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Channel Marketing Manager

Employer:AurisJob Type: Full Time / PermanentLocation:RemoteDepartment: MarketingRole:Channel Marketing ManagerReports To:Director of Growth Marketing

About Us

Auris™ is the payroll and HR company built for small and medium-sized businesses who can’t afford to get it wrong. Trusted by over 50,000 businesses nationwide, Auris pairs easy-to-use technology with real human service to give leaders the confidence that every detail is done right – so they can focus on growing their team and their business. Acquired by Acrisure in 2025, Auris formerly Heartland Payroll is accelerating its vision to deliver seamless human-centered technology to help small businesses thrive.

Job Summary

We’re looking for a strategic yet hands-on Channel Marketing Manager to grow our partner ecosystem — including brokers, CPAs, and referral networks. In this role, you’ll bring partner programs to life from idea to launch, driving engagement, lead generation, and shared revenue growth. 

Key Responsibilities

• Build, launch, and optimize co-marketing campaigns with brokers, CPAs, and referral partners to drive qualified leads and partner engagement.

• Manage day-to-day partner communications, ensuring consistent messaging, timely campaign execution, and strong relationships across the channel.

• Collaborate with sales and partner teams to identify growth opportunities, co-develop go-to-market plans, and measure results.

• Own campaign performance tracking — analyze data, report on ROI, and continuously refine tactics to improve conversion and engagement.

• Along with product marketing, help develop partner marketing materials — email templates, sales collateral, landing pages, and enablement kits — that make it easy for partners to promote our solutions.

• Coordinate events, webinars, and partner activations that strengthen relationships and generate pipeline opportunities.

• Work closely with creative and digital teams to deliver high-quality, on-brand content and assets for partner use.

• Act as the partner’s marketing advocate internally — ensuring their needs, insights, and opportunities are reflected in strategy and execution.

Qualifications

• 3+ years of experience in B2B marketing, with a focus on channel, partner, or field marketing.

• Proven ability to plan and execute multi-channel campaigns that drive measurable partner engagement and pipeline growth.

• Strong understanding of partner ecosystems — including brokers, CPAs, and referral-based networks.

• Excellent project management skills with the ability to juggle multiple campaigns, stakeholders, and deadlines.

• Comfortable working in fast-paced, high-growth environments where collaboration, adaptability, and initiative are key.

• Exceptional communication and relationship-building skills — able to translate strategy into clear, actionable marketing plans for partners.

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