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Manager, Brand Marketing (IHOP)-logo
Manager, Brand Marketing (IHOP)
Dine BrandsGlendale, California
A key member of the IHOP restaurant brand marketing team, the Brand Marketing Manager is responsible for product and menu-related projects, effectively managing new product development and improvements, testing and system-wide rollouts. Responsibilities: Usher product initiatives from strategy and development to testing and implementation Leverage existing consumer insights & business data to develop program strategies Manage cross-functional teams, serving as the primary point of contact and maintain category expertise Manage brainstorming of new menu items and platforms Develop new product concepts, initial product names and positioning Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value Create project plans, establish timelines, and maintain schedule in partnership with PMO Partner with culinary, operations & consumer insights on development of new menu items Review materials to maintain accuracy/consistency Analyze performance and develop fact-based recommendations based on approved success criteria Responsible for system-wide rollouts Partner with Consumer Insights and Business Analytics to establish goals and track progress against key consumer and business metrics Partner with creative marketing and agencies on creative materials Build support for business initiatives through effective communication with Leadership Team, internal/external groups, agencies, and franchisees Oversee key partner relationships related to brand, daypart, product line, or product initiatives Manage product improvements and cost-savings opportunities Build support through effective communication and influence Monitor business performance Perform other responsibilities, as needed Skills & Requirements: College degree required; MBA preferred 3+ years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required Effective leader and organizer of cross-functional teams Exceptional planning and project management skills required; ability to manage multiple projects of complex scope Demonstrated ability to establish strong working relationships with internal/external partners Nimble and flexible Excellent written/verbal communication skills, strong presentation skills and ability to influence, persuade & inspire others Strong organization and attention to detail Franchise experience preferred Proficient in Microsoft Office

Posted 30+ days ago

Associate Growth Marketing Channel Manager-logo
Associate Growth Marketing Channel Manager
Eko HealthEmeryville, CA
At Eko, we're dedicated to providing healthcare professionals with industry leading digital tools to hear and understand their patients' hearts and lungs. With our platform, clinicians can detect cardiopulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible. With over $165M in funding from partners like 3M and the Mayo Clinic, Eko has become one of the fastest growing digital health companies, doubling our customer base in the last year to over 500,000 clinicians across 4,000 U.S. hospitals. We've built a tremendously talented, diverse, and mission driven team and are proud to be certified as a Great Place to Work. Together we are committed to investing in each other and our mission to ensure all patients have access to high quality care. The Growth Marketing Team at Eko is the expansion engine of our business and responsible for driving the business forward through both digital and offline channels. Our team is highly cross - functional, and we work closely with other teams in the organization. We are a group of thoughtful, strategic, and analytical thinkers who are committed to sharing Eko with the world. We're looking for an Associate Growth Marketing Channel Manager to support the development and execution of new customer acquisition channels. This is an exciting opportunity for a growth-minded marketer to help test, manage, and optimize innovative programs that reach new audiences. You'll help bring new channels-such as podcast ads, influencer partnerships, and direct mail-to life and scale the ones that perform As Associate Growth Marketing Channel Manager at Eko, You Will: Support the launch and day-to-day management of emerging growth channels including podcasts, influencers, direct mail, and affiliate partnerships. Help coordinate campaign execution across internal teams and external partners (e.g., influencers, podcast networks, agencies). Track performance metrics and support reporting on key KPIs such as acquisition, conversion, and ROI. Collaborate with content, creative, and analytics teams to ensure campaigns are well-targeted and optimized. Conduct research on new trends and growth opportunities in marketing and make recommendations based on findings. Assist in managing budgets and timelines for experimental marketing campaigns. As Associate Growth Marketing Channel Manager at Eko, You Have: 3+ years of experience in marketing, growth, or campaign management roles. Hands-on experience supporting or managing one or more of the following channels: podcasts, influencers, affiliate, direct mail, or other experimental media. Strong organizational and project management skills, with the ability to manage multiple campaigns at once. Data-driven mindset with a curiosity to test, measure, and optimize marketing efforts. Excellent communication and collaboration skills, with a proactive and team-oriented attitude. Experience working in a fast-paced, cross-functional, and mission-driven environment. Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities. Familiarity with digital health, medtech, or DTC healthcare audiences is a plus. As Associate Growth Marketing Channel Manager, We'd Love If You Also Have: Bachelor's degree in Marketing, Business, Communications, or related field. Experience with web analytics, channel analytics and marketing platforms (e.g. Google Analytics, Looker, Meta Ads, Klaviyo, StackAdapt, Trade Desk, etc.). Prior experience working with compliance in regulated industries such as healthcare or medical devices. Benefits and Perks We Offer: Eko was recognized by "Great Place to Work" in 2020 and 2021 Paid-time off Medical/Dental/Vision, Disability + Life Insurance One Medical membership Parental Leave 401k Matching Work from home equipment stipend Flexible schedules Wellness programs (Wellness Wednesdays, Time off) Wellness perks (Headspace, Ginger, Aaptiv, Physera) Learning and Development stipend $95,000 - $100,000 a year Eko is elevating the way clinicians detect and monitor cardiac and respiratory disease by bringing together advanced sensors, patient and provider software, and AI-powered analysis. Its FDA cleared platform is used by tens of thousands of clinicians treating millions of patients around the world, in-person, and through telehealth. The company is headquartered in Oakland, California and privately-held, with investments from ARTIS Ventures, NTT Venture Capital, DigiTx Ventures, Mayo Clinic, Sutter Health and others. Eko is proud to be an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. We celebrate diversity and are committed to building a diverse and inclusive team.

Posted 2 days ago

Associate CRM and Marketing Automation Manager-logo
Associate CRM and Marketing Automation Manager
RaceTracAtlanta, Georgia
RaceTrac Company Overview Job Description: The CRM & Marketing Automation Associate Manager is responsible for the deployment and execution of guest-facing marketing campaigns within our marketing automation platform, focusing on email, SMS, and in-app channels. This role involves managing the development and execution of owned channel campaigns including activation, retention, win-back and promotional programs to ensure timely and effective execution. This position is crucial for creating a strategic communication experience for RaceTrac guests and enhancing engagement throughout their lifecycle. Responsibilities: Develop, test and deploy targeted journeys via email, SMS, and in-app channels in partnership with campaign marketing leads. Execute ad-hoc email, SMS and in-app campaigns, including setup, testing, deployment, and channel reporting. Provide segmentation recommendations and implement effective segmentation strategies that power personalized communications. Collaborate with campaign teams to review and provide feedback on digital channel creative to ensure best practices are followed. Assist in the development of tools, processes, and frameworks to enhance best practices and deliver cutting edge email/SMS/in-app marketing programs. Manage the digital calendar and participate in cross-functional campaign planning and consult on deployment timing and slotting. Monitor campaign performance in the marketing automation platform and provide optimization and testing recommendations to campaign leads. Collaborate with cross-functional teams to develop and implement strategies that enhance guest engagement and satisfaction. Ensure all communications follow industry standards and privacy policies. Stay updated on industry trends and best practices to enhance CRM strategies Qualifications: 3+ years’ experience in developing multi-channel campaigns in marketing automation platforms, such as Braze, (email/SMS/Push/Content cards) with ability to demonstrate proficiency in the tool. Basic understanding of data architecture and segmentation principles Ability to recommend and implement best practices for email, SMS, and push communications across a global organization. Experience in A/B and multivariate testing to optimize campaign elements such as copy, creative, offers, and delivery timing. Basic knowledge of HTML, CSS, and dynamic scripting languages (e.g., Handlebars, Liquid) a plus Strong verbal and written communication skills, with effective interpersonal abilities. Excellent problem-solving skills, capable of troubleshooting and applying logical reasoning. Strong analytical skills to derive insights from data for campaign improvement. Ability to communicate effectively and influence leaders at various organizational levels. All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Posted 3 weeks ago

Growth & Performance Marketing Manager-logo
Growth & Performance Marketing Manager
Sofar OceanSan Francisco, CA
The Company Sofar is on a mission to connect the world's oceans. We design, build, and deploy the largest privately owned network of marine weather sensors to power the world's best marine weather forecasts. Our data helps our customers to increase efficiency and reduce emissions, delivering tools to governments and other stakeholders to understand impacts of climate change on extreme weather and ocean health. We live on Planet Ocean, and our goal is to create the ocean intelligence needed to ensure a sustainable future. The Role To accelerate our growth, we're looking for an experienced Growth & Performance Marketing Manager to develop and execute comprehensive strategies that drive qualified leads and maximize ROI across channels. The ideal candidate thrives in a fast-paced, technical environment and knows how to turn insights into impact. This role will work out of our Pier 28 headquarters in San Francisco. Impact You'll Own: Own and execute our growth and performance marketing strategy in close collaboration with brand, product, and content marketing to engage key accounts and drive qualified leads across target verticals. Own, execute, and optimize campaigns - including email, SEM, paid social, webinars, sponsored content, customer lifecycle marketing, and more - to exceed lead and conversion goals. Build and maintain robust campaign tracking and lead attribution systems using HubSpot, Google Tag Manager, and GA4 to ensure data accuracy and actionable insights. Analyze and report on campaign performance, delivering clear insights and recommendations to drive ongoing optimization and consistently outperform industry benchmarks. Partner closely with the sales team to align on targets, share insights, and continuously improve lead quality and conversion across the funnel. Deeply understand our target audiences - across shipping, marine sensing, academia and government - to create campaign, content, and channel strategies that drive results. Own the campaign roadmap and calendar, ensuring milestones are clear and progress is tracked across initiatives. Partner with design and content teams to develop marketing assets for paid campaigns, contributing to copywriting, editing, and QA to ensure quality and consistency. About You You are a growth hacker at heart with experience in traditional growth marketing and performance marketing. Proven track record of building and scaling campaigns that drive measurable business impact. Highly analytical with a data-first approach - you use insights to make decisions, test hypotheses, and optimize performance. 6+ years of experience in growth marketing, with a BA/BS in Marketing, Business, or a related field. Expert-level experience with HubSpot, Clay, Google Tag Manager, and GA4, including automation and attribution. Collaborative and proactive, with a bias for action and a drive to help make big things happen. Strong project management and prioritization skills to thrive in a high-performance environment. Bonus Points Understanding of the shipping industry or experience in marine sensing. Estimated Salary Range: $107,000 - $140,000 The range listed is what we reasonably expect to pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and may be modified in the future. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, experience, and equity package. Sofar's Commitment to Climate Justice We at Sofar Ocean acknowledge that careers in the marine sciences "... have traditionally been, and remain, non-diverse work environments", thereby limiting the entry and prosperity of underrepresented groups in the space. (Johri et al., 2021) Many of these same groups are disproportionately affected by climate change, and are often excluded from decision making that directly address their interests and needs. We are committed to addressing these climate injustices and highly encourage people who identify as women, LGBTQ+, Black, Indigenous, and people of color (BIPOC) to apply. Employee Conduct It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors. Equal Employment Opportunity All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

Posted 5 days ago

Senior Product Marketing Specialist-logo
Senior Product Marketing Specialist
Wolters KluwerWaltham, MA
The Senior Product Marketing Specialist will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate CE products from the competition while reinforcing customer value. They will also support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. The role will work closely with portfolio marketing, product management, strategic marketing communications, training and sales to deliver accelerated growth for CE products. Essential Duties and responsibilities Market Intelligence: understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies. Product Positioning: develop clear and compelling product positioning and messaging that differentiates our products in the market. Content Creation: create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses. Sales Enablement: equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies. Partner Enablement: support the partner ecosystem with the necessary tools and materials to sell our products effectively. Analyst Support: create differentiated messaging & materials for analyst briefings, inquiries, and RFPs. Stakeholder Engagement: collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact. This is a Hybrid role requiring 2 days a week in a Wolters Kluwer office location Job Qualifications Education: Bachelor's degree from an accredited four-year college or university in relevant field or equivalent Experience: Five or more years of demonstrated success in product marketing Other Knowledge, Skills, Abilities or Certifications: Required: Experience working with sales, account management and customer success functions Strong understanding of SaaS products and their application in business Experience in marketing enterprise software solutions Ability to translate complex topics into simple, clear, and intuitive language Team player able to work within a matrixed organizational structure Experience in creating marketing collateral & sales enablement tools Preferred: Experience in healthcare technology or similar setting a plus Travel requirements Up to 10% travel required as necessary, mostly to internal meetings Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 - $133,750

Posted 5 days ago

Entry Level Marketing Agent-logo
Entry Level Marketing Agent
IdeaboxproLos Angeles, California
Job Ad: Entry Level Marketing Agent Ideaboxpro (Los Angeles, CA) Job Title: Entry Level Marketing Agent Company: Ideaboxpro Location: Los Angeles, CA Salary: $22 - $32 per hour Job Type: Full-Time About Us: Ideaboxpro is an innovative company focused on providing creative marketing solutions that empower businesses to reach their full potential. Based in Los Angeles, we specialize in digital marketing strategies that enhance brand visibility and drive engagement. Our team is passionate about fostering collaboration and creativity to deliver exceptional results for our clients. Job Description: We are seeking a dynamic and motivated Entry Level Marketing Agent to join our growing team. This position is perfect for individuals looking to kick-start their careers in marketing and gain valuable experience in a fast-paced environment. As an Entry Level Marketing Agent, you will have the opportunity to work closely with experienced marketing professionals and learn the ins and outs of various marketing strategies and campaigns. Responsibilities: Assist in the development and execution of marketing campaigns. Conduct market research to identify trends and consumer preferences. Help manage social media accounts and create engaging content. Support the design and distribution of promotional materials. Analyze campaign performance and provide insights for improvement. Assist with organizing marketing events and promotions. Skills Required: Bachelor's degree in Marketing, Business, or a related field preferred. Strong written and verbal communication skills. Familiarity with social media platforms and digital marketing tools. Ability to work collaboratively in a team environment. Detail-oriented with strong organizational skills. Creative thinker with a passion for marketing. Benefits: Competitive hourly rate ranging from $22 to $32. Health, dental, and vision insurance. Paid time off and holiday benefits. Opportunities for professional growth and development. A creative and inclusive work environment. If you're ready to take your marketing career to the next level and work with a passionate team, apply today to join Ideaboxpro as our Entry Level Marketing Agent!

Posted 30+ days ago

Salesforce Marketing Cloud-Senior Associate-logo
Salesforce Marketing Cloud-Senior Associate
PwCNew York, NY
Industry/Sector Not Applicable Specialism Salesforce Management Level Senior Associate Job Description & Summary At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives. In Salesforce marketing and sales at PwC, you will specialise in providing consulting services for Salesforce applications related to marketing and sales. You will analyse client requirements, implement software solutions, and provide training and support for seamless integration and utilisation of Salesforce marketing and sales applications. Working in this area, you will enable clients to optimise their marketing and sales processes, enhance customer engagement, and achieve their strategic objectives. Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn't clear, you ask questions, and you use these moments as opportunities to grow. Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Respond effectively to the diverse perspectives, needs, and feelings of others. Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems. Use critical thinking to break down complex concepts. Understand the broader objectives of your project or role and how your work fits into the overall strategy. Develop a deeper understanding of the business context and how it is changing. Use reflection to develop self awareness, enhance strengths and address development areas. Interpret data to inform insights and recommendations. Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. Minimum Degree Required Bachelor's Degree Minimum Year(s) of Experience 5 year(s) Preferred Fields of Study Computer and Information Science,Management Information Systems,Marketing,Business Administration/Management Certification(s) Preferred One or more of the following Salesforce certifications or accreditations: Certified Salesforce Administrator, Marketing Cloud Engagement/Exact Target, Marketing Cloud Account Engagement/Pardot, Data Cloud, Personalization/Einstein Personalization, and Marketing Cloud Intelligence/Datorama Preferred Knowledge/Skills Demonstrates thorough abilities and/or a proven record of success in working with business stakeholders in understanding their business needs, conduct product demos and incorporate business feedback to meet customer's service business objectives including: Demonstrating thorough and hands on experience working with salesforce platform on configuration, customization (Lightning Components, Apex, Visualforce, SOQL, etc), integration, security, administration and other core features; Defining and delivering scalable technical solution architecture and integrated solution involving different Salesforce Marketing Cloud; Demonstrating proven ability to work with the Business Architect and/or Business Analyst to translate the customer requirements into a working solution; Presenting high-level overviews of the Salesforce Marketing Cloud architecture and integration capabilities; Demonstrating an understanding of integrations with third party systems through a variety integration patterns and Salesforce capabilities (Soap, Rest, Platform Events, Streaming APIs, etc); Managing and communicating with the development team to design and implement solutions with a focus on adhering to industry leading practices and code quality techniques; Producing deliverables within a diverse, fast paced environment, collaborate effectively across teams and juggle multiple projects and initiatives simultaneously; and, Demonstrating a broad understanding of enterprise applications to which Salesforce.com is commonly integrated to enable end-to-end ecosystem for enterprise customers (e.g., SAP, Oracle, Marketo and related cloud and/or on premise ERP business applications). Travel Requirements Up to 80% Job Posting End Date Learn more about how we work: https://pwc.to/how-we-work PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy . As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law. For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all. Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines The salary range for this position is: $84,000 - $202,000, plus individuals may be eligible for an annual discretionary bonus. For roles that are based in Maryland, this is the listed salary range for this position. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

Posted 5 days ago

Manager, Marketing Campaigns-logo
Manager, Marketing Campaigns
InovalonBowie, MD
Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building. Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve. Overview: The Manager, Marketing Campaigns enables and supports creative and imaginative thinking to drive the development and delivery of marketing programs and campaigns   for our Provider Business Unit . Working in close collaboration with Product Marketing , BDM and MDR Leadership , this position will leverage   a team of 3 Campaign Managers to implement and utilize an array of digital and traditional marketing methods to deliver the desired outcomes and achieve corporate Marketing OKRs and KPIs.     Duties and Responsibilities:   • Effectively lead and manage the Provider Marketing Campaign team ensuring that the team has the resources and support required to execute campaigns effectively.   • Foster and work in close partnership and collaboration with business unit leadership, product marketing , BDM and MDR Leadership and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs.   • Lead and coordinate development and implementation of marketing strategies that meet the goals of the organization. This involves researching target markets, analyzing consumer behavior and trends, and identifying opportunities for growth.   • Effectively plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery, by leveraging sound resource management, supervision of or delegation to other team members.   • Create and manage the Provider marketing campaign budget, ensuring that all campaigns stay within the allocated budget while still achieving the desired results.   • Manage complex projects, set priorities, and manage multiple tasks simultaneously while working collaboratively across various groups, including Product Marketing, Digital, Content Hub, Corporate Comms, Social and other related functions.   • Enable and promote creative thinking and development of innovative ideas to attract and retain customers.   • Create path to goal plans and m onitor  the progress of all campaigns and adjusts as needed by analyzing campaign data to evaluate its effectiveness and identify areas for improvement.   • Develop and drive competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms.   • Provide regular reports to stakeholders, including senior management and the marketing team. These reports may include campaign performance metrics, budget updates, and other relevant information.   • Define and monitor relevant campaign KPIs and other performance metrics that measure achievement of business unit goals.   • Analyze data, interpret marketing trends, and make informed decisions based on the analysis.   • Effectively adapt to changing market conditions, adjusting strategies as needed, and staying up to date with the latest marketing trends and technologies.   • Maintain compliance with Inovalon’s policies, procedures and mission statement;   • Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;   • Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and   • Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.   Job Requirements:   • Minimum five years of experience in building and administration of marketing campaigns or programs; - Minimum of  2 years in a leadership or people manager role.   • Experience marketing saas technology platforms, tools, products or services, preferably in a B2B environment;   • Intermediate to expert level knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads DemandBase, TechTarget or other like software/marketing platforms   • Minimum intermediate to advanced skills in MS PowerPoint, MS Excel and MS Word;   • Excellent oral and written communication skills;   • High energy, enthusiasm, and initiative;   • Demonstrated effective time and self-management skills and the agility to work in a dynamic environment.     Education:   • Bachelor’s degree or higher in Marketing, or Communications, or an equivalent combination of education and related work experience.     Physical Demands and Work Environment:   • Sedentary work (i.e., sitting for long periods of time);   • Exerting up to 10 pounds of force occasionally and/or negligible amount of force;   • Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;   • Subject to inside environmental conditions; and   • Travel for this position will be up to 5% domestically.   Inovalon Offers a Competitive Salary and Benefits Package In addition to the base compensation, this position may be eligible for performance-based incentives. The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity.  At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That’s why Inovalon offers a valuable  benefits package  with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more. Base Compensation Range $103,400 — $115,000 USD If you don’t meet every qualification listed but are excited about our mission and the work described, we encourage you to apply .  Inovalon is most interested in finding the best candidate for the job , and you may be just the right person for this or other roles.   By embracing inclusion , we enhance our work environment and drive business success. Inovalon strives to provide equal opportunit ies to the communities where we operate and to our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.   Inovalon is proud to be an equal opportunity workplace . We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or v eteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.   To review the legal requirements, including all labor law posters, please visit this link

Posted 30+ days ago

KCP NA Customer Marketing Director-logo
KCP NA Customer Marketing Director
Kimberly-ClarkAtlanta, Georgia
KCP NA Customer Marketing Director Job Description You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. The Director of Customer Marketing is responsible for leading a team in the creation of value-based relationships with key distributors, prioritized choosers and end users (key accounts), Group Purchasing Organizations (GPOs, Co-Ops), and important Service Providers. The role will ensure segment, distributor, and key account strategies are created that support the broader Kimberly-Clark North America’s (KCPNA) objectives and strategies while meeting the unique needs of our customers. This role will establish and reinforce vision, objectives and strategies while providing inspirational leadership to drive engagement and productivity. This role will develop talent and build capabilities for the future success of KCP. Partnering with Sales, this role ensures Customer Marketing is the face of Marketing for KCP with GPOs, Service Providers, and Key Account end users, driving engagement, value, and growth. This role will be responsible for collaboration and partnership throughout KCP and KCNA to optimize internal and external data and insights, ensuring the team is proactively sourcing, interpreting, and positioning insights to create the story and enable the unique linkage of our KCP products with each individual end user needs. The role will work closely with the Integrated Marketing Director to ensure the Team has a deep understanding of all KCP products. This collaboration will focus on linking the products to end users’ needs and problems, creating “solution” bundles instead of “product” bundles. This role will also ensure that the “voice of the customer” is proactively shared with KCP cross-functional partners, so end user opportunities, pain points, gaps, and needs are communicated and understood on an ongoing basis. The KCP Marketing & CX objectives (Grow Share, Increase Category Breadth, Drive Brand Engagement, Increase Brand Loyalty, and Drive Consumer KCNA Brand) will prioritize the work that matters most for the Leader and the Team. This role is responsible for the full lifecycle of end user marketing, including acquisition, onboarding, retention, and loyalty. It will ensure data and insights are leveraged to develop customized and targeted customer marketing plans and programs plans, including KCP portfolio optimization and product commercialization. Additionally, this role will work closely with the Integrated Marketing Team to inform and influence full-funnel promotional and campaign strategy. This role will have significant leadership responsibility. Successful candidates will have strong demonstrated leadership through change, a proven ability to inspire and develop talent, a tremendous customer curiosity and creativity, a proactive solution-oriented attitude, collaborative approach to partnership, results-focus mindset, and a “fail forward” mentality, always pushing for new and different ways to drive relationships and the business. In this role, you will: Provide team leadership by creating vision, culture, engagement, project management, and driving resource allocation. Demonstrate proven ability to drive transformational change management both internally and externally. Show experience influencing and negotiating marketing value with diverse customers to drive incremental and measurable value for KCP. Drive the creation of transformative vertical segments and prioritize key account strategies based on data, insights, opportunities, needs, pain points, motivations, and attitudes of KCP customers. Leverage CX VOC data and insights, along with inputs from Sr. Customer Value Proposition Manager, GPOs, Service Providers, and Associations to develop a deep understanding of customers, products, and buyers’ journeys for Customer Marketing. Provide thought leadership and direction for long-term and annual business planning to drive Marketing & CX strategy and planning. Ensure the development and execution of marketing strategies for key accounts, aligned with overall business objectives. Continuously interact with customers and salespeople to gather feedback on strategy, identify what’s working and what’s not, and optimize plans based on this feedback. Ensure financial goals are met and provide feedback on gaps and opportunities in end user insights, product claims, and performance. Oversee the full lifecycle marketing strategy execution to target new accounts, commercialize through omni-channel campaigns, nurture existing accounts to drive incremental value and loyalty, and develop advocacy programs to achieve high retention. Take ownership and leadership of major strategic initiatives and relationships (e.g. High Traffic Venue Strategy, Loyalty Platform, Bespoke - Customer Marketing Agency Management) Serve as a trusted strategic advisor to company-wide business teams, leading the ever-evolving creation of customer-focused content and communications to drive the highest level of experience and engagement. About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: Bachelor’s Degree in business-related discipline. 15+ years of Marketing experience in a combination of a B2B or B2C marketing environments – emphasis in B2B. 5+ years people leadership experience building and coaching high performing teams. Proactive and results-driven self-starter. Strong executive presence and excels at navigating senior executive stakeholders, both internally and externally, to effectively tell stories and influence decisions. Highly proficient in development and interpretation of key metrics relating to marketing funnel performance with the ability to translate technology innovation and brand strategy into business/customer value. Embraces an entrepreneurial and agile mindset, thriving in ambiguity. Excellent presenter, communicator, and listener. Strong business and organizational acumen with a deep understanding of market dynamics, P&L management, and a commercial mindset. Effectively engages stakeholders in ideation, decision-making, and conflict resolution to drive strategic alignment. Establishes priorities and adeptly manages trade-offs. Preferred: Masters / MBA with concentration in Marketing Experience in a B2B environment Total Benefits Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com . Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment. Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents. Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events. Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website . And finally, the fine print…. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly-Clark will support in-country relocation for the chosen candidate for the role. #LI-Hybrid Grade 06: grade level and/or compensation may vary based on location/country Salary Range: 181,220 – 234,260 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only. Primary Location Roswell Building 300 Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time

Posted 4 days ago

Director, Digital Marketing - Columbia-logo
Director, Digital Marketing - Columbia
Sony Music Entertainment USCulver City, CA
About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.   As the Director, Digital Marketing :  What you'll do: Lead Campaign Strategy : Oversee digital marketing campaigns from ideation to execution for high-profile or up and coming R&B, hip-hop, and pop releases. Drive the strategy behind all digital rollouts - singles, albums and visuals - with a strong focus on audience development and cultural impact. Short-Form & Content Ecosystem : Oversee short-form content strategy for assigned artists, ensuring alignment with the artist's vision and current trends. Work with the content team or 3rd party to ideate and implement content strategies. This includes sourcing videographers, collaborating with content producers, and building relationships with agencies to create and share compelling narratives, aiming to boost our music's presence on social platforms. Artist & Management Partnership : Serve as a trusted strategic partner to artist teams, providing forward-thinking, platform-native campaign ideas and performance-based recommendations. Ensure timely communication, alignment on deliverables, and buy-in across all digital efforts. Audience Growth & Community Development : Build fan engagement strategies rooted in data and culture. Develop scalable frameworks for growing artist-owned platforms (socials, YouTube, CRM) while also cultivating fan communities and UGC ecosystems that extend an artist’s digital footprint. Cross-Functional Collaboration : Work closely with different internal teams and partners to make sure everyone is aligned and moving in the same direction. Lead digital strategy conversations and keep communication clear and consistent throughout each campaign. Influencer & Partnership Strategy : Concept, manage, and optimize influencer campaigns across platforms. Identify talent, determine scope, and manage execution in collaboration with influencer agencies and platform reps. Analytics & Optimization : Analyze campaign performance and audience insights to inform real-time optimizations. Deliver actionable reports to artists, managers, and internal stakeholders. Innovation & Platform Fluency : Stay ahead of cultural and technological shifts in the digital space. Actively experiment with emerging tools, new platform features, and media formats to future-proof artist campaigns. Who you are: 6+ years of digital marketing experience in music, entertainment, or culture-focused media with a strong emphasis on R&B, hip-hop, and pop. Proven ability to lead high-performing digital campaigns for A tier, breaking or culturally significant artists. Highly collaborative and team-oriented, with a demonstrated ability to work cross-functionally across departments and manage strong, productive relationships with artist teams, agencies, platform partners and internal teams. Deep expertise in short-form social platforms, music marketing trends, influencer strategy, and audience engagement best practices. Clear understanding of fan behavior and community dynamics within the R&B/hip-hop/pop space. Highly collaborative, organized, and entrepreneurial; able to move fluidly between high-level strategy and hands-on execution. A clear understanding and experience with Adobe Creative Suite (ie Photoshop, Premiere Pro),  Excellent communicator with confidence in artist-facing situations and internal presentation settings. Passionate about music, pop culture, and shaping what’s next. What we give you: You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day    A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best   An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching   Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans   Investment in your professional growth and development enabling you to thrive in our vibrant community.    The space to accelerate progress, positively disrupt, and create what happens next    Time off for a winter recess Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. California Pay Range $105,000 — $120,000 USD

Posted 30+ days ago

VP of Product Marketing-logo
VP of Product Marketing
CoreWeaveSunnyvale, CA
CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant, efficient and resilient solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024. As the leader in the industry, we thrive in an environment where adaptability and resilience are key. Our culture offers career-defining opportunities for those who excel amid change and challenge. If you’re someone who thrives in a dynamic environment, enjoys solving complex problems, and is eager to make a significant impact, CoreWeave is the place for you. Join us, and be part of a team solving some of the most exciting challenges in the industry.   CoreWeave powers the creation and delivery of the intelligence that drives innovation.  Power the Future of Cloud with CoreWeave This role is ideal for a strategic, data-driven product marketing leader with deep technical expertise in cloud computing, a passion for competitive storytelling , and a proven track record in launching and scaling technology products in hyper-growth environments . You will lead CoreWeave’s global product marketing strategy , translating complex technical capabilities into business value, enabling sales teams, and influencing product roadmap decisions. If you thrive at the intersection of technology, storytelling, and revenue growth , this is your opportunity to shape the future of cloud computing. Key Responsibilities 1. Go-To-Market (GTM) Strategy & Execution Define and execute CoreWeave’s GTM strategy for AI/ML, high-performance computing, and cloud infrastructure products. Partner with Product Management, Sales, and Demand Generation to drive product launches, accelerate adoption, and optimize revenue impact. Develop segment-specific GTM strategies , ensuring differentiated messaging for enterprise, AI startups, and developer audiences. Drive pricing, packaging, and market segmentation strategies , optimizing for growth, adoption, and competitive advantage. Establish product marketing’s role in pipeline acceleration , ensuring alignment between marketing campaigns, sales outreach, and customer success efforts . 2. Market Positioning, Messaging & Storytelling Craft a compelling narrative and positioning framework that clearly articulates CoreWeave’s technical differentiation and customer value. Develop and refine product messaging , ensuring consistency across web, sales collateral, demand-gen campaigns, and industry events. Lead analyst relations and competitive intelligence efforts , ensuring CoreWeave is positioned effectively against traditional cloud providers. Act as a brand evangelist , representing CoreWeave at industry conferences, speaking engagements, and executive briefings. 3. Competitive Intelligence & Market Analysis Own competitive intelligence , continuously tracking emerging market trends, customer needs, and competitive landscape shifts. Develop battle cards, competitive positioning briefs, and win/loss analyses to arm sales teams with insights that drive deal success. Conduct customer and market research , leveraging data to refine ICPs (Ideal Customer Profiles) and inform product roadmap decisions. Translate market insights into actionable recommendations for GTM optimization, ensuring CoreWeave stays ahead of industry shifts. 4. Sales Enablement & Revenue Impact Build a best-in-class sales enablement program , equipping sales and field teams with the knowledge, tools, and materials to sell effectively. Develop persona-based content (whitepapers, case studies, sales decks, battle cards) that enables high-impact selling. Collaborate with demand generation and ABM teams to create targeted content that drives pipeline growth and conversion rates. Establish real-time performance tracking for GTM initiatives , ensuring clear attribution of product marketing efforts to revenue outcomes. 5. Thought Leadership & Industry Influence Drive thought leadership initiatives , positioning CoreWeave as an innovator in cloud computing, AI/ML, and high-performance computing. Develop executive-level content , including keynote presentations, blogs, and video content to amplify CoreWeave’s industry presence. Partner with analysts, media, and influencer networks to elevate CoreWeave’s visibility and market authority. 6. Cross-Functional Leadership & Organizational Development Build and lead a high-performance Product Marketing team , ensuring alignment with Sales, Product, and Growth Marketing . Foster a data-driven decision-making culture , continuously optimizing messaging, pricing, and GTM strategies based on insights. Influence product development roadmaps , ensuring alignment between customer needs and CoreWeave’s innovation priorities. Own the budget and resource allocation for the Product Marketing function, ensuring optimal deployment for maximum impact. What We’re Looking For 15+ years of experience in Product Marketing, GTM strategy, or technical marketing , with a strong background in cloud computing, AI/ML, or high-performance infrastructure. Proven track record in launching and scaling technology products , with deep experience in positioning, messaging, and differentiation in competitive markets. Strong understanding of buyer personas, customer journey mapping, and sales enablement best practices. Expertise in competitive intelligence, market analysis, and analyst relations to influence market perception. Ability to translate complex technical concepts into compelling narratives that resonate with enterprise buyers. Exceptional cross-functional leadership and stakeholder management skills , working closely with sales, product, and executive teams. Data-driven mindset with experience in marketing analytics, product adoption metrics, and revenue impact measurement. Strong communication, storytelling, and public speaking skills—comfortable representing CoreWeave at events, webinars, and industry forums. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $275,000 - $340,000. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. What We Offer The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location. In addition to a competitive salary, we offer a variety of benefits to support your needs, including: Medical, dental, and vision insurance - 100% paid for by CoreWeave Company-paid Life Insurance  Voluntary supplemental life insurance  Short and long-term disability insurance  Flexible Spending Account Health Savings Account Tuition Reimbursement  Mental Wellness Benefits through Spring Health  Family-Forming support provided by Carrot Paid Parental Leave  Flexible, full-service childcare support with Kinside 401(k) with a generous employer match Flexible PTO Catered lunch each day in our office and data center locations A casual work environment A work culture focused on innovative disruption Our Workplace At CoreWeave, we are committed to operating as a hybrid workplace, offering employees flexibility in how they structure their time between in-office and remote work. We recognize the significance of fostering connections, collaboration, and creativity within our office culture and its positive impact on our business. Our philosophy operating as a hybrid workplace underscores our dedication to enabling employees to tailor work-life balance to their individual preferences. For those who do not live within 30 miles of one of our offices, we are open to considering remote work for candidates whose skills and experience strongly align with the role. While we prioritize a hybrid work environment for most roles, we understand the importance of flexibility and are open to remote work for specific positions and specialized skill sets. Onboarding is essential to your success. New employees not based out of an office will be invited to attend onboarding training at one of our hubs within their first month of employment. We continue to foster a collaborative environment by bringing teams together quarterly.   California Consumer Privacy Act - California applicants only CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. As part of this commitment and consistent with the Americans with Disabilities Act (ADA) , CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: careers@coreweave.com.

Posted 30+ days ago

Sr. Manager, Growth Marketing - B2B (Samsung Ads)-logo
Sr. Manager, Growth Marketing - B2B (Samsung Ads)
Samsung Electronics America IncNew York, NY
Position Summary About Samsung Ads Samsung Ads is an advanced advertising platform where advertisers find and connect with audiences across over 100M Samsung Households around the world. Samsung Ads delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory. Using our data, insights, and scale, we help advertisers reach consumers across CTV, our native apps, mobile, retail display and more. With Samsung Ads, advertisers can buy the way they want, reach who they need, and prove business results. Our purpose is to deliver unparalleled results for our customers. Samsung Ads is uniquely positioned to perform in the evolving advertising landscape. We deliver on Samsung Electronics' 50+ year commitment to excellence through smart, easy, effective advertising solutions to make advanced advertising work. We are proud to have built a world-class organization, grounded in an entrepreneurial and collaborative spirit. Working at Samsung Ads offers one of the best environments in the industry to learn just how fast you can grow, how much you can achieve, and how good you can be. We thrive on problem-solving, breaking new ground, and enjoying every part of the journey. The Opportunity The Growth Marketing Lead will be responsible for developing and executing data-driven marketing strategies to increase Samsung Ads' customer base and revenue. They will make an impactful contribution to this new division within the Marketing organization and help grow the team that will be responsible for driving incremental business opportunities by optimizing the customer lifecycle to drive acquisition, customer conversion and retention. The ideal candidate will also manage Content Strategy & Development across owned and paid channels to drive inbound and consideration. Reporting into the Head of Growth Marketing, Growth Marketer(s) will look across performance marketing, GTM approach, sales enablement and activation strategy. The right candidate will drive engagement with our insights-led content across multiple organic, owned and paid marketing channels. They will execute a cross-channel strategy that attracts, educates, and nurtures current and potential customers into target segments, through different phases of the consumer journey. They will conduct in-depth analysis to understand the drivers of performance and identify/implement enhancements to optimize strategy and execution plans. The Growth Marketing Lead will help drive the experimentation agenda, augment our audience communities, run granular quantitative analyses, and execute on organic growth levers identified through experimentation. The candidate should thrive in a fast-paced and dynamic environment working cross-functionally with core resource teams to drive results. They should have an entrepreneurial mind-set, taking ownership in creating opportunities, aligning to organizational objectives and be nimble in identifying and sourcing new opportunities. If you have a true passion for developing effective growth strategies aligned with overall business objectives to drive acquisition, customer conversion and retention, we look forward to hearing from you. Role and Responsibilities Key responsibilities and deliverables: Make your mark through impactful contributions to the Growth Marketing division within Samsung Ads Marketing organization, fostering a culture of continuous experimentation and optimization across B2B channels Plan, test and scale a B2B Lead Gen program to grow adoption of business solutions for Samsung Ads products and generate high-quality leads for sales ultimately contributing to revenue growth Drive strategies that optimize the entire customer lifecycle including acquisition, retention, and engagement Manage the multichannel strategy and execution across media such as paid advertisements, SEO, SEM, social, email, web. Look after the data & customer analytics journey to easily make data driven decisions to maximize LTV, product journeys, attribution modeling, and understand incrementality Collaborate with Sales and other cross-functional teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively engaged and nurtured Help generate and execute the content strategy in correlation to consumer journey touchpoints Identify bottlenecks and optimization opportunities to improve conversion rates at each stage of the consumer lifecycle Work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools. Collaborate with cross-functional teams to ensure seamless execution across marketing, creative, operations and sales Collaborate with vendors to enhance business capabilities, leveraging new technologies to drive innovation Skills and Qualifications Skills Needed: 8-12 years in an organization that supports the Advertising Sales function for F100 brands, with dedicated experience in Growth Marketing. Publisher or ad tech experience a plus. Proven ability to ideate and execute creative new-user acquisition initiatives Leadership, management, and communication skills Exceptional project management skills with a strong problem-solving mindset Skilled in creating insightful measurement reports and dashboards that demonstrate the impact of marketing efforts on revenue and lead gen /growth initiatives Passion for staying up to date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth Demonstrated agility in a fast-paced, dynamic work environment Compensation for this role, for candidates based in New York, NY, is expected to be between $175,000 ~ $200,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. # LI-DNI Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Posted 2 weeks ago

Associate - Retirement Marketing-logo
Associate - Retirement Marketing
PIMCONewport Beach, CA
PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world's largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns. Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients. Position Description We are seeking a high-performing, dynamic, and energetic candidate to join our Institutional Client Marketing team. Our team leads PIMCO's strategic marketing initiatives for retirement investors by initiating proprietary research and developing compelling messaging and content. Our goal is to educate and inform investors, helping them make optimal decisions that drive successful outcomes and accelerate business growth. As a Marketing Associate, you will play a key role in deepening relationships both internally and externally, driving business results through personalized, client-centric experiences. You will support the development, implementation, and measurement of critical elements of integrated marketing projects, including but not limited to: Plan Participant Engagement and Communications programs. Assist with the strategic planning, infrastructure, and execution of a flagship Defined Contribution (DC) research project-the DC Consulting Study Track and measure activity (web, media, sales, etc.) relevant to these projects and others, packaging insights into clear, presentable formats for leadership and key partners. Identify and recommend areas of opportunity for further development. This is an exciting opportunity for candidates looking to build and develop a career in marketing within a growing segment of the market. The role involves close collaboration with multiple partners, including retirement marketing, editorial and design teams, compliance, and others. If you are a highly motivated, results-oriented professional with a passion for strategic, creative, and tactical thinking, we want to hear from you! Location Newport Beach, CA, or New York City, NY. About You If the following qualities resonate with you, we encourage you to apply for this exciting opportunity. At PIMCO, we offer a dynamic work environment where you will have the chance to make a meaningful impact: Collaboration is at the core of your work style, fostering positive relationships with clients, colleagues and cross-functional partners, and external stakeholders. Self-motivated and detail-oriented, you consistently deliver on assigned responsibilities, always with a focus on client needs, teamwork, and effective communication. You thrive in challenging environments, adapting to shifting priorities and working effectively with ambiguity. You possess high emotional intelligence, adaptability, and resilience. Your exceptional organizational and project management skills enable you to manage multiple client-focused initiatives simultaneously. Your track record demonstrates credibility and trustworthiness, characterized by consistent behavior, high ethical standards, and integrity. Intellectual curiosity drives you, fueling your dedication to professional development and staying informed about emerging trends. As a resourceful problem-solver, you approach complex issues with a critical and empathetic mindset and find creative solutions. You align with PIMCO's values of Collaboration, Openness, Responsibility, and Excellence, guiding our commitment to delivering the best for our clients and each other. Responsibilities The key responsibilities include, but are not limited to: Execute day-to-day project management and campaign logistics, including coordinating event deliverables, gathering data, and facilitating approvals for marketing materials. Manage the development and production of marketing materials across a fully integrated communications platform, including updating, maintaining, and enhancing retirement-specific webpages. Collect, analyze, and summarize metrics for all marketing activities; prepare comprehensive reports for stakeholders and provide actionable recommendations to optimize the client experience. Collaborate with global colleagues across multiple functions, including client management, product management, compliance, technology, and all marketing departments (brand, design, digital, channel, editorial, messaging, and content). Coordinate with the global marketing team to ensure strict adherence to PIMCO's brand standards and leverage best practices across geographies and business channels. Drive innovation by researching industry trends and competitor activities, generating creative ideas, and championing marketing best practices. Embody PIMCO's CORE Values - Collaboration, Openness, Responsibility, and Excellence. Qualifications Bachelor's degree required. 3-4 years of experience in marketing campaign and project management within the financial services industry; Defined Contribution/Retirement experience preferred. Marketing experience within investment management is highly desirable. Hands-on experience developing and executing automated marketing campaigns and strategic marketing initiatives, including ideation, design, build, quality assurance, metrics analysis, and optimization. Advanced proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and Adobe Creative Suite. Strong understanding of modern digital marketing platforms and practices. An ability to thrive in a demanding environment with uncompromising attention to detail and a commitment to delivering results under pressure. Strong analytical skills with the ability to extract actionable insights from data. Experience navigating firm approval processes is a plus. PIMCO follows a total compensation approach when rewarding employees which includes a base salary and a discretionary bonus. Base salary is the fixed component of compensation that is determined by core job responsibilities, relevant experience, internal level, and market factors. The discretionary bonus is used to award performance and therefore is determined by company, business, team, and individual performance. Salary Range: $ 87,000.00 - $ 93,000.00 Equal Employment Opportunity and Affirmative Action Statement PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws. Applicants with Disabilities PIMCO is an Equal Employment Opportunity/Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures. If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at 949-720-7744 and leave a message. This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered. A response to your request may take up to two business days.

Posted 2 weeks ago

Senior Content Marketing Manager-logo
Senior Content Marketing Manager
FireblocksNew York, NY
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks' platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more. Fireblocks is looking for a seasoned Sr. Content Marketing Manager to own the organization's content strategy and editorial practices, which will drive toward the company's business objectives, as well as address the needs and interests of our customers and prospects. The position's main duties include creating a content strategy and collaborating closely with internal subject matter experts and stakeholders across all departments to deliver compelling content that positions Fireblocks as an industry leader. The ideal candidate is someone who can balance creative, big-picture, and data-driven planning with hands-on writing and editing execution. Responsibilities Develop a content strategy that aligns with and amplifies our value props, differentiators, and position in the market - this includes building a plan for and delivering full-funnel content Write and deliver a consistent stream of high-quality technical and non-technical content by working with stakeholders across the entire organization Strong ability to multi-task and adhere to/enforce deadlines Transform our blog into an industry-leading resource by creating educational and thought-provoking content including (but not limited to) whitepapers, guest posts, and blog posts Collaborate with the business analyst team to turn our proprietary data into industry insights/reports that can serve as both lead magnets and newsworthy stories for the press team Turn our customers' success into case studies, articles, and social proof Build and execute content strategy for Fireblocks SPARK, the company's annual user conference Uphold and develop Fireblocks' brand voice across all content touchpoints Requirements 5+ years of content marketing experience An excellent writer and storyteller Strong project management skills, with the ability to create a scalable content production/management engine within the organization Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed. Excellent communicator who can drive consensus and articulate recommendations to cross-functional partners. A passion and a willingness to learn about new technologies including cryptocurrency and the blockchains that power them. Very proficient at producing highly technical content for enterprise infrastructure, developer tools or technologies, cybersecurity, networking, or very similar types of companies/industries. Crypto/Blockchain/Finance experience is not required but would be a major plus Demonstrated track record of success with turning content into traffic, engaging and educating audiences, and creating content that converts prospects into customers Experience running content strategy and presenting plans and results to senior leadership Strong understanding of SEO best practices and web analytics Ability to communicate clearly and collaborate closely with cross-functional teams such as product, sales, and customer service teams We'd love for you to have financial services, fintech, blockchain, cybersecurity, or crypto industry experience but it is not a requirement. We have a comprehensive onboarding and training program for all new employees. For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $120,000 - $158,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of your decision to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are. Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms. Please see our candidate privacy policy here.

Posted 1 week ago

Sr. Marketing Associate, Lifecycle & Loyalty-logo
Sr. Marketing Associate, Lifecycle & Loyalty
CSC GenerationPark City, UT
At Backcountry, our mission is to connect people to their passions. Our four online stores-Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap-aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life's greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. We're looking for a motivated, performance-driven Senior Marketing Associate, Lifecycle & Loyalty to join our team. This role will challenge you to blend strategic thinking with hands-on execution. It demands curiosity, analytical rigor, and the ability to move quickly while maintaining meticulous attention to detail. If you love the fast pace of e-commerce, thrive on turning data into action, and are excited about directly impacting customer engagement and loyalty, we invite you to join us. This role is challenging - above and beyond the day-to-day responsibilities, you'll have a big role within a fast-paced team. This position will report into the Director, Retention. What you get to do every day: This role blends strategy and execution, providing the opportunity to truly own initiatives, from ideation through implementation. You'll have a meaningful impact on how we interact with our customers, driving deeper connections and lasting loyalty. Design and evolve Backcountry's cross-channel lifecycle strategy-with a sharp focus on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction. Own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis. Lead the implementation and optimization of our loyalty program, anchored in customer insights, commercial impact, and seamless integration across our systems. Serve as the go-to expert on what our CRM platform can (and can't) do-and how to push its limits. Stay ahead of trends in CRM tech, deliverability, and operational best practices. Monitor platform and campaign health-bounces, complaints, deliverability issues, and data sync errors-and own incident response plans. This overview isn't exhaustive-we're always evolving, and your responsibilities will too. You'll have plenty of opportunities to take initiative, grow your role, and explore new ideas. What you bring to the role: 4+ years of experience in CRM, retention, lifecycle, or email marketing-preferably in a fast-paced e-commerce or DTC environment. Experience hands-on in executing email marketing campaigns using ESPs. Strong organizational skills with meticulous attention to detail. Strong analytical skills-you can comfortably interpret data, run tests, and make data-driven marketing decisions. A collaborative attitude-you build positive relationships and communicate effectively across teams. What's in it for you? PTO Medical/Dental/Vision and a variety of supplemental policies available Company 401K match Company Health Spending Account (HSA) match Company provides group life insurance at no cost Paid Holidays Birthday off with pay! Pet Insurance Generous employee discounts What our interview process looks like: Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better: Step 1: Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you're also interviewing us! Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently. Step 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges you've faced. Be prepared with detailed examples. Concise and well-organized answers are ideal. Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you'll be excited about. For US-based candidates, this posting is intended for candidates that reside in the following states: AZ, DE, FL, GA, IN, LA, MI, MS, MO, NV, NC, OK, OR, PA, TN, TX, UT, VA, WV, WI, and WY. Our preference is for candidates who reside near our hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario. The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws. It is unlawful in Massachusetts to require or administer a lie-detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com. #LI-Remote

Posted 2 weeks ago

Vietnamese Creative UI and Marketing Linguist-logo
Vietnamese Creative UI and Marketing Linguist
WelocalizeAustin, TX
As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 400,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them. www.welocalize.com To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. OVERVIEW MAIN PURPOSE OF THE JOB We are looking for English into Vietnamese translators to join our growing team for one of our global clients, a music streaming company with various important entertainment services such as music streaming, podcasts, etc. They will take ownership of the incoming work on this account and will actively contribute to the success of the program. Project Details: Job Title : English into Vietnamese Creative UI and Marketing Senior Translator/Reviewer Start Date : ASAP Location : Remote (based in either US or Canada) Task Type: Translation, Copy Edit; Estimated work volumes: 15 hours/week Employment Type: Freelance MAIN DUTIES Translate and review content from English into Vietnamese with original meaning conveyed in a manner that is readable and understandable to target audience. Content types: "Informational","Legal","Marketing","Product","Support" CAT Tool: working with Smartling REQUIRED SKILLS Minimum 3 years' experience translating and reviewing content in the specified subject matter. Proficient in all areas of expertise: marketing and product and legal and Informational Well-versed in various translation & terminology tools. Excellent communications skills in English (spoken and written). Have some degree of proficiency in Vietnamese . Native fluency in target language. Degree in linguistics, translation or equivalent experience. Able to follow instructions, eg. character restrictions, etc. Able to communicate effectively the rationale behind their transcreation skills. Technical (UI, CS) and creative (synopses, episodic titles) knowledge When you join Welocalize, you have the opportunity to bring your career to the next level: ... receive steady volume of work and long-term partnership {where this applies} ... professional development: work on exciting projects that will empower you keep learning and growing ... work with multicultural, international team with a great variety of documents and content types ... 24-hour 6-day a week support from our community team. If this opportunity sounds appealing to you, apply below. Feel free to contact me directly at mariafrida.selmanaj @welocalize.com for any question.

Posted 30+ days ago

Senior Product Marketing Manager - Automotive Products-logo
Senior Product Marketing Manager - Automotive Products
SemtechSan Diego, California
Location: San Diego, US Our Team: PerSe® products are the world's highest performance capacitive solutions integrated with highly sophisticated Analog Front-Ends and digital processing for enhanced sensing performance. These ultra-small, feature-rich touch & proximity controllers are optimized for a wide range of applications such as smartphones, tablets, wearables, industrial and automotive. Job Summary: We are seeking a talented individual with experience in product marketing for capacitive sensing in automotive and industrial segments. This role is responsible for defining market requirements for key segments/accounts and leading marketing initiatives to drive business growth. You will collaborate with the Applications, Engineering, and Sales teams to evaluate existing and emerging markets and implement strategies to generate design wins. Responsibilities: Drive business growth: Promote Semtech sensing products to target segments and customers to achieve design wins and revenue growth. (25%) Market strategy and analysis: Evaluate marketing strategies and conduct analyses based on business objectives, market trends, competition, and value-cost factors. (25%) New products: Develop business cases for NPIs and collaborate with the Engineering team during development to ensure customer requirements are met. (20%) Sales support: Provide product training to Sales, FAEs, and representatives, and create marketing collateral/presentations for new product launches. (20%) Industry engagement: Attend tradeshows/workshops/conferences and collaborate with reference design partners for joint promotional efforts. (10%) Minimum Qualifications: 5+ years of experience in automotive and industrial markets, preferably with capacitive sensing applications Bachelor’s degree in Electrical Engineering or equivalent experience. Proven experience collaborating with global product development teams to successfully bring new products to market. Strong customer engagement skills, including negotiation, communication, and presentation abilities. Self-motivated, results-oriented, and enthusiastic, with a commitment to achieving business objectives. Ability to work effectively in a team environment and share knowledge with colleagues. Excellent communication skills with the ability to interface at all organizational levels. Desired Qualifications Experience in magnetic sensing is highly desirable. Strong knowledge of automotive system. The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform job-related tasks other than those specifically included in this description. All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace. A reasonable estimate of the pay range for this position is $121,100 - $173,000. There are several factors taken into consideration in determining base salary, including but not limited to: job-related qualifications, skills, education and experience, as well as job location and the value of other elements of an employee’s total compensation package.

Posted 3 days ago

Industry Marketing Manager-logo
Industry Marketing Manager
The Bonadio GroupRochester, New York
The Bonadio Group is currently seeking an Industry Marketing Manager. The position builds, supports and delivers the integrated marketing and go-to-market for defined vertical markets. In collaboration with stakeholders across the business, this role helps define the strategy and differentiators for our key audiences, allowing the achievement of The Bonadio Group growth goals. Responsibilities Develops and implements go-to-market and customer life-cycle plans for defined vertical segments, including planning and execution of related strategies and programs and communicating those on an annual, quarterly and monthly basis, to meet growth targets Develops the strategy, messaging and positioning for programs and campaigns, and collaborates with the digital marketing team and corporate communications and event marketing to implement integrated marketing and advertising campaigns that drive demand for vertical solutions Oversees and implements marketing communication strategies aligned with business need, adhering to editorial, brand and social guidelines, as well as compliance requirements, and ensures brand consistency through all marketing channels Presents plans and updates progress to key stakeholders to build consensus on strategic goals Conducts market research to gain critical insight into the trends within markets, and monitors competitive environment, adjusting plans to meet future opportunities Partners with Practice and Team Leaders to understand segment strategies and priorities Pro-actively engages in and contributes to strategic brand planning Qualifications A minimum of a Bachelor's Degree in Marketing, Liberal Arts or Business A minimum of eight years experience of successful integrated marketing, strategic marketing and inbound marketing Knowledge of and experience with digital marketing, marketing automation tools Strong analytic skills and application of marketing key performance indicators (conversion rates, acquisition costs, customer profitability, etc.) The salary range for this position is between $70,000 to $85,000 and is commensurate with experience. Hours Of Operation Our office hours are from 8:00 a.m. until 5:00 p.m. Monday through Friday Our summer hours are from 8:00 a.m. until 5:00 p.m. Monday through Thursday, and from 8:00 a.m. until 12:00 p.m. on Friday We pride ourselves on our flexibility; however, the ability to work additional hours will be needed at peak times At The Bonadio Group, we believe that an inclusive work environment allows all people to achieve their greatest potential and the greatest results for our clients and communities. Bonadio is committed to the principle of equal treatment and opportunity for all people. The Firm is committed to fostering and managing diversity in the workplace as an integral part of its practice and service to clients. The Firm values the rich variety of perspectives and experiences offered by those of different backgrounds. This diversity strengthens our institution and enables it to better respond to our clients’ needs in an increasingly global profession. In the fast-changing accounting industry, The Bonadio Group is always on the cutting edge of growth and innovation. With our great mentoring and training programs, you’ll be exposed to diversity of work, the ability to tackle more interesting issues, and have a path to Partnership. You’ll be working with great people and great clients where you can truly make a difference. Apply online, get on board, and grow with us. You’ll be glad you did! EOE/AA Disability/Veteran

Posted 3 days ago

Marketing Manager, Bags, Kits and Foodservice-logo
Marketing Manager, Bags, Kits and Foodservice
BA Candidate GatewayIrwindale, California
Position: Marketing Manager Bags, Kits & Foodservice Department: Marketing Reports To: CMO Salary Type: Exempt Location: Remote Salary Range: (If in CA: $120K-$130K) Make a greater impact at Bonduelle Americas! Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US. Bonduelle Americas is a wholly owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health. Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world. Position Summary: We are seeking an experienced Marketing Manager to join our Americas team focusing on our Bags, Kits, and Food Service product lines. This strategic role will lead comprehensive marketing initiatives across multiple product categories and channels, driving brand growth, market share expansion, and consumer engagement. The ideal candidate will combine strategic thinking with strong execution capabilities to deliver exceptional results in a dynamic, fast paced, entrepreneurial and competitive environment. This is a remote position within the United States. However, candidates located in the Los Angeles area will be required to work in a hybrid capacity from our Irwindale, CA office. Travel is required up to 25% What will you do Lead development and implementation of marketing strategies for Bags, Kits, and Food Service portfolio Manage the commercialization of Bonduelle's salad bags, kits & foodservice core marketing platforms Develop robust strategies and plans for new product launches across various categories and channels Lead cross-functional teams in bringing new concepts from ideation to market launch Support the implementation of go-to-market strategies for emerging platforms and product innovations Collaborate with R&D and Operations to develop breakthrough products that meet new consumer needs Build business cases that support new growth initiatives Establish metrics and KPIs to measure success of core platforms Develop compelling messaging and positioning that resonates with both retail and food service customers Partner with Digital and Social teams to capitalize on emerging technologies and channels Monitor industry trends, consumer behavior and competitive landscape to identify early-stage growth opps Foster a culture of innovation and calculated risk-taking within the marketing organization Build and maintain strong relationships with key retail and food service partners Qualifications Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred 5+ years of progressive marketing experience. Specific expertise in food within retail / food service channels. Proven track record in consumer packaged goods, preferably in the fresh or frozen food categories Demonstrated experience in brand planning / management, and integrated marketing coms. Strong cross-functional team leadership capabilities Excellent analytical skills with the ability to translate data into actionable marketing insights Outstanding communication and presentation skills with the ability to influence at all levels Proficiency with marketing analytics tools and technologies Strong project management abilities with attention to detail Passion for healthy eating and the plant-based food industry preferred.

Posted 30+ days ago

Marketing Analyst, LoopNet-logo
Marketing Analyst, LoopNet
CoStar Realty InformationRichmond, Virginia
Marketing Analyst, LoopNet <br> Job Description <br> Costar Group Company Intro: CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. LoopNet Overview: LoopNet is the industry leading commercial real estate marketplace. With over 13 million global tenants and buyers performing over 73 million searches each month, LoopNet is where companies find their next commercial space and where new commercial properties are discovered. Companies that advertise on LoopNet see results. Advertisers on LoopNet see properties lease or sell 14% faster and increase their chances of selling or leasing their property by 2.8 times. LoopNet is continually improving, innovating, and setting the standard for commercial real estate property search and advertising experience. Learn more at LoopNet.com Role Description: The Analyst will inform marketing and campaign strategies by utilizing a strong technical acumen for understanding and interpreting data. This role is ideal for someone who loves working with data and is passionate about making data come to life in a way that inspires action. The Analyst will be responsible for analyzing marketing performance data, identifying trends, and presenting insights that inform audience creation, campaign strategies, campaign results, and campaign optimizations. While a solid technical understanding of data analytics and tools is required, the primary focus will be on interpreting the data and providing clear, actionable recommendations to help the marketing team create new and optimize ongoing B2B campaigns. You will work with a diverse range of stakeholders to design, build, maintain, improve, and report out on marketing and business strategies. This position is in office Monday through Thursday and work from home on Friday. Key Responsibilities: Analyze a wide variety of marketing data (website traffic, social media, email campaigns, CRM data, etc.) to identify trends, opportunities, and areas for improvement. Collaborate with stakeholders to develop and optimize clear, easy-to-understand reports and dashboards that track marketing performance, with a focus on KPIs like lead generation, conversion rates, customer acquisition, and ROI. Use both descriptive and predictive analytics to forecast trends and make recommendations for campaign optimizations. Support the product and performance marketing teams by leveraging data to identify new and optimized target customer segments and untapped markets. Turn complex data into clear, actionable insights and present them in a compelling, easy-to-understand way to the LoopNet Marketing team, senior leaders and other stakeholders. Create data-driven narratives that connect marketing performance with business objectives and goals. Collaborate closely with the product and performance marketing teams to align marketing strategies with data-backed insights. Work closely across the team (e.g., digital marketing, email marketing, demand generation) to provide insights that help optimize campaigns in real-time. Use A/B testing, segmentation, and other methodologies to ensure that campaigns are continuously improved based on performance data. Manage and optimize marketing analytics tools (e.g., Google Analytics, Excel, CRM platforms, marketing automation tools, etc.). Collaborate across the business to ensure proper tracking of marketing activities and alignment of data across platforms. Conduct competitive analysis and market research to identify industry trends and benchmarks that can influence marketing strategies. Stay up to date with the latest developments in marketing technology, data analysis techniques, and best practices. Qualifications: Bachelor’s degree from an accredited, not-for-profit University or College in marketing, data science, business, or a related field. A track record of commitment to prior employers 5+ years of experience in a marketing analysis or data analysis role, ideally in a B2B context. Strong experience working with data analysis tools (Google Analytics, Power BI, Excel, CRM systems, etc.). Solid understanding of B2B marketing strategies, including lead generation, content marketing, email marketing, and paid advertising. Strong ability to translate complex data into actionable insights for marketing teams. Exceptional written and verbal communication skills, with the ability to present data and insights in a clear and engaging way. Experience with marketing automation platforms and CRM systems Comfort with querying databases (SQL, or similar tools) to extract and manipulate data. Knowledge of website tracking setups (tags, pixels, UTM parameters) and how to implement or troubleshoot them. Familiarity with marketing attribution models, customer journey analysis, and multi-channel tracking. Strong critical thinking and problem-solving abilities, with the ability to translate data into insights that drive business decisions. Ability to handle large sets of data, uncover hidden insights, and present them in a clear and actionable manner. What’s in it for you? When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. Our benefits package includes (but is not limited to): Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance Virtual and in-person mental health counseling services for individuals and family Commuter and parking benefits 401(K) retirement plan with matching contributions Employee stock purchase plan Paid time off Tuition reimbursement On-site fitness center and/or reimbursed fitness center membership costs (location dependent) Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. #LI-SM8 #LI-KC3 <br> CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

Posted 30+ days ago

Dine Brands logo
Manager, Brand Marketing (IHOP)
Dine BrandsGlendale, California
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Job Description

A key member of the IHOP restaurant brand marketing team, the Brand Marketing Manager is responsible for product and menu-related projects, effectively managing new product development and improvements, testing and system-wide rollouts.

Responsibilities:

  • Usher product initiatives from strategy and development to testing and implementation
  • Leverage existing consumer insights & business data to develop program strategies
  • Manage cross-functional teams, serving as the primary point of contact and maintain category expertise
  • Manage brainstorming of new menu items and platforms
  • Develop new product concepts, initial product names and positioning
  • Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value
  • Create project plans, establish timelines, and maintain schedule in partnership with PMO
  • Partner with culinary, operations & consumer insights on development of new menu items
  • Review materials to maintain accuracy/consistency
  • Analyze performance and develop fact-based recommendations based on approved success criteria
  • Responsible for system-wide rollouts
  • Partner with Consumer Insights and Business Analytics to establish goals and track progress against key consumer and business metrics
  • Partner with creative marketing and agencies on creative materials
  • Build support for business initiatives through effective communication with Leadership Team, internal/external groups, agencies, and franchisees
  • Oversee key partner relationships related to brand, daypart, product line, or product initiatives
  • Manage product improvements and cost-savings opportunities
  • Build support through effective communication and influence
  • Monitor business performance
  • Perform other responsibilities, as needed 

Skills & Requirements:

  • College degree required; MBA preferred
  • 3+ years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required
  • Effective leader and organizer of cross-functional teams
  • Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
  • Demonstrated ability to establish strong working relationships with internal/external partners
  • Nimble and flexible
  • Excellent written/verbal communication skills, strong presentation skills and ability to influence, persuade & inspire others
  • Strong organization and attention to detail
  • Franchise experience preferred
  • Proficient in Microsoft Office