Field Marketing Manager

First Things First - What We Can Offer You

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer paid options
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Home Office Allowance
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
• Talent Referral Program - get rewarded for referring a friend to join our team!
• Flexible work environment
• Diverse training & internal networking opportunities across all of our product lines
• Opportunities for career progression and development
• For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
• Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers

The Job

The Field Marketing Manager is responsible for growing the Simpro Group brand and generating sales leads through developing and executing a highly effective field marketing strategy for the United States and Canada.

What You'll Do

Strategy:

• Responsible for supporting our GTM strategy through regional trade shows, webinars, associations, partner led events and exclusive closing events.

• Build and execute a comprehensive strategy inclusive of industry association, partners, and publishers

• Plan and execute programs that build the Simpro brand and create a healthy lead pipeline.

• Create and manage the region's budget.

Events & Campaigns:

• Produce events from concept through completion, including planning, budgeting, managing stakeholders and vendors, execution, staffing and reporting.

• Identify opportunities and innovative ways to engage our target audiences through sponsored industry events, trade shows, conferences, etc.

• Collaborate with the campaigns team to extend and localize global campaign strategies for regional execution. Ensure messaging, content, creative, and promotional tactics are tailored to resonate with local audiences while maintaining campaign integrity and driving effectiveness across events and initiatives.

Sales & Marketing Collaboration:

• Partner closely with revenue leaders, account executives and BDRs on pre-show and post-show strategies to maximize pipeline generation.

• Coordinate closely with sales and marketing stakeholders to ensure seamless planning, execution, and two-way communication between teams.

Industry Association & Partnerships:

• Build and maintain relationships with industry associations, media, event suppliers, publications, partners and community organizations that help meet business outcomes.

• Support joint field and partner events that drive shared pipeline and engagement.

• Oversee Simpro and Aroflo's presence at relevant industry events including speaking and sponsorship opportunities.

Reporting & KPIs:

• Define, track and report on metrics, and utilizing this to identify opportunities for continuous improvement.

• Forecast, evaluate, and report on program effectiveness and return on investment (ROI) as well as sharing of key learnings and outcomes.

What You'll Bring

• 2+ years B2B SaaS experience

• 5+ years of proven experience in field marketing and/or events experience in B2B SaaS, software or technology companies.

• Bachelor's degree in Marketing, Business or a related field.

• An orchestrator and collaborator while being both tactical and strategic.

• Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment.

• Proficiency in leveraging data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively, is a critical requirement for this role.

• Strong analytical skills to assess program and event data and performance, manage budgets, review and optimize strategies.

• Excellent communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates.

• Experience and ability to work independently while progressing multiple priorities forward simultaneously.

• Creative thinking and problem-solving abilities to develop innovative marketing initiatives.

• Proficient in Google Suite, Salesforce.com, Asana and Looker.

• Ability to travel 20-30% to US and Canada based trade shows, events and meetings.

Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:

We Are One Team

We Are Customer Centric

We Are Growth Minded

We Are Accountable

We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume.

• Please note, no agencies will be accepted in the recruitment of this role. Remote positions are only open to candidates residing in AL, AZ, CA, CO, FL, GA, HI, IL, IN, KY, MA, MN, MO, NJ, NM, NY, OH, OR, PA, RI, SC, TX, WA. Due to legal, tax, and business considerations, we are unable to hire outside these locations at this time. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.