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Marketing Director (Digital & Integrated)
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Overview
Job Description
What You'll Do
Strategy & Planning
- Build integrated marketing plans tied to client business goals
- Develop channel strategies across SEO, SEM/paid search, paid social, programmatic/display, email/lifecycle, website/landing pages, and traditional media.
- Create clear briefs, hypotheses, test plans, and forecasts; set budgets and pacing.
Client Service Excellence and Leadership
- Provide ongoing strategic counsel and client account stewardship – driving excellence in quality of work, strategic guidance and financial stewardship
- Serve as a day-to-day client lead, mentoring and guiding managers, associates and coordinators on the team in account direction, client service and work delivery
Execution & Optimization
- Stand up and optimize campaigns end-to-end: audience, creative, offers, landing pages, conversion flows, and nurture programs.
- Manage SEO programs, partner with content and web development to improve Core Web Vitals, site architecture, and content performance.
- Own paid search, paid social, and programmatic strategy and ensure excellent team execution.
- Lead email and marketing automation: segmentation, journeys, lead scoring, A/B testing, and deliverability.
- Oversee traditional marketing as needed: media planning/buying OOH, print, broadcast, direct mail, sponsorships, and events.
Website & Conversion
- Partner with UX/design and developers on website roadmaps, and landing pages.
- Ensure accurate tracking (GA4, tag management, pixels), UTM governance, and robust QA.
Analytics & Reporting
- Leverage Looker Studio, Power My Analytics, SEMRush, Porter
- Experience using and integrating GA4
- Define KPIs; build dashboards and weekly/monthly readouts with insights
- Translate performance into clear recommendations for executives and cross-functional partners.
Collaboration & Leadership
- Work cross functionally- with Sales, Creative, PR/Comms teams.
- Manage vendors and/or direct reports; mentor teammates and elevate channel best practices.
- Steward budget accountability, and SOWs with agencies and freelancers.
Compliance & Governance
- Maintain data privacy and compliance standards
- Uphold brand guidelines, accessibility standards, and QA processes across channels.
- Experience building and optimizing multi-channel marketing programs – agency experience required.
- Strong client service management skills
- Strong communication skills – both internally and with clients – to keep teams motivated, aligned and working together as one team.
- Strong presentation – verbal and written/visual communication skills
- Practical fluency in most of the following:
- SEO: Site audits, Search Console, schema, internal linking, Core Web Vitals.
- SEM/Paid Search: Account structure, match types, bidding strategies,
- Paid Social: Audience strategy, creative testing, retargeting, lead gen, B2B and/or B2C tactics.
- Programmatic/Display/Video: Targeting, frequency management, brand safety, measurement.
- Email/Automation: ESP/MAP (e.g., HubSpot, Marketo, Mailchimp/Eloqua), segmentation, nurture design, testing.
- Web/CRO: Partnering with designers/developers on CMS (e.g., WordPress/Webflow/Drupal), landing pages, form optimization, QA.
- Analytics/MarTech: GA4, Tag Manager, Looker Studio/BI, Search Console, ads managers; CRM familiarity (e.g., Salesforce/HubSpot).
- Ability to turn insights into action and optimize processes and outcomes wherever possible.
- Strong project management: you can juggle priorities, hit deadlines
- Clear, audience-appropriate writing and storytelling.
- We work together in our Costa Mesa office on Tuesdays, Wednesdays and Thursdays, with occasional local client visits and events (some evenings).
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