Marketing Jobs 2026 (Now Hiring) – Smart Auto Apply
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Marketing Manager
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Overview
Job Description
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
- 401(k)
- 401(k) matching
- Company parties
- Monitor and manage the overall functions of the marketing department.
- Analyze customer insights, consumer trends, market analysis, and best practices to build successful marketing strategies.
- Develop and present marketing plans, establish positioning, identify target audiences, and ensure the alignment of marketing strategies with company objectives.
- Lead and execute marketing campaigns across various channels and segments from conception to completion.
- Collaborate with graphic design specialist and social media coordinator to ensure innovative and cohesive design concepts for print, digital, and multimedia communications.
- Manage PDT product portfolio, to include SKU rationalization, as well as optimization of PDT product offering.
- Manage and continuously build out PDT’s new product pipeline based on insights gained from surveys, research, and focus groups.
- Conduct market research to ensure PDT’s new products will be successful upon launch.
- Attend dental industry trade shows to gather information on innovations, trends, branding, marketing, and new opportunities. Present this information to PDT leadership post-show.
- Take new products from inception to product launch and continue to nurture products until potential is optimized.
- Lead cross-department collaboration for new product creation utilizing PDT’s new product SOP.
- Develop new marketing materials and strategies as new products are added.
- Complete full annual analysis of PDTs pricing versus competitors' MSRPs & sell prices.
- Utilization of PDTs software platforms, to include HubSpot, Canva, Shopify, Acumatica, Adobe Creative Suite, and others.
- Work with the Digital Marketing Specialist to ensure SEO, AEO, and GEO are maintained.
- Guide the team in creating assets needed to provide the sales team with quarterly workflows in HubSpot.
- Oversee analytics reporting across multiple platforms to generate insights for campaign optimization and go-to-market strategies.
- Partner with the sales team to design, test, and improve lead nurturing tactics utilizing leads from shows, social media, continuing education programs, and online events.
- Create and manage the annual budget for all areas of the marketing department in line with the annual sales and marketing plan.
- Lead the development of creative briefs and guide creative direction for advertising and communications, including digital, print, and video assets. Meet or beat all deadlines for internal and external partners.
- Manage relationships with external partners, including media, manufacturer partners, and KOLs.
- Ensure consistency in design and branding across all materials and channels.
- Maintain inventory of “swag” items to meet deadlines and the needs of the sales team and partners.
- Design and coordinate modern, efficient, durable, and portable trade show booths for local, national, and international shows.
- Work with the sales team to develop customer-facing presentations and ensure alignment with sales strategies.
- Manage and mentor employees within the marketing department, creating a safe & supportive team environment.
- Maintain an internal calendar that clearly communicates emails, social media, and marketing events to all Sales & Marketing team members on an ongoing basis.
- Maintain current knowledge of multimedia/interactive design principles.
- Be prepared to travel internationally and attend meetings, events, and training sessions as required. Travel may be up to 3 times per quarter.
- Ensure resource allocation and staff development by working with Human Resources and the Vice President of Sales and Marketing.
- On-board and train new marketing employees, providing a robust program that enables team members to assimilate quickly.
- Attend and support PDT sales and marketing meetings.
- Actively participate in all internal and external PDT meetings. Preparing as needed prior to each meeting.
- Perform employee performance evaluations and manage corrective action processes as necessary.
- Ensure punctual attendance and adherence to safety and operational regulations.
- Complete any additional tasks assigned by manager & PDT leadership.
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