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Shopper & Customer Marketing Manager (Club and New Business) Job ID 2023-01351
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Job Description
Description
- Retailer Strategy & Execution:Partner with Sales and Brand teams to develop and execute customer-specific marketing strategies, including promotional plans, launch toolkits, and in-store/online activation tailored to each retailer.
- Line Review & Assortment Support:Lead preparation for retailer line reviews including data analysis, product positioning, and sell-in materials. Collaborate with cross-functional teams on assortment planning and category storytelling.
- Promotional Planning:Own the development and management of trade marketing calendars, promotional forecasts, and post-event analysis to optimize spend and ROI.
- Cross-Functional Collaboration:Act as the liaison between Sales, Brand, Product Development, Trade Marketing, and Creative to align on timelines, messaging, and execution.
- Retailer Media & E-commerce Support:Manage retailer-specific digital and media programs (e.g., Walmart Connect, Roundel), in partnership with eComm and media teams to maximize awareness and conversion.
- Insights & Reporting:Analyze retailer POS, syndicated data, and post-program performance to generate actionable insights and continuously improve future initiatives.
- Budget Management:Track and manage customer marketing budgets, ensuring accurate allocation, spend tracking, and invoice processing.
- Bachelor’s degree in marketing, Business, or related field
- 4–6 years of experience in customer/trade/shopper marketing, preferably in CPG or retail-facing roles
- Strong understanding of retailer dynamics (Walmart, Target, Costco, Amazon, etc.)
- Proven experience developing and executing integrated marketing plans
- Excellent communication, project management, and cross-functional collaboration skills
- Data-driven mindset with proficiency in POS/syndicated data tools (e.g., Nielsen, IRI, Profitero)
- Highly organized with ability to manage multiple priorities in a fast-paced environment
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- This role requires on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office
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