Technical Product Marketing Manager

Company Intro

At Sift, we’re redefining how modern machines are built, tested, and operated. Our platform gives engineers real-time observability over high-frequency telemetry, eliminating bottlenecks and enabling faster, more reliable development.

Sift was born from our work at SpaceX on Dragon, Falcon, Starlink, and Starship—where scaling telemetry, debugging flight systems, and ensuring mission reliability demanded new infrastructure. Founded by a team from SpaceX, Google, and Palantir, Sift is built for mission-critical systems where precision and scalability are non-negotiable.

Description

Sift is hiring a technical communicator to help us go to market more effectively at a critical moment in our growth. Our platform is being used by the most advanced engineering teams in aerospace, defense, and next-gen manufacturing.

As the product matures, we need someone who can translate real technical value into clear, credible stories. Someone who can build content, shape positioning, and engage directly with the engineers building systems that can’t fail. This role blends product marketing, developer advocacy, and field insight to help us better serve this audience and sharpen how we show up in the market to engineers who are building systems that can’t fail.

The ideal candidate knows how engineers evaluate tools, and has the instincts of a developer advocate paired with the strategic judgment of a GTM leader. You’ll be a key partner to the sales team, supporting technical deal cycles with technical content, actionable enablement and field-ready assets. You’ll also support the Growth product manager by contributing to onboarding and product-related assets that help engineers unlock value earlier in their journey.

Key Responsibilities

• Shape Product Messaging: Partner with product and engineering to define positioning that resonates with technical users. Help articulate how Sift solves real-world engineering problems in high-stakes environments.

• Create Technical Developer-Focused Content: Write high-credibility product blog posts, walkthroughs, and technical sales enablement assets. Collaborate with forward deployed engineers and customers to turn real-world usage into reusable content and education materials.

• Drive Sales Enablement: Build and maintain technical sales assets—battlecards, demo flows, talk tracks, sales plays—that help the field team explain complex value props clearly and credibly.

• Engage the Engineering Community: Build and nurture relationships with engineers and technical leaders through LinkedIn, X, and in-person interactions. Join existing conversations and introduce Sift in ways that feel authentic, helpful, and earned.

• Support Product Launches: Collaborate cross-functionally to bring new features and services to market including GTM launch planning, execution, and adoption.

• Contribute to GTM Strategy: Feed field and community insight back into product, pricing, positioning, and market segmentation decisions. Represent the voice of the engineer in our broader go-to-market approach.

The Skillset You Bring

• Experience: You have 5+ years of experience in technical product marketing or related role, supporting deeply technical products and audiences.

• Technical Background: You’ve worked as an engineer, developer, or solutions architect and can hold your own in deeply technical conversations. You understand how engineers think and what they care about.

• Proven Content Execution: You’ve published technical blogs, videos, demos, or documentation that engineers actually read and use. You’re comfortable owning the editorial calendar and executing on it.

• Sales Enablement Mindset: You’re motivated by helping teams win. You’ve supported technical sales cycles before, and you know what tools the field needs to be credible and effective.

• Developer Advocacy Instincts: You have a pulse on the engineer’s perspective. You know what builds trust, what comes off as fluff, and how to meet the audience where they are.

• Strategic Market Awareness: You don’t just write content, you think about why it matters, who it’s for, and how it fits into the broader GTM engine. You can translate complex features into differentiated value.

• Audience Fluency: You understand the environment that aerospace, defense, and robotics engineers operate in and how they evaluate tools, where they look for ideas, and what gets their attention.

• Cross-Functional Execution: You’ve worked closely with product, engineering, marketing, and field teams. You’re organized, self-directed, and capable of driving initiatives forward in a fast-paced environment.

• Mission Orientation: You’re motivated by building products that matter. You understand what’s at stake when engineers are building systems that can’t fail.

Salary range: $160,000 - $200,000 per year. Plus equity and benefits.