and team management skills, with the ability to inspire and motivate others. Self-motivated and results-oriented. Supplemental Pay Types: Profit sharing Team incentives Impact Bonuses Employee point reward system Bonus pay Signing bonus Why Join The Pattie Group, Inc.? At The Pattie Group, we believe in growing great landscapes and great people. Here are just a few of the benefits you'll enjoy when you join our team: Clear Career Growth Path: Advance your career with opportunities to move up and throughout our team, positioning yourself for amazing personal and team success, supported by our comprehensive in-house training and development programs. Commitment to Learning: We invest in our people with 45 hours of paid education annually, including both industry-specific and personal development courses - because learning never stops here. Comprehensive Benefits Package: Medical, dental, and vision insurance Short-term disability coverage Life insurance 401(k) retirement plan with Company Matching Contributions Profit-sharing opportunities Paid Time Off and Paid Holidays A Culture That Values Fun and Connection: Regular company picnics, parties, team cookouts, and staff baseball games An annual awards banquet to celebrate our team's hard work and achievements Community involvement offering Charity and Kindness Employee Recognition and Rewards to recognize your dedication and contributions. Pattie Gream Team Reward Programs Discounted services, materials, and more! Employee of the month recognition! Team incentives and Profit Sharing At The Pattie Group, you're not just joining a company - you're joining a team that values your growth, celebrates your success, and knows how to have fun along the way. Schedule: Day shift License/Certification: Driver's License (Preferred) Work Location:In person, no remote work #ZR

Posted 30+ days ago

Strategic Marketing Producer-logo
Strategic Marketing Producer
Fox CorporationNew York, NY
OVERVIEW OF THE COMPANY Fox News Media FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month. JOB DESCRIPTION We are hiring a Strategic Marketing Producer to play a key role in creating cross-platform content from the ground up, with an emphasis on marketing-driven initiatives to strengthen and activate new audiences. The content will span all FOX News Media brands, centered around key activations and brand campaigns. The ideal candidate will be a creative thinker with strong storytelling skills, responsible for generating new ideas to drive brand awareness and engagement. Responsibilities: Content Creation: Develop high-quality, engaging, and relevant content for multiple platforms with a focus on campaign and promotional-driven content, including but not limited to Fox Business, Fox Audio, and Podcasts. Content Strategy: Collaborate to pitch, develop, and execute a comprehensive marketing content strategy that aligns with business goals, campaign strategy, and promotional opportunities. Editorial Calendar: Manage the content calendar to ensure timely delivery of content and maintain a consistent publishing schedule. Collaboration: Work closely with cross-functional teams, including but not limited to design, product, production, and sales, to ensure content aligns with brand messaging and supports overall marketing objectives. Content Innovation: Stay up to date with industry trends and emerging content formats to continuously innovate and improve content offerings. Qualifications: Bachelor's degree in Marketing, Communications, Journalism, or a related field. 3+ years of experience in content marketing, digital marketing, or a related role. Strong writing, editing, and storytelling skills. Proficiency in content management systems (CMS) and marketing automation tools. Experience with SEO and analytics tools such as Google Analytics, SEMrush, or similar. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Creative thinker with a passion for content and digital marketing. Excellent communication and interpersonal skills. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law. Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $67,000.00-90,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement. View more detail about FOX Benefits.

Posted 30+ days ago

US Digital & Cdx Strategy Marketing Director, Sigvotatug Vedotin-logo
US Digital & Cdx Strategy Marketing Director, Sigvotatug Vedotin
PfizerSan Francisco, CA
ROLE SUMMARY At Pfizer Oncology, we are committed to "Outdo Cancer" by advancing transformative medicines wherever we can make a profound difference in the lives of patients. Today, Pfizer Oncology has an industry-leading pipeline that includes the combined legacy Pfizer and Seagen portfolio across breast, genitourinary (GU), hematology-oncology, gastroenterology-oncology, and thoracic therapeutic areas. The US Precision Medicine/Lung Franchise is poised for growth with numerous oncology therapies including Sigvotatug Vedotin, (SGN-B6A) an investigational antibody-drug conjugate under development for the treatment of non-small cell lung cancer (NSCLC) and other solid tumors, coupled with a strong future thoracic pipeline. This role will support the US launch efforts for SV in 2L NSCLC while collaborating with cross functional partners including Market Access, Global Marketing, and Companion Diagnostics. ROLE RESPONSIBILITIES Lead the development of peer to peer and third-party programming strategy Develop KPIs for digital key tactics that will drive launch performance and optimization Support the HCP Digital/Media Tactical Pull-through (Banners, ads) Partner with critical stakeholders within the Oncology Account Group including the Oncology Diagnostics team to develop the US launch strategy for specific companion diagnostic Support Congress strategy and execution as well as other key internal and external engagements (e.g. Ad Boards, strategic workshops, etc.) Conduct all activities and make decisions that are in accordance with Company policies, Pfizer values & global regulatory guidelines. BASIC QUALIFICATIONS Bachelor's degree and 8+ years of pharmaceutical industry experience required, or Master's degree and 7+ years of experience, or Ph.D./PharmD and 5+ years of experience required. Demonstrated success executing complex marketing programs specifically. Demonstrated ability to work effectively with varied internal stakeholders to improve business performance Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management. Strong analytical skills; detail and action oriented; creative. Experience with product positioning and branding is required. Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups. Self-motivated and a team player. Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment. Must be driven by success and able to organize multiple projects over time. PREFERRED QUALIFICATIONS Advanced degree US marketing launch experience specifically within oncology, preferred but not required Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to collaborate with to achieve meaningful outcomes and create business impact. NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS Ability to travel approximately 25% of the time. Other Job Details: Last Date to Apply for Job: June 3, 2025 Additional Location Information: New York, NY; Bothell, WA; Collegeville, PA; Cambridge, MA; Lake Forest, IL; San Francisco, CA Eligible for Relocation Package: No #LI-PFE The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and/or eligibility. Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Marketing and Market Research #LI-PFE

Posted 6 days ago

Product Marketing Manager, VR & Training-logo
Product Marketing Manager, VR & Training
AxonScottsdale, AZ
Join Axon and be a Force for Good. At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact As Product Marketing Manager for VR & Training, you will play a critical role in defining how Axon's Virtual Reality (VR) solutions and training programs are positioned in the market. You will lead the creation of compelling messaging and go-to-market strategies that highlight the value of these innovative solutions for public safety and security. Collaborating with Product, Sales, and Marketing teams, you will drive awareness, adoption, and growth of Axon's VR offerings, ensuring they stand out in the industry as transformative tools for immersive and effective public safety training. What You'll Do Location:Denver/Boulder OR Scottsdale OR Seattle OR San Francisco Reports to: Michelle Cunningham, Director, Product Marketing, TASER, Training & Robotics Direct Reports: None Develop Product Positioning & Messaging: Craft value propositions and messaging frameworks that resonate with public safety agencies and differentiate Axon's VR & Training solutions in the market. Drive Go-to-Market Strategies: Partner with Product Management, Sales, and Demand Generation teams to plan and execute product launches and campaigns. Sales Enablement: Develop and deliver training materials, playbooks, and tools that equip the sales team to effectively position and sell Axon's VR solutions. Customer Insights: Gather and analyze market feedback to deeply understand customer needs and use cases, translating insights into impactful positioning and marketing strategies. Content Development: Collaborate with the Creative and Content teams to produce engaging marketing collateral, including videos, brochures, and case studies. Market and Competitive Analysis: Monitor market trends and competitive activity to inform product strategy and positioning. Performance Measurement: Track and report on the effectiveness of product marketing efforts, using data to optimize strategies. Collaboration: Work closely with cross-functional teams, including Product, Demand Generation, Digital Marketing, and Creative, to ensure alignment and consistency in messaging and execution. What You Bring 5+ years of experience in product marketing or related roles, preferably in SaaS, immersive technology, or training-focused industries. Strong written and verbal communication skills, with the ability to craft compelling narratives and deliver engaging presentations. Experience working on go-to-market strategies for technical or complex products. Familiarity with immersive technologies (e.g., VR/AR) or training solutions is a plus. Proven ability to collaborate cross-functionally and drive alignment across teams. Analytical mindset with experience measuring and optimizing marketing effectiveness using data-driven insights. Alignment with Axon's values: Aim Far: You think big and challenge yourself to push boundaries. Win Right: You prioritize integrity and doing the right thing. Own It: You take responsibility and drive impactful results. Join Forces: You believe in the power of teamwork. Be Obsessed: You strive for excellence in everything you do. Expect Candor: You value open and honest communication. 90 Days at Axon At Axon, we prioritize meaningful progress from day one. Here's what you can expect in your first 90 days: First 30 Days: Understand the Products: Deep dive into Axon's VR & Training solutions, customer use cases, and market positioning. Build Relationships: Connect with key stakeholders across Product, Sales, and Marketing teams to align on goals and priorities. First 60 Days: Strategic Alignment: Contribute to the 2025 and beyond product marketing strategy for VR Training. Quick Wins: Identify and implement opportunities to improve existing sales enablement materials or messaging. Establish a scalable process for proactive customer communications, like newsletters to share updates. 90 Days & Beyond: Execute Strategies: Launch and support marketing initiatives to drive product adoption and customer engagement. Measure Success: Define KPIs and track the effectiveness of marketing efforts, using insights to optimize strategies.. Benefits that Benefit You Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Medical, Dental, Vision plans Fitness Programs Emotional & Mental Wellness support Learning & Development programs And yes, we have snacks in our offices Benefits listed herein may vary depending on the nature of your employment and the location where you work Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you're excited about this role and our mission to Protect Life but your experience doesn't align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. Axon's mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon's impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment. We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We're committed to hiring the best talent - regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances - and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Posted 30+ days ago

Channel Marketer - Institutional Marketing, Vice President-logo
Channel Marketer - Institutional Marketing, Vice President
Blue Owl Capital Inc.New York City, NY
Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives. With $273 billion in assets under management as of March 31, 2025, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Assets. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation. Together with over 1,200 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com. The Role: The Marketing team is responsible for growing the Blue Owl brand and driving assets into key commercial products. Our goal is to raise the firm's visibility and obtain and retain clients, using our global marketing and communications platform to address all investment strategies, regions, and client channels. We seek to deliver the most effective, innovative, and scalable ways to express the traits that set Blue Owl apart. We are seeking a collaborative and results-oriented individual to join Blue Owl's growing marketing team. This professional is responsible for supporting the goals and needs of the institutional business team through effective and engaging marketing campaigns and strategies, leveraging content, events and sponsorships, social media and digital platforms to raise visibility for the Blue Owl brand. The successful candidate will help drive, refine and measure our institutional marketing programs, and work closely with other business colleagues and internal teams. Qualifications: Develop targeted marketing campaigns to build and strengthen relationships with global Institutional clients and prospects, including pensions, consultants, insurance, and single-family office clients using a wide variety of marketing tools Help build, manage and measure different marketing campaigns to deepen institutional business relationships across various regions Assist with the growth and expansion of new products through partnership with various business leaders to develop unique messaging and marketing collateral that supports client and prospecting efforts Manage pipeline of events and sponsorships and develop annual conference strategy in alignment with commercial priorities Write, edit and distribute investment insights based on current themes and opportunities; amplify thought leadership through various marketing platforms (e.g. web, video, social media, etc.) Develop a coordinated product-specific calendar so that written and live content is dispersed in a timely manner and to relevant audiences; ensure deadlines are met Leverage digital marketing and social media platforms to highlight key stakeholders, thought leadership and overall Blue Owl brand Partner with media team on relevant opportunities Oversee vendor relationships and institutional budget Requirements: At least 7+ years of relevant institutional experience, ideally including private markets experience Ability to assimilate to new experiences, learn quickly and absorb a steep growth curve Enthusiastic about branding and marketing, with the goal of producing the highest quality end-result Proactive self-starter, resourceful and creative Exceptional work ethic, positive attitude and collaborative team-oriented disposition Resourceful, solutions-oriented problem-solver Detail-oriented, excellent communication and writing skills Able to work in a fast-paced environment and juggle multiple projects and tasks and manage competing expectations It is expected that the base annual salary range for this New York City-based position will be $175,000 - $200,000. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance. Blue Owl is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

Posted 1 week ago

Director, Marketing Data & Integration-logo
Director, Marketing Data & Integration
Zones, Inc.Carol Stream, IL
Company Overview: When it comes to IT solution providers, there are a lot of choices. But when it comes to providers with innovative and differentiating end-to-end service offerings, there's really only one: Zones - First Choice for IT.TM Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook. Position Overview: The Director, Marketing Data & Integration is a strategic leadership role responsible for developing and implementing data-driven marketing strategies that drive business growth for Zones. This individual will lead the end-to-end management of marketing technology, data analytics, and system integrations to ensure a seamless flow of information across all marketing and sales channels and platforms. The ideal candidate is both a strategic thinker and a hands-on leader who can collaborate with cross-functional teams, optimize marketing processes, and deliver results that shift the way we do marketing. What you'll do as the Director, Marketing Data & Integration: The requirements below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job description is not intended to be a comprehensive list of the duties and responsibilities of the position, and the duties and responsibilities may change without notice. Data Strategy & Governance Define and implement a comprehensive data strategy that aligns with overall marketing and organizational objectives. Establish data governance frameworks, ensuring data integrity, accuracy, and compliance with industry regulations (e.g., GDPR). Develop and launch ongoing customer acquisition and retention program. Marketing Technology Stack Evaluate, select, and manage the marketing technology platforms (D365 CRM, Marketing Automation, Analytics Tools) to enhance lead generation, campaign tracking, and reporting. Oversee system integrations to ensure seamless data flow and efficient processes across the marketing, sales, and customer service ecosystems - data integration with D365 CRM for sales visibility. Develop partner portal for marketing partners to see MDF, invoices, pop and results. Analytics & Insights Develop and maintain advanced analytics models and PowerBI dashboards to measure campaign effectiveness, customer engagement, and marketing ROI by partner. Translate data into simple reports and present recommendations to senior leadership for continuous optimization of marketing strategies. Team Leadership & Development Build, mentor, and manage a high-performing team of data analysts, marketing technologists, and integration specialists. Foster a collaborative culture of continuous learning and improvement, encouraging knowledge-sharing across functional teams. Cross-Functional Collaboration Partner closely with IT, Sales, Product, and Finance teams to ensure alignment of data strategies and marketing objectives. Lead cross-functional projects to streamline operations, enhance reporting capabilities, and improve data-driven decision-making. Process Optimization & Efficiency Identify opportunities to automate workflows and implement best practices in data management and integration. Drive marketing process improvements to reduce operational costs and increase team productivity. Vendor & Stakeholder Management Manage external vendor relationships, including negotiation of contracts and evaluation of performance. Collaborate with internal and external stakeholders to ensure successful deployment and adoption of marketing systems and tools. What you will bring to the team: Bachelor's degree required 10+ years of proven experience in marketing operations and system integration in B2B technology companies, IT/AV distribution or reseller preferred. Expert in D365 CRM and Martech integrations with CRM. Working knowledge of Wrike, HubSpot, Salesforce and marketing automation platforms. Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment. Proficiency in leveraging data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively. Experience building and managing partner portals. Proven ability to work closely and successfully with a sales organization. Ability to work very independently and collaborate with cross-functional teams. Strong analytics, reporting, and written communication skills. Strong negotiation skills. Rigorous attention to detail and focus on quality of deliverables. Strong communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates. Creative thinking and problem-solving abilities to develop innovative marketing initiatives. Qualified candidates can expect a salary range of $140,000 - $155,000 Zones offers a comprehensive Benefits package While we're committed to providing top-tier solutions, we're just as committed to supporting our own team. Our team members enjoy a variety of comprehensive benefits, including medical, dental and vision coverage, life insurance, disability insurance, a 401(k) plan with matching provision, and many more. Generally, Zones currently offers paid time off and personal sick leave in compliance to individual state requirements. At Zones, work is more than a job - it is an exciting career on a global team that is client centric, has a passion for technology, embraces change and lifelong learning in a collaborative culture. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse. If you're interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or on the basis of disability. Zones participates in E-Verify. E-Verify is a system that compares information from a team member's Form I-9 to federal records to confirm their eligibility to work in the United States.

Posted 30+ days ago

Senior Director, Marketing Activation-logo
Senior Director, Marketing Activation
Root InsuranceColumbus, OH
CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only. The Opportunity At Root, we're harnessing the power of technology to revolutionize car insurance. Using machine learning and mobile telematic platforms, we've built one of the most innovative insurtech companies in the world. As the Senior Director of Go-to-Market Strategy, you will build and lead a specialized team responsible for optimizing Root's marketing and distribution approaches across multiple channels. What makes this role unique is that you'll be joining a company where data science drives our marketing decisions-not the other way around. At Root, we've intentionally inverted the traditional marketing model, with our data scientists and quants playing the lead role in optimizing established channels while marketing expertise is crucial for launching and initially scaling new opportunities. You'll be responsible for helping us initiate partnerships and new channel strategies, and then collaboratively transitioning them to our data science team once they're established. This role requires someone who thrives at the intersection of creative marketing strategy and rigorous data analysis. You'll partner deeply with our data science teams in a way that's fundamentally different from traditional marketing organizations. With partnerships representing an increasingly significant portion of our new writings, you'll focus on making these "cold starts" successful while building processes to seamlessly hand them off to our quantitative teams for optimization. Root is a "work where it works best" company. This means we will support you working in whatever location that works best for you across the US. Salary Range: $176,000 - $220,000 (LTI & Bonus Eligible) How You Will Make an Impact Serve as the strategic marketing advisor to executive leadership and data science across channels Develop comprehensive go-to-market strategies for Root's key initiatives, with initial focus on partnership marketing Design and implement scalable frameworks to test, learn, and optimize marketing approaches, especially for "cold starts" in new channels Establish standardized processes for marketing launches to ensure consistency and quality Collaborate closely with Product, Business Development, and Data Science teams to align marketing efforts with business priorities Create transitional frameworks to effectively hand off established channels to our data science teams Partner with high-profile external partners (Toyota, Hyundai, etc.) to plan and execute joint marketing initiatives What You Will Need to Succeed 10+ years of marketing experience with 5+ years in leadership roles Proven background in large-scale, cross-channel marketing launches for national/global brands Deep expertise in taking new products/experiences to market through marketing and advertising Demonstrated success with "cold starts" in new marketing channels and audiences Technical understanding of CRMs, including email and SMS configuration Experience leading A/B testing and data-driven optimization programs Strong track record of building and developing high-performing teams Experience partnering with C-level executives and external partners Exceptional cross-functional leadership skills Comfort working in a data-driven organization where marketing decisions are informed by analytics As part of Root's interview process, we kindly ask that all candidates be on camera for virtual interviews. This helps us create a more personal and engaging experience for both you and our interviewers. Being on camera is a standard requirement for our process and part of how we assess fit and communication style, so we do require it to move forward with any applicant's candidacy. If you have any concerns, feel free to let us know once you are contacted. We're happy to talk it through. Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway! Join us At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team. Who we are We're harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we've built one of the most innovative FinTech companies in the world. And we're just getting started. What draws people to Root Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you'll hear similar reasons for why they joined: Autonomy-for assertive self-starters, the opportunities to contribute are limitless. Impact-by challenging the way it's always been done, we solve problems that have a big impact on our business. Collaboration-we encourage rich discussion and civil debate at every turn. People-we are inspired by the collection of crazy-smart people around us.

Posted 30+ days ago

Vice President Of Sales And Marketing-logo
Vice President Of Sales And Marketing
Harris Computer SystemsWisconsin, MN
Key Responsibilities Develop and execute strategic sales and marketing plans to achieve company revenue goals. Oversee financial aspects of sales, including budgeting, forecasting, and ROI analysis. Lead the Sales department to ensure accurate forecasting of monthly bookings and costs. Cultivate relationships with current clients, prospects, and industry consultants to generate new business opportunities. Provide mentorship and guidance to the Sales & Marketing team, promoting professional development and performance excellence. Collaborate with senior leadership to define sales objectives, allocate resources, and evaluate performance against KPIs. Represent the company at external client meetings, conferences, and internal functions to support business development. Travel as needed to client sites, industry events, and leadership meetings. Qualifications Bachelor's degree in Business Administration, Marketing, or a related field; or equivalent relevant experience. Minimum of 10 years of experience in software sales, with significant exposure to financial management within sales. At least 5 years of experience leading a sales team, including sales operations. Proven leadership and management skills with a track record of driving sales growth. Strong analytical and financial skills, including proficiency in financial modeling and data-driven decision-making. Excellent communication and interpersonal skills. Willingness and ability to travel as required.

Posted 30+ days ago

Marketing Coordinator-logo
Marketing Coordinator
The Culinary Institute Of AmericaHyde Park, NY
The anticipated hiring range for this position is $20 to $22 per hour. Hiring offers will be determined based on the final candidate's qualifications and experience. The recruiter can share more information about what the anticipated hiring rate would be based upon your specific qualifications during the selection process. The CIA offers a substantial benefits package that includes medical coverage available at no cost to qualifying employees, dental insurance, vision insurance, life insurance, short and long term disability insurance, retirement savings plan with high employer contributions, a generous paid time off program, and more! As the benefits package at the CIA results in a significant value above the base hiring rate for this position, we encourage you to apply so that our recruiters can share more information with you about the benefits of working for the CIA. POSITION SUMMARY The Marketing Coordinator works closely with the Admissions Marketing team to execute communications to the college's core admissions audience. This position will be responsible for the day-to-day tasks related to various communications (postal mail, email, text, and website) shared with the college's prospective students and their families. Communicating to all levels of interest with the CIA-from potential students through admitted candidates-The Coordinator will be responsible to support on recruitment efforts spanning all three of the college's US campuses, including undergraduate and graduate level programs. ESSENTIAL RESPONSIBILITIES Execute campaigns (web, e-mail, and text) driving registrations for all admissions-related events. Work closely with the Admissions team to meet attendance goals. Handle weekly postal mailing lists, as well as seasonal mailing processing including but not limited to assigning activities, cleaning up mailing lists, and coordinating with print house. Test/Proof emails as well as execute final sends (utilizing Ellucian Recruit CRM and ClickDimensions). Capture email statistics and prepare reports. Work closely with Program and Marketing Managers to ensure accurate audience lists. Audit customer journey experiences within CRM, ensuring optimal timing and functionality of automated communications. Collaborate with Creative & Marketing teams as necessary to optimize content and improve response and conversion. Support and coordinate work with the Digital & Online Services team, requesting and monitoring website reports and updating/writing website copy. Monitor website chatbot to ensure engagement and consistency. Monitor CRM system to ensure communication processes are functioning optimally. Update and correct data, as needed. Query CRM system for prospect data as necessary to complete assigned tasks & mailings. Complete routine imports, exports, & reports from CRM system. Any and all other job duties as assigned. REQUIRED QUALIFICATIONS Education: Associates degree. Experience: Minimum (1) year of experience working with e-mail and online marketing tools. PREFERRED QUALIFICATIONS Bachelor's degree in marketing, new media, communications or related field. Knowledge of HTML and CSS. Knowledge of Ellucian Recruit, or similar CRM system. Passion for / familiarity with the culinary arts, baking and pastry arts, hospitality industry and/or restaurant industry. REQUIRED SKILLS Detail oriented and thorough. Exceptional organizational skills Strong writing and proofreading skills. Strong teamwork and interpersonal skills; ability to be adaptable, dependable and handle multiple priorities simultaneously. Strong computer experience, which must include abilities to work effectively with MS Office suite products, i.e. Word, Excel, PowerPoint. WORKING CONDITIONS Must be able to work overtime on nights and weekends as required by business needs. Able to work at a computer for extended periods of time, sometimes in excess of eight (8) hours per day.

Posted 30+ days ago

Manager, Digital Marketing-logo
Manager, Digital Marketing
University Federal Credit UnionAustin, TX
Job Summary The Manager, Digital Marketing as the expert in digital marketing, will act as an advocate for the user experience and digital marketing best practices. This position will create engaging and effective digital marketing strategies supported by data that targets our primary market and membership across multiple digital channels, i.e., social media, web, intranet, mobile, online, SEO/SEM, digital signage and email. Leading and working alongside a dedicated team of brand marketers, data analysts, and business development specialists, the Manager, Digital Marketing is a collaborative and passionate problem solver focused on identifying and creating strategies that will harness the attention of our target markets. The Manager, Digital Marketing manages the digital team including email, social media, and web developers, and reports directly to the Director of Marketing. About UFCU Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures. In pursuit of our aspiration that UFCU is loved by millions of Members and built to thrive for generations, we are guided by our values: Purposefully Member-Obsessed We are driven by a profound sense of empathy to deeply understand our Members' needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members' best interests, forever seeking to empower their financial success. Possibilities Reimagined We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights. Performance Excellence Rooted in Unwavering Integrity We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration. Essential Functions Team Leadership Lead, inspire, motivate, mentor, and develop team members by providing guidance and training to attain departmental and individual development goals and support organizational needs. Serve as a role model in transparent communication, two-way dialogue, and proactive communication to the team. Utilize a proactive, ethical, and consultative approach to build a successful and effective team to operate according to UFCU guiding principles, providing guidance and resources and removing obstacles as needed. Create an environment that builds, encourages, and rewards teamwork, collaboration, and delivering business value. Provide team leadership based on servant leadership principles, caring for the whole person. Plan, monitor, and appraise job results with an emphasis on coaching and developing employees to achieve desired performance results. Regularly consult with partners to determine team performance and identify opportunities for improvement. Help teams achieve their career goals. Ensure team members understand how to have an impact and are aware of that impact when they've made it. Embrace and promote a change-oriented and continuous process improvement culture. Digital Strategy Partnering with senior leadership, develops and oversees the roadmap and implementation of UFCU's digital strategy. Ensures online marketing channels are in alignment with the UFCU brand narrative and voice. Evaluates, recommends, and implements new online marketing opportunities and technologies. Leads SEO strategy and optimization. Improves UFCU's website and intranet usability, design, content, and conversion rates. Helps drive content strategies with the creative and marketing teams to optimize digital creativity. Analytics Utilizes strong analytical ability to evaluate end-to-end member experience across multiple channels and touch points. Leverages data and analysis to track member behaviors that inform the creation of digital marketing strategies. Must be comfortable creating executables (e.g., HTML emails and landing pages). Creates analysis reports, KPIs, and dashboards that communicate the overall digital strategy, performance and its impact on UFCU business objectives to key stakeholders. Tracks and optimizes social media engagement. Monitors paid digital media channels to help drive overall account opens, provide strategic direction and Point-of-View (POV) on how to optimize future campaigns. Collaborative Business Partnerships Builds internal relationships and serves as the communication bridge between digital marketing, brand marketing, data analytics, and functional areas including virtual retail and IT. Partners closely with cross-functional business teams, including Social Media Advocate team, to gain alignment on strategies, tactics and measurement. Vendor Management Assesses current efficiencies, researches vendor partners, and manages the vendor relationship to ensure all digital strategies are maximized. Ensures contract work meets service level agreements, quality, brand, schedule, and budgetary requirements. Budget/Expense Development and Management In collaboration with senior leadership and other department managers, establish annual budget with identification of planned expenses for new or enhanced programs and services. Ensure effective control of results. Take action to guarantee achievement of objectives that fall within designated budget. Actively pursue cost improvement opportunities to reduce capital costs, operational cost, and expenses. Other Performs other duties as assigned. Adhere to all company policies, procedures and business ethics codes. Complete required regulatory training as assigned. Maintain strict adherence and compliance to all laws, rules, regulations and internal controls specific to your role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations. Knowledge/Skills/Abilities Knowledge Expert knowledge of digital marketing strategies, including cross-channel campaigns and personalization best practices. Basic knowledge of the credit union's business operations and broader financial industry. Strong knowledge of project management principles and methodologies. Skills Advanced computer skills including proficiency in database software, Microsoft Office Suite. Advanced professional verbal and written communication skills with excellent editing, and persuasive and compelling presentation skills. Strong facilitative communication skills with all levels of leadership, with the ability to collaborate effectively across both technical and non-technical teams. Strong analytical skills and attention to detail to evaluate end-to-end member experience across multiple channels and touch points. Abilities Ability to synthesize large amounts of data into actionable information. Ability to be a strategic creative thinker and problem solver who proactively delivers ideas and solutions. Strong organizational ability with demonstrated success in project management. Demonstrated ability to be service-focused and portray positive energy and professionalism. Facilitative and collaborative team member, with openness to ideas and feedback from others. Strong ability to prioritize and to meet multiple, tight deadlines. Ability to work collaboratively in a fast-paced, diverse, and demanding environment. Competencies Delivering Member Obsession Seeks to understand customers Identifies customer service issues Drives member-focused practices Assures member satisfaction Delivering Performance Excellence Maintains focus Measures progress and outcome Ensures accountability Delivering Innovation Inspires curiosity Challenges current thinking Supports experimentation Advances ideas to the next stage Experience Minimum Requirements Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline. Minimum of five (5) years in a digital marketing or digital product management environment working with paid and organic social media advertising platforms, web-based content management systems, search engine marketing, and email marketing platforms. Minimum of three (3) years formal or informal management and leadership experience developing, influencing, or leading teams. Track record of developing brand strategies, promoting brand growth and expansion, and implementing a plan to drive the organization's message. Deep experience and understanding of digital marketing strategies, including cross-channel campaigns and personalization best practices. Must be bondable. Preferred Requirements Bilingual Spanish/English Experience with a broad set of marketing technology, including Cloud Computing Platforms and Personalization. Experience leading technical projects, new platform evaluations, and integrations. Proficiency in JavaScript, HTML and SQL. Physical Demands The physical demands described are representative of those that must be met by an employee, with or without accommodation, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Frequent While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision and ability to adjust focus. Employee will make extensive use of the telephone and virtual communication platforms requiring the ability to effectively and accurately explain complex information. The employee must regularly lift and/or move up to 10 pounds and frequently lift and/or move up to 25 pounds. Work Environment The work environment characteristics described are representative of those an employee encounters while performing the essential functions of this job. This position is required to frequently work at UFCU Plaza in Austin, Texas. This position may involve periodic stressful conditions. May occasionally require an adjusted work schedule, including extended hours and evening/weekend availability. May occasionally move from one work location/branch to another. Public contact position, requiring appropriate professional appearance. Frequent computer use at a workstation up to two hours at a time. The noise level in the work environment is usually moderate. #INDUFCU

Posted 30+ days ago

Manager, Lifecycle Marketing-logo
Manager, Lifecycle Marketing
Rent The RunwayBrooklyn, NY
About Rent the Runway: Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world's first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman's leadership, RTR has been named to CNBC's "Disruptor 50" five times in ten years, and has been placed on Fast Company's Most Innovative Companies list multiple times, while Hyman herself has been named to the "TIME 100" most influential people in the world and as one of People magazine's "Women Changing the World." About the Job: As a Lifecycle Marketing Manager, you will be instrumental in shaping our customer journey from initial acquisition to activation and retention. You will develop and execute lifecycle marketing strategies aimed at engaging and retaining customers from the early stages of their relationship with Rent the Runway, ultimately driving long-term value and loyalty. What You'll Do: Create and QA daily email campaigns, automated flows, SMS, in-app messages, push notifications, and other communication channels to onboard new customers, drive engagement, and encourage desired behaviors. Collaborate and troubleshoot with cross-functional teams, including product, marketing, and customer success, to define key touchpoints and design personalized experiences for customers throughout their lifecycle. Develop and implement lifecycle marketing strategies to optimize the customer journey from acquisition through activation and retention. Segment customer cohorts based on behavior, demographics, and lifecycle stage to deliver targeted and relevant messaging. Analyze data and metrics to evaluate the effectiveness of lifecycle marketing initiatives, identify areas for improvement, and iterate on strategies to drive higher conversion rates and customer retention. Own end to end campaign processes including campaign planning, creative development, deployment, monitoring and performance reporting. Implement testing strategies, including A/B testing and multivariate testing, to optimize messaging, timing, and channel effectiveness. Monitor industry trends, best practices, and emerging technologies in lifecycle marketing to stay ahead of the curve and continuously innovate our approach. Develop dashboards and reports to track KPIs and communicate performance insights to stakeholders. Continually refine and optimize lifecycle marketing campaigns to meet consumer needs About You: You have a bachelor's degree in marketing, business, or related field. You have 3-4 years proven experience in lifecycle marketing, customer engagement, or related roles, preferably in a startup or fast-paced environment. You have technical in-platform experience with CRM systems and analytics tools (e.g., Sailthru, Attentive, Looker) You enjoy rolling up your sleeves to problem-solve with cross-functional team members including product and engineering teams. Detail-oriented with strong organizational and project management skills, capable of managing multiple initiatives simultaneously. Strong understanding of lifecycle marketing principles, customer segmentation strategies, and customer journey mapping. You possess a blend of art and science: an analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions, while also being a creative thinker with a passion for innovation. Excellent communication skills, with the ability to craft compelling messaging tailored to different audience segments and lifecycle stages. Benefits: At Rent the Runway, we're committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to: Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family. Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention. Paid Sabbatical after 5 years of continuous service- Unplug, recharge, and have some fun! Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!). Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment- Your health comes first and we've got you covered. 401k match - an investment in your future. Company wide events and outings - our team spirit is no joke - we know how to have fun! Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies. Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law. _ ____ The anticipated base salary for this position is $87,200 to $109,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation. By submitting your application below, you agree that you have read and acknowledge Rent the Runway's Candidate Privacy Policy, found here.

Posted 1 week ago

Rokt logo
Product Marketing Lead
RoktNew York, NY
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Job Description

mParticle by Rokt is widely recognized as one of the leading customer data platforms, serving hundreds of global brands and helping them turn data to insights and insights to action. Built on top of end-to-end streaming architecture, we are committed to empowering businesses to deliver personalized and engaging experiences to their customers across all screens and devices. We believe that the opportunity to help teams activate insights from their customer data to deliver more relevant and adaptive experiences is more important than ever. In January 2025 mParticle merged with Rokt and became mParticle by Rokt. Together, our AI and ML-powered Rokt Brain and ecommerce Rokt Network will power more than 6.5 billion transactions, connecting 400 million customers across the world's leading companies.

We are Rokt, a hyper-growth ecommerce leader. Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most. Rokt's AI Brain and ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies.

We are a team of builders helping smart businesses find innovative ways to meet customer needs and generate incremental revenue. Leading companies drive 10-50% of additional revenue-and often all their profits-from the extra products or services they sell. This economic edge unleashes a world of possibilities for growth and innovation.

At Rokt, we are committed to complete transparency in career paths and compensation. This is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability, available on our website. Rokt'stars constantly strive to raise the bar, pushing the envelope of what is possible.

We are looking for a Product Marketing Lead

Target total compensation ranges from $222,000 - 355,000, including a fixed annual salary of $182,000 - $245,000, an employee equity plan grant, and world-class benefits.

Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility.

As a Product Marketing Lead, you'll drive market leadership for mParticle by Rokt's solutions, particularly within our highest-value segments. You'll own positioning, messaging, and go-to-market execution to accelerate adoption of our CDP. You'll work hand-in-hand with fellow PMMs and cross-functional teams to ensure our narrative is consistent and compelling. Your work will directly impact revenue and the long-term success of our product suite.

What You'll Do

  • Develop Verticalized Positioning & Messaging
  • Craft crisp, tailored messaging that clearly communicates how the combined mParticle and Rokt offering addresses real-time relevance challenges.
  • Stay ahead of market trends, competitor moves, and product differentiators to continually refine our positioning.
  • Create High-Impact Product-Centric Content
  • Produce engaging, bottom-of-the-funnel assets-such as thought leadership blogs, whitepapers, decks, and one-pagers-that accelerate sales and drive inbound interest.
  • Collaborate with the Content Marketing team to ensure every asset resonates with our target accounts.
  • Showcase Success Stories & Case Studies
  • Identify and partner with clients to develop compelling success stories, testimonials, and case studies.
  • Demonstrate the tangible ROI and incremental revenue gains achieved through mParticle's CDP and solutions.
  • Develop Training & Enablement Assets
  • Build product demos, feature playbooks, and battlecards for both internal and external training purposes.
  • Lead regular enablement sessions to ensure that our GTM teams are fully equipped to articulate our value propositions effectively.
  • Drive Product Launches & Go-To-Market Strategies
  • Collaborate with Product Management to orchestrate seamless product launches.
  • Define and execute go-to-market playbooks, segment-specific strategies, and marketing programs that capture mindshare and boost product adoption.
  • Lead Competitive & Win/Loss Analysis
  • Monitor market trends, competitive activities, and customer feedback.
  • Synthesize insights to refine our positioning and inform the product roadmap.
  • Support Analyst Relations
  • Nurture relationships with key industry analysts.
  • Secure strategic coverage and endorsements that reinforce our market leadership and amplify our brand voice.