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Life Sciences Marketing & Events Coordinator
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Overview
Job Description
Description
- Plan and execute tradeshows, conferences, and company-sponsored events, including logistics, vendor management, timelines, booth setup, promotional materials, and onsite coordination with attendees.
- Collaborate on event budget planning and forecasting in partnership with marketing leadership; track expenses and provide post-event ROI and performance reporting.
- Coordinate lead capture and follow-up: set up Salesforce campaigns, ensure accurate lead data entry, and build post-event dashboards to measure impact.
- Develop event collateral and sales enablement materials (e.g., booth graphics, one-page handouts, slide decks, swag) aligned with brand guidelines.
- Support event-related marketing campaigns, including drafting media kits and social media posts, developing graphics and related email campaigns, and monitoring engagement.
- Assist with development and updates of marketing collateral (e.g., one-page handouts/flyers, slide decks, templates, case studies) for use by business development and sales teams.
- Support content creation and scheduling (as needed) for company social media (LinkedIn, YouTube, etc.), including drafting posts, coordinating graphics, and responding to comments that foster engagement.
- Help maintain the editorial and event calendars to align internal teams on upcoming content, campaigns, and key dates.
- Provide general marketing support as needed, including updates to the marketing intranet, company website, graphic refreshes, and coordination with external vendors or partners.
- Support marketing reports, including providing data on campaign metrics, updating dashboards, and summarizing performance for leadership and cross-functional teams.
- Support CRM data entry and ensure accurate tracking of leads, contacts, and campaigns in Salesforce for timely follow-up and pipeline visibility.
- Assist with lead generation and marketing automation workflows, including building email campaigns, updating nurture sequences, managing contact lists, and tracking performance.
- Create, distribute, and analyze customer surveys, leveraging data-driven insights to inform business decisions and continuous improvement.
- Design and deploy customer feedback processes, including post-project surveys, event feedback forms, and satisfaction touchpoints; summarize insights and recommend improvements to leadership and project teams.
- Monitor and analyze survey data and synthesize findings into clear summaries and recommendations for leadership, sales, and project teams; track follow-up actions to improve client retention.
- Support the employee advocacy program with brand-aligned lunch-and-learns, internal events, and social sharing initiatives that encourage employees to amplify company content and thought leadership.
- Coordinate logistics for client appreciation events or employee gatherings that reinforce relationships and culture.
- The ideal candidate will have a bachelor’s degree in marketing, business administration, or communications with coursework or work-related experience in science or engineering.
- 2 to 5 years of experience in B2B marketing, preferably in professional services, medtech, or life sciences.
- Hands-on experience with CRM platforms (Salesforce preferred) including campaign setup, lead tracking, and basic reporting.
- Project management skills: ability to juggle multiple events, deadlines, and stakeholders with strong attention to detail.
- Cross-functional collaboration: comfortable partnering with sales, business development, and project teams to align on goals and follow-up.
- Proficiency with design tools (Canva, Adobe Creative Cloud, or similar) to create event collateral, one-pagers, and social assets aligned with brand guidelines.
- Strong written and verbal communication for drafting emails, social posts, survey questions, and executive summaries.
- Experience with MS Office products (Outlook, Excel, PowerPoint, Word) strongly preferred.
- Experience with marketing automation platforms (HubSpot, Marketing Cloud Account Engagement/Pardot, Marketo, or similar).
- Background in customer feedback or survey programs (design, deployment, analysis).
- Familiarity with demand generation or nurture campaign workflows.
- Experience with Smartsheet.
- Experience with Wordpress.
- Experience managing event budgets and vendor relationships.
- Experience with social media (e.g., LinkedIn).
- Knowledge of Technical Writing and drug/device development.
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