Director Marketing ServicesSAN MANUEL INDIAN BINGO & CASINOHighland, CA
The Director, Marketing Services, is responsible for the strategic oversight and management of the production, creative, account services and copywriting teams. Reports directly up to the Vice President, Brand Marketing, and maintains strong working relationships with other marketing, casino operation, and tribal government operation leaders. In conjunction with the VP, Brand Marketing, the Director is responsible for the intake, oversight, and deliverables of shared services marketing projects across the enterprise. Oversees and directs their teams, including the planning, forecasting, budgeting and best practices for marketing projects. Working in a collaborative culture as a key leader in the marketing department, the Director, Marketing Services will be responsible for developing and managing marketing campaigns, special projects, production of goods, vendor selection and output, internal client services, and overall brand and digital presentations across various platforms. ESSENTIAL DUTIES AND RESPONSIBILITIES Serves as an active strategic leader with comprehensive teamwork and oversight responsibilities over production, creative services, account services and copywriting functions to enhance brand awareness and market presence. Provides regular updates to leadership teams as applicable. Develops and manages communication and organizational tools including meetings, conference calls, status sheets and file storage / project system management. Develops and manages content marketing strategies, including digital and print materials. Directs the design, development, and production of marketing materials, tools, and documents to ensure consistency in brand messaging and visual identity across all channels and ensures quality of content is tailored to strategic business needs and brand alignment. Works closely with other marketing leaders to identify and drive the Marketing Services offerings, advertising content, and industry best practices to meet business objectives. Maintains relationships with key clients, partners, and stakeholders and meets regularly for status meetings and project meetings to track current work and open new marketing jobs, including ensuring updated production status sheets with pertinent project details. Provides senior oversight for team members' marketing services, ensuring all marketing deliverables and components are well planned, ordered within enterprise and department compliance standards, and delivered in a timely and effective fashion. Develops, maintains, and manages productive relationships with partners, vendors and suppliers as related to production, creative services, account services, and copywriting functions. Develops and progresses RFP programs with VP and procurement team to comply with best practices and maintain fairness and competitive pricing for production work. Drives and champions new technologies, collaborations, and improves processes to define, leverage and implement best content production and delivery practices including leading continuous improvements in cost reduction, production time and pipeline capacity. Manages the functional budget and accurately tracks/adheres to budget goals ensuring efficient allocation of resources. Monitors expenditures and ROI to optimize marketing investments and delivers projects within or below established budgets. Performs other duties as assigned to support the efficient operation of the department. SUPERVISORY RESPONSIBILITIES Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Makes hiring decisions and designs individual development plans with succession planning in mind for all key roles. EDUCATION, EXPERIENCE AND QUALIFICATIONS Bachelor's Degree in business, marketing, advertising, public relations, procurement, communications or similar field required. Minimum three (3) years of relevant experience required. Minimum seven (7) years of supervisory experience in a similar role required. Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above. KNOWLEDGE, SKILLS AND ABILITIES (KSA) The ability to direct a team, leading multiple projects in a deadline-driven environment while maintaining focus on high quality production. High level of proficiency using Microsoft Word, Excel, PowerPoint and Outlook is required. Familiarity with Macintosh computers and popular graphics industry software including but not limited to Adobe, Photoshop and Illustrator. Familiarity with marketing project management software (i.e. WorkFront), file storage management and best practices. Strong familiarity with production and copywriting work for integrated marketing campaign outputs including but not limited to: traditional media (billboards, TV, radio, print); emerging/digital media (social media, streaming media and websites); multimedia (LEDs, motion graphics, video); signage & collateral (flyers, brochures, banners, players' cards, menus); and direct marketing (mailers, postcards, e-mail). Excellent project management skills. Exceptional written and verbal communication, grammar and proofreading skills with acute attention to detail. Ability to prioritize and manage multiple tasks/projects to support multiple high-level executive positions and multiple marketing/entertainment verticals under his/her purview. LICENSES, CERTIFICATIONS AND REGISTRATIONS At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license. No Driving Responsibilities: Role does not require a driver's license or insurance. PHYSICAL REQUIREMENTS/ WORKING CONDITIONS - ENVIRONMENT The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job. Primary work environment is in a climate-controlled office setting. Work requires travel to attend meetings, trade shows, and conferences. Incumbents may be required to work evening, weekend and holiday shifts. Must be able to work in a fast-paced, high-demand environment. Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or move up to 40 pounds occasionally. Sedentary work: involves sitting most of the time. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions. Hearing sufficient to hear conversational levels in person, via videoconference and over the telephone. Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings, via videoconference and over the telephone. Visual acuity that meets the requirements of the position: The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading and visual inspection of employees, visitors or facility. Mobility sufficient to safely move in an office environment, walk, stoop, bend and kneel, and enter, exit and operate a motor vehicle in the course of travel to promotional events, meetings, conferences, trade shows and San Manuel properties. Endurance sufficient to sit, walk and stand for extended periods, and maintain efficiency throughout the entire work shift and during extended work hours. The employee may be exposed to fumes or airborne particles including secondhand smoke. Reasonable accommodation will be made in compliance with all applicable law. As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!
Posted 1 day ago