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Marketing Specialist
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Overview
Job Description
- Develop and execute integrated marketing strategies for behavioral health and aesthetic services.
- Create engaging content for social media, newsletters, and websites that reflect the mission of holistic care and wellness.
- Manage and analyze digital marketing campaigns (Google Ads, Meta Ads) to attract new clients and increase retention.
- Coordinate outreach efforts, community partnerships, and promotional events in the Maryland/Virginia region.
- Collaborate with clinical and aesthetics teams to promote new programs, workshops, or treatment launches.
- Maintain brand consistency across all communication channels and marketing materials.
- Track key performance metrics (leads, engagement, conversion) and report outcomes to leadership.
- Bachelor’s degree in Marketing, Communications, or related field.
- 2–4 years of experience in healthcare, wellness, or aesthetic marketing preferred.
- Strong understanding of HIPAA-compliant marketing practices and patient privacy.
- Skilled in digital marketing tools: Canva/Adobe Creative Suite, Google Analytics, Meta Ads Manager, Mailchimp or similar platforms.
- Excellent copywriting and storytelling skills with the ability to adapt tone for both clinical and lifestyle audiences.
- Detail-oriented, organized, and able to manage multiple projects in a fast-paced setting.
- Passion for wellness, mental health, and aesthetic care.
- Competitive pay with growth potential.
- Monthly performance-based incentives.
- Flexible hybrid work schedule.
- Employee discounts on wellness and aesthetic services.
- Collaborative, mission-driven work environment focused on whole-person care.
Flexible work from home options available.
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