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Marketing Director
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Job Description
Description
- Strategic Leadership: Develop and implement omni-channel marketing strategies to drive brand growth and engagement. Lead marketing initiatives that align with Tuuci’s business objectives, ensuring maximum ROI.
- Market Segmentation: Stay ahead of industry trends and global market dynamics, leveraging insights to define Tuuci’s position in the market. Use market segmentation to guide strategies and communicate the brand’s value propositions effectively.
- Thought Leadership: Apply thought leadership to understand and articulate what sets Tuuci's products apart from the competition. Drive innovative approaches that position Tuuci as a leader in the market.
- Campaign Management: Oversee the execution of integrated marketing campaigns from ideation to execution, ensuring campaigns are on time, on budget, and aligned with brand goals.
- Cross-Functional Collaboration: Partner with product development, sales, and customer service teams to create marketing materials and product messaging that align with brand positioning.
- Brand Stewardship: Ensure brand consistency across all marketing channels, maintaining Tuuci's high standards for design and messaging. Serve as the brand ambassador, promoting and protecting the brand's image in every marketing initiative.
- Digital & PR Strategy: Lead digital marketing strategies and PR campaigns, collaborating with external agencies to boost online presence, manage media relations, and enhance brand visibility.
- Content Development: Oversee the creation of compelling content for all marketing channels, including digital, print, video, and experiential marketing, ensuring content is high-quality and aligns with the brand’s voice and objectives.
- Event & Product Launches: Plan, manage, and execute product launches, trade shows, and key events. Ensure that Tuuci’s presence is impactful, consistent, and reflects the company’s commitment to innovation and quality.
- Partnership & Sponsorships: Identify and manage strategic partnerships, sponsorships, and collaborations to expand brand reach and enhance marketing efforts.
- Analytics & Reporting: Analyze the effectiveness of marketing campaigns, utilizing data-driven insights to optimize strategies and ensure continued growth.
- Team Leadership: Lead, mentor, and inspire the marketing team, fostering a collaborative environment that encourages creativity and professional growth.
- Sustainability & Community Engagement: Champion sustainability initiatives and philanthropic efforts, promoting Tuuci’s commitment to the environment and community involvement.
- Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.
- 7+ years of progressive marketing experience, including at least 3 years in a leadership role overseeing strategic marketing initiatives.
- Proven experience in omni-channel marketing strategy, brand management, digital marketing, and campaign execution.
- Strong understanding of customer behavior and digital marketing trends.
- Exceptional leadership and interpersonal skills with experience leading cross-functional teams and managing external agencies.
- Excellent communication skills, both written and verbal, with the ability to present to senior leadership and external stakeholders.
- Proficient in MS Office Suite (Excel, PowerPoint, Word), Adobe Creative Cloud, and marketing automation tools (Marketo, HubSpot, etc.).
- Experience with project management tools (Asana, MS Project, etc.) and web analytics tools (Google Analytics, etc.).
- Health benefits, matching 401(k) retirement plan, paid holidays, and personal days.
- A supportive and welcoming work environment that encourages professional growth and creativity.
- Opportunities to make an impact and lead a global brand in an exciting, growing industry.
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