Marketing Jobs 2026 (Now Hiring) – Smart Auto Apply
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undefined154,000 - undefined264,000 / year
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Head of Lifecycle Marketing
undefined154,000 - undefined264,000 / year
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Overview
Job Description
- Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value
- Define and execute a lifecycle roadmap aligned to company and marketing OKRs
- Translate customer insights and behavioral data into measurable programs that drive long term value
- Partner cross functionally to deliver a consistent, high quality customer experience across the funnel
- Redesign onboarding to improve clarity, trust, and early habit formation
- Identify key early behaviors tied to long term retention and build programs to drive them
- Reduce early churn through proactive education and expectation setting
- Elevate email, push, and in app messaging with clearly defined channel roles
- Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals
- Launch behavior triggered engagement and monetization programs
- Improve message to user fit across cohorts and use cases
- Continuously optimize targeting to increase relevance and engagement
- Create and own a disciplined lifecycle experimentation roadmap
- Drive testing across messaging, offers, segmentation, and value propositions
- Measure incremental impact and downstream behavior, not vanity metrics
- Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations
- Lead lifecycle strategy across email, push, and in app messaging
- Set standards for frequency, targeting, and customer experience
- Balance monetization goals with long term brand trust
- 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes
- Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business
- Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale
- Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function
- Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement
- Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights
- Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design
- Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals
- Builder of high performing, accountable teams with clear standards and operational discipline
- Growth oriented but deeply protective of customer trust, brand equity, and long term value creation
- Comfortable operating with executive visibility and accountability in a fast scaling environment
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