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Tapestry logo

Director, Retention & Lifecycle Marketing

Tapestry
New York, New York

$128,000 - $160,000 / year

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that...

Posted 2 weeks ago

D logo

Marketing Associate

Description This
New York, New York
Description This is a rare entry point into B2B fintech marketing at a firm where the work is consequential and the audience is sophisticated. You will join a focused, high-calibre...

Posted 2 weeks ago

Crisp logo

Senior Director of Performance Marketing

Crisp
Atlanta, Georgia
Senior Director of Performance Marketing Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assista...

Posted 2 weeks ago

You.com logo

Developer Marketing Lead

You.com
San Francisco, California

$170,000 - $210,000 / year

About Us At You.com, we are building the AI Search Infrastructure that powers modern AI systems. Our goal is to create the trusted knowledge layer that agents, applications, and en...

Posted 2 weeks ago

Royal Bank of Canada logo

Field Marketing Consultant

Royal Bank of Canada
Minneapolis, Minnesota

$70,000 - $130,000 / year

Job Description What is the Opportunity? As a Field Marketing Consultant (Regional), you’ll be the dedicated marketing partner for advisors in your assigned region (East, Central,...

Posted 2 weeks ago

T logo

Sr. Product Marketing Manager (Revenue & Reporting)

Tabs
New York, New York
Tabs is the leading AI-native revenue platform for modern finance and accounting teams. Tabs agents automate the entire contract-to-cash lifecycle, including billing, collections,...

Posted 2 weeks ago

Argon Agency logo

Digital Marketing Coordinator

Argon Agency
West Palm Beach, Florida

$48,000 - $60,000 / year

We are seeking a motivated and detail-oriented Digital Marketing Coordinator with strong hands-on experience in Google PPC campaigns and Meta Ads . This role is ideal for someone w...

Posted 2 weeks ago

BlackRock logo

Director, Client Segment Marketing – Family Capital (Single Family Offices) & Endowments and Foundations

BlackRock
New York, New York

$180,000 - $270,000 / year

About this role The Team: The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact...

Posted 2 weeks ago

TTI logo

Field Sales & Marketing Representative - Harrisburg, PA

TTI
Harrisburg, Pennsylvania

$24 - $26 / hour

Job Description: Field Sales and Marketing Representative – Techtronic Industries, NA (TTI) About Us: TTI (Techtronic Industries) is a fast-paced, high energy, organization that re...

Posted 2 weeks ago

C logo

Marketing Director (Full-Time or Fractional)

Culture On Camera
Huntsville, Alabama
Description Marketing Director Location: Huntsville, AL (Hybrid) | Type: Full-Time or Fractional Our client is a personal injury firm representing real people with real problems: c...

Posted 2 weeks ago

C logo

Director, Natural Gas Marketing

Crescent Energy Management
Houston, Texas
Crescent is a differentiated U.S. energy company committed to delivering value through a disciplined, returns-driven growth through acquisition strategy and consistent return of ca...

Posted 2 weeks ago

OCTA logo

Intern, Marketing & Customer Engagement

OCTA
Orange, California

$19 - $22 / hour

Job Description College Intern – Marketing & Customer Engagement OCTA’s College Intern Program is a year-round, paid opportunity designed to provide hands-on experience in the tran...

Posted 2 weeks ago

D logo

Regional Marketing Events Specialist - Northwest

DPR
San Francisco, California

$63,570 - $101,920 / year

Job Description The NW Regional Marketing Events Specialist acts as a non-pursuit focused Marketing resource responsible for organizing, maintaining, and executing Get Work-related...

Posted 2 weeks ago

Abbott logo

Associate HCP Omnichannel Marketing Insights Lead

Abbott
Alameda, California

$100,000 - $200,000 / year

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with lea...

Posted 2 weeks ago

Darkroom logo

Marketing Data Scientist

Darkroom
New York, New York
What we're building We're empowering small teams with technology that makes it easier to market and grow businesses. Our current focus is to help consumer brands shift from "workfl...

Posted 2 weeks ago

Graco logo

Marketing Project Manager

Graco
Dayton, Minnesota

$64,600 - $113,100 / year

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump pean...

Posted 2 weeks ago

PuroClean logo

Marketing Representative

PuroClean
Louisville, Kentucky

$30,000 - $80,000 / year

Marketing Representative Company and Culture: PuroClean, a leader in emergency property restoration services, helps families and businesses overcome the devastating setbacks caused...

Posted 2 weeks ago

Lavendo logo

Senior Field Marketing Manager, Voice AI (SF/NYC)

Lavendo
San Francisco, California

$145,000 - $174,000 / year

Lavendo partners with startups and high‑growth companies to help them hire top‑tier sales, GTM, and technical talent. This role is with one of our clients; we’ll share full details...

Posted 2 weeks ago

NVIDIA logo

Technical Marketing Engineer

NVIDIA
Us, California

$160,000 - $253,000 / year

NVIDIA has been transforming computer graphics, PC gaming, and accelerated computing for more than 25 years. It’s a unique legacy of innovation that’s fueled by great technology—an...

Posted 2 weeks ago

W logo

Product Marketing Expert

Weekday AI
Needham, MA
This role is for one of the Weekday's clients Salary range: Rs 14000000 - Rs 17000000 (ie INR 140-170 LPA) Experience: 3+ yrs Location: Needham, Boston Job Type: full-time We are l...

Posted 2 weeks ago

Tapestry logo

Director, Retention & Lifecycle Marketing

TapestryNew York, New York

$128,000 - $160,000 / year

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Overview

Schedule
Full-time
Career level
Executive
Remote
On-site
Compensation
$128,000-$160,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance

Job Description

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. 

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose:

The Director, Retention& LifecycleMarketingis the strategic owner of Kate Spade North America’s customer lifecycle and retention marketing programs andworking under theleadershipofthe Senior Directorof Paid Media & Retention. This role sets the audience and engagement strategy, owns the lifecycle roadmap, andleadsa rigorous testing and optimization agenda across Email, SMS, andConsumer Lifecycle marketing efforts. As a visionary and datadriven leader, the Director governs both Lifecycle Design and Lifecycle Execution—synthesizing customer intelligence, performance signals, and analytical insights into a cohesive, continuously improving program. The role shapes the longterm vision for customer engagement, loyalty, and lifetime value, driving innovative, customercentric initiatives that scale across anomnichannel brand.

The successful individual willleveragetheirproficiencyin:

Lifecycle & Audience Strategy

  • Translate business goals into a holistic lifecycle and audience framework, setting engagement priorities, customer stages, and seasonal/commercial calendar alignment across owned channels.

Lifecycle Program Design & Execution

  • Own the endtoend lifecycle architecture across Email and SMS, including onboarding, reactivation, winback, and loyalty journeys.

  • Define and govern the lifecycle roadmap, approving briefs and ensuring strategic rigor from concept through execution.

  • Oversee campaign planning, calendar management, and execution for Email and SMS.

Segmentation & Personalization

  • Oversee development ofsegmentation and personalization strategy,leveragingbehavioral, transactional, and demographic signals to deliver relevant, customercentric messaging at scale.

Testing, Analytics & Optimization

  • Set and prioritize the testing roadmap by synthesizing hypotheses from Lifecycle Design and Execution.

  • Review monthly performance and analytics syntheses, connect insights to strategy, and adjust priorities to drive continuous improvement.

  • Define KPIs and ensure clear performance visibility to senior leadership.

CrossFunctional Collaboration

  • Partner closely with Creative and Content teams to ensure messaging aligns with brand voice and drives engagement.

  • Serve as a key partner toMarketing, Buying,Site, and Customer Experience teams to ensure seamless, omnichannel customer journeys.

Technology & Innovation

  • Manage relationships with ESP, SMS, and Martech partners; stay abreast of emerging tools and industry trends to evolve lifecycle capabilities.

People Leadership & Governance

  • Lead and develop direct reports,establishteam operating cadences, andmaintaingovernance across lifecycle functions.

  • Act asprimarystakeholder and brief approval authority; own seniorlevel communication with the Senior Director and crossfunctional partners.

The accomplished individual willpossess:

  • Bachelor’s Degree or equivalent professional experience will be considered

  • 8+years of experience in a digital/CRMrole, experience in email marketing

  • Experience with alarge-scaleESP isa must;CORDIALexperience preferred

  • Understanding ofemail fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.

  • Experience in HTML/CSS/AMPScriptpreferred

  • Prefermulti-line of businessor multi-brand program experience

  • Luxury or specialty retail background

  • Experience working alongside Martech on platform strategy

  • Familiarity with AI-driven lifecycle capabilities

An outstanding professional will have:

  • Strong analytical and project management skills

  • Detail oriented with focus on delivering results

  • Self-starter, takes initiative, with the ability to juggle multiple priorities

  • Ability to partner with multiple cross functional teams

  • Excellent oral and written communication skills

#LI-DC1

Our Competencies for All EmployeesCourage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.Our Competencies for All People ManagersStrategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.                                                                                                    

Kate Spade. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com

Visit Tapestry, Inc.

Base Pay Range

$128,000.00-$160,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.

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