Regional Director of MarketingJGTG MarketingHouston, Texas
THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards. At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion. $100,000 - $110,000.00/annually FLSA Status: Exempt Summary The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Austin, Dallas, Houston, and San Antonio, with a consulting role for presentations in Monterrey, MX. This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward. Duties and Responsibilities Oversee marketing efforts and initiatives for Dallas, Houston, Austin, San Antonio and Monterrey, MX in the Broadway Across America network which includes the following: Create advertising plans for season advertising and single show ad budgets with local partners input and facilitating approvals from shows where necessary Set goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the Vice-President, members of the ticketing team, and local partners for both season ticket campaigns and individual show campaigns Manage and track show budgets based on markets approved spend and approved advertising plans per show – track ROAS and adjust advertising as needed based on return and forecasted sales Assist in the placement of media buys in specific markets Manage subscription campaign including budgets, marketing materials, sales results Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc. Formulate agendas and lead weekly and/or bi-weekly calls with local teams Create and implement timely, targeted, and engaging email and social media campaigns for shows, subscription efforts, and institutional marketing in coordination with the Marketing Assistant Advise or direct local public relations and group sales efforts Oversee media and non-media based promotions and grass roots promotional efforts Establish priority offers with local market, BAA lists, Ticketmaster and etc. Submit and approve job requests for print collateral, online assets, email blasts, etc. in coordination with the Marketing Assistant Work with Regional VPs and ticketing including advising marketing efforts, pricing strategies, advertising settlements, priority offers, etc. Approve or oversee advertising settlements Work in rotation with the Southwest team to remotely settle show contracts on select Sunday evenings following an engagement week Act as liaison between local market and NY design team, National BAA staff, show press agents, Ticketmaster and etc. Ensure all assets are being used efficiently including, SMS, apps, website, email, social, signage, and all communication avenues Work with BAA National marketing and creative teams to develop new ideas and initiatives Supervisory Responsibilities The Regional Director of Marketing directly supervises the Marketing Assistant. The Director of Marketing carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include but are not limited to: Provide oversight and guidance on the review, routing, and coordination of all design and communication projects in collaboration with graphic designers, show representatives, and partners. Ensure alignment with project timelines and creative standards. Provides strategic direction and support for organic social media content. Support the Marketing Assistant in prioritizing tasks and meeting key deadlines to ensure the smooth execution of marketing initiatives. Competencies To perform the job successfully, an individual should demonstrate the following competencies: Cooperation Establishes and maintains effective relationships Active listener Offers assistance and support to co-workers Works cooperatively in group situations Adaptability Able to work around unexpected changes of circumstance or workload Modifies a planned course of action based on new circumstances Changes communication style to achieve the best results Functional Competencies (these are specific to the job family and may be technical in nature) Looks for ways to improve and promote quality Demonstrates accuracy and thoroughness Team Orientation Fosters team cooperation Understands team roles and responsibilities Supports group problem solving Qualifications aka KSAOs To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience Bachelor’s Degree in marketing, communications, and advertising preferred but additional experience may be substituted for education 3-5 years’ experience in live event sales, preferred Ticketing experience with Archtics, and Ticketmaster preferred Google Ads certification is a plus Communication Skills Ability to read, analyze, and interpret media buys, media performance and sales reports Ability to respond to common inquiries or complaints from customers, partners, or members of the industry Ability to write email, social media, and sales copy Ability to effectively present information to internal staff and outside show and presenting partner representatives Critical Thinking Able to create specialized marketing plans for each individual production based on each show’s unique target audience Remain nimble to shift strategies as needed based on reporting metrics and sales data Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to: Plan and produce various promotional and sales events Set up and breakdown for off-site events Some travel for company and industry-related events Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to: Fostering team spirit Assisting with other departments needs as requested Acknowledgement The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor. We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan. Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. EQUAL EMPLOYMENT OPPORTUNITY The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification or position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The John Gore Organization’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Posted 1 week ago